Medical tourism services and medical tourism destinations ...
Medical Tourism Index
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he Medical Tourism Index (MTI) is a global metric and a new type of country-based performance measure of the attractiveness of a country as a medical tourist destination
Transcript of Medical Tourism Index
Medical Tourism Index (MTI)
Renee‐Marie Stephano, JD.President MTA
Marc Fetscherin, Ph.D.Associate Professor of Marketing & Cornell Distinguished Faculty
Rollins College, USA
In collaborationwithInternational Healthcare Research Center
Agenda
– Background
– MTI
– Results
– Q&A
• Travelling overseas not new• Few years ago, only few hospitals and country “branding’ themselves• Today, global industry estimated around $100bn• Despite the size and growth of the medical tourism industry and
increasing number of hospitals and places promoting/branding as a medical tourism destination….
• …lack of data, unavailability of valid and reliable measurement
Background
• Multi‐year development• Multi‐stakeholder involvement• Multi‐dimensional construct• Followed a rigorous 8‐steps theoretical, methodological, and
statistical index construction procedure1. Specify the domain of the construct2. Generate a sample of items3. Collect initial data4. Purify the measure and assess reliability and validity5. Collect new data6. Assess reliability7. Assess construct validity8. Predictive validity
Approach
MTI Highlights
4 empirical studies2 years
5,000 respondents to developRanking based on U.S. Representative Sample
34 measurement items
1 MTI
MTI based on 34 measurement items
Sample Measurement ItemsCorruptionEconomy
Cultural similarityWeather conditions
Popularity of tourist destinationHealthcare costsTravel costs
Doctor’s trainingHealthcare quality indicators
Quality of treatmentMedical EquipmentReputation hospital
AccreditationCertification of doctors/staff
Word of mouth
Country SelectionFocus Group | Global Survey n=421
30 countries, 60% of the world
origin
Agenda
– Background
– MTI
– Results
– Q&A
Easy to Use and Explore
Easy to Use and Explore
country
country
Country Profile
Explore More with Data Tool
Access More with “Members Only”
Access Data for 8 sub‐indexAccess Ranking for all countries
12
3Download MTI 2014 report
Explore Data by consumer segment
4
“Members Only”
“Members Only”
Agenda
– Background
– MTI
– Results
– Q&A
Overall MTI ‐Most Attractive Countries
Country Environment
Destination Attractiveness
Medical Tourism Costs
Facilities and Services
www.MedicalTourismIndex.com
Medical Tourism Index Website
Agenda
– Background
– MTI
– Results
– Q&A
thank you
