Medical Tourism Medical Tourism

Innovative ProjectInnovative Project

by by Dr.KamponDr.Kampon SriwatanakulSriwatanakul

Demands in Medical services

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(training + service hub)� ��4�C���57�8 ���D� 85ก6�

� �� high level health care working group

� �� strategic partner ���7HI�ก��

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� JK��ก�4� high-end 8�ก8��

� �� strategic partner ���7HI�ก��

� �������ก������ Asian hub for

cancer treatment & Medical tourism

� �� Ultra-Modem Cancer Center

����������� ��4� Cosmetic Surgery

� ��4S�Hก������ Package

� Public private cooperation

� �������ก������ Health Tourism Hub

of Asia

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�������� �������ก������ Global Health Care

Destination� ��4� Cardio Care, Joint/Hip

Replacement, Lasik

The Science of Services Marketing

Creating centers of excellence

� Translate marketing concepts into programs and projects that produce results

Proposed health prevention & promotion centers of excellence

� Medical spa

� Holistic weight management center� Bio-energetic healing center

� Bio-aesthetic treatment center� Wellness and Detoxification center

� Anti-aging center� Longevity center

Proposed specialized centers of excellence

� Stem cell transplant center� Integrated cancer care center� Liver treatment center� Spinal cord center� Holistic cardiac care center� Orthopedic treatment center

Implementing new technologies

� Telemedicine� Energy medicine � Mind-Body medicine� Orthomolecular medicine� Stem cell technology� Gene technology� Thalassotherapy & Balneotherapy

How can we…..

� More effectively reach our target customers?

� Determine what our customer really think of us?

� Generate more qualified leads?� Improve our public identity and brand

recognition?

Market Research

� Measurably improve satisfaction among consumers, staff and customers

� Secure new desirable customers� Improve consumer (e.g.,patient or

resident) compliance and therefore outcomes

Market Research (cont.)

� Increase recruitment and retention of staff

� Improve customer / client retention and loyalty

� Increase efficiency & profitability

Finding Answers to the Right Questions

� Are our customers, clients and staff satisfied?

� How is the choice of service providers really made?

� Who are our customers and what do they really want?

Finding Answers to the Right Questions (cont.)

� Where are the customers we want?� Which services are they using now?� Why would they switch?� Why are some customers loyal, while

others are not?

Innovative Research Strategies

� Measurement of healing energy� Measurement of UV radiation� Determine the quality of water� Determine the quality of atmospheric

oxygen� Evidence-based studies to determine the

success outcome

NIA medical tourism cluster coordinators

Dr.Kampon SriwatanakulM: 081-636-4975

kampon_s@yahoo.com

Thank You

National Innovation Agency

Dr.Supachai LorlowhakarnDirector

Khun Pakapong PornmanuchatipProject Manager

Khun Prakit RoatphunyakitProject Coordinator