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Transcript of Medical Tourism in Central Luzon: An Emerging Industry Department of Trade and Industry- 3 25...
Medical Tourism in Central Luzon: Medical Tourism in Central Luzon: An Emerging IndustryAn Emerging Industry
Department of Trade and Industry- 325 October 2007
I.I. MARKET DYNAMICSMARKET DYNAMICS
II.II. DATA SOURCE/ ASSUMPTIONS/ DATA SOURCE/ ASSUMPTIONS/ PROJECTIONSPROJECTIONS
III.III. MARKET POTENTIALSMARKET POTENTIALS
IV.IV. ENABLING CONDITIONSENABLING CONDITIONS
Medical Tourism in Central Luzon: Medical Tourism in Central Luzon: An Emerging IndustryAn Emerging Industry
I. MARKET DYNAMICS
Health Tourism
• Trillion dollar industry
• Medical Tourism included in the Philippine Medium Term Development Plan (2004-2010) and 2007 Investment Priorities Plan
• > US$390 Billion Asian Health care expenditures, US$3 trillion world market per year (Rodolfo, 2005).
• Asian industry leaders:• Thailand • Singapore• Malaysia• India
Medical Tourism in Central Luzon: Medical Tourism in Central Luzon: An Emerging IndustryAn Emerging Industry
I. MARKET DYNAMICS
CountryCountry Estimated Market Estimated Market SizeSize
Current MarketCurrent Market Target Markets for Target Markets for ExpansionExpansion
Target Target RevenuesRevenues
VolumeVolume Value (US$)Value (US$)
ThailandThailand 1.10 M1.10 M 470 M470 M Japanese (130,000), Japanese (130,000), Americans (59,000), Americans (59,000),
Britons (14,000)Britons (14,000)
JapanJapan
Rest of Southeast Rest of Southeast AsiaAsia
US$2B by 2010US$2B by 2010
SingaporeSingapore .270 M.270 M 915 M915 M Indonesians, Malaysians (70- Indonesians, Malaysians (70- 85%)85%)
Affluent Asian Affluent Asian MarketMarket
1 M international 1 M international patients/ year patients/ year (US$3B by 2012)(US$3B by 2012)
IndiaIndia .150 M.150 M 333 M333 M Middle East (Kuwait, Qatar, Middle East (Kuwait, Qatar, Saudi Arabia) & South Asian Saudi Arabia) & South Asian (Particularly Bangladesh)(Particularly Bangladesh)
Southeast Asia, Southeast Asia, West Asia, Africa, West Asia, Africa, UK & USAUK & USA
US$2.2 B by US$2.2 B by 20122012
MalaysiaMalaysia .122 M.122 M 94 M94 M 60% from Indonesia, 10% 60% from Indonesia, 10% from Brunei, Vietnam, from Brunei, Vietnam, Singapore & Thailand, 30% Singapore & Thailand, 30% from West Asia, South Asia from West Asia, South Asia (Bangladesh & India), Japan(Bangladesh & India), Japan
Middle East, Middle East, China, Vietnam, China, Vietnam, Myanmar, Myanmar, Cambodia, BruneiCambodia, Brunei
US$ 1B by 2010US$ 1B by 2010
PhilippinesPhilippines ?? ?? Indonesia, USA (OFWs), Indonesia, USA (OFWs), Micronesian States, South Micronesian States, South Korea)Korea)
USA, Japan, USA, Japan, Micronesian States, Micronesian States, South Korea, ChinaSouth Korea, China
??Source: Morato et. al, 2006
Medical Tourism in Asia: 2005
Medical Tourism in Central Luzon: Medical Tourism in Central Luzon: An Emerging IndustryAn Emerging Industry
I. MARKET DYNAMICS
Philippine Medical Tourism
• Small in terms of volume of foreign patients as compared to its Asian neighbors • Foreign patients primarily “Balikbayans”
• No available data on total number of foreign patients treated
• 0.4% of total tourist arrivals visited for health reasons (2005 DOT Visitor Sample Survey to 5 NCR based hospitals) • Globally sought Filipino medical manpower
• Filipinos distinct quality of care, compassion and hospitality
•Reasonably- priced healthcare
• World- class medical facilities are built outside Metro Manila
Medical Tourism in Central Luzon: Medical Tourism in Central Luzon: An Emerging IndustryAn Emerging Industry
Local Market:• 8.2 million population (2000, NSO),
17.4 million by 2027 (One of the more affluent regions in the Country);
• 77% of families with savings
I. MARKET DYNAMICS
Tourist Market:• Stays 10 days in the Philippines
& spends US$100/day• CL may achieve 1 million tourist arrival in 20 years due to DMIA
2007 2012 2017 2022 2027
Central Luzon
Medical Tourism in Central Luzon: Medical Tourism in Central Luzon: An Emerging IndustryAn Emerging Industry
I. DATA SOURCE/ ASSUMPTIONS/ PROJECTIONS
• Coverage of Medical service - dental, beauty/ skin care, ophthalmology and diagnostic check- up.
• Sources on the Number of dental, eye, beauty/ skin, and diagnostic clinics
• 1999 DTI Business Name Directories • WEBNRS• 2006 DOH- BFAD directories• 2000 Censal population- total population by age group, sex and
sex ratio (2000, NSO)• 2003 Family, Income and Expenditure Survey (2003 FIES,
NSO)
Medical Tourism in Central Luzon: Medical Tourism in Central Luzon: An Emerging IndustryAn Emerging Industry
I. DATA SOURCE/ ASSUMPTIONS/ PROJECTIONS
• Should avail – 8,718,069 individuals (age 5 and above, 85% of 2007 projected CL population
• Could afford – 6,748,074 (Based on FIES, 66% of CL population)
• Will avail – 2,699,230 individuals (26% of CL population, DTI study assumption)
• DENTAL
• Should avail – 6,218,385 (age 15 to 64, 61% of CL population)
• Could afford – 2,422,078 ( Based on FIES, 24% of CL population)
• Will avail – 484,416 (.05% of CL population, DTI study assumption)
• BEAUTY/ SKIN CARE
Medical Tourism in Central Luzon: Medical Tourism in Central Luzon: An Emerging IndustryAn Emerging Industry
I. DATA SOURCE/ ASSUMPTIONS/ PROJECTIONS
• Should avail - 30,455 (individual age 65, .29% of CL population
• Could afford - 11,862 (based on FIES, .12% of CL population
• Will avail - 11,862 ( DTI study assumption)
• EYE SURGERY (CATARACT)-
• Should avail - 2,270,764 (individual age 40 and above, 22% of CL population
• Could afford - 1,456,551 (FIES, 14% of CL population)
• Will avail - 582,620 (6% of CL population, DTI study assumption)
• DIAGNOSTIC CHECK- UP
Medical Tourism in Central Luzon: Medical Tourism in Central Luzon: An Emerging IndustryAn Emerging Industry
I. DATA SOURCE/ ASSUMPTIONS/ PROJECTIONS
• Investment requirement
• 3 Million per clinic ( 2006 CIC- NIMTC's Spa establishment survey)
• Dental• minimum of P300 on prophylaxis per visit
• Beauty/ Skin Care • cheapest package for facial is P1,500
• Eye surgery (Cataract laser treatment)• quoted at P35,000/ operation
• Basic Diagnostic Check-up• priced at P1,500
• Estimated value of services
Medical Tourism in Central Luzon: Medical Tourism in Central Luzon: An Emerging IndustryAn Emerging Industry
I. DATA SOURCE/ ASSUMPTIONS/ PROJECTIONS
• Jobs generated
• A clinic may employ 3 to 7 workers depending on the extent of operations.
Medical Tourism in Central Luzon: Medical Tourism in Central Luzon: An Emerging IndustryAn Emerging Industry
A. DEVELOPMENT OF MEDICAL CLINICS
B. VALUE OF INVESTMENTS
C.MAGNITUDE OF MARKET
D.JOBS CREATED
III. MARKET POTENTIALS
Medical Tourism in Central Luzon: Medical Tourism in Central Luzon: An Emerging IndustryAn Emerging Industry
MEDICAL FACILITY DEVELOPMENT
1531,357 1,531 1,761 2,026 2,330
15
102 115132
152175
44
60 115 132152
175
40
275328
377434
499
-
500
1,000
1,500
2,000
2,500
3,000
3,500
2000 2007 2012 2017 2022 2027
YEAR
NO. FA
CILITIE
S
Dental Beauty/ Skin Care Eye Surgery Diagnostic Check- Up
III. MARKET POTENTIALS
Projected data (2012-2027)Actual data (2000-2007)
Medical Tourism in Central Luzon: Medical Tourism in Central Luzon: An Emerging IndustryAn Emerging Industry
III. MARKET POTENTIALS
PROJECTED VALUE OF INVESTMENTS
0.38
3.39 3.83 4.40 5.06 5.83
0.04
0.26 0.290.33
0.380.44
0.11
0.150.29
0.330.38
0.44
0.10
0.690.82
0.941.09
1.25
-
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
9.00
2000 2007 2012 2017 2022 2027
YEAR
INVE
STME
NTS
(in B
illion P
hp
Dental Beauty/ Skin Care Eye Surgery Diagnostic Check- Up
Projected data (2012-2027)Actual data (2000-2007)
Medical Tourism in Central Luzon: Medical Tourism in Central Luzon: An Emerging IndustryAn Emerging Industry
III. MARKET POTENTIALS
PROJECTED SALES (Local Market)
0.38 0.47 0.53 0.61 0.70 0.810.96 1.02 1.14 1.31 1.51 1.741.67 2.09 2.34 2.69 3.103.57
0.841.57
1.762.03
2.332.68
-
2.00
4.00
6.00
8.00
10.00
2000 2007 2012 2017 2022 2027
YEAR
GROS
S SA
LES
(in bi
llions
)
Dental Beauty. Cosmetic Eye Diagnostic
Projected data (2012-2027)Actual data (2000-2007)
Medical Tourism in Central Luzon: Medical Tourism in Central Luzon: An Emerging IndustryAn Emerging Industry
PROJECTED SALES (Foreign Tourists & OFWs)
1 5 8 11 14 17727
4256
7084
1
2
3
4
6
7
-
20
40
60
80
100
120
2000 2007 2012 2017 2022 2027
YEAR
GROS
S SA
LES
(in M
illion P
hp)
Dental Beauty. Cosmetic Diagnostic
III. MARKET POTENTIALS
Projected data (2012-2027)Actual data (2000-2007)
Medical Tourism in Central Luzon: Medical Tourism in Central Luzon: An Emerging IndustryAn Emerging Industry
EMPLOYMENT GENERATION
459
4,071 4,593 5,283 6,077 6,990
105
714804
9251,063
1,223
132
180344
396456
524
200
1,3751,640
1,8872,170
2,497
-
2,000
4,000
6,000
8,000
10,000
12,000
2000 2007 2012 2017 2022 2027
YEAR
NO. E
MPL
OYEE
S
Dental Beauty. Cosmetic Eye Diagnostic
III. MARKET POTENTIALS
Projected data (2012-2027)Actual data (2000-2007)
Medical Tourism in Central Luzon: Medical Tourism in Central Luzon: An Emerging IndustryAn Emerging Industry
In summary, the Medical Tourism Industry in Central Luzon, initially covered dental, beauty/ skin care, eye and diagnostic services, is worth P 2.53 B in 2000, P 7.71 B in 2007 and is expected to reach P 13.53 B in 20 years.
*(Salaries & Wages)
SALES
(Billion Php)INVESTMENT
(Billion Php)EMPLOYMENT*
(Billion Php)TOTAL
(Billion Php)
2000 1.83 0.63 0.07 2.53
2007 2.71 4.49 0.51 7.71
2012 3.05 5.22 0.60 8.87
2017 3.52 6.01 0.69 10.22
2022 4.06 6.91 0.79 11.76
2027 4.67 7.95 0.91 13.53
Medical Tourism in Central Luzon: Medical Tourism in Central Luzon: An Emerging IndustryAn Emerging Industry
A. Preparation & Implementation of the Central Luzon Medical Tourism Roadmap & Strategic Development Plan (2007-2027)
B. Formation of a Central Luzon Core Group on Medical Tourism
C. Formation of a Central Luzon Medical Tourism Association
IV. ENABLING CONDITIONS
Medical Tourism in Central Luzon: Medical Tourism in Central Luzon: An Emerging IndustryAn Emerging Industry
1. Central Luzon Medical Tourism (2007 - 2027): An Emerging Industry
2. 2007 - 2008 Medical Tourism Industry Development Plan
a) Planning/ Advocacyb) Human Resource Development and Research and Developmentc) Industry Players Development
A. Preparation & Implementation of the Central Luzon Medical Tourism Roadmap & Strategic Development Plan (2007-2027)
Initial Plans Made:
IV. ENABLING CONDITIONS
Medical Tourism in Central Luzon: Medical Tourism in Central Luzon: An Emerging IndustryAn Emerging Industry
Issues (SWOT) Objectives Activities
Responsible Unit Date
I. PLANNING & ADVOCACY
Lack of awareness on the Medical Tourism Industry
Establish & manage a CL Medical Tourism Information Database
1. Preparation of medical registries:
a. Medical professionalsb. Health/ Medical Facilitiesc. Laboratories/ Diagnostic Centers
DOH, DOT, TESDA, DTI,
NEDA, DOLE, DILG, Hospital
owners, Medical
Professionals, business sector
Oct. ’07 to Mar. ‘08
2. Inventory of traditional medicine in Central Luzon
3. Creation of e-mail group
Jan. to Mar. ’08
4. Creation of website for CL Medical Tourism
Apr. to Jun. ‘08
Increased awareness of the public on the Medical Tourism Industry & its benefits
1. Preparation & development of a Medical Tourism Strategic Development Plan (Medical Tourism Industry Roadmap 2007-2027)
Oct. 07 to Jan. ‘08
2007 - 2008 Medical Tourism Industry Development Plan
Issues (SWOT)
ObjectivesActivities
Responsible Unit Date
I. PLANNING & ADVOCACY
2. Preparation & development of a Medical Tourism Industry Advocacy Plan DOH, DOT,
TESDA, DTI, NEDA, DOLE, DILG, Hospital
owners, Medical
Professionals, business sector
Oct. ’07 to Jan. ‘08
3. Incorporation of the Medical Tourism Strategic Development Plan in Regional Development Plans
Oct. ’07 to Jan. ‘08
Establish Private- Public Partnership
1. Conduct of Central Luzon Medical Tourism Cluster Stakeholders' Follow-up Meeting
‘Nov. ‘07
2. Conduct Medical Tourism Industry Advocacy to RDC, CLGCFI- CLICC, LGUs
Jan. ’07
2007 - 2008 Medical Tourism Industry Development Plan
Issues (SWOT)
ObjectivesActivities
Responsible Unit Date
II. HUMAN RESOURCE DEVELOPMENT & RESEARCH DEVELOPMENT
Lack of practice-enhancement trainings of medical students and/or graduates and medical staff
Facilitate sending of medical students/ graduates & medical staff to other countries to get experience and learn modern medical techniques
1. Formulation of a Human Resource & Research Development Program for the Medical Tourism Industry to include the ff:
DOH, TESDA, Medical Schools
Jan. to Dec. ‘08
a) Capability Build- Up Trainings for Medical Students/ Graduates
b) Skills & technical trainings (e.g. services on healthcare, medical, caregiver, emergency medical, biomedical equipment & massage therapy)
c) Investment Program for the Medical Tourism Industry (medical schools/ training centers/ hospitals & clinics/ diagnostic centers/laboratories, instructors/lecturers
2007 - 2008 Medical Tourism Industry Development Plan
Issues (SWOT) Objectives Activities
Responsible Unit Date
II. HUMAN RESOURCE DEVELOPMENT & RESEARCH DEVELOPMENT
Tie-up with Filipino medical professionals/ associations abroad for transfer of skills and techniques to local professionals
1. Conduct of Teaching-Learning Seminars/ Workshops for Medical Professionals
DOH, TESDA, DOLE, Medical
Schools, Medical
Professionals/ Associations,
Hospitals
Jan. to Dec. ‘08
Moderate quality of health/ medical facilities
Improve/ upgrade health and medical facilities 1. Training on Hospital Management
DOH, TESDA,
Medical Schools
Jan. to Dec. ‘08
2. Benchmarking Mission to Medical Tourism Partner hospitals and JCI Accredited medical facilities
Feb. ’08
Intensify research into new technologies and modern medical practices 1. Conduct of research
Hospital/ Medical
facilities, DOH, DOT, TESDA,
Medical professionals
Jan. to Dec. ‘08
2007 - 2008 Medical Tourism Industry Development Plan
Issues (SWOT) Objectives Activities
Responsible Unit Date
III. INDUSTRY PLAYERS DEVELOPMENT
Absence of a regulatory & accreditation body that would set standards for the industry
Presence of agencies & groups that would support the development of the Medical Tourism Industry in CL
Creation of a CL Core Group on Medical Tourism (DOH, DOT, TESDA, DTI, NEDA, DOLE, DILG)
DOH, DOT, TESDA, DTI.
NEDA, DOLE, DILG
Oct. ‘07
Creation of CL Medical Tourism Partners Association
CL Hospitals/ Medical
Facilities, Medical
Association/ Professionals,
Business Chambers,
Tour Operators/ Travel
Agencies, DOH, DOT,
TESDA, DTI. NEDA, DOLE,
DILG Nov. ‘07
2007 - 2008 Medical Tourism Industry Development Plan
Issues (from SWOT) Objectives Activities
Responsible Unit Date
Absence of a common brand for the health and wellness industry
Availability of a Brand for the promotion & development of the health and wellness industry in CL
List of CL Brand Name for the Health and Wellness Industry specifically on medical tourism (to be presented to the CL Medical Tourism Partners Association)
CL Hospitals/ Medical
Facilities, Medical
Association/ Professionals,
Business Chambers,
Tour Operators/ Travel
Agencies, DOH, DOT,
TESDA, DTI. NEDA, DOLE,
DILG
Jan- Feb. ’08
Lack of incentives for the development of medical facilities
Establishment of International Medical Zones in Central Luzon
National Strategic Framework for Health and Wellness
Jan. – Dec. ’08
Lack of foreign patients
Increase number of foreign patients to medical facilities
Develop Medical Tourism Tour Packages (Meeting of CL Medical Tourism Partners Association & Travel Agencies/ Tour Operators)
Apr. ’08
Portability of public and private insurance
Linkage with insurance companies Marketing and networking activities
Jan. – Dec. ‘08
2007 - 2008 Medical Tourism Industry Development Plan
Chair : DOH
Members: DOTNEDATESDADILGDOLE
Secretariat: DTI
Executive Committee(Agency Directors)
Planning & Advocacy(NEDA & DILG)
HRD/ R&D(DOLE & TESDA
Industry Players Development
(DOH, DTI & DOT)
B. CL Wellness Core Group
Manning System
1. Principal – Director 2. Permanent Representative – Technical Staff3. Alternate Representative – Technical Staff
IV. ENABLING CONDITIONS
Medical Tourism in Central Luzon: Medical Tourism in Central Luzon: An Emerging IndustryAn Emerging Industry
C. Formation of a CL Medical Tourism Association
• Medical professionals• Doctors• Dentists• Ophthalmologist• Optometrists• Plastic/ cosmetic surgeons• Physical therapists• Occupational therapists• Nurses• Midwives• Nutritionists
IV. ENABLING CONDITIONS
Medical Tourism in Central Luzon: Medical Tourism in Central Luzon: An Emerging IndustryAn Emerging Industry