IT STARTS WITH APRICK!

AND ENDS WITH ADRIP!

From mass marketing... ...to one-to-one marketing

Designing The Future

A sample of some of our clients

is a division of FoneWorx of FoneWorx (PTY) LTD which is a wholly owned subsidisary ofFoneWorx Holdings Limited which is listed on Alt-X.

www.foneworx.co.za

HEAD OFFICEFoneWorx House, Cnr Bram Fischer & Will Scarlet RoadFerndale, Randburg, 2194P.O.Box 3386, Pinegowrie, 2123Tel: +27 11 293 0000Fax: +27 11 787 2127

Cape Town O�cesUnit 7B, Fairways Business Park, Niblick Way, Somerset West Tel: +27 21 852 9017

A complete interactive digital 350° experience

Refined

Pin Point

One-To-One Marketing

MASSMARKETCLUTTER

will take you through a 15 step process to assist your company in moving from a mass marketing strategy to a refined

one-to-one marketing process which incorporates “permission marketing” in line with the Consumer Protection Act (CPA)

and Protection of Personal Information Act (POPI)

OUR OBJECTIVE

YOUR END OBJECTIVE•Dialogue•CMS•Loyalty•Enhances Sales•POPI Compliance

The highest level of permission-based marketing is “Intravenous Level” which is akin to a needle in the arm and a bag of medicine dripping into your veins. Your doctor has written permission to inject just about anything into your IV bag.

Not only can he select and administer the drug, but he can then charge you for the treatment and truly expect you’ll pay for it.

~ Permission Marketing - Seth Godin

With KNOWLEDGE 350° our Dosage Administrators (Account Executives)

SMSShort Message Service

Unstructured Supplementary Service Data

Multi Media Service

SMS In: For competition and subscription services, uses short-code KEYWORD.

SMS Out: Bulk message-pushing to a database of numbers from a central point, for one-to-one marketing.

SMS-Revolutions: A web-based client interface, where you can set up, manage and send bulk messages to the database at your leisure with a credit top-up account.

Mobi

Call Centre

Mobi Sites: For a far more interactive experience, we develop and host online websites for mobile handsets

Web Design: For those fancy-phone users and PC access, full website develop-mentt.

Hosting: For efficiancy and cost effective-ness, we provide hosting for all online elements we develop

Prize Centre: Secure storage, swift processing and sure delivery of customer’s prizes through our prize centre facilities.

Winner Validation: a checking system for customer details and campaign param-eters to ensure complete verification.

Fulfillment

USSD: Set up an open chat session with the consumer on their mobile, so run competitions, ask questions and engage more substantially.

Call Centre: Our Call Centre Services are offered to assist your clients and consumers should they be having difficulty entering a competition, down-loading airtime or wanting to track the delivery of a prize.

Vmail: One-on-One marketing for a wide audience on an alternative channel of contact, with bulk email sending with less networking costs.

USSD

Vmail

MMS

MMS Out: Deliver your brand activation in style with full multimedia capability delivered right to the user, the door is wide open on mobile execuation.

MMS-In: A fresh avenue for your market to engage with you, allowing the user to send in Images as part of competitions and activations.

IVR: Ideal for competition and informa-tion lines, the Interactive Voice Response provides and automated attendant to reduce costs and improve customer your IVR coice artist to increase turnaround time and reduce admin.

Dicon: If you have a call centre, let it generate money for your by connecting to your main hunting number. This is offered to clients who supply telephonic support and are now able to earn a share of the revenue paid out by networks.

Fax-on-Demand: Let your fax machine be an information gatherer as and when you need it. Speak to a consultant about using this simple and easy to use service.

IVRInteractive Voice Response

Bespoke ServicesBespoke Services: We are proud of the fact that we are able to offer all the above services, but should there be a service that you need and can’t find in our offering, please chat to your consul-tant about us developing these services for you.

DESIGN THE

FUTURE

?

REAL

IZAT

ION

GAMIFICATION

MEASU

REMEN

T

EMO

TIVE

DEFININ

G

YOUR MARKET

DESIGNINGYOUR DATABASE

DATA MININGMATHS & MARKETING

UNDERSTANDINGCPA/POPIDESIGNING

PERMISSION

MARKETING

CREATING

CUSTO

MER

EXPERIENCE

INCREASINGPERMISSION

WEB

DESIG

N

SOCI

ALM

EDIASEO

SURVEYS

UNDERSTANDING

YOUR CUSTOMER

KNOWLEDGE 350 ° *

SMS

USSD

IVR

EMA

IL