Using Digital Content To Reach Your Customers

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Today, customers are constantly exposed to digital marketing messages from all sides.

Content is everywhere and comes from a multitude of channels at increasing frequency. With over 50 billion connected devices, users are consuming an amazing amount of content every moment.

With all the noise out there, how can you reach a prospect or customer in a meaningful way?

Many companies are using the latest digital marketing tools such as Content Management Systems, CRM Systems, Social Marketing Tools, Analytic Platforms and Marketing Automation Systems (MAS) to engage audiences, track online behavior, score leads and review results.

As these platforms become part of the marketing sphere they provide powerful new ways to build relationships with prospects and customers.

To receive the maximum benefit from using all of these systems, they must be integrated to create a cohesive experience for audiences and provide holistic measurement to marketers.

The lack of integration prevents the marketing team from targeting and segmenting audience members to create personalized experiences across multiple devices, campaigns, channels and measure audience interaction throughout.

Surround the customer with what they need, when they need it.

How can a marketer leverage all of the technology available, engage customers and prospects, measure results and reach their marketing goals? The answer is a digital marketing ecosystem.

51% of the time users spend online, they are consuming content.

- AOL/Nielsen, 2011

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What is a digital marketing ecosystem?

It is an integrated, holistic system that enables digital marketers to get the right message to the right audience at the right time.

It works by segmenting and targeting audience members then delivering personalized content in the channels and on the devices that the audience chooses. The system then provides measurement across all of the different audience touch points to optimize your content, improve engagement, increase the number of inbound leads and develop more profitable relationships with your targets and customers.

CRoSS-Sell WITh CuSToMeR InSIghTSuse previously gathered information to refine your campaigns and promote content about additional products and services.

MAnAge ConTenT And PublISh WIdelyManage content in the CMS, then reuse it for specific devices and in multiple channels, including web, mobile and social media.

enhAnCe AudIenCe PRofIleSentice your customers with relevant content downloads and increase your knowledge about them at the same time.

SMooThly MAnAge evenTSRegistration, mobile sites, surveys and post-event follow up can all be managed from one location, making everything more efficient for your marketing team.

gATheR dATA And SCoRe leAdSMarketing automation enables behavioral data tracking and lead scoring, sending the most qualified prospects to the sales team.

buIld A ConneCTed CoMMunITyMarket using social channels and build a strong social community to create evangelists for your brand.

IdenTIfy vISIToRS And PeRSonAlIzeby utilizing tools for IP address look-up, your web site can deliver relevant, personalized content from the very first visit.

CRM

A digital marketing ecosystem enables marketers to:

A digital marketing ecosystem brings all the pieces together into a holistic, integrated, digital marketing system.

For More Information

Thomas M. Font VP Business Development

AlphaZeta Interactive 325 W Huron St., Suite 506 Chicago, IL 60654

Phone: (312) 263-7028 Email: tfont@alphazeta.com

Alphazeta Interactive bridges digital know-how and savvy marketing. We help clients realize the marketing promise of the interactive channel. Powered by creative inspiration and technology insight, we design and execute engaging experiences that connect with people, build strong relationships, and drive the right results.