Media trust presentation @google
23
What digital means for integrated comms
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A presentation to help Charities to make the most of digital and create more effective integrated marketing campaigns.
Transcript of Media trust presentation @google
What digital means for integrated
comms
Or...
GCSE Electronics
Revision
Meat World
Digital World
Medium
Medium
Person
Person Services
Money
Meat World
Digital World
Medium
Medium
Person
Person Services
Money
Intrigue Persuasion Buzz Conversion
Intrigue Persuasion Buzz Conversion
Input OR logic Gate
Relay Output
Intrigue Persuasion Buzz Conversion
Input
Intrigue Persuasion Buzz Conversion
Input OR logic Gate
Intrigue Persuasion Buzz Conversion
Input OR logic Gate
Relay
Intrigue Persuasion Buzz Conversion
Input OR logic Gate
Relay Output
Intrigue Persuasion Buzz Conversion
Input OR logic Gate
Relay Output
Intrigue Persuasion Buzz Conversion
Augmented advertising
TransmediaStorytelling
Harness Social media
Allow action
• Allow deeper involvement
• Tell story over multiple media
• Encourage/ harness buzz
• Avoid Coitus Interruptus
So, all those hours of
Physics GCSE
weren’t for nothing…
