Media Training: How to Prep Execs for the Big Interview
Transcript of Media Training: How to Prep Execs for the Big Interview
Executive Media Training
Cision Webinar
September 9, 2015
© 2015 Phillips Media Relations, LLC
Bob DiamondFormer CEO, Barclays Bank
Media Training
Agenda
1. How to Develop Media Messages For Your Executives
2. Three Tips for Better Media Answers
3. How to Answer Challenging Questions
The Six Things Great Spokespersons Know
Media Training
Part One: How to Develop Media Messages For Your Executives
Media TrainingThe Message Support Stool
Media TrainingThe Message Support Stool
Media TrainingMessage Worksheets
Media TrainingPart Two: Three Tips for Better Media Answers
Media Training1. Remember “What” Is Not Enough
Why + What
Messages and Message Supports
Media Training
2. Keep Your Answers Short (But Not Too Short)
Media Training3. Speak to Your “Target Person”
Messages and Message Supports
Media Training
Part Three: Answering Challenging Questions
Media Training1. Ask “What’s The Real Answer?”
Media Training2. Give The ‘Human’ Answer
Media Training3. Sell The Positives
Media Training4. Edit Yourself (or They’ll Do It For You)4. Return To Your Messages
Media Training5. Don’t Take The Bait
Mike WhanCommissioner, LPGA