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armadainternational.com

MEDIA SOLUTIONS 2018

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25,278

Contact us for the online editorial calendar and details about our online databases.

BRAND AWARENESS AND THOUGHT LEADERSHIP SOLUTIONS

Over 40 years of knowledge and experience in the defence industry with media solutions to help you:● Raise your brand awareness to a qualified and certified audience● Draw attention to product innovations and development through our print and digital channels● Engage with our editorial team to develop your media goals and make sure to promote your products through our re spected brand and experienced team.Below are the details of our solutions and the goals we can help you achieve.

Our combination of print and digital platforms will help you reach as many people as possible in as many ways as you can.

Marketing Platform Worldwide Circulation Marketing Solutions

Armada International Bi-Monthly Print Magazine

Armada International Website

Live Events

Display advertising

Content Publishing

Regional & Country Profiles

Innovations & High Impact SolutionsPosters

Banner Advertising on WebsiteSponsorship of Online Editorial Articles

Sponsored Articles in the Form of an Online Advertorial

Banners on Armada E-NewslettersElectronic Direct Mailers

Social Media Push on your behalf to defence/military demographic across

LinkedIn, Twitter, Facebook

Customised Round Tables

PRINT ADVERTISING.Advertising and advertorials are a part of the marketing mix and advertising in a highly respected magazine will carry more credibility than advertising in a less authoritative publication. Advertising with Armada International will bring your products and services to the attention of the military and the global defence community and help to open new markets.

CONTENT PUBLISHING Armada is trusted by our readers as one of the very few authoritative and informative publications within the defence industry. Our editorial team can be commissioned to write, edit and produce Country Defence Industry Profiles, White Papers, Company and Products Reports which can be distributed through our media and used by your sales team

DIGITAL ADVERTISING Good marketing strategies today suggest that to reach most of your audience you should combine both print and online advertising. Through our website we can help you to increase your brand awareness, keep our audience updated with your latest product news and distribute your White Papers. Visit www.armadainternational.com for more information.

LIVE EVENTSArmada International offers the opportunity to engage with leading industry, procurement and military officials through our roundtable conferences hosted at leading defence events

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BREAKDOWN BY SENIORITYSenior Military 36.14%Middle Rank 6.45%Other Military 2.31%Top Government 24.67%Senior Government 4.65%Other Government 1.08%Senior Management 13.59%Middle Management 6.78%Other Industry 4.33%

TOTAL 100%

BREAKDOWN BY ORGANISATIONArmy 16.50%Air Force 14.47%Navy 10.62%Armed Forces Total 41.59%Government 30.28%Industry 20.73%Multinational Organisation 2.50%National Organisation 1.20%Private Sector 2.30%Other 1.40%

TOTAL 100%

BREAKDOWN BY SPECIFIC FIELDAmmunition, Pyrotechnics 6.71%Artillery 7.28%C4ISTAR 14.53%Engines, Propulsion 4.19%Infantry 12.55%Military Vehicles 14.76%Missiles, Guided Weapons 10.17%Naval Vessels 7.12%Sensors 14.08%Simulation 5.24%Other 3.37%

TOTAL 100%

READERSHIP AND BONUS DISTRIBUTION

Issue 1Mobile Deployable Communications, Poland, 1-2 FebEnhancing Tactical Comm’s for the Warfighter, Rome: 1-2 FebSingapore Airshow: 6-11 FebCountering Drones, Jordan, 27-28 FebIWA , Germany, 4-7 MarchDefence Logistics, Czech Republish: 6-7 MarchFuture Soldier Tech, UK: 12-14 MarchDIMDEX,Qatar: 12-14 March4th Annual Coastal and Maritime Surveillance Africa 19-21 MarchDefExpo, Goa, India: 28-31 March

Issue 2Future Armoured Vehicles Situational Awareness, UK: 11-13 AprilDSA, Malaysia: 16-19 AprilAir Mission Planning, UK: 17-18 AprilCounter Terror Expo, London: 19-20 AprilRobotic Autonomous Systems, UK: 25-26 AprilMarrakesh Air Show: 27-30 AprilXponential (former AUVSI) 1-3 MaySOFEX, Jordan: 7-10 May ITEC, Germany 15-17 May Unmanned Maritime Systems, UK: 16-17 MaySOFIC 22-24 May Maritime Security and Coastal Surveillance Indonesia: 27-28 MayHemus, Bulgaria: 30 May-2 June

Issue 3KADEX, Astana: 2-5 JuneEW Europe, Switzerland: 5-7 JuneEurosatory 11-15 JuneUDT, Oslo, Norway Jun-18MAST Europe, Netherlands: 21-23 JuneBalt Military Expo, Poland 25-27 JuneUDT Global, Scotland: 26-28 June

Issue 4Army, Moscow: 21-26 AugLand Forces Australia: 4-6 SeptMSPO, Poland: 6-9 SeptAfrican Aerospace & Defence, South Africa 19- 23 SeptADAS Philippines: 26-28 SeptADEX, Azerbaijan: 27-29 SeptModern Day Marine, USA, 27-29 Sept

Issue 5AUSA 8-10 OctEuronaval,Paris: 23-26 OctZuhai Airshow:6-11 NovIndo Defence, Jakarta: 7-10 NovIDEAS, Pakistan: 27-30 NovJapan Aerospace: 28-30 Nov

Issue 6Exponaval, Chile: 29 -2 DecShot Show, 19-22 Jan, 2019

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ARMADA CIRCULATION

Albania 35Algeria 31Angola 11Antilles, Netherlands -Argentina 158Aruba -Australia 461Austria 104Bahamas 3Bahrain 42Bangladesh 30Barbados -Belgium 381Bermuda 5Bhutan 4Bolivia 11Botswana 10Brazil 163Brunei 29Bulgaria 66Burundi -Cameroon 6Canada 501Central African Rep. 7Chad 5Chile 101China 449Columbia 28Comoros, The 13Congo -Croatia 50Cuba 4Cyprus 22Czech Republic 103Denmark 73Dominica 9

8,0248,906

4,774

865

1,554

525630

Europe USA+North America

Asia

Australia+Pacific

Middle East+ North Africa

Africa

Central+SouthAmerica

Egypt 152Estonia 43Fiji 11Finland 188France 1287Germany 1019Ghana 5Greece 157Greenland 1Guam -Guatemala 2Guiana, French -Guinea -Guyana 16Haiti 4Honduras 5Hong Kong 148Hungary 58Iceland -India 864Indonesia 210Iran 52Iraq 31Ireland 53Israel 418Italy 558Jamaica 4Japan 336Jordan 68Kazakhstan 48Kenya 98Kuwait 32Laos 20Latvia 38Lebanon 22Liberia 2

Libya 3Lithuania 88Luxembourg 5Macau -Madagascar -Malawi 2Malaysia 402Maldives 3Mali 9Mauritius 10Mayotte -Mexico 3Monaco -Mongolia 10Morocco 3Myanmar (Burma) 51Namibia 14Nepal 9Netherlands 176New Hebrides -New Zealand 211Nigeria 36North Korea 52Norway 126NZ Island Territories -Oman 81Pakistan 329Panama 4Papua New Guinea 29Paraguay 3Peru 11Philippines 178Poland 112Portugal 47Qatar 67Romania 55

Russia 344Rwanda -Saudi Arabia 155Singapore 382Slovenia 42Solomon Islands 9South Africa 168South Korea 339Spain 105Sri Lanka 159Sudan 5Swaziland 4Sweden 262Switzerland 559Syria 61Taiwan 133Tanzania 2Thailand 408Tunisia 14Turkey 254UAE 251Ukraine 29United Kingdom 1092USA 8398Venezuela 10Vietnam 62Virgin Islands, British -Virgin Islands, US -West Sahara -Western Samoa -Yemen 18Zambia 3Zimbabwe 8Other 1008

Total 25278

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ARMADA INTERNATIONALThe Trusted Source for Defence Technology Analysis

circulation is certified by Audit Bureau of Circulation (ABC).

Armada

Since 1976, Armada International has been a proven and highly respected leader in publishing original and authoritative analysis regarding defence technologies

and procurement programmes for decision-makers and influencers in militaries, governments and industry around the world.Armada International’s journalists are unrivalled in their expertise and their ability to write clearly, concisely and objectively about complex defence systems and technologies, providing highly technical information in to organised, interesting and straight- forward fashion valued by our readers.Its dedication to in-depth analysis has made Armada International a trusted source for impartial defence analysis around the world.

Compendium (Single Technology Supplements)

Each issue of armada includes a supplement on a specific niche defence technology area or sector. These hallmark studies provide the decision-maker with

comprehensive surveys, data tables and signature Armada overviews collected in one outstanding annual stand-alone publication focusing on a particular subject.The 2018 Compendiums will include: Tactical Radios, Soldier Modernisations, UAV’s, Armoured Vehicles, Rotorcraft and Airborne Electronic Warfare.Advertising in Armada International will bring your products and services to the attention of military and defence decision- makers around the world and help to open new markets.For advertising opportunities, please refer to page 10For publishing dates and distribution, please refer to the editorial calendar.

OCTOBER/NOVEMBER 2017. Issue 05.

TACTICAL RADIOSAN ARMADA INTERNATIONAL COMPENDIUM SUPPLEMENT

2017: THE TRUSTED SOURCE FOR DEFENCE TECHNOLOGY ANALYSIS

25,278Audited Circulation as per ABC

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Cover wrapFour page message on the front and back of Armada

FEBRUARY/MARCH 2017. Issue 01. SEPTEMBER 2017. Issue 04 .APRIL/MAY 2017. Issue 02. OCTOBER/NOVEMBER 2017. Issue 05.

GatefoldImpact across three pages in a premium position

3ARMADAINTERNATIONAL.COM - OCTOBER/NOVEMBER 2017

38STIRLINGDOCTOR AND THE MEDICSAndrew White examines the medical needs of special forces troops, and the training developments ongoing to help save their lives.

OCTOBER/NOVEMBER 2017

www.armadainternational.com

TACTICAL RADIOS COMENDIUMArmada’s Tactical Radios Compendium returns once again with Thomas Withington’s round-up of all the important developments witnessed in the defence communications realm over the last year.

TACTICAL RADIOS

AN ARMADA INTERNATIONAL COMPENDIUM SUPPLEMENT

2017: THE TRUSTED SOURCE FOR DEFENCE TECHNOLOGY ANALYSIS

ARMADA COMPENDIUM

20 24

AIR POWER SMALL TARGETS PRESENT BIG CHALLENGESJustin Bronk charts important, recent developments in counter-insurgency air power, and the increasing precision with which this can be applied.

LAND WARFARE A CERTAIN RATIOStephen W. Miller examines several innovations in armoured vehicle power pack design to cope with the increasing demands of vehicle designers and users.

LAND WARFARE WHEELS AND TRACKS FOR THE GOD OF WARStephen W. Miller takes the temperature of the self-propelled artillery domain, articulating the latest design innovations therein.

28TURING COMMERCIAL BREAKMilitary demand for commercial satellite communications remains strong, although considerable debate remains regarding the long-term health of the market.

32FUTURE TECHOLOGIESLET THERE BE LIGHTPeter Donaldson casts an eye towards innovations in optronics technology, with several recent innovations falling under the spotlight.

08Gerrard Cowan examines

the efforts of weapons manufacturers to ensure that close-in weapons

systems remain potent in the face of emerging threats.

SEA POWERUP CLOSE AND

PERSONAL16

Island cover wrapFor maximum front cover exposure

Belly BandSealed band around the magazine. Subscribers will need to open this to read the magazine; a highly effective innovation.

InsertPut your customized mes-sage in our publications at a trade show of your choice

Reprints / e-ReprintsHave a relevant or interest-ing article reprinted to use with your own marketing campaign.

Front Cover Stick-onA peel off card or sticky, that is attached to the cover. Provides you with excellent brand recognition.

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MATV_001_2016-ME-1©2016 OSHKOSH DEFENSE, LLC An Oshkosh Corporation CompanyOshkosh Defense and the Oshkosh Defense logo are registered trademarks of Oshkosh Defense, LLC, Oshkosh, WI, USA

OCTOBER/NOVEMBER 2017. Issue 05.

DECEMBER 2016/JANUARY 2017. Issue 06.

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Armada International_all_276x216_eng.pdf 1 5/9/16 9:19 AM

JUNE/JULY 2017. Issue 03.

* Prices available upon request

HIGH IMPACT POSITIONS TO HELP YOU STAND OUT

JUNE/JULY 2017. Issue 03.

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Issue Editorial Focus Bonus Distribution Orders Artwork Due Due

Issue 6Dec/Jan

Issue 1Feb/Mar

Issue 2Apr/May

Issue 3Jun/Jul

Issue 4Sept

Issue 5Oct/Nov

EDITORIAL CALENDAR 2018

● The Air War - 4th and 5th Generation Fighters

● Artillery Systems - from Light to Heavy

● Projecting Air Power from the Maritime

● Mobile Command Centres: Digital Networks in the Field

● Special Ops & Expeditionary Forces Debrief

● Compendium Military Rotorcraft - Expanding the Envelope (New and Upgrades)

● Mobile Deployable Communications, Poland, 1-2 Feb● Enhancing Tactical Comm’s for the Warfighter, Rome: 1-2 Feb● Singapore Airshow: 6-11 Feb● Countering Drones, Jordan, 27-28 Feb● IWA , Germany, 4-7 March● Defence Logistics, Czech Republish: 6-7 March● Future Soldier Tech, UK: 12-14 March● DIMDEX,Qatar: 12-14 March● 4th Annual Coastal and Maritime Surveillance Africa 19-21 March● DefExpo, Goa, India: 28-31 March

● Close Air Support

● The Integration and Control of Fire Support

● Naval Operations in the Littoral

● Radar Systems

● Weapons for Special Forces

● Special Ops & Expeditionary Forces Debrief

● Compendium Armoured Vehicles

● Future Armoured Vehicles Situational Awareness, UK: 11-13 April● DSA, Malaysia: 16-19 April● Air Mission Planning, UK: 17-18 April● Counter Terror Expo, London: 19-20 April● Robotic Autonomous Systems, UK: 25-26 April● Marrakesh Air Show: 27-30 April● Xponential (former AUVSI) 1-3 May● SOFEX, Jordan: 7-10 May ● ITEC, Germany 15-17 May ● Unmanned Maritime Systems, UK: 16-17 May● SOFIC 22-24 May ● Maritime Security and Coastal Surveillance Indonesia: 27-28 May● Hemus, Bulgaria: 30 May-2 June

● Unmanned Air Force for Today and Tomorrow● Light Armoured Vehicles● Manned and Unmanned Submarine Development● Night Vision Systems● Counter-terrorism● Special Ops & Expeditionary Forces Debrief

● Compendium Equipping the Modern Soldier

● KADEX, Astana: 2-5 June

● EW Europe, Switzerland: 5-7 June

● Eurosatory 11-15 June

● UDT, Oslo, Norway Jun-18

● MAST Europe, Netherlands: 21-23 June

● Balt Military Expo, Poland 25-27 June

● UDT Global, Scotland: 26-28 June

● Army, Moscow: 21-26 Aug

● Ubiquitous Logistic Support (including air-to-air refuelling)● Battlefield Situational Awareness● Surface Combat Ships● Power Systems for Land Warfare● Special Ops & Expeditionary Forces Debrief

● Compendium UAV’s

● Land Forces Australia: 4-6 Sept● MSPO, Poland: 6-9 Sept● African Aerospace & Defence, South Africa 19- 23 Sept● ADAS Philippines: 26-28 Sept● ADEX, Azerbaijan: 27-29 Sept● Modern Day Marine, USA, 27-29 Sept

● Air Launched Missiles● Countering IEDs / Mines● Brown Water Navy / Inshore Patrol Craft● Laser Weapons / Protection● Infantry Support Weapons● Special Ops & Expeditionary Forces Debrief

● Compendium Tactical Radios

● AUSA 8-10 Oct

● Euronaval,Paris: 23-26 Oct

● Zuhai Airshow:6-11 Nov

● Indo Defence, Jakarta: 7-10 Nov

● IDEAS, Pakistan: 27-30 Nov

● Japan Aerospace: 28-30 Nov

● Live, Virtual and Synthetic Training for Aircrew● System Integrated Health Monitoring and Reporting (IHMR) - MRO for Land Systems● Maritime Surveillance● Developments in CBRNE● Cyber warfare● Special Ops & Expeditionary Forces Debrief

● Compendium Electronic Warfare

● Exponaval, Chile: 4-7 Dec

● Shot Show, (Date to be determined) Jan, 2019

16 Jan

14 Mar

15 May

15 Aug

14 Sept

28 Nov

18 Jan

16 Mar

17 May

17 Aug

16 Sept

30 Nov

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DIGITAL AND ONLINE MARKETING SOLUTIONS

Homepage Leaderboard: Euro 3,500/month

Right Hand Square: Euro 2,500/month

Floating Banner: Euro 5,000/month

Website Takeover: Euro 4,000

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DIGITAL AND ONLINE MARKETING SOLUTIONS

Article / Inside Page Leaderboard: Euro 2,500 / month

E-Newsletter Leaderboard: Euro 1,500 / newsletter

Article / Inside Right Hand Square: Euro 2,000 / month

Article / Inside Page Banner within the article text: Euro 2,500

Euro 2,500 / month

19,231 Defence and Military Professionals Recieve

Our E-newsletters.

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Premium Positions 1-2 Insertions 3-5 Insertions 6x+ Insertions Inside Front or Back Cover 11,000 10,000 9,000

Inside Back Cover 10,000 9,000 8,500

NOTE:● Guaranteed Solus Ad Position: For half page & 1/3 page ads, will be offered at 10% extra premium on above rates.● Requested Positions: 10% extra and subject to availability.● Frequency Discounts: Applicable on multiple insertions within one year of the first insertion.● Special Advertising: Quotes available upon request.● Cancellations: Ad insertion cancellation will only be accepted if received before ad booking deadlines.● Late booking / material: We will only publish advertising for which we have the order forms / confirmed bookings.

If material is sent after the deadline, we reserve the right to publish the material in our next issue, or use material from the previous issue.

Advertising Rates Armada (Euro)

Regular Positions 1-2 Insertions 3-5 Insertions 6x+ Insertions Full Page 9,000 8,500 8,000

Half Page 6,000 5,500 5,000

1/3 page 4,000 3,500 3,000

1/6 Page 1,600 1,300 1,000

Social Media Push: Possible to target different countries, job functions, interests, groups, etc. Example would be: Male 35+, work industries: Military, Job title: General, flag or air officers, interest: Defence, Security, Air Forces, Land Forces, Naval relevant to defence and military industry. Tell us your preference targeting we will tell you the reach Options available – LinkedIn, Facebook, Twitter.

DIGITAL all prices in Euro

CONTENT ADVERTISING Standard Extra: Highlight Extra: Social Media on Homepage Boost*

WEBSITE BANNER ADVERTISING Home Page Inside Page Combination (Home Page +Inside Page)

Top Leaderboard Banner 3,000 2,500 3,500

Leaderboard in Specific Article/Category Page - 3000 -

Right Hand Square 2,000 1,500 2,500

Right Hand Square in - 2,000 - Specific Article or Category page

Special Innovation Banners available upon request

Sponsored Article Series (minimum 4 articles) 4,000 Free (negotiable)

Dedicated Article (1 article provided by client) 2,500 Free (negotiable)

Company Index Page (includes Products, Services, Available Press Releases, Interviews, Videos, Whitepapers) upon request

E-Newsletter Banner 1,500

eDM - Electronic Direct Mailer 2,500

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Advertisement Sizes:

Advertisement Sizes:Digital file with EPS/PDF format along with color reference proof. All high resolution images should be in minimum 300 DPI printable size.All links should be in CMYK mode and fonts should be embedded with the file.

Bleed and Trimmed sizes: The publisher reserves the right to trim up to 3 mm off each edge of each trimmed page dimension. Type matter and illustrated material not intended to bleed must be kept to this tolerance. Bleed insertions accepted only for half-page units or larger.

GENERAL TERMS & CONDITIONS Agency commission: 15% of gross amount Payments: Accounts are due 30 days from the date of invoice. All payments must be made in U.S. Dollars/Euro by crossed cheque or draft to:

Full pageTrimmed Size11 1/4” x 8 1/4”(286mm Height x213mm Width)and 3mm bleed all 4 sides.

Half page(Horizontal)5” x 7 1/4”(127mm HeightX 184mm Width)

Half page(Vertical)10 1/4” x 3 1/2”(260mm HeightX 88mm Width)

One -Third Page(Vertical)(260mm HeightX 65mm Width)

Media Transasia Limited1603 16/5 Island PL Tower, 510 Kings Road, Hong Kong Overdue bills: A delinquency charge of 1.5% per month will be made on any bill outstanding for more than 30 days from the date of invoice. Tax / VAT: Will be billed additionally where applicable.

Send Ad Materials To:ARMADA INTERNATIONALMedia Transasia Thailand Limited14 Floor, Ocean Tower II, 75/8, Soi Sukhumvit 19 Bangkok 10110 Thailand Tel : (662) 204 2370 Fax: (662) 204 2390-91

Emails: Jakhongir Djalmetov: joha@mediatransasia.comMr. Bond: wajiraprakan@mediatransasia.comWebsite: www.armadainternational.com

Printing Specifications

1/6 (Horizontal)(45mm HeightX 184mm Width)

One -Third Page(Horizontal)(90mm HeightX 184mm Width)

1/6 (Vertical)3 3/4” x 3 1/2”(95mm HeightX 88mm Width)

Digital Specifications

Leaderboard Banner on Website & E-Newsletter

Rectangle Banner on Website & E-Newsletter

Electronic Direct Mailer

Positions Dimension

728 width x 90 height

300 width x 250 height

send in HTML format

**Imporant Note: please leave 3mm on all sides for bleed

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Advertising Sales OfficesFrance/SpainStephane de RemusatREM Europe Media ServiceTel: (33) 534 270 130Fax: (33) 53427 0134Email: sremusat@rem-int.com

GermanySam BairdWhitehill MediaTel/Fax: (44 1883) 715 697Mobile: (44 7770) 237 646Email: sam@whitehillmedia.com

IndiaMadhavi GargeshTel: +91 9898 000266Email: mgargesh@gmail.com

Turkey/Eastern EuropeZena CoupéPh: +44 788 787 4074,Email: zena@expomedia.biz

Nordic Countries/Italy/SwitzerlandEmanuela Castagnetti-GillbergPh: + 46 73 568 5602Email: emanuela.armada@gmail.com

RussiaAlla ButovaNOVO-Media Ltd,Tel/Fax: (7 3832) 180 885Mobile: (7 960) 783 6653Email: alla@mediatransasia.com

USA (East/South East)/Canada (East)Margie BrownBlessall Media LLCTel: (1 540) 341 7581 Fax: (1 540) 341 7582Email: margiespub@rcn.com

USA (West/South West)/Brazil/Canada (West)Diane ObrightBlack Rock Media Inc.Tel: (1 858) 759 3557Mobile: (1 858) 717 1894Email: blackrockmediainc@icloud.com

All Other Countries Media Transasia Limited14 Floor, Ocean Tower 2, 75/8,Soi Sukhumvit 19, Bangkok 10110, ThailandTel: (662) 204 2370Fax: (662) 204 2391Email:

Editor: Andrew DrwiegaTel: +44 1494 765245Email: andrew@mediatransasia.com

Jakhongir Djalmetovjoha@mediatransasia.comRoman Durksenroman@mediatransasia.com