Women’s  Lifestyle  magazine    

Brief...  “You  have  been  commissioned  by  the  Northern  Echo  to  produce  a  new  magazine  or  newspaper  product.  Your  product  could  be  in  any  style  or  genre  but  it  must  be  self  =inanced  through  sales  or  advertising.  You  must  also  produce  your  magazine  for  a  speci=ied  audience  segment  within  the  16  to  24  age  group.”  

Meeting my brief...  

Ages 16 – 24  Female audience  

B,C,C1  

Trendies  

PCC  

The  PCC  (press  complaints  commission)  regulates  the  content  of  magazines  and  newspapers.  I  have  created  my  own  5  golden  rules  to  which  I  have  followed  when  creating  my  magazine  and  article.    

Things to consider...  1. Ensure  I  have  permission  from  models  and  interviewees  before  publishing.    

2. Before  taking  photos  outside,  I  will  gain  permission  from  landowners  

3. I  need  to  ensure  that  the  photos,  formality  of  the  article  and  language  used  in  the  article  are  all  suitable  for  the  target  audience.    

4. Using  a  variation  of  register  in  the  articles.  

5. Ensure  photos  and  language  are  age  appropriate.    

Genre research Front cover  

Layout    

Consistent   colour scheme  

Fonts    

Genre research - DPS  Creative layout  

Bold fonts  

Bright colour scheme  

Young female model  

My USP  

As  well  as  choosing  aspects  of  other  Women’s  Lifestyle  magazines,  such  as  fashion  and  beauty,  this  magazine  also  determines  the  audience  to  have  their  own  opinions,  advice  and  criticisms  that  will  be  presented  with  each  article.  By  doing  this  it  will  enable  young  people  to  socialize  with  others  about  their  likes  and  dislikes.    

Mock up process  

I  created  two  mock  up  DPS’s  to  test  on  my  target  audience  and  therefore  receive  feedback  and  choose  the  one  that  works  best.  

Mock up 1...  

Mock ups  

Positives DPS  links  to  the  article  topic  e.g.  imagery  and  colour  scheme    Informative  article      Polaroid  images  link  well    to  the  festival  theme    

Negatives  A  lot  of  blank  space      Title  is  too  small  and  blends  in  with  the  background      Coral  text  colour  blends  in  with  white  background      

Feedback    

A  lot  of  blank  space    Creative  use  of  imagery      Images  relate  to  the  article    

“  

”  

Mock up 2...  

Mock ups  

Positives Creative  use  of  imagery    

Orange/  coral  colour  scheme  links  with  the  article  

Unique  layout  

     

Negatives Blank  space  through  article  

Bottom  section  of  the  DPS  looks  too  empty    

     

Feedback  

A  lot  of  blank  space    

Unique  layout    

Active  imagery,  relating  well  to  content      

“

”

Conclusion    

My  feedback  from  my  audience  has  determined  my  decision  to  use  my  first  mock  up  in  my  magazine.    

The name...  

Get Together Relates  to    

genre  and  USP  Appeals  to  young  adults  –  socializing      

Short  and  catchy    

Fonts  

KG A Little Swag Hello Goodbye  Apple Chancery

Abadi MT Condensed Extra Bold

Mom’s Typewriter Baskerville Old Face

Colours  

Overall product  

Get Together

•  Front  cover    •  Contents  page  (A4)  •  Article  1  –  Your  Festival  

Survival  Guide    •  Article  2  –  Stressed?  Relax,  

breathe  and  read  on…  •  Article  3  –  False  faces  and  

phony  figures    

Article details... Front cover  Images  –  Window  to  future  self,  relating  to  article  content,  long  medium  shot.    

Layout  –  Professional,  youthful,  fun,  eye  catching.  

Fonts  –  handwritten,  bright,  bold,  large.    

Colour  palette  –  Orange,  black  and  white  (splash  of  pink)  

Front  cover  flat  plan    

Article details... Contents page  Images  –  One  large  image  of  a  field  of  tents  at  a  festival  

Layout  –  Glamour  inspired,  simplistic,  spacious.  

Fonts  –  Sans  serif,  capitalized  masthead,  variety  of  colours.      

 Colour  palette  –  Pastel  pink,  black,  burgundy  and  white.  

Contents  page  flat  plan    

Article details... Your Festival survival guide  

Images  –  Action  shots  at  Music  Festivals,  polaroid  style  

Layout  –  Company  inspired,  exciting,  unique.  

Fonts  -­‐    Mixture  used  within  masthead,  Avenir  Next  Condensed  Medium.  

Colour  palette  –  Coral,  black,  green,  summer  connotations    

Article  –    “Quick  and  informative,  not  a  “typical”  festival  article.”  “Good  use  of  informal  register  to  relate  to  the  audience.”  

Article details False faces and phony figures  

Images  –  Medium  long  shots,  female  model,  creative  imagery.  

Layout  –  Company  inspired,  larger  image  to  text  ratio.  

Colour  palette  –  pastel  blue,  purple  and  black.  

Article  details  Stressed?  Breathe,  Relax  and  read  on…  

Images  –  Relating  to  content,    contrasting  images  (one  happy  one  sad)  

Layout  –  collage  style  imagery,  separated  from  text,  unique  layout  style    

Colour  palette  –  Pastel  purple,  blue  and  black,  connoting  relaxation.  

 

Conclusions...  

Get Together 16  pages    Paper  size  –  A4      Price  -­‐  £2.00  Quality  of  paper  -­‐    115gm  60  pages    -­‐  40%  adverts      

Equipment costs  

Journalist     £25    

Photographer     £30    

Model     £30    

Subeditors     £20    

Researchers     £30    

Lighting  assistant     £30    

Make  up  assistant     £10    

Rate  card    

Double  page  spread     £2,500  

Full  page     £1,500  

Outside  back   £2,500  

Inside  Front     £2,500  

Inside  back     £2,200    

Brief...  “You  have  been  commissioned  by  the  Northern  Echo  to  produce  a  new  magazine  or  newspaper  product.  Your  product  could  be  in  any  style  or  genre  but  it  must  be  self  =inanced  through  sales  or  advertising.  You  must  also  produce  your  magazine  for  a  speci=ied  audience  segment  within  the  16  to  24  age  group.”  

Thank you  Any  questions?