MEDIA PACK 2019 - Baking Heaven...TRIM (PAGE EDGE) W: 220mm x H: 285mm (this is the finished,...

FOR MORE INFO CONTACT

Amy Hodges [email protected]

01225 489984

MEDIA PACK 2019

CAKE decoratingSCHOOL

★ ★ ★ ★ ★ ★

1

3

2

1

SKILL LEVEL

Baking Heaven is Britain’s best-selling baking magazine. Each issue is packed with 101 delicious sweet and savoury recipes covering everything from cupcakes

and tarts to cake pops and whoopie pies. The magazine is aimed at The Great British Bake Off generation of bakers and cake decorators who are young, enthusiastic and

keen to try new ideas and recipes.

M AG A Z INE WEB

SI T

E SOCIAL MEDIA SUPPLEMEN

TS

E-N

EWSL

ETTE

RS



01225 489984

We will work with you to spread your message to our huge community of bakers and cake decorators. We are well-versed in developing bespoke strategies to harness

both our hugely engaged digital audiences and our mutually supportive magazine readers. Drop us a line to find out how we can make your message work harder.

Much more than an ad

Print advertising rates SIZE 1 ISSUE 2 ISSUES 6 ISSUES 12 ISSUES

DPS £2,000 £1,800 £1,500 £1,200Full page £1,200 £1,080 £900 £720Half page £700 £630 £525 £420Quarter page £400 £360 £300 £240Classified £20 £18 £15 £12

M A G A Z I N E



01225 489984

Understanding our audience

Working with Baking Heaven on a campaign across print and digital ensures your brand is exposed to our audiences on each of these platforms.

Average age female

M A G A Z I N E

has

13,000PRINT

READERSHIP 4292%

ABC 1 84%

bake for family

32%


01225 489984


Readership facts


M A G A Z I N E

1.6 76%Average number of cakes baked per week

attend or are looking to attend

baking classes

96%rarely read any other

food titles

81%bake for weekend

treats

99%of readers state magazines

are where they get their baking inspiration


01225 489984


Statistics gathered from the Baking Heaven 2018 Reader Research

Call our friendly team to talk through your ad specs if you have

any questions: we’re only too happy to help!

Print advertising

➡ TEXT AREA Width: 420mm x Height: 265mm (all text should reside within this area)

➡ TRIM (PAGE EDGE) W: 440mm x H: 285mm (this is the finished, trimmed size)

➡ BLEED Add 3mm on all four corners (top, sides and base)

➡ TEXT AREA W: 200mm x H: 265mm (all text should reside within this area)

➡ TRIM (PAGE EDGE) W: 220mm x H: 285mm (this is the finished, trimmed size)

➡ BLEED Add 3mm on all four corners (top, sides and base)

M A G A Z I N E

BLEED

TEXT AREA

TEXT AREA

3mm

3mm

TRIM (PAGE EDGE) PAGE

DOUBLE PAGE SPREAD (DPS)

SINGLE PAGE HALF PAGES**

QUARTER PAGES**

BLEED

BLEED

BLEED

SUPPLY ARTWORK AS (TRIM SIZE + BLEED ON ALL FOUR SIDES)

W: 446mm x H: 291mm

SUPPLY FINAL ARTWORK AS (TRIM + BLEED)

W: 226mm x H: 291mm

Half horizontal: W: 190mm x H: 125mmHalf vertical: W: 93mm x H: 270mm

W: 93mm x H: 125mm** ½ AND ¼ PAGES DON’T REQUIREBLEED. SUPPLY AT THE SIZES SPECIFIED.

HH HV


01225 489984


Digital audience

has93.7k+ SOCIAL FOLLOWERSACROSS FOUR PLATFORMS

S O C I A L M E D I A


01225 489984



4.5k+ followers

77k+ likes

9.7k+ followers

2.5k+ followers

*These are combined total users across Baking Heaven and Cake Decorating Heaven.

foodheavenmag.com

30.5k page views per month

18k users per month

LEADERBOARD Artwork required at:

● 728 x 90 pixels for desktop view● 468 x 60 pixels

for iPad view● 300 x 50 pixels for mobile view

MPU Artwork required at: ● 300 x 250 pixels SKINS

Artwork required at: ● 1920 x 1080 pixels with a large white

space in the middle. No text beyond 950

pixels deep but images can bleed off.

W E B S I T E


01225 489984


Digital COST PER MONTH

Takeover £1,250Skin £750MPU/Leaderboard £300

YOU

R A

DVE

RT H

ERE YO

UR A

DVERT H

EREYOUR ADVERT HERE

YOUR ADVERT

HERE

Chocolate malt cake

MAKES 10 SLICES

For the cake

460g (1lb) butter, softened

230g (8oz) caster sugar

230g (8oz) soft light brown sugar

7 large free-range eggs, beaten

360g (12oz) self-raising flour, sifted

1½ tsp baking powder

100g (3½oz) cocoa powder, sifted

5 tbsp Horlicks Traditional powder

200ml (7fl oz) milk

For the frosting

150g (5½oz) dark chocolate, broken

into pieces

125g (4½oz) butter, softened

400g (14oz) icing sugar, sifted

3 tbsp Horlicks Traditional powder

(not Horlicks Light)

2 tbsp milk

To decorate

Maltesers

1 Preheat the oven to 180˚C/Gas Mark 4.

Grease three 20cm (8in) cake tins and line

the base of each with baking paper. Cream

the butter and sugars together in a large

bowl until light and fluffy. Add the eggs,

flour, baking powder, cocoa and Horlicks,

then beat for 1 minute. Gradually add the

milk while still beating. Mix until the batter

is smooth.

2 Divide the mixture equally between

the cake tins and level the tops. Place in

the oven and bake for 30-35 minutes

until the cakes are firm and spring back

when lightly pressed. Cool in the tin for

5 minutes, then turn out onto a wire rack

to cool completely.

3 For the frosting, melt the chocolate in

a heatproof bowl over a pan of gently

simmering water. Remove from the

heat and allow the chocolate to cool for

2 minutes. In another bowl, beat the

butter until smooth and soft, then beat

in the melted chocolate. Add half the

icing sugar and beat well. Add the

remainder of the icing sugar and the

A P R I L

BAKING TIP

FULL FLAVOURAVOID USING HORLICKS

LIGHT, REGULAR HORLICKS

WORKS BEST

Horlicks. Continue beating while

gradually adding enough milk to make

a soft fudgy icing.

4 Place one layer of cake on a serving

plate and cover the top with frosting. Place

another layer of cake on top of the frosting,

then cover that cake with frosting. Add the

final cake and cover the top with frosting,

then decorate with Maltesers.

BH25.Calendar.jg4.indd 10

22/09/2017 10:30

We don’t just do ads! There are lots of opportunities to access Baking Heaven's core audiences. From competitions to supplement

sponsorship, to featuring on our product pages or personalised features, we can make sure you target our readers positively and authentically.

Working together

6 baking heaven JULY WWW.FOODHEAVENMAG.

Duerr’s, one of the oldest family-owned jam makers in England, has launched a new range of innovative jams and marmalades featuring unique packaging designed by artists.

The Artists Range includes four fruity jams and four zesty marmalades, all of which have a bespoke, bold label design crafted by artists with a connection to

Manchester, where Duerr’s has been perfecting its preserves since 1881.

The Seville Orange Marmalades – Thick Cut, Fine Cut, Half Sugar and Manchester Marmalade – pack plenty of flavour, while the new jams have taken traditional flavours to a new level with a modern, zingy twist. Blueberry & Lime Jam brings a

You are invited to tea, the best time of the day... Here, in one delicious volume, is everything you need to know about teatime – the traditions, etiquette and of course how to brew a proper cup. There are 200 recipes for all the family and childhood favourites you’d expect to find, as well as sophisticated and elegant delights for high tea.

Savoury sandwiches, quiches, sausage rolls, little pies and angels (and devils) on horseback... delectable recipes for teabreads, biscuits, bars, meringues, celebration cakes, gâteaux and pastries. Not to forget crumpets, squidgy chocolate éclairs and scones packed with jam and cream. Whether it’s an al fresco tea in the sun, or on a tray tucked up

Designer labels…

Duerr’s collaborates with Manchester artists for new jams and marmalades range

1 of 3 copies of The Perfect Afternoon Tea Recipe Book!

What’s cooking… ALL THE BAKING NEWS, PRODUCTS AND EVENTS COMING YOUR WAY

mix of sweet and citrus flavours, while Strawberry & Elderflower Jam is like a taste of summer with a sweet, delicate taste. Raspberry & Orange Jam is bursting with flavour, filled with the juiciest raspberries and sweet oranges, and Ginger & Honey Jam contains a warming kick of spice with subtle notes of honey.

You can find the Fine Cut

by the fire after a winter walk, The Perfect Afternoon Recipe Book has just the treat! We’ve got three copies to give away to lucky Baking Heaven readers, so to be in with a chance of winning, go to www.foodheavenmag.com/comps and answer the question before Thursday 11th July 2019.

(340g), Thick Cut (340g) and Half Sugar (300g) marmalades in Sainsbury’s and Morrisons, priced £1.39. The Manchester Marmalade (340g) is currently available in Tesco stores across the North West priced £1.39.

Duerr’s jam range – all 340g – will be available from June, priced £1.99. Find out more about the new range at www.duerrs.co.uk

WIN!

BH36.News.F.indd 6 23/05/2019 11:29

Getting a bake just right comes down to the little details and it’s our mission to make all your bakes perfect with these essential tips, ideas and tools.

BAKING ESSENTIALS

96 baking heaven JULY

Leftover cookies?Pop them in a Tupperware or airtight container with a piece of bread and they’ll stay soft for days!Here’s Le Cordon Bleu’s ultimate

guide to executing the best afternoon tea event. Afternoon tea is a great opportunity for you to reveal your creativity and ability to your friends and family. If you want to give guests the time of their lives with an amazing teatime experience, there are a few things you need to plan for.

Food preparation and productionMake sure you've planned ahead. You'll need to buy the right ingredients and it really helps to have them measured out before you start baking. It's also important to check you have the right equipment for the recipes you plan to bake. Always preheat your oven in good time and make some space in your fridge and freezer beforehand, for any recipes that call for chilling.

Organisation and time managementIt is important to plan out your timings in advance, including the time you expect your guests toarrive, be greeted and allocated to their seats. Try to plan the timings for tea, coffee and the full food service, including a slight buffer should the

guests run over time. If additional activities are to take place aside from the service itself, you must account for the time in which guests are to be allocated back to their seats and the preparation for any take-home items or gifts. Overall, an agenda for the timing of the activities prior to, during and after the event should be established.

PresentationEnsure there are enough tables, chairs, dishes, napkins, china and cutlery for the guests. It's always better to present your guests with a good variety of food rather than too

little. Pay attention to the textures, flavours and uniformity of the dishes as these will make a difference to the overall presentation.

Le Cordon Bleu’s Diplôme de Pâtisserie offers students the essential practical and technical baking skills needed to be a successful baker or chef in the food industry. Throughout the course, students are assessed and graded on the application of the concepts and techniques learnt in classes. This includes the preparation and delivery of a full afternoon tea event at superior level.

Le Cordon Bleu’s guide to...creating the best afternoon tea

To find out more, please visit: www.cordonbleu.edu/london/diplome-de-patisserie/en

Take your timeBaking in a hurry can lead to disasters, so slow it down and bake something you know can be made in the time you have so you’re not racing against the clock. We’ve got plenty of inspiration on our website, head over to➔ www.foodheavenmag.com

BH36.BakingEss.F.indd 96 23/05/2019 14:08

8 baking heaven JULY WWW.FOODHEAVENMAG.COM

Whistling Bird KettleAvailable in black and white, this kettle features a charming bird-

shaped whistle, ideal for modern and minimalist kitchens. Priced £76

from www.hurnandhurn.com

Select Cake ServerServe slices of perfectly portioned desserts and cakes! Priced£8.50 from www.viners.co.uk

Teacup Oven Glove

The classic blue and white rabbit

and cabbage design on the teacups and

saucers would complement

any afternoon tea celebration! Priced

£24.95 from www.annabeljames.co.uk

Blushing Birds CappuccinoCup & SaucerServe your afternoon tea in these delightful cups and saucers from Pip Studio, priced £14 from www.amara.com

Belgian Waffl e Bowl MakerLove waffl es? Make them at home in just three and a half minutes with this handy gadget! It costs £39.99 from www.menkind.co.uk

WWW.FOODHEAVENMAG.COM

VonShef 1200W CopperDie Cast Stand MixerWhether you’re baking bread, cakes or making desserts, this ultra-modern copper stand mixer will lend a very helpful hand! It has a large 5L stainless steel bowl, dishwasher safe attachments and you can choose from 8 speed settings. It costs £174.99 from www.vonshef.com

Wilko DiscoveryMelamine PlatesGet your picnic or buffet started with these pretty plates, decorated with luscious green leaves! Priced just £1.25 for a side plate or £1.75 for a large plate from www.wilko.com

Pick of the PRODUCTS

WE CHECK OUT THIS SEASON’S BEST NEW BAKING ACCESSORIES

BH36.Products.F.indd 8 23/05/2019 12:20

#mybakingheaven

B A K I N G N E W S

JULY baking heaven 7WWW.FOODHEAVENMAG.COM

Skip the frying and enjoy doughnuts the healthier way! This robust 12-hole mini doughnut muffin tin from Tala lets you bake them in the oven with brilliant (and delicious!) results. It’s a brand-new addition to their popular Performance bakeware range, which has a double layered coating for superb non-stick qualities and a gloss finish that allows food to heat evenly for outstanding

results every time. Did we mention it’s fridge, freezer and dishwasher safe? The doughnut tin is available priced £12.35 from www.amazon.co.uk and the lovely folk at Tala are giving two Baking Heaven readers the opportunity to winone of these fantastic tins! To enter, go to www.foodheavenmag.com/comps and answer the question before Thursday 11th July 2019.

Two-star bakers from Bedfordshire proved they could rise to the challenge of making a difference to the lives of sick and injured veterans by holding a cake sale that raised an impressive amount of money.

Sisters Amelia, 15, and Olivia, 14, took part in this year’s Bake for Heroes by making over 300 cupcakes and selling them during

a dance show at their school.The girls even persuaded their

local Morrisons and Waitrose stores to chip in with money off and free ingredients.

The dance show, held by Doreen’s School of Dancing, took place at their school, Vandyke Upper School. With soft drinks also on sale to wash down the cakes and proceeds from a raffle,

the total raised was £610!This is the fourth Bake for

Heroes bake sale these amazing young women have completed –making £1967.70 in total.

Having a bake sale is funand a great way to raise moneyfor charity – sign up for yourfree Bake for Heroesfundraising pack now ath4hweb.com/2019bake2

Running a bake sale is child’s play

Great cause…

Have you made a cake or bake from the

magazine that you’re really proud of? Share it with us on Instagram!

Simply tag us@bakingheavenmag and use the hashtag #mybakingheaven – we’d love to see what you’ve been making!

a Tala Mini Doughnut Tin!WIN!

BH36.News.F.indd 7 23/05/2019 11:31

COMPETITIONS Reach our readers in print or digitally with

competitions

Chocolate

STEP-BY-STEPGUIDES TO...✓ Chocolate macarons✓ Tempering and dipping

STEP-BY-STEP

Sweet treats to satisfy your chocolate cravings, from melting puddings to mini cheesecakes!

IRRESISTIBLE

Presented with

Triple chocolatedoughnuts, page 22

BH27.SUPP_Cover.md3.indd 1 18/01/2018 15:43

EXCLUSIVE MONTH-TO-VIEW

CALENDAR FEATURING

12 seasonal recipes

Calendar 2018IN ASSOCATION WITH

BH25.Calendar.jg4.indd 1

22/09/2017 10:25

SUPPLEMENTS

NEWS AND PRODUCT TEST

REVIEWS

Baking Heaven readers can get 20% off all

Baking Mad orders with code HEAVEN20 at

www.bakingmad.com /bakingheaven

36 baking heaven AUGUST WWW.FOODHEAVENMAG.COM

Terms and conditions: The competition closes Wednesday 14th August 2019. Open to UK residents over 18 only. For full competition rules turn to page 95. *Runners-up will receive a unique code to enter at checkout on www.bakingmad.com/bakingheaven to receive £20 off their order – P&P is not included – the code is valid until 5th October 2019. The 20% off discount code ‘HEAVEN20’ is valid for all readers to use on all orders until 5th October 2019.

WIN!

To celebrate the return of The Great British Bake Off, Baking Mad are giving Baking Heaven readers the chance to win the ultimate beginner’s baking bundle worth a whopping £348! You could be kitting out your kitchen with all the latest baking goodies including must-have products from Nielsen-Massey, Billington’s and Renshaw, plus all the bakeware you could ever wish for. The bundle is bursting at the seams with cookbooks, cake tins, oven gloves, cupcake cases, ready-to-roll icing, cookie cutters, edible glitter, sprinkles, candles, sugar, food colours and flavourings, a pastry board, a pizza stone set, a glass cake stand and so much more!

The Ultimate Beginner’sBaking Bundle worth £348

If that wasn’t enough, five lucky runners-up will win £20 to spend on their order* at www.bakingmad.com/bakingheaven

You’ve got to be in it to win it so what are you waiting for? Head straight over to www.foodheavenmag.com/comps and answer the question below to be in with a chance of winning this incredible prize!

Q: Who won the first ever Great British Bake Off?A Ruth ClemensB Edd KimberC John Whaite

PLUS four runners-up will win £20 off their order at Baking Mad!

C O M P E T I T I O N

Untitled-17 36 19/06/2019 16:32

P A R T N E R S H I P S


01225 489984


Email is a key channel for engaging with our Food Heaven audience. Our email subscribers love to hear about new recipes, products and ingredients, which is reflected in our open and click-

through rates. There are three different options for marketing to our email subscribers and we are happy to discuss the right combination to suit your business needs.

Solus email and e-newsletters

Email advertising rates Solus email £750Promo banner £300Content slot £300

NEWSLETTER PROMO BANNER Assets required:

● 600 x 150 pixels image● Link

NEWSLETTER CONTENT SLOT Assets required:

● 290 pixels wide image● Copy + link

DEDICATED PARTNERS EMAIL Assets required:

● 600 pixels wide hero image● Other images (tba)

● Subject line ● Copy + links

E M A I L


01225 489984


13.5k solus email reach

At a glancePrint & app

13k print readership

72.2k Facebook reach** 24.5k email reach

Our flourishing Baking Heaven audience will ensure your campaign works harder than with any other magazine.

Website

Email newsletters

Social media

30.5k website views*

N U M B E R S


01225 489984


*yearly average **combined

MEDIA PACK 2019 - Baking Heaven...TRIM (PAGE EDGE) W: 220mm x H: 285mm (this is the finished,...

Documents

Transcript of MEDIA PACK 2019 - Baking Heaven...TRIM (PAGE EDGE) W: 220mm x H: 285mm (this is the finished,...