summer

MEDIA KIT WINTER 2016/17

Powderlife & Summerlife bottle the essence of the Niseko lifestyleThe food, culture, landscape and outdoors – all year round

20,000 copies in Niseko, HK & Singapore 10,000 copies in Niseko over winter

Our 10th Anniversary Edition!

This year the Powderlife team celebrates our:

Powderlife has always been Niseko's "must-read" mag thanks to its quality,

independence and innovation – now backed up by 10 years of street cred.

For our 10th Anniversary Edition, we're going to take things to the next level. We're

excited to introduce a new standard of publication to the Niseko media landscape.

We'll deliver a product that will look like it belongs on the shelves of bookstores in

Tokyo, Hong Kong or Sydney. It will sit strikingly on coffee tables illustrating that

otherwise indescribable magic of Niseko to visitors here, and around the world.

How are we doing it?

It’s been another year in the making! While our creative team has

been travelling to major cities and tourist destinations around the

world over the past year, we’ve researched what’s new, intelligent and

effective in contemporary travel media. With this insight now at hand,

once again we’ll deliver a “first-of-its-kind” for Niseko.

We’re printing on completely new paper stock that will enhance

the already stunning imagery we curate from renowned local and

international photographers, and make the magazines lighter and

easier to take home.

We’re also overhauling the structure and flow of content, as well as

changing the way we tell stories, adding rich new layers of detail to

the magazines.

With this contemporary new layout, beautifully crafted copy, elegant

typography, and heart-in-mouth photography, Powderlife will again

be a powerful promotional tool to drive Niseko in its entirety as the

world’s most exciting new ski destination.

We promise you will want to be part of it.

Powderlife Editor Kristian Lund is a former newspaper journalist, media advisor and marketing consultant who spent

time growing up in Japan as a child and teenager, giving him a rich affinity and understanding of Japanese culture.

Produced by the A-Team

Together with the help of Associate Editor Aaron Jamieson – internationally published photographer,

writer, and adventurer – we’ll continue to uncover and tell the most interesting local stories.

Our new Art Director Jacinta Sonja is a magazine editor and book publisher from Singapore, who brings

invaluable experience and a sophisticated touch to the Powderlife suite of publications.

Independence and Transparency

Powderlife remains the independent community magazine on Niseko’s

streets. We don’t fill our pages with blanket advertising for our other

businesses, and the articles in the magazine aren’t about our other

businesses.

Out of this year’s 150 or so pages, we will use one page for an ad to

publicise our website accommodation booking portal, Powderlife.com.

Otherwise, it’s all for the community with zero editorial promoting

Powderlife.com or any other business we are invested in.

We offer all other advertising positions in the magazine, including the

premium spots – back cover, inside front cover, inside back cover,

and first 30 pages – to all other Niseko businesses, not our own.

That’s the power of Powderlife to fairly promote the whole community

to visitors.

Powderlife Editor Kristian Lund is a university qualified journalist,

and ensures journalistic integrity in all editorial content. Consumers

and advertisers can be confident they’re reading fair and balanced

reportage on Niseko, and are being exposed to a fair and open

representation of businesses advertising.

summer

No longer Powderlife’s little brother, our production team has invested an

enormous amount of time and research to deliver an equally premium publication

for our follow-up edition of Summerlife.

Capitalising on the opportunity to promote the “off-season” while the world is here

in winter, Summerlife is an innovative vehicle to vividly illustrate what Niseko offers

after winter. There’s no doubt Summerlife increases awareness of Niseko’s year-

round offerings and plays a key role in visitor’s decisions to come in the future.

Summerlife Second Edition

Local photographers encapsulate the essence of the four-seasons Niseko experience.

a thousand words

deep summer | photography

summerlife niseko - 40 - volume 9 2016 #powderlife #powderlife summerlife niseko - 41 - volume 9 2016

This year Powderlife will include a special 32-page real estate-focussed feature

section, which will be inset inside the magazine on different stock to make it stand

alone from the regular content.

Recognising the national and global significance of Niseko’s property market,

we’ve added this section so readers can take in the essence of Niseko with a

“more-content / less-advertising-heavy” publication, alongside an authoritative

round-up of the real estate market.

It will include unbiased editorial on the real estate landscape, as well as design

and lifestyle pieces, alongside feature articles to promote advertisers’ projects.

Architecture + Real Estate Liftout

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We’ll work with business to tell your real estate or development story.

This could come in the form of:

• a two or four page feature article about a past, present or future project

• an opinion piece from you about the Niseko market and future

• a technical article about building or buying in Niseko based on your expertise

• a company profile or portfolio

• a Q&A article with your founder, president or architect

Our creative ears are open to any other format that you think will best convey your story to the world. Let us know the story you want to tell and we’ll

get it out there. We’ll work with you to help write and design the page/s.

The cost per page for this targeted, integrated marketing opportunity will be the same as the cost of regular advertisements.

Architecture + Real Estate Editorial

summer

Hong Kong

• Several large property developers

• Leading ski holiday retailers and travel

agents, ski shops and ski orgs

• High-end clubhouses and country clubs

• Luxury spas and salons

Singapore

• Arc’teryx Concept Store / Campers

Corner outdoor shop (one of the only

places that sells ski gear in Singapore)

• JNTO (Japan National Tourist Office)

• NTA Travel Singapore (Japan-focussed

travel company)

Only our new partner publication What’s On Niseko matches our Niseko distribution

Only Niseko Promotion Board’s Wine & Dine Guide has broader Niseko distribution

Nobody matches our Hong Kong and Singapore distribution

Niseko

• Placed in rooms of major accommodation

providers: NISADE, Vacation Niseko, The

Niseko Company, Holiday Niseko, Niseko

Wow, Explore Niseko + more

• For the few who miss it, both mags can

be picked up from businesses and our 30

outdoor magazine stands across the resort

We will promote the digital magazines via social media - we have Niseko’s largest Instagram audience, and one of the largest Facebook audiences.

Powderlife can be downloaded from iTunes, Apple Newsstand, Amazon Kindle Fire Newsstand and Powderlife.com.

Website links and logos in all newsstands will link directly to your website. We can also link to a specific page in your website.

Distribution and Reach

summer

Back cover 1.5x above price

Inside front / back cover 1.4x

First 30 pages 1.2x

> Premium positions are in high demand and we can’t put every ad in a premium position.

> Premium positions are owned by the previous season’s advertiser unless they discontinue.

> If you would like a premium position, please email kris@powderlife.com to register your interest.

* All prices + tax

Double-page spread ¥800,000

Full page ¥400,000

Half page ¥200,000

Quarter page ¥100,000

Business directory ¥25,000

Double-page spread ¥600,000

Full page ¥300,000

Half page ¥150,000

Quarter page ¥75,000

Business directory ¥15,000

POWDERLIFE SUMMERLIFE

Premium positions

Advertising Rates

summer

“Print seems to be especially effective with luxury buyers. A 2013 study showed magazines ranked second among all ad channels for reach and

effectiveness with household incomes of $250K and up. Add to that its long shelf life, pass-along circulation and high credibility, and you can see

why we believe carefully selected print media can be good value for niche brands.” Read more at MediaLife.com

“Magazines that consistently deliver high-quality, reliable content have been proven to develop credibility with their readers. In the case of print

publications, readers take the credibility generated by the quality of content and apply it to the advertisements, making them more likely to purchase

a product or service.” Read more at Guy Consterdine Associates - How Magazine Advertising Works

PS WHY PRINT ADVERTISING?

“Good print advertising definitely has a significant role in achieving advertising objectives. One study showed print media left more significant

imprints in brains and caused more emotional processing – important for branding and ad recall.” Read more at DMN3 Marketing

We look forward to helping you tell the world about your business!

summer

WHAT NOW?

Email kris@powderlife.com

Reserve your spot by..........................September 15Artwork & Payment due......................September 30

Design guidelines at www.powderlife.com/design