MEDIA KIT - WA Hospitality€¦ · MEDIA KIT. 2018/2019. To purchase advertising contact...
Transcript of MEDIA KIT - WA Hospitality€¦ · MEDIA KIT. 2018/2019. To purchase advertising contact...
MEDIA KIT
2018/2019
To purchase advertising contact [email protected].
For sponsorship opportunities contact [email protected]
DELICIOUS PROFITSEach issue of Washington Hospitality Magazine receives over 31,000 reads from decision makers and key personnel at restaurants, hotels, casinos, golf courses, resorts and other thriving businesses in the state’s hospitality industry. This popular and influential trade publication is mailed to every Washington Hospitality Association member business and also connects with readers online.
WASHINGTON’S HOSPITALITY INDUSTRY
HOSPITALITY Industry Sales
$17.7 BILLION HOSPITALITY EMPLOYEES
250,000 Washingtonians
HOSPITALITY
IS THE LARGEST
GROUP OF PRIVATEEMPLOYERS IN THE STATE
WA S H I N G TO N
M A G A Z I N E
To purchase advertising contact [email protected].
For sponsorship opportunities contact [email protected]
WORTH CONSUMING Washington’s restaurateurs and hoteliers look to the Washington Hospitality Association as their primary source of industry news and information. Advertise in Washington Hospitality Magazine and put your brand in front of owners, general managers, chefs and decision makers who value what Washington Hospitality Association and its partners have to offer.
M A G A Z I N E
RESTAURANTS
HOTELS AND RESORTS
LOUNGES AND NIGHTCLUBS
TAVERNS AND BOWLING ALLEYS
GOLF COURSES
FOOD & BEVERAGE SUPPLIERS
PRODUCT/SERVICE PROVIDERS
Who receives WASHINGTON HOSPITALITY MAGAZINE:
&NEWS & INFORMATION RESTAURATEURS AND HOTELIERS CRAVE
To purchase advertising contact [email protected].
For sponsorship opportunities contact [email protected]
JANUARY FEBRUARY MARCH
Legislative PreviewWhat to expect this legislative session
Materials Due: 12.15.19
Community EngagementLocal hotel gives back by offering shelter to people in need
Materials Due: 1.12.19
APRIL MAY
Recruiting, Retention and CultureTips for keeping great employees
Materials Due: 3.9.19
Sustainability and ClimateFive ways businesses are environmentally friendly and saving money
Materials Due: 2.9.19
Guest ExperienceLegislative session in review
Materials Due: 4.11.19
JUNE
Buyers’ Guide / ResourcesLearn about your resources: What the association has to offer
Materials Due: 5.9.19
WA S H I N G TO N
M A G A Z I N E
OVER 31,000 READS
JULY AUGUST/SEPTEMBER
Training and Workforce DevelopmentHow to raise a hospitality leader
Materials Due: 7.11.19
OCTOBER NOVEMBER/DECEMBER
Legislative ReviewLegislative session in review
Materials Due: 6.13.19
Tech TrendsBest practices for third party deliveries
Materials Due: 9.7.19
Social Media and MarketingSocial media and your personal brand
Materials Due: 10.19.19
M A G A Z I N E
To purchase advertising contact [email protected].
For sponsorship opportunities contact [email protected]
a b
c
d f
Display Ad Dimensions Width Height
a. 1/3 page vertical 2 ¼” 10”
b. 1/3 page square 4 ¾” 4 ¾”
c. 1/2 page horizontal 7 ½” 4 ¾”
d. 2/3 page 4 ¾” 10”
e. Full page 7 ½” 10”
f. Full page with bleeds* 8 ¾” 11 ¼”
Deadlines: See content deadlines on page 3-4. Contract
deadlines fall on the 5th of each month, prior to the
month the advertisement runs. First-time advertisers
require advance payment, unless prior credit approval is
given.
Submitting a Print Display Ad:Please convert color images to CMYK. Final artwork
must be a 300 dpi JPEG, TIFF or a press quality PDF.
Submit ad to [email protected].
Custom design is available for $80/hour.
PRINT ADVERTISING SPECIFICATIONS
e
*Ad size with bleed: 8.75”w x 11.25”h (this inc. 1/8 inch bleed on all sides)Live Area: 8.25”w x 10.75”h Finished Paper Size: 8.5”w x 11”h
To purchase advertising contact [email protected].
For sponsorship opportunities contact [email protected]
All Four-Color1xMEMBER/NON-MEMBER
6xMEMBER/NON-MEMBER
1/3 Page Square $650/$700 $550/$600
1/2 Page Horizontal $900/$1,000 $800/$850
2/3 Page $1,150/$1,300 $1,000/$1,050
Full Page Inside $1,700 /$1,900 $1,350/$1,500
Full Page Inside Front Cover $2,200/$2,400 $1,750/$1,950
Full Page Inside Back Cover $2,100/$2,300 $1,650/$1,850
Full Page Inside Page 3 $1,800/$2,000 $1,450/$1,600
Full Page Back Cover $1,950/$2,150 $1,700/$1,850
Sponsored Content* $1,300/ $1,550 Prices subject to change without notice. Bulk pricing available.
*Ad size with bleed: 8.75”w x 11.25”h (this inc. 1/8 inch bleed on all sides)Live Area: 8.25”w x 10.75”h Finished Paper Size: 8.5”w x 11”h
PRINT ADVERTISING PRICING
*Sponsored Content: Material in a publication which resembles the publication’s editorial content but is paid for by an advertiser and intended to promote the advertiser’s product.1 page article with 500-700 words
To purchase advertising contact [email protected].
For sponsorship opportunities contact [email protected]
The Washington Hospitality
Association website keeps
members up-to-date on
critical industry-specific news
and links them to resources
that support their success.
As a vital communication
hub, it educates and builds
awareness of issues that
matter to Washington’s
hospitality businesses.
Submitting an Online Ad:Send file as a jpeg, png or gif. For an online ad to be directed to a website, clients should supply the URL when submitting artwork. Ad placement on wahospitality.org is negotiable. Submit ad to [email protected].
ONLINE ADVERTISING wahospitality.org
1,830ARTICLE
READS PER MONTH
14,835UNIQUE PAGEVIEWS PER MONTH
9,000USERSPER MONTH
Ad Dimensions Width Height
Top Leader Banner (rotator) 468 pixels 60 pixels
Middle Page Banner (rotator) 300 pixels 250 pixels
One time rates3x MEMBER/
NON-MEMBER6x MEMBER/
NON-MEMBER
Top Leader Banner (rotator) $500/$600 $450/$550
Middle Page Banner (rotator) $300/$400 $250/$350
To purchase advertising contact [email protected].
For sponsorship opportunities contact [email protected]
PRODUCT LISTINGNUMBER
AVAILABLEANNUAL
Basic ListingCompany Name, address, phone number,email, service area, website, 4 word description
Unlimited $200*
Complete Listing Basic listing plus company logo and a brief company description Unlimited $495
Priority Listing Ahead of all Complete Listings in your categories, in addition to a complimentary Complete Listing Unlimited $990
Product Spotlight** Displayed at bottom of homepage with product image and company name, and displayed on the right side of every search result Limited** $1975
Featured Company** Displayed at top of homepage with company logo and excerpt from company description Limited** $1975
* FREE with Washington Hospitality Association Allied Membership, non-members CAN purchase** Limited space—check availability
An online directory of
all our allied members
sortable by county,
category, or keyword.
Operator members use
this directory to find new
services or providers.
ONLINE ADVERTISING warestaurantmarketplace.com
Submitting an Online Ad:Send file as a jpeg, png or gif. Submit ad to [email protected].
To purchase advertising contact [email protected].
For sponsorship opportunities contact [email protected]
This e-newsletter features updates from regulatory agencies, sales and marketing tips, info on upcoming events and much more.
Sent out weekly on Thursdays.
Submitting an E-newsletter Ad:Send file as a jpeg, png or gif. For an ad to be directed to a website, clients should supply the URL when submitting artwork.
CLICK-THROUGH
RATE
17%
22%OPEN RATE
E-NEWSLETTER ADVERTISINGWashington Hospitality Weekly
Ad Dimensions Width Height
Horizontal Banner/Featured Banner 600 pixels 85 pixels
4 times per month3x MEMBER/NON-MEMBER
6x MEMBER/NON-MEMBER
Horizontal Banner $200/$245 $180/$220
Featured Banner $255/$300 $230/$275
To purchase advertising contact [email protected].
For sponsorship opportunities contact [email protected]
CLICK-THROUGH
RATE
E-NEWSLETTER ADVERTISINGWashington Lodging News
Monthly newsletter customized for our lodging members.
Sent out monthly on the last Friday of the month.
Ad Dimensions Width Height
Horizontal Banner/Featured Banner 600 pixels 85 pixels
4 times per month3x MEMBER/NON-MEMBER
6x MEMBER/NON-MEMBER
Horizontal Banner $250/$300 $250/$300
Featured Banner $300/$350 $150/$200
Submitting an E-newsletter Ad:Send file as a jpeg, png or gif. For an ad to be directed to a website, clients should supply the URL when submitting artwork.
CLICK-THROUGH
RATE
15%
25%OPEN RATE
To purchase advertising contact [email protected].
For sponsorship opportunities contact [email protected]
ProStart Invitational – Spring 2019Culinary and management ProStart teams from high schools across the state meet to compete for the state title. Winners go on to participate and represent Washington at nationals. ProStart gives teens the skills and know-how to flourish in the hospitality industry.
SPONSORSHIP OPPORTUNITIES
SPRING 2019
SPRING 2019
SUMMER / FALL 2019
FALL 2019
WINTER 2020
Hospitality Summits – Spring 2019Three half-day events (Seattle, Tacoma, Olympia) with keynote speakers, exhibitors, workshops, and networking for the entire hospitality industry. Topics change based on current issues the region is experiencing.
Golf FORE! Education – Summer / Fall 2019This annual golf tournament includes lunch, a full day of golfing, dinner, and live auction. All proceeds go towards scholarships, ProStart, and workforce development.
Washington Hospitality Convention – Fall 2019This three-day event has workshops, exhibitors, and keynote speakers. The STARS of Hospitality awards are given out during a dinner celebration to recognize hospitality leaders.
Hill Climb & Taste Our Best – Winter 2020Hill Climb is the association’s largest grassroots event with our membership. This annual event is a member’s opportunity to spend time at the state capitol in Olympia and speak directly with their elected officials.