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1 2017 MEDIA KIT Canadian Advertising Rates & Data www.cardonline.ca Lisa Faktor Associate Publisher O/416-408-2300 ext. 477 [email protected]
Transcript of MEDIA KIT - Amazon S3s3.amazonaws.com/...CARDmediakit2017.pdf · Bring your brand to life. LISTING...
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2017 MEDIA KIT
Canadian Advertising Rates & Data
www.cardonline.ca
Lisa FaktorAssociate Publisher
O/416-408-2300 ext. [email protected]
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CARDONLINE IS THE DEFINITIVE
SOURCE OF CANADIAN
MEDIA INFORMATION.
Today, CARDonline lists over 8,000 media and professional services that plan successful
advertising campaigns and research Canadian
media. Circulation, advertising, production
and editorial information is researched and
updated daily allowing users to identify and
evaluate where to advertise quickly and easily.
With almost 1 million page views, your sales
message at CARDonline can influence thousands
of media planners and buyers, increasing
exposure to qualified advertising professionals.
Raise your brand presence. Be front and center with media buyersMedia decision-makers spend time at CARDonline
*for logged in subscriber: 14 min 12 secSource: Google Analytics, June 2014-June 2015
Total sessions:
104,341Total page views:
1,033,150
Average time spent:
8 min 11 sec*Unique visitors:
44,627
Average pages viewed per visit:
9.9
Who is using CARDonline?
Advertisers & Marketers
4%
Education & Government
7.8%
Advertising Agencies
45.4%Media
33.0%
Advertising Services
6.2%
Other
3.7%
Source: CARDonline, Jan. 2015
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CARDonline media k i t 2017
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Display Advertising/Listing Enhancements
LISTING ENHANCEMENTS
Featured Listing (max. 3 positions above organic search results); includes logo & ownership of 3 keywords $4,000
Keywords (extra): dependent on availability applies to Featured Listing services only $500
Priority Listing $2,800
Positioning Statement (8000 characters, approximately 100 words; supplied by client) $2,500
Sponsored Link (with logo) 3 spots that rotate $1,975
Logo (search results page & listing page) $1,120
Enhance your listing profile. Tell your brand story effectively.
* Run-of-Site rates are Cost Per Thousand Impression (CPM-based)
** Listing-specific Advertising capability***Type-specific Advertising capability25% premium for special treatment (i.e. exclusive top leaderboard positioning)
BIG BOX: Display ads let you tell your unique story through targeted ad positions.
SPONSORED LINK: Allows your listing to appear in any additional category of your choice. Increase your visibility and enhance the listing to be seen in more searches. Includes a logo.
FEATURED LISTING:Premium positioning. This offers the highest prominence on a search results page. Keyword dependent.
LEADERBOARDDisplay ads let you tell your unique story through targeted ad positions.
PRIORITY LISTING: This places your listing right to the top of any relevant search or browse function. Appearing just below Featured Listings, Priority listings have the second-highest prominence on a search results page.
POSITIONING STATEMENTThis offers the opportunity to tell a unique sales story in this competitive environment so users understand your brand’s offering.
LOGO: Get noticed with a logo and build your brand with users.
DISPLAY ADVERTISING
MONTHLY SERVICES
INTERNAL
ONLINE REAL-ESTATE
RUN OF SITE*CPM/RATE
**CATEGORY PAGES(Browse/search by Category)
RATE
***TYPE PAGES(Browse/search by Sub-Category)
RATEDIMENSIONS FILE SIZE SPECIFICATIONS
Leaderboard $151 $2,500 $2,000 728w pixels × 90h pixels 40k max. GIF, JPG or SWF 3rd Party ad tags
Big Box $140(1,2,3,4 equal rotation)
$2,500(each)
$2,000(each)
300w pixels × 250h pixels 40k max. GIF, JPG or SWF 3rd Party ad tags
ALL RATES ARE NET
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Listing Page TakeoverAll ad positions on your listing page are road blocked with your brand. This protects your listing, locking competitors’ ads out when users want more information about your brand.
ONLINE REAL-ESTATE RATE DIMENSIONS FILE SIZE SPECIFICATIONS
Leaderboard
$2,500pkg.
728w pixels × 90h pixels 40k max. GIF, JPG or SWF 3rd Party ad tags
Big Box 300w pixels × 250h pixels 40k max. GIF, JPG or SWF 3rd Party ad tags
Twitter Feed Twitter ID ex. “@cardonline”
ALL RATES ARE NET
iab.net/risingstarsAsk us about custom & rich media options
LEADERBOARDDisplay ads let you tell your unique story through targeted ad positions.
TWITTER FEED
2 X BIG BOXES: Display ads let you tell your unique story through targeted ad positions.
CARDonline is an invaluable tool for all our magazines. The
captive audience relies heavily on CARDonline
for their media decisions and they're exactly
who we want to speak with. We've extended
our messaging beyond basic listings with their
advertising options and have received excellent
results in both brand awareness and actual
sales opportunities. -John McGouran, Publisher,
SHARP Magazine, Contempo Media
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CARDonline is an important link that keeps
us connected with media buyers, and gives
our magazine a better level of exposure in an
increasingly competitive marketplace
–– Glen Ashworth, Marketing Manager,
University Affairs Magazine
E-Newsletters
BIG BOX/VIDEO HIGHLIGHT Bring your brand to life.
LISTING HIGHLIGHT:Promote your message. Tell your unique story to over 10,000 qualified readers in 500-800 words.
LEADERBOARDDisplay ads let you tell your unique story through targeted ad positions.
Reach Canadian media buyers and planners in a unique editorial environment
NEWSLETTER REAL-ESTATE RATE DIMENSIONS FILE SIZE SPECIFICATIONS
Leaderboard $1,500 728w pixels × 90h pixels 40k max. GIF, JPG or SWF 3rd Party ad tags
Listing Highlight+ 2 Images
$2,000 110w pixels x 150h pixels 500-800 words DOC, GIF, JPG or SWF 3rd Party ad tags
Big Box/ Video Highlight
$1,000(each)
300w pixels x 250h pixels 40k max. Video (Any resolution except .AVI), GIF, JPG or SWF 3rd
Party ad tags
ALL RATES ARE NET
Contact usMary MaddeverSenior VP, Brunico CommunicationsO/416-408-2300 [email protected]
Lisa FaktorAssociate PublisherO/416-408-2300 ext. [email protected]
Darlene MooneyData Assistant O/416-408-2300 [email protected]
Serina DingeldeinData AssistantO/416-408-2300 [email protected]
Customer ServiceO/416-408-2448 [email protected]
366 Adelaide Street West, Suite 100, Toronto, ON, M5V 1R9
Online material to be supplied to : Lisa Faktor [email protected]
Material must be submitted a minimum of 5 business days prior to campaign start date. Late material will result in missed days in the campaign and the advertiser will be responsible for all charges
IMPORTANT NOTES: 1) All display advertising units adhere to
IAB Canada standard specifications. For additional information, please visit: www.iabcanada.com.
2) eNewsletters can only accommodate GIF or JPG ad units. Flash (SWF) files are not supported, must adhere to Flash instructions.
3) Animated GIF’s will only loop 3 times, ending on the last frame.
4) 3rd Party Ad Tags are accepted for ROS (run-of-site) only.
5) Clients must supply click-through URL separately – do not embed into SWF.
6) All SWF files must contain Universal clickTAG, for the latest code and instructions, please visit www.iabcanada.com
7) Website ads – only 1 click-through URL can be used per image file.
8) eNewsletter ads – only 1 click-through URL can be used per eNewsletter deployment.
9) eNewletter ads – Animated GIF’s must include call to action and logo.
10) 3rd party tags not accepcted for eNewsletters. Click-trackers are accepted.
Animated GIF’s are not fully supported by all e-mail clients. We recommend that the key message by placed into the first and last frame of animation. Ads should not click through to documents such as PDF’s. MS Word files or to e-mail addresses.
Online Specifications
CARDonline is the kind of bookmark-able
resource that is on your smartphone, tablet and
desktop all at once – because it needs to be.
Our organization, and myself personally, use this on a daily basis to better understand the
people and projects which make our industry
run. CARDonline represents the little
black book that all of us consult to assure we are on top of our business – helping us optimize both
communications and resource allocation.-John S. Fanous, Vice
President: Central Region Sales & Shopper Marketing
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CARDonline is a wonderful tool. We use CARDonline frequently
at ParentsCanada magazine as an excellent
resource to quickly find information on our
industry. The vCards tool and the enhanced search
are very helpful indeed.– Jane Bradley, Group
Vice-President, Publisher, ParentsCanada Group
