Media kit
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Media Kit 2013 recess
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recess
recess is an online Las Vegas magazine written by women, for women. By bringing women together online as the premier blogging network and cross-media platform, recess has created a community for Southern Nevada women to connect, share and inspire.
re.cess {ri-ses, ree-ses} noun
About recess
A dynamic platform for the diversity and depth of women in Nevada. recess will transmit the cultural, creative and community pulse from our unique perspectives, thoughtful opinions, well researched profiles and the unapologetic pursuit of ideas and issues.
#Family#Health
#Fashion & Beauty
#Entertainment#Fun
#Community#Travel
#Food#Women
#Technology
Social Media Campaigns
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Marketing to Women
• 88% of household purchase decisions are made by women, and more and more women are turning to social media before making purchasing decisions. “No one earns the trust of women online like women online” –BlogHer.
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Women in Southern Nevada
• Women make up almost half of the population in Southern Nevada- almost 1 million
• According to Facebook:– 478,860 women in Southern Nevada are on Facebook ages 21 and up
– 386,300 women in Southern Nevada are Facebook ages 31 and up
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Why Work with Bloggers1. Bloggers have an established social media following
on platforms like Twitter, Facebook, Pinterest and Google+
2. Bloggers create content for customers to find on search engines (Content Marketing) and boost SEO of your website
3. Using social media to expand marketing enterprise is a natural and necessary step in today’s marketplace.
4. Integrating social media via blog outreach gives businesses access to an established network of loyal followers.
5. The established loyalty and trust that bloggers have with readers is translated into loyalty to the business.“…. bloggers are successfully leveraging social media to collaborate and
communicate about the products they use, what’s happening within their families and what they’re interested in. They share their blogs via Facebook and Twitter expanding their reach to a broader network of friends and friends of friends, creating an audience of people interested in what they have to say. I can’t help but see how this type of natural-feeling collaboration has value within the enterprise.” -Forbes Magazine
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Types of Social Media Campaigns:• Blogger Event Coverage at your business or event• Targeted Social Media Amplification• Targeted Social Media Contests via Facebook, Twitter or Pinterest• Twitter Parties• Product Review- Blog Outreach Campaign• Email [email protected]
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Case Study
Launch of TLC’s “Sin City Rules” Reality Show Twitter Party & Tweet-UpThe stars of Sin City Rules wanted to engage online users in discussion about the show during the premier to increase viewership. Bloggers chatted with viewers from the red carpet and during the show premier. The goal was to reach an audience of 1.5 million users and 5 million impressions. As demonstrated from the graph below, recess exceeded the goal with an audience of 2.5 million and 86 million impressions.
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Case Study
Fresh and Easy Holiday Food LineFor the holidays, Fresh and Easy launched a new line of prepared food, snacks and drinks and wanted to engage local bloggers to write about using Fresh and Easy for holiday entertaining.Influential bloggers with a combined local readership of well over 200k shared their favorite foods from the Fresh and Easy Holiday line on their websites for holiday gift giving, dinners and entertaining, which was shared on Facebook, Twitter, Pinterest and Google+.
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Case Study
The Container Store Grand OpeningLocated at Town Square, Las Vegas, The Container Store opened its doors Spring, 2012 and wanted local bloggers to share store and product information with their readers via social media. Influential local bloggers shared the store opening information along with their favorite products from the Container Store with their more than 250k combined readers in the Las Vegas area.
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Business Directory
Las Vegas Business Directory
• The ladies of recess know where to go for anything from Shopping & Restaurants to Party Planning and Travel.
• Listing in the Business Directory is free.• Advertisement opportunities in the Business
Directory range Preferred Listing to pop-up promotional ads starting at only $49.
• Social Media option for Business Directory listing amplification on Twitter, Facebook, Google+ and Pinterest.
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Premium Ranked Listing $79/year
Your listing will appear at the top
of your listing Category.
Hurry! First come, first serve.
Free ListingList your business for free with the hottest community of women in Southern Nevada. Visit: recesslv.com/business-directory
Pop-Up Advertisement$199-$399/month
Advertise your promotion via
Pop-Up Advertisements in
your Listing Category.
Social Media AmplificationPremium listings will receive social media posts on Twitter and Facebook. Additional campaigns available, email [email protected]
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Las Vegas Events
Calendar
Las Vegas Events Calendar:• Post an event for free.• Advertise an event- $99• Promote an event via Twitter and
Facebook- as low as $199• Free charity event
advertisements- contact [email protected]
• Visit recesslv.com/events to submit your event listing.
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Las Vegas Events Calendar
• Community, Entertainment, Family & Business Events.
• Free event calendar listing & easy to post.• Promote event via advertisement for as low as $99
per month.• Find local events, post local events, promote local
events.• Promote an event listing on Facebook, Twitter and
Google+.• recesslv.com/events
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Advertisement
Advertisements
• Sidebar advertisements are available for Premium & Standard placement for Main page and Category pages in addition to Events page.
• Main Page Premium + Category sidebar advertisement is $379/month and Category Premium is $99/month
• Recess offers one charity per month free advertisement, contact [email protected]
• Graphic design for your advertisement is available for $59
• Visit recesslv.com/advertise to place your ad.
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Main Page Premium Sidebar Advertisement plus all Category Pages $379/monthCategory Advertisements are $99/monthrecesslv.com/advertise
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Submit Editorial
• Submit Press Releases directly to our Editor, Christa Schueler at [email protected].
• Please also feel free to visit our Events Calendar to submit an upcoming event and our Business Directory to submit a business.
The time has come. The bell has rung. Join your Community of women at recess.
