Media Kit 2020 - healthcareittoday.com · • 1,000 social impressions • 350 pageviews (over 3...

Media Kit 2020Guaranteed Results

We Guarantee ResultsThe team here at Healthcare IT Today knows how important is for you to demonstrate tangible ROI to your peers, executives and stakeholders when it comes to marketing programs.

That’s why we offer a 100% performance guarantee on all our media packages.

NOTE: Times subject to change.

On all our media packages you will see

the results we guarantee.

If we fail to meet those guaranteed

deliverables then we will extend/repeat

that package until we achieve what we

promised, at no additional charge.

What We Can Do For You

The campaign we ran has delivered thousands of referred visits, hundreds of whitepaper

downloads and 1,000% ROI. The team at Healthcare Scene is top-notch, easy to work

with and very accommodating. I would highly recommend them as a media partner.

Justin CampbellVice President at Galen Healthcare Solutions

GENERATE LEADS for your sales team1

ACCELERATE SALES2

DRIVE CONTACTS to your top-of-funnel content3

ESTABLISH you as a thought leader4

RAISE AWARENESS of your brand & solutions5

EDUCATE YOUR TEAM on the trends & opportunities in Health IT6

What We Offer

How We Help What We Offer

Lead Generation Featured Resource

Webinar Promotion

Webinar Collaboration

Display Ad

Banner Ad

Newsletter Ad

Dedicated Email

Sales Acceleration Customer Video Interview

Case Study Article

Sales Team Briefing

Thought Leadership Video Roundtable

Booth Meetup

Sponsored Articles

Brand Awareness Podcast Sponsorship

Survey Sponsorship

Editorial Exclusives Interstitial Ad

Editorial Survey Sponsorship

Be In Good CompanyHealthcare IT Today sponsors, advertisers and collaborators come in all shapes and sizes. Some are small companies offering a very focused healthcare solution. Some are large technology providers that offer a suite of products. Others are healthcare divisions of multinational firms.

If you offer a product or service directly to healthcare organizations (hospitals, physician practices) or to Health IT companies, you will be in good company at Healthcare IT Today.

NOTE: Times subject to change.

About Healthcare IT Today

John Lynn

@techguy

Colin Hung

@colin_hung

Our mission is to be the most friendly

and helpful media company in

healthcare.

Like you, we are connectors, enablers

and innovators working to improve

healthcare. In fact most of our team

have Health IT backgrounds. We

understand your challenges and

opportunities.

Let’s collaborate!

75Articles/month

13,000Article Archive

14yrsCovering Health IT

150,000Total Audience

Healthcare IT Today Audience


Sample Organizations

Ascension

Atrium Healthcare

Boston Children’s Hospital

Brigham and Women’s

Catholic Health Initiatives

Compass Medical

Emerson Hospital

HCA Healthcare

Ochsner Health Network

OrthoSouth

Sample Companies

Accenture

athenahealth

Carium

Dell

eClinicalWorks

Intersystems

Kyruus

MRO

NextGen

UPMC Enterprises

Sample Titles

CEO

COO

CIO / CTO

CSO / CISO

CMO / CMIO

Cloud Applications Manager

Cybersecurity Risk Officer

Data Analyst

Developer

Digital Transformation Lead

More Titles

Director of Innovation

Integration Manager

MD, DO, PA, APN

Practice Manager

Patient Experience Manager

Revenue Cycle Manager

Solutions Architect

SVP Operations

VP Information Systems

VP Marketing

100,000Social Followers

40,000Monthly Page Views

Hospitals & Health

Systems (35%)

Health IT

Companies (30%)

Physician Practices

(15%)

IT Services (10%)

Other (10%)

Special PackagesWe know how hard it is for healthcare marketers to deliver results, especially when your budgets are under constant scrutiny. It’s a challenge to know if you are going to get value for your money. We’ve been there.

That’s why we’ve put together these special packages that are designed specifically to address your B2B marketing needs. Whether you are ramping up for a big conference, building up your brand or looking to increase the number of qualified leads, we’ve got a package that offers tremendous value.

If you don’t see something that fits, check out our a-la-carte options or contact us and we’ll put something custom together just for you.

Included:

• 1 Sponsored Article

• 6 Upcoming Event Appearances

• 1 onsite video interview

• 1 booth meetup

Guaranteed Results:

• 17,600 email impressions

• 4,900 social impressions

• 1,050 pageviews (over 3m)

• 250 video views (over 6 months)

• 75 clickthrus

• 10-50 attendees during meetup

Conference Booster

$10,500 $9,500

Included:

• 12 Featured Resource Appearances

• 3 Months – Display Ad

• 1 Week – Newsletter Takeover

Guaranteed Results:

• 128,000 ad impressions


• 315 clickthrus

Lead Booster

$5,750 $5,250

Included:

• 3 Sponsored Articles

• 3 Months - Display Ad

Guaranteed Results:




• 1,050 pageviews (over 3m)

• 90 clickthrus

Awareness Booster

$4,500 $4,150

Lead GenerationFEATURED RESOURCE

Package

• 6 appearances as Featured Resource on daily newsletter over a 2week period



Guaranteed Results

9,600 email impressions

75 clickthrus


150 clickthrus


300 clickthrus

Price

$1,500

$2,500

$4,500

All packages include collaboration on ad layout and copy (if needed).

Email impressions are the number of times your ad is actually displayed to a user (ie: email is opened by a user)

Why don’t we use CPM pricing like other media outlets?The answer is quite simple: we don’t feel we should reap the benefits when our clients create ads and copy that

outperform. With CPM and pay-per-click pricing, the better your ad performs, the more you pay.

This doesn’t seem fair to us.

Instead, we charge a flat amount for certain number of appearances or for a specific amount of time. If you

generate hundreds of clickthrus – you win! (as it should be).

Even better - our Guaranteed Results mean that you will ALWAYS achieve a minimum level of success.

Lead Generation (cont’d)DISPLAY AD

Package

• 3 Months - 300x250px side ad on HealthcareITToday.com



Guaranteed Results

120,000 ad impressions

90 clickthrus


180 clickthrus


360 clickthrus

Price

$1,500

$2,500

$4,500


Ad impressions are the number of times your ad is displayed to a user on the HealthcareITToday.com website.

BANNER AD

Package

• 3 Months - 728x90px top banner ad on HealthcareITToday.com



Guaranteed Results


120 clickthrus


240 clickthrus


480 clickthrus

Price

$3,000

$5,000

$9,000



Lead Generation (cont’d)

Included:

• 728x90px top banner, HealthcareITToday newsletter for 1week

• Collaboration on ad layout and copy (if needed)

Guaranteed Results:


• 75 clickthrus

NEWSLETTER TAKEOVER $1,750

Included:

• Dedicated email to HealthcareITToday subscribers

• Collaboration on email layout and copy (if needed)

Guaranteed Results:


• 25 clickthrus

DEDICATED EMAIL $6,000

Included:

• 1 dedicated email to subscribers about the webinar

• 1 summary article of webinar (either before or after the event)

• 6 appearances as Featured Resource on daily newsletter

(over a 2week period))

• At least 6 social shares prior to webinar

Guaranteed Results:



• 350 pageviews (over 3 months)

• 275 clickthrus

WEBINAR PROMOTION $5,000

Included:

• HealthcareITToday.com editor as host, panelist or featured guest

• Collaboration on questions and topic

• Preparation for webinar (practice session, slide presentation)

• 1 dedicated email to subscribers about the webinar

• 1 summary article of webinar (either before or after the event)

• 6 appearances as Featured Resource on daily newsletter

(over a 2week period))

• At least 6 social shares prior to webinar

Guaranteed Results:




• 275 clickthrus

• 150 webinar registrants

WEBINAR COLLABORATION $8,000

Email impressions are the number of times your ad is actually displayed to a user (ie: email is opened by a user)


Social impressions are the number of times your article/event/solution is displayed to a user. It is not simply the number of followers we have on

social media.

Sales Acceleration

Included:

• 30min phone interview of your customer

• Follow up questions via email (if needed)

• 1 article, written by Healthcare IT Today editor, on your

customer’s success published on HealthcareITToday.com

(Note: article will not be overly promotion and will document

your customer’s journey vs focus solely on your solution)

• At least 6 social shares of article

• Input into the interview questions

Guaranteed Results:




CASE STUDY ARTICLE $2,500

Included:

• 30min live interview of your customer (in-person if at a

conference or web conference)

• Edited 10-15min interview posted to Healthcare IT Today’s

YouTube channel

• 1 article, written by Healthcare IT Today editor, with video

embedded published on HealthcareITToday.com


• Shared rights to the edited interview and raw footage

• Collaboration on questions and topic

• Preparation for interview (practice session if needed)

Guaranteed Results:




• 250 video views (over 6 months)

CUSTOMER VIDEO $2,500

Included:

• 2hr briefing on the latest trends in healthcare and Health IT

affecting your target market. Content will be turned to your

specific healthcare segment

• Collaboration on content

• Copy of the presentation

• Preparation for briefing (research, presentation)

Guaranteed Results:

• An informed team

• Smiling teammates who got answers to the questions they

always wanted to ask

SALES TEAM BRIEFING $1,500+travel

Email impressions are the number of times your ad is actually

displayed to a user (ie: email is opened by a user)

Social impressions are the number of times your

article/event/solution is displayed to a user. It is not simply the

number of followers we have on social media.

Thought LeadershipSPONSORED CONTENT / SPONSORED ARTICLE

Package

• 1 Article published on HealthcareITToday.com

• 6 Articles published on HealthcareITToday.com

• 12 Articles published on HealthcareITToday.com

Guaranteed Results


1,000 social impressions

350 pageviews (over a 3month period after publication)



2,100 pageviews (over a 3month period after publication)



4,200 pageviews (over a 3month period after publication)

Price

$1,000

$5,500

$10,000

Content/Article written by you, published on HealthcareITToday.com

All articles are featured in daily newsletter that goes to subscribers

Included:

• Live panel discussion/meetup at your booth

• 1 article, written by HealthcareITToday.com about meetup


• At least 6 social shares highlighting meetup prior to event

• At least 6 social share during meetup

• Recruiting 3 panelists/influencers

Guaranteed Results:



• 350 pageviews (over a 3month period after publication)

• 10-50 booth attendees during the meetup

BOOTH MEETUP $6,000

Most important…Healthcare IT Today is

the only healthcare media outlet that

guarantees their work. They offer flexible

options for placements and rapid-

response to our digital content ideas. You

can’t put a price on that kind of peace-of-

mind.

Beth FriedmanFounder and CEO at Agency Ten22

Brand Awareness

Included:

• Creation of a survey (max 12 questions)

• HealthcareITToday.com to host the survey and collect results

• 1 dedicated email to promote the survey

• 1 article to preview survey topic, written by

HealthcareITToday.com editor

• 1 article highlighting survey results, written by

HealthcareITToday.com editor

• 6 appearances on daily newsletter (over a 2 week period)

• At least 10 social shares promoting the survey

• Summary level analysis of the results

• Sharing of collected results, including contact info of those

that chose to identify themselves

Guaranteed Results:




• 150 survey responses

SURVEY SPONSORSHIP $15,000

Included:

• Featured as the exclusive sponsor of a HealthcareITToday Podcast

• Mentioned at the start of the podcast as exclusive sponsor

• 1min “advertorial” at the midpoint of the Podicast

• Link to your website (or specific landing page) included in the

Podcast summary article


Guaranteed Results:


• 1,500 listens (over 3 months)



PODCAST SPONSORSHIP $1,500

The webinar series we collaborated on outperformed on all fronts. Not only did we have

a high number of registrants, the information they shared on the webinar was

extremely valuable. The feedback from attendees was overwhelmingly positive.

Healthcare IT Today is the kind of partner that makes this stuff easy. I’d give them a 6-

star rating if I could.

Lea Chatham McCannDirector of Content Marketing at Solutionreach

2020 Editorial Calendar – Healthcare IT Today

MONTH THEME SPECIAL COVERAGE AD CLOSE

January Consumerism + Patient Generated Data Dec 31

February Artificial Intelligence + Machine Learning Jan 24

March Interoperability HIMSS Feb 14

April Patient Experience The Beryl Institute Patient Experience Mar 20

May Cloud Computing HITMC, Nursing Week Apr 17

June Data Analytics + Big Data + Data Mgmt May 22

July Revenue Cycle Management HFMA June 19

August Internet of Things (IoT) July 24

September Patient & Provider Communication National Health IT Week, EXPO.health Aug 21

October Cybersecurity MGMA, Cybersecurity Month Sept 18

November Post-Acute Care + Home Care Oct 23

December Population Health + SDOH Nov 20

*See the EXCLUSIVE Ad opportunities for our 2020 Editorial coverage on the next page.

Editorial Exclusives

Included:

• 320x480px interstitial ad for 2 months, on all articles that

match the monthly editorial theme

• 300x250px side ad on HealthcareITToday.com for 3 months

• Collaboration on ad layout and copy (if needed)

Guaranteed Results:


• 120 clickthrus

Special Note:

• Only one Interstitial ad is available for each editorial theme

INTERSTITIAL AD $2,500

Included:

• Logo displayed on survey emails

• “Survey brought to you by” message on all social promotion

• 1 question included in the survey

• Results of survey shared with you (contact info not included)

Guaranteed Results:


• 150,000 email sends


EDITORIAL SURVEY SPONSOR $2,500

We absolutely love working with the team at Healthcare IT Today. They are not only

extremely knowledgeable and plugged into the healthcare industry, they are also easy

to work with. We bring them ideas for new campaigns from our clients and they always

find a way to accommodate. They actively brainstorm ideas with us.

If you are looking for a media partner that delivers results and is easy to work with, you

won’t find anyone better than Healthcare IT Today.

Chris SlocumbPresident at Clarity Quest Marketing

Healthcare IT Today – Summary

EDITORIAL CALENDAR

January Consumerism + Patient Generated Data

February Artificial Intelligence + Machine Learning

March Interoperability

April Patient Experience

May Cloud Computing

June Data Analytics + Big Data + Data Mgmt

July Revenue Cycle Management

August Internet of Things (IoT)

September Patient & Provider Communication

October Cybersecurity

November Post-Acute Care + Home Care

December Population Health + SDOH

75Articles/month

14yrsCovering Health IT


35%Hospitals & Systems

15%Physician Practices

30%Health IT Companies

We guarantee results. If we fail to meet the deliverables, we will

extend/repeat your package until we achieve what we promised

– at no cost to you.

How We Help What We Offer

Lead Generation Featured Resource

Webinar Promotion

Webinar Collaboration

Display Ad

Banner Ad

Newsletter Ad

Dedicated Email

Sales Acceleration Customer Video Interview

Case Study Article

Sales Team Briefing

Thought Leadership Video Roundtable

Booth Meetup

Sponsored Articles

Brand Awareness Podcast Sponsorship

Survey Sponsorship

Editorial Exclusives Interstitial Ad

Editorial Survey Sponsorship

Let’s Get Started

[email protected]

www.HealthcareITToday.com

http://www.healthcareittoday.com/

Media Kit 2020 - healthcareittoday.com · • 1,000 social impressions • 350 pageviews (over 3...

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Transcript of Media Kit 2020 - healthcareittoday.com · • 1,000 social impressions • 350 pageviews (over 3...