media Kit 2017 - Gulf News/menu/... · UAE METRICS DESKTOP Mobile Page Views - 15,764,751 Unique...
Transcript of media Kit 2017 - Gulf News/menu/... · UAE METRICS DESKTOP Mobile Page Views - 15,764,751 Unique...
Media Kit 2017gulfnews.com
Media Kit 2017gulfnews.com
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Gulfnews.com is the digital platform of Gulf News. The largest English language newsbrand publisher in the Middle East. It delivers a monthly engaged audience of over 4.5m.
The core brand promise is to deliver the news that matters, when it mat-ters, and to provide context to the big stories that are shaping the region and the world. Gulfnews.com lives with the user through their day and is dedicated to keeping users informed and up to date in the worlds of national news, politics, business, sports and celebrity.
More than that, however, it helps readers plan their evenings, weekends and their day to day lives with an up to date calendar of events and pro-viding guides to theatre, travel, restaurants and other entertainment options.
Whether accessing via mobile, tablet or desktop devices readers are presented with an unrivalled level of content, opinion and analysis. Through data analysis and insight we gain a wealth of demographic and customer behavior data that allows us to shape and present our content in an increasingly targeted and personalized way. Increasing our al-ready high levels of reader engagement and interaction.
In turn this user insight and knowledge presents advertisers with a sophisticated level of campaign and audience targeting which in turn delivers a far greater level of campaign effectiveness and ROI.
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Audience Reach:
MALEFEMALE
Gender:
Salary:
Demographics:
UNIQUE VISITORSUNIQUE VISITORS
PAGE VIEWS
DESKTOP MOBILE
PAGE VIEWS
18,292,618 10,207,5982,841,9092,015,676
73% +63%+33% +65%
27%
< $2,000
$2,000 - $5,000
$5,000 - $10,000
$10,000 - $20,000
> $20,000
Prefer not to say
of the audience visit the website daily
of the Audience is post graduate
Source: Google Analytics & Effective Measure
is Tertiary educated
AVG SESSION DURATION
15:39:00
Age:
6%
37%32%
13%8%
4%
18-24 25-34 35-44 45-54 55-64 65+
18.66%
8%
12%
1%
33%
22%
gulfnews.comGulfNews.com is the most read English language news web site in the Middle East by any measure - page views, uniques or visits. And that is offi cial. The site is open to scrutiny on Effective Measure, and is audited by the BPA.
Gulfnews.com’s brand new and extremely engaging home page receives around 650K unique visitors and 7 million page views every month.
GulfNews.com is also the largest business site in the region – it gets more readers on its business section than any business site, sport site, leisure and lifestyle site too. It is the region’s high quality go to site for news, views, entertainment and information. You don’t have to take our word for it. Let the numbers do the talking…
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Source: Google Analytics & Effective Measure
Professionals
Managers
Clerical and Administrative Workers
Housewife / House husband
Sales Workers
Technicians and Trades Workers
Unemployed
Full Time Students
Labourers
Machinery Operators and Drivers
Community and Personal Service Workers
Retired
31.08%
25.20%
8.47%
8.04%
7.25%
4.52%
3.88%
3.30%
2.66%
2.44%
1.87%
1.29%
Field of Employment
Household Purchase Decision makers
Finance and Property
47.06%
41.18%Travel and Accommodation
41.18%Furniture and Electronics
47.06%Grocery and Consumables
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Source: Google Analytics & Effective Measure
Region of Origin
Country of access
Sub Continent
Iranian Plateau
Western
East Asia
GCC
Africa
Levant
North Africa
Central Asia
South America
57.09%11.00%
9.39%9.19%
4.92%4.01%
1.94%1.75%
0.45%0.45%
UAE 71%
UK 3%
US 6%
india 3%
GCC Metrics
UAE METRICS
DESKTOP MobilePage Views - 15,764,751Unique Visitor - 1,211,567Avg Session Duration – 0:16:02
Page Views - 8,078,063Unique Visitor - 2,026,531Avg Session Duration – 0:01:22
DESKTOP MobilePage Views - 15,096,451Unique Visitor - 1,114,526Avg Session Duration – 0:06:00
Page Views - 7,424,642Unique Visitor - 1,743,042Avg Session Duration – 0:01:57
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Audience Reach:
MALEFEMALE
Age:
Gender:
Salary:
Demographics:
UNIQUE VISITORSUNIQUE VISITORS
PAGE VIEWS
DESKTOP MOBILE
PAGE VIEWS
5,514,288 4,926,4161,909,9861,219,793
72% +68%28%
18-24 25-34 35-44 45-54 55-64 65+
$2,000 - $5,000
$5,000 - $10,000
$10,000 - $20,000
> $20,000
Prefer not to say
is tertiary educated
Source: Google Analytics & Effective Measure
6%
36% 32%
13% 9%5%
+56% +73%of the audience is made up of managers and professionals
of the audience access the section from the UAE
AVG SESSION DURATION
0:06:45
29%
12%
8%
1%
18.66%
With specifi c sections for the UAE, Gulf, Middle East and North Africa, Asia, North America and Europe a journey across GulfNews.com each day feels like traversing the globe; while within the UAE channel our reporters cover everything from education to courts, from crime to the environment.
Millions of web users turn to GulfNews.com each month to understand what is happening in the region. With hundreds of stories breaking on the site - day and night - it’s no wonder they come - and keep coming back.
gulfnews.com/news
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Audience Reach:
MALEFEMALE
Age:
Gender:
Salary:
Demographics:
UNIQUE VISITORSUNIQUE VISITORS
PAGE VIEWS
DESKTOP MOBILE
PAGE VIEWS
1,424,552 1,076,465498,390854,500
74% +77%26%
18-24 25-34 35-44 45-54 55-64 65+
< $2,000
$2,000 - $5,000
$5,000 - $10,000
$10,000 - $20,000
> $20,000
Prefer not to say
is tertiary educated
Source: Google Analytics & Effective Measure
+73% +73% of the audience access the section from the UAE
AVG SESSION DURATION
0:04:17
6%
38%30%
13%8% 4% 28%14%
7%1% 29%19.35%
of the audience is made up of managers and professionals
Working from Dubai and Abu Dhabi, two engines of the Middle East economy, GulfNews.com’s business journal-ists cover the regional and international trends shaping the world economy. From banking to construction, from education to real estate, our reporters focus in on the sto-ries and data that move markets and shape our futures.
GulfNews.com/Business also blends in analysis and in-sight plus near real time data and stats that matter - from retail and international gold rates, to global and local market indices and energy prices.
gulfnews.com/business
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Audience Reach:
UNIQUE VISITORSUNIQUE VISITORS
PAGE VIEWS
DESKTOP MOBILE
PAGE VIEWS
212,89888,570
Source: Google Analytics & Effective Measure
MALEFEMALE
Age:
Gender:
Salary:
Demographics:
150,146133,656
84% +75%16%
18-24 25-34 35-44 45-54 55-64 65+
< $2,000
$2,000 - $5,000
$5,000 - $10,000
$10,000 - $20,000
> $20,000
Prefer not to say
is tertiary educated
5%
33%31%
15%10%
6%
+70% +69%of the audience is made up of managers and professionals
of the audience access the section from the UAE
AVG SESSION DURATION
00:02:35
31%13%
6%1% 28%19%
No other web site covers the big games like it. With the best sport journalists in the Middle East reporting on local, regional and international events, plus the site’s in-depth sport data for major games, matches and events, GulfNews.com/Sport covers all the angles.
Throw in sport video, photography, opinion and punditry, tables and standings for local, regional and international leagues it’s no wonder GulfNews.com/Sport is the homep-age of choice for the region’s true sport fans.
gulfnews.com/sport
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Audience Reach:
MALEFEMALE
Age: Gender:
Demographics:
UNIQUE VISITORSUNIQUE VISITORS
PAGE VIEWS
DESKTOP MOBILE
PAGE VIEWS
118,193 88,29062,24794,829
72%
+37%
28%
18-24 25-34 35-44 45-54 55-64 65+
Source: Google Analytics & Effective Measure
10%
27% 24%
14% 12% 12%
of the audience access the section from the UAE +43% of the users are
returning users 1:13 Minutes is the avg sesssion duration
AVG SESSION DURATION
00:01:13
If you want to reach GulfNews.com’s big thinkers, its thought leaders and its idea innovators, GulfNews.com/Opinion is where you will fi nd them.
Home to the best writers on the Middle East, the opinion section provides the stories behind the stories and the context behind the news. Featuring the editorials and the site’s user comments, it is also the voice of the newspa-per, and the voices of its readership.
gulfnews.com/opinion
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Audience Reach:
MALEFEMALE
Age: Gender:
Demographics:
UNIQUE VISITORSUNIQUE VISITORS
PAGE VIEWS
DESKTOP MOBILE
PAGE VIEWS
170,910 279,727193,564134,199
63%
+63%
37%
18-24 25-34 35-44 45-54 55-64 65+
Source: Google Analytics & Effective Measure
11%
38%28%
11%7% 4%
of the audience access the section from the UAE +57% of the users are
returning users 1:09 Minutes is the avg sesssion duration
AVG SESSION DURATION
00:01:09
Time is the most valuable resource we have. GulfNews.com/Leisure is your indispensable guide on how to spend it.
The best movies at the cinema or on DVD, what’s on television, new food and fads breaking into Abu Dhabi or Dubai, restaurants opening in the emirates, recipes for Ramadan or Diwali, travel destinations, hotels, health advice and news, motoring reviews and views - and other passions that give life its meaning - wel-come to the web’s one stop destination to all that really matters.
gulfnews.com/leisure
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If its Hollywood or Bollywood gossip, celebrity news, pictures, health tips, beauty tips, or fashion you want... If it’s news on the latest bands coming to Dubai or Abu Dhabi, the most stylish homes in the city... If it is parenting or fashion and beauty advice you’re looking for... GulfNews.com/Life and Style is the web’s ultimate destination.
Packed with the latest stories, rammed full of insider information on Dubai’s celebrity and party scene from the editors of tabloid!, it’s guaranteed to keep you both entertained and amazed.
gulfnews.com/life-style
Audience Reach:
UNIQUE VISITORSUNIQUE VISITORS
PAGE VIEWS
DESKTOP MOBILE
PAGE VIEWS
351,962211,074
Source: Google Analytics & Effective Measure
Age:
378,774245,953
18-24 25-34 35-44 45-54 55-64 65+
7%
36%30%
13% 9% 5%
AVG SESSION DURATION
00:01:48
MALEFEMALE
Gender:
65% 35%
Demographics:
+71%of the audience access the section from the UAE +68% of the users are
returning users 1:48 Minutes is the avg sesssion duration
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Audience Reach:
MALEFEMALE
Age: Gender:
Demographics:
UNIQUE VISITORSUNIQUE VISITORS
PAGE VIEWS
DESKTOP MOBILE
PAGE VIEWS
72,221 153,058107,97858,788
61%
+58%
39%
18-24 25-34 35-44 45-54 55-64 65+
Source: Google Analytics & Effective Measure
13%
33%27%
13% 9% 6%
of the audience access the section from the UAE +45% of the users are
returning users 0:59 Minutes is the avg sesssion duration
AVG SESSION DURATION
00:00:59
GulfNews.com/Culture journeys deep beneath the trends shaping the world around us, and speaks to the scientists, authors, painters, musicians, fashionistas... that, often without us knowing, are busy shaping our tastes and repositioning our reference points.
This is the place on Gulf News for the long read. Unashamedly serious, come, sit back, and engage the brain with unique web only content, amd news, views and reviews coming from Gulf News’ Weekend Review.
gulfnews.com/culture
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Audience Reach:
MALEFEMALE
Age: Gender:
Demographics:
UNIQUE VISITORSUNIQUE VISITORS
PAGE VIEWS
DESKTOP MOBILE
PAGE VIEWS
644,919 564,681353,495500,971
64%
+82%
36%
18-24 25-34 35-44 45-54 55-64 65+
Source: Google Analytics & Effective Measure
6%
45%
28%
10% 7% 3%
of the audience access the section from the UAE +66% of the users are
returning users 1:30 Minutes is the avg sesssion duration
AVG SESSION DURATION
00:01:30
GulfNews.com/Guides is , quite literally, your digital guide with web-only content you won’t fi nd anywhere else, designed to help you plan your life both within - and outside of work.
With a strapline “Experience More”, GulfNews.com/Guides delivers you the information you really need to make the right decision quickly. The Top 10 best restaurants in Dubai, how to set up a business in 10 easy steps, the best beaches in Abu Dhabi, how much gratuity you’re really owed, the best cities for a short break in the Far East... Guides has it covered.
gulfnews.com/guides
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Audience Reach:
MALEFEMALE
Age: Gender:
Demographics:
UNIQUE VISITORSUNIQUE VISITORS
PAGE VIEWS
DESKTOP MOBILE
PAGE VIEWS
1,433,368 177,950104,277211,805
74%
+78%
26%
18-24 25-34 35-44 45-54 55-64 65+
Source: Google Analytics & Effective Measure
4%
36% 34%
13%8% 5%
of the audience access the section from the UAE +73% of the users are
returning users 2:45 Minutes is the avg sesssion duration
AVG SESSION DURATION
00:02:45
Home of interactives, infographics, video and photog-raphy, GulfNews.com/Multimedia is a mesmerising feast for the senses.
Hundreds of galleries get published each month, while our video team shoot everything from exclusive inter-views with the latest Bollywood and Hollywood stars, to behind the scenes footage of the likes of Manny Pacquiao preparing for his latest fi ght. Our interac-tives meanwhile blend it all: text, video, photos and graphics to literally award winning effect.
gulfnews.com/multimedia
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Audience Reach:
MALEFEMALE
Age: Gender:
Demographics:
UNIQUE VISITORSUNIQUE VISITORS
PAGE VIEWS
DESKTOP MOBILE
PAGE VIEWS
46,626 21,48813,50927,511
60%
+65%
40%
18-24 25-34 35-44 45-54 55-64 65+
Source: Google Analytics & Effective Measure
12%
38%
25%
12%8% 6%
of the audience access the section from the UAE +52% of the users are
returning users 1:37 Minutes is the avg sesssion duration
AVG SESSION DURATION
00:01:37
User generated content may be new to other newspa-pers around the world, but not Gulf News, which has long had a highly active community of users, and a committed readers’ desk talking to them . The section is devoted to our community’s ideas, passions, com-ments, articles, opinions and expressions. It’s their work, in their words. It’s also home to letters to the editor, a page combining comments from across the site, the all-polls page, and our community forums for books, animals - and so much more.
gulfnews.com/your-say
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Audience Reach:
MALEFEMALE
Age: Gender:
Demographics:
UNIQUE VISITORSPAGE VIEWS
DESKTOP
29,436 22,382
68%
+73%
32%
18-24 25-34 35-44 45-54 55-64 65+
Source: Google Analytics & Effective Measure
8%
38%
27%
12% 9% 6%
of the audience access the section from the UAE +63%
of the users arereturning users 0:55 seconds is the
avg. session duration
AVG SESSION DURATION
00:00:55
With highly focused sections built up on tagging, Gulf-News.com/InA-Focus is a completely new way to explore the site. Which celebrity has most connections with Justin Bieber, which footballer with Ronaldo? Find out by simply clicking on the tag maps.
With specifi c sections for companies, leaders, celebrities, topics, countries, cities, football players, managers – and many more categories – the In Focus section surfaces the entities our users are most interested in, clustering the latest articles, galleries, videos, and data to provide a com-pelling and comprehensive experience.
gulfnews.com/in-focus
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Advertising OpportunitiesStandard Banners, Rich Media Banners, Takeover and Sponsorships
Mobile and Tablet In-App, Email Direct Marketing and Other Opportunities
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Desktop STANDARD BANNERS
Half Page Banner
Ad Size: 300x600
Medium Rectangle Banner
Ad Size: 300x250
Super Banner
Ad Size: 220x550
Vertical Rectangle Banner
Ad Size: 240x400
Wide Skyscraper Banner
Ad Size: 160x600
Billboard Banner
Ad Size: 970x250
Leaderboard Banner
Ad Size: 728x90
Super Leaderboard Banner
Ad Size: 970x90
All dimensions are in pixels
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Sidekick Rich Media
Ad Size: 300x250 to 850x500(optional 970x550)
Pushdown Rich Media
Ad Size: 970x90 to 970x415
Page Peel Rich Media
Ad Size: 120x120 to 750x550
Banner expands to 970x415
Banner expands to 850x500
All dimensions are in pixels
Desktop RICH MEDIA BANNERS
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MPU Expandable
Ad Size: 300x250 to 600x400
Portrait
Ad Size: 300x1050
Overlay
Ad Size: 450x450
Banner expands to 600x400
All dimensions are in pixels
Desktop RICH MEDIA BANNERS
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In Banner / Read video
Ad Size: 300x250 to 460x250
Filmstrip
1 2 3 4Ad Size: 300x600
All dimensions are in pixels
Interstitial
Ad Sizes: 450x450
Ad will close in 15 seconds
Frame 2 Frame 3 Frame 4
Desktop RICH MEDIA BANNERS
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All dimensions are in pixels
Takeover without Wallpaper
Ad Sizes: 970x250, 300x600, 300x250 and 728x90
Takeover with Wallpaper
Ad Sizes: 1200x1050, 300x600, 300x250 and 728x90
Wallpaper
Ad Sizes: 1200x1050
Desktop TAKEOVER & SPONSORSHIPS
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All dimensions are in pixels
Mobile
Mobile Site
Ad Sizes: 320x50 (top)300x250 (mid)
Mobile App
Ad Sizes: 320x50 (top)300x250 (mid)
Cricket App
Ad Sizes: 320x50 (bottom)
Tablet In-App
Ad Sizes: 300x250 (Right)
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REACH by Gulf NewsREACH by Gulf News is our content creation and marketing lab. Providing brands and advertisers with original sponsored and paid content solutions that combine a potential reach of over 4.5m people with
the best of our editorial and multimedia talent. Working across print, video, email, web or social our strat-egists, creative technologists and content creators will create bespoke content marketing solutions that
maximise your ROI.
Gulf News Programmatic AdvertisingOur programmatic advertising solutions provides advertisers with the ability to serve adverts to specifi c customers in a specifi c context. This enhanced targeting ability means advertising campaigns can be
designed to resonate with individuals on the pages they are most likely to engage with and at a time that they are most likely to engage. As well as delivering a more engaged, targeted audience our programmat-ic solutions are designed so that advertisers only pay for the relevant impressions, delivering a far greater
campaign ROI.
Gulf News Data Management PlatformOur data management platform (DMP) allows you to create target audiences via the detailed analysis and insight of contextual and behavioral data from users across our digital networks. This deep level of cus-tomer insight and targeting drives an even greater campaign ROI performance and provides an unrivalled
level of campaign performance measurement.
NEW ADVERTISING OPPORTUNITIES
For rates and other advertising opportunities like Channel Sponsorship, In-App, Newscast and Newsletter, please get in touch with our sales team at [email protected]
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Email Direct Marketing (EDM)
Whether you want to target a business manager in Dubai or a consumer in Abu Dhabi, our Email Direct Marketing can help you reach the inbox of your target market.
With a huge database of opt-in subscribers, plus a wealth of demographic, ethnic and professional criteria, you can advertise with pinpoint accuracy, both quickly and cost-effectively.
TOTAL SUBSCRIBERS
623,252 VIEW RATE
17%CLICK TO OPEN
3%DELIVERY RATE
99.7%
Delivery Rate - The percentage of the total number of successfully delivered emails over the total number sent out
View Rate - The percentage of the number of email messages opened over the total number of successfully delivered emails
CTO - �Click To Open is the number of emails clicked compared to those that were viewed.
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Email Direct Marketing (EDM)
MALEFEMALE
Age:
Gender:
Nationality:
Demographics:
52% +23% +8% +4%16%
Indians
Pakistan
Filipinos
Arabs
Western & Europeans
GGC Nationals
Source: Google Analytics & Effective Measure
Mid Career Management Professionals
Executive Level
Industry
20%
55%
18%5% 2%
15-25 26-35 36-45 46-55 56+
37%
10%
9%
6%2% 2%
Real Estate & Property ManagementGovernment
RetailArchitecture & Design
EducationTelecommunication
Export / Import & FMCGSales & Marketing
Oil & GasAuto Industry
HospitalityHealthcare & Medical
Pr Media & AdvertisingDistribution & Logistics
Engineering & ConstructionAccounting, banking & finance
Admin & Human ResourceInformation Technology 12.08%
11.15%9.76%
9.23%5.22%
3.25%2.47%2.44%2.34%
1.98%1.97%
1.72%1.62%
1.14%1.11%1.08%
0.61%0.44%
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Contact Information
The Gulf News Head Offi ce is a modern media publishing plant situated between interchanges one (Defence Roundabout) and two (Safa Park) on Shaikh Zayed Road in Dubai, United Arab Emirates.
Gulf News - Dubai (Head Offi ce)Opposite Emirates Holidays, Near Emarat Atrium / Holiday Inn Express / Safa Park,Sheikh Zayed Road, Dubai, U.A.E.