MEDIA KIT 2016 - Red Tricycle · SOCIAL: – 5M Social Reach – 330,000 fans on Facebook Over 8 M...
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MEDIA KIT 2016
Transcript of MEDIA KIT 2016 - Red Tricycle · SOCIAL: – 5M Social Reach – 330,000 fans on Facebook Over 8 M...
M E DI A K I T 2 0 1 6
RED TRICYCLE
WE FUEL THE PARENTING UNIVERSE WITH DAILY INSPIRATION FOR FAMILY FUN.
At home, in your cityor wherever your
adventures take you.
WITH IDEAS THAT ARE BOTH ASPIRATIONAL & ACTIONABLE
WE BELIEVE the best memories are created when families do fun things together and we believe
every day is an opportunity to create new stories.
Source: Contacology & Google Analytics Fall 2015
NEWSLETTER:
– 1.8M Subscriptions – 50% Growth
– 12M Emails sent each month
MOBILE:
– 67% access Red Tri through mobile device
– All web & newsletter content is responsive
EVENTS:
Robust event platform integrating local and national advertisers into local market programming
WEBSITE:
– 1.5M+ Unique visits per month
– 8M Page views per month
SOCIAL:
– 5M Social Reach
– 330,000 fans on Facebook
Over 8 M Total Monthly ReachAcross All Platforms
5.5 M Monthly Social Reach1.8 M Opt-In E-Mail Subs1.5 M Unique Web Visitors
85% Share Red Tricycle content at least 1x per month with a friend
81% Are active on social media (post at least 1x per week)
67% Identify as Influencers (other parents look to them as someone “in the know” about new products)
58% Are active in a moms group (attend 1 event per month)
So
WE REACH A POWERFUL AUDIENCE
OF ENGAGED MOMS
Source: June 2015 Sol Marketing Survey
95% Women90% between 24 – 44 years old
75% College Grads30% Post Grad degrees56% HHI Over $100k
57% have kids 0-241% have kids 3-433% have kids 5-626% have kids 7-845% have kids 9 and up
Average 2.3 kids per household
Source: Quantcast5/2016
AND SOCIAL INFLUENCERS
Our engaged community of affluent, influencer moms, rely on Red Tricycle to discover their next adventure.
OFFERING INFLUENCE AT SCALE*30% MARKET PENETRATION RATE IN MAJOR US CITIES
20+ CITIES + EVERYWHERE + FOOD
*TOTAL PARENT POPULATIONS
8MInspired & Engaged Moms
Deep local market penetration with a national foot print allows brand partners to geo-target moms across the US with contextually relevant messaging.
New York Los AngelesWashington DC San FranciscoAtlanta, Seattle Chicago Portland Dallas San DiegoBoston Orange CountyDenver + More
+ BUMP + BABY
CONNECTING LEADING BRANDS
We engage millions of moms and drive measurable results for our brand partners through powerful content, social and experiential solutions, leveraging the expertise of our in-house content creators.
Our creative services studio, The Playground, is focused on building brand integration programs with our global audience of moms by creating original content and experiences that connect with them uniquely and authentically.
“I can personally attest to spending hours on Red Tricycle trying to figure out what I’m going to do with my kid on the weekend.” - Forbes
“As a parent in New York, I’m often at a loss as to how to entertain my children. Thankfully, there’s Red Tricycle.”- TechCrunch
WE DON’T JUST WRITE HEADLINES, WE MAKE HEADLINES
COME PLAY WITH US
Jess PluskowskiVP, Brand [email protected]
San FranciscoJulie [email protected]
Los AngelesFrancie [email protected]
New YorkJessica [email protected]
Jennifer [email protected]
Southern CALisa [email protected]
SeattleLaura [email protected]
Janine [email protected]
ChicagoKathy Gold [email protected]
TravelJoanna [email protected]
Portland & AtlantaTracy [email protected]
Baby & Washington, DCKali [email protected]
