Media Kit 2009
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Transcript of Media Kit 2009
4/29/2009
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Business Standard Digital
Media Kit
4/29/2009
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Business Standard Digital
Business-Standard.Com is the online property of Business Standard
Ltd (BSL), publisher of India’s leading business daily, Business Standard.
The web properties of BSL, including the online edition of Business
Standard, include business-standard.com, bshindi.com,
epaper.business-standard.com and bsmotoring.com.
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We are Growing
The only site amongst the peer group to record sustained increase in rankings
Alexa rank of www.business-standard.com
Month Ranking
January 09 5140
January 08 15,000+
Alexa Rank
Absolute Unique Visitors up 300% from
0.36 Million visitors (January 2008) to 1.02 Million visitors (January 2009)
Page Views up over 200% from
1.88 million (January 2008) to 4.36 Million visitors (January 2009)
Google Analytics
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Our Power, Our Audience
Reach professionals and
decision makers in the country
Audience Segregation
Age above 23 Yrs 94%
Age above 28 Yrs 73%
Post Graduates 63%
Income Above 30 Lacs PA 40%
Income Above 11 Lacs PA 70%
Salaried Professionals With 6 +Yrs Exp 65%
Businessmen with More than 10 Employees 4%
I make you reach only to the “Decision Makers”
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Our Digital Properties
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Differentiators
India’s Premier Website
News Updates @ 5 mins. in Biz.
Hrs
100+ intra-day stories in a day.
One of the few website to
charge readers for content.
Website
Details
Page Views Unique Visitors Page /
Visit
Avg Time
Spend
Statistics 4.6 million 1.02 Million 2.80 4.0 Mins
User Gender Base
Gender Percentage
Male 94.20%
Female 5.80%
Business-Standard.Com
STATS - per monthSource : Google Analytics
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Differentiators
India’s Only Automobile site
Young Visitors of 18-25 yrs.
High involvement with
visitors through Interactive
Blogs & News.
User Gender Base
Gender Percentage
Male 72.00%
Female 28.00%
Website
Details
Page Views Unique
Visitors
Page / Visit Avg Time
Spend
Statistics 1.15 million 2.75 lacs 3.63 4.2 Mins
BSMotoring.com
STATS - per monthSource : Google Analytics
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BS e-Paper
Exact replica of the print
edition
Registration based site
Focused TG of upwardly
mobile readers
Most readers access it while
travelling
Large Female readership.
High Involvement – high time
spent.
Large %ge of readers use e-
mail this story option.
Page Views Unique
Visitors
Page / Visit Avg Time on site
1.12 million 0.036 mn 31.08 Pages 12.12 Mins
BS-epaper.com
STATS - per monthSource : Google Analytics
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BSHindi.ComBSHINDI.com
India’s First Hindi Business Daily in
print and online
Primary appeal in the Hindi Belt
(primarily Delhi, UP, MP
,Rajasthan Punjab, HP )
Readership largely amongst SME
and investors
Page Views Unique Visitors Page / Visit Avg Time
on site
1.15 mn 0.103 mn 4.56 6.8 Mins
User Gender Base
Gender Percentage
Male 98.00%
Female 2.00%
STATS - per monthSource : Google Analytics
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Premier Mailers
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Premier Mailers
Send Your Direct Message
To All Targeted
85,000 Reg. Users
Premier Mailers – Target Your Audience
Target Your Audience
User Segregation
Age above 28 Yrs 73%
Post Graduates 63%
Income Above 11 Lacs PA 70%
Salaried ProfessionalsWith 6 +Yrs Exp
65%
Businessmen with More than 10 Employees
4%
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Why Business-Standard Mailers ?
1. Paid Subscribers.
2. All Active Email ID’s
3. No Bounce Backs.
4. High Open Counts (15%-20%*)
5. Targeted Mails.
6. Matured Audience.
7. High Profile Audience.
8. Marjorly from Top Cities.
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Performance Reports
Who say’s we don’t Deliver ?
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Snapshots of CampaignsSpain Tourism
Raymond
Volkswagen
Bank of India
Fidelity Mutual Fund
Capgemini
Jet Airways
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Who say’s we don’t Deliver ?
Mailer Report
Industry Average Open Count Avg. CTR
Finance 13.11% 6.00%
IT, Consulting 16.35% 17.00%
Airlines 11.66% 6.50%
Banks 20.15% 14.60%
Automobile 20.61% 37.00%
Hotel & Tourism 29.91% 12.20%
Banner Advertisement Report
Industry Average Impressions Delivered Avg. CTR
Finance 1000000 0.25
IT, Consulting 671866 0.66
Airlines 524427 0.42
Banks 1100000 0.24
Automobile 1600000 0.30
Hotel & Tourism 1519000 0.42
Apparel & Watches 2533333 0.36
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Ad Units
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Right Panel
SectionSponsorship
BS Home Page – A Premier Space Ad-Properties
Home Top Banner
Sponsorship
Home Page Right Panel
Center Banner
Center Banner
Leader Board
Leader Board 728 x 90
Center Banner 300 x 250
Right Panel180 x 200
Skyscraper180 x 600
Skyscraper
Your Logo
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Inside Sections – A Premier Space Ad-Properties
Inside Page – Leader Board
Right Sky Scrapper.
Leader Board
Leader Board 728 x 90
Skyscraper180 x 600
Skyscraper
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Story Pages – A Premier Space
Ad-PropertiesStory Page – Leader BoardStory Page – Right Banner
Leader Board
Leader Board 728 x 90
Right Banner 300 x 250
Right Banner 300 x 250
Right Banner
Right Banner
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Rate Card
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RATE CARD BUSINESS-STANDARD.COM
Product Position Size Duration Fixed Rate CPM
Business-Standard.Com Home Page
Leader Board Home Page 728 X 90 30 Days 200000 150
Right Panel Home Page 180 x 200 30 Days 100000 150
Right Skyscraper Home Page 180 x 600 30 Days 150000 150
Section Sponsorship Home Page 120 x 70 30 Days 175000 150
Center banner Home Page 300 x 250 30 Days 200000 150
Section Pages (BSOnline, Market & Investing,Company & Industry, Banking & Fin, Economy & Policy)
Leader Board Market & Inv 728 x 90 30 Days 175000 140
Right Sky Scrapper Inside Page 180 x 600 30 Days 175000 140
Section Pages (Opinion, Life & Leisure, Management & Marketing, Tech World, BS Products)
Leader Board Market & Inv 728 x 90 30 Days 75000 60
Right Sky Scrapper Inside Page 180 x 600 30 Days 75000 60
Story Pages
Leader Board Story Page 728 x 90 30 Days 100000 80
Right Banner Story Page 300 x 250 30 Days 100000 80
Right Monster Banner Story Page 300 x 600 30 Days 200000 120
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Standard Innovations on Business-Standard.Com
Product Position Size Duration Card Rate
Shoshkels/Floaters Home Page 300 x 300 1 Day 40000
Intertitial Home Page 500 x 700 1 Day 75000
Page Tear Home Page 500 x 500 1 Day 40000
Bottom Band Home Page 928 x 30 1 Day 20000
Head Line Sponsorship Home Page 548 x 200 1 Day 15000
Business-Standard.Com Premium Mailer
Current Database Size Size Single Shot Two Shot Three Shot Five & More
83000 500 x 700Rs. 1.75 Per Mail
Rs. 1.50 Per Mail
Rs. 1.25 Per Mail
Rs. 1.00 Per Mail
BSMotoring.Com
Product Position Size Duration Fixed Rate CPM
Top Banner Home Page 468 x 60 30 Days 100000 75
Skyscraper Home Page 180 x 200 30 Days 100000 75
Top Banner Across Site 468 x 60 30 Days 150000 110
Floater Home Page 300 x 300 1 Day 40000
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Our Success Partners
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Our Customers
Aviation
Tourism
Automobile
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Financial
Our Customers
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Others
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Thank you !
Siddharth HampanavarAsst. Manager WEB Business – West & South | Business Standard Limited.Mobile: +91 – 9833 662468 | Email:[email protected]: +91 – 22 – 24978456 – Ext: 316 | Fax: +91 - 22 – 2497 8540 |Website: www.business-standard.com