Media Information - CanTech International · editorial Direction Editorial Advisory Board Message...

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Can Tech INTERNATIONAL Media Information 2014 Editorial Direction Circulation/Readership Editorial Features List Advertising Print & Online Production Requirements

Transcript of Media Information - CanTech International · editorial Direction Editorial Advisory Board Message...

Page 1: Media Information - CanTech International · editorial Direction Editorial Advisory Board Message from the Editor CanTech InTerna TIonaL CanTech International is a market-led journal,

Can TechInTernaTIonaL

Media Information2014

Editorial Direction

Circulation/Readership

Editorial Features List

Advertising Print & Online

Production Requirements

Page 2: Media Information - CanTech International · editorial Direction Editorial Advisory Board Message from the Editor CanTech InTerna TIonaL CanTech International is a market-led journal,

editorial Direction

Editorial Advisory Board

Message from the Editor

www.cantechonline.com

Can TechInTernaTIonaL

CanTech International is a market-led journal, dedicated website and weekly newsletter covering all aspects of metal packaging, from raw material suppliers to can makers and fillers.our coverage is worldwide – we capture the latest technologies and developments and report on everything metal packaging: from market trends in different geographic markets, to price volatilities in raw materials, to plant efficiencies and sustainable manufacturing techniques.We are the active and impartial voice of the industry, present at all the major events worldwide – including our own events that we’ve launched to provide an extra added-value dimension to the industry.along with our quality magazine, published 10 times per year, we provide a weekly e-newsletter to keep readers ahead of the news, as well as our website www.CanTechOnline.com to provide even more industry information online, such as an events diary and searchable Buyers Guide.

Gordon Shade Chief executiveofficer of the european Metal Packaging association (empac)

Simon Jennings owner and advisor of nomis Consultancy

Atit Bhatia Senior Vice President at Hindustan Tin Works

Adrian Long Global account Manager for CMB engineering

Robert Gary executive Vice President Global Solutionsfor Stolle Machinery Company

Geoff Courtney Chairman of the Can Makers

James Peterson Vice President of Marketing andCorporate affairs at Ball Corporation

our editorial advisory Board consists of key leaders in metal packaging from around the world. We also have a team of writers who travel around the world to bring the best articles on all the aspects of the industry that really matter. That’s what we aim to do – provide a mouthpiece for the industry and serve as an important and impartial resource that is known and respected worldwide.

In short - if it matters to you, it matters to us.

Richard Piper, Editor CanTech [email protected]

Page 3: Media Information - CanTech International · editorial Direction Editorial Advisory Board Message from the Editor CanTech InTerna TIonaL CanTech International is a market-led journal,

Circulation/readership

aUSTraLaSIaaustralia, new Zealand, SamoaeUroPeaustria, Belgium, Bulgaria, Croatia, Cyprus, Czech republic, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Liechtenstein, Lithuania, Malta, netherlands, norway, Poland, Portugal, romania, russia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, UKCenTraL & SoUTH aMerICaargentina, Bolivia, Brazil, Chile, Colombia, Costa rica, ecuador, el Salvador, Guatemala, Honduras, Mexico, Panama, Peru, Venezuela

aFrICaalgeria, egypt, Ghana, Kenya, Morocco, nigeria, South africa, TunisiaMIDDLe eaSTBahrain, Iran, Israel, Jordan, Lebanon, Saudi arabia, Syria, Uae, YemennorTH aMerICa/CarIBBeanBarbados, Canada, Cuba, Dominican republic, Jamaica, Puerto rico, Trinidad & Tobago, USaaSIaBangladesh, Cambodia, China, Hong Kong, India, Japan, Korea, Malaysia, Myanmar, Pakistan, Philippines, Seychelles, Singapore, Sri Lanka, Taiwan, Thailand, Vietnam

Analysis by Job Function %Senior Management 52%

Management 11%

operations/Manufacturing/Maintenance 15%

Marketing & Sales 5%

Quality Control 4%

r&D 4%

engineering 5%

other Individuals 4%

The CanTechOnline.com website has over 4,000 Unique Visitors per month*. Subscribers are able to download back issues in PDF or interactive digital formats.The weekly e-newsletter continues to grow and has reached 2,850 registrations (november 2013) as readers discover the benefits of having industry news delivered instantly to their inbox in a clear, easy-to-read format.The LinkedIn group has over 1,660 global members who use the group for networking and information gathering. added to this the Twitter and YouTube channels are bringing the title to new audiences and opening up debate and interaction between CanTechand its readers.

*All figures from Google Analytics

Online statistics: www.cantechonline.comThe CanTechonline website has over 4,112 Unique Visitors per month*.

E-newsletter registrations: 2,850

Page Impressions: 16,609

Pages per Visit: 3.71

New Visits (%): 46.11

Top Page Views: news, Video, Conference agenda,events Diary, Suppliers Directory

Top Geographic Regions: UK, USa, Germany, Indonesia, India, Japan, China, Thailand, Poland, Singapore

Online

Countries served

CanTech International has the largest fully controlled circulation of any magazine in its sector, with over 3,700 named key personnel covering the global can making, filling and related sectors (eg aerosol, can ends, closures), in more than 90 countries.The magazine is also read by the major suppliers to the industry, including machinery manufacturers for both two- and three-piece, printing machines, inks and coatings, quality control, raw materials, tooling etc.Job functions are mainly in the upper (senior) management level and include presidents, Ceos, managing directors and vice presidents across production, finance, engineering, purchasing, marketing and other sectors.additional circulation is provided at all the major trade shows and events. In 2014 this includes a key presence at Metpack and Interpack, and of course our own asia CanTech conference & exhibition (Bangkok, october 2014).

www.cantechonline.com

Print Circulation 3,700. Our research has shown a pass-on figure of 3.2 per copy giving overall readership of more than 11,840 (print only). Digital readershipfigures are considerably more.

Can TechInTernaTIonaL

our controlled circulation means that can makers and fillers are able to access CanTech International free of charge if they meet the terms of control. In addition, our large cohort of paid subscribers includes suppliers of equipment and services to the industry as well as universities, libraries and research institutions who need to keep abreast of developments in metal packaging.“The combination of targeted readership, combined with high quality editorial across the print journal, website and newsletter, provides a cost effect and unrivalled medium for reaching decision makers in the global metal packaging industry.”

CanTech International Circulation by Region, Sept 2013

AFRICA 1.4%

SOUTH & CENTRAL AMERICA 11.5%

AUSTRALASIA 1.5%

EUROPE 19%

MIDDLE EAST 2.6%

ASIA 32.5%

NORTH AMERICA & CARIBBEAN 31.5%

Page 4: Media Information - CanTech International · editorial Direction Editorial Advisory Board Message from the Editor CanTech InTerna TIonaL CanTech International is a market-led journal,

editorial Features List 2014

February Focus: Europe Inspection and testing systems Environmental developments and sustainability Ends and end making

March Filling Focus: Soft drinks Handling and conveying Seaming developments Used and refurbished equipment

April Focus: US Three-piece update Aerosol developments Water treatment Metpack & Interpack preview

May Filling Focus: Beer Lubricants Washers and dry-off ovens Metpack show issue IMDA preview

June Focus: Africa Curing systems – Including: UV, heating systems Inspection and testing systems Shaping & speciality cans IMDA review Metpack & Interpack review

July/August Filling Focus: Wine and spirits Bottle can update Raw materials Caps and closures

September Focus: South America Ink and coatings update Tooling developments – Including: two-piece can tooling, three-piece can tooling, aerosol tooling, chucks and rolls Seaming developments SUPPLIER PROFILE SUPPLEMENT

October Filling Focus: Food Used and refurbished equipment Metal decorating Beading, necking and flanging Asia CanTech show issue

November Two-piece update Shaping and embossing Aerosol trends

December/ Focus: AsiaJanuary Market/consumer trends Printing technology and consumables Oven technology Asia CanTech review

www.cantechonline.com

Can TechInTernaTIonaL

Page 5: Media Information - CanTech International · editorial Direction Editorial Advisory Board Message from the Editor CanTech InTerna TIonaL CanTech International is a market-led journal,

advertising rates 2014 (print)

Buyers Guide Directory Rates 2014

1x print listing + online listing

3x print listing + online listing

5x print listing + online listing

Please contact for other packages

Print listings include: 1 colour logo, address, contact numbers, e-mail and website

Online listings include: 1 colour logo, address, contact numbers, e-mail, website with hyperlink and 200 word company profile

$ Dollar Display Advertising Rates 2014 Four Colour 1x 5x 10x

DPS

Full Page

Half Page Island

Half Page

Single Column

Quarter Page

Special positions 5% extra

Inserts, Belly bands, Gatefolds and reprints available – details on request

Packages

Book 5 display or classified adverts on the same booking and receive 20% discount on any 3 or 6 month online advertising option.

Book 10 display or classified adverts on the same booking and receive 40% discount on any 3 or 6 month online advertising option.(E-shots excluded)

www.cantechonline.com

research has proven that for advertising to be effective, a reader must be exposed to the advertisement several times before the message sticks.

“Repetition increases recall of both the ad and brand byincreasing the opportunity to process the ad(Krugman 1972) and encoding in memory

(Cacioppo and Petty 1980).”Source: Lehnert et al, AMA Summer Educators’ Conference Proceedings 2011, Vol. 22, p42

Repetition breeds success

Can TechInTernaTIonaL

Page 6: Media Information - CanTech International · editorial Direction Editorial Advisory Board Message from the Editor CanTech InTerna TIonaL CanTech International is a market-led journal,

advertising rates 2014 (online)

Leaderboard Banner (90 x 728 pixels)

1 Month

3 Months

6 Months

Medium Banner (60 x 468 pixels)

1 Month

3 Months

6 Months

Letterbox Button (120 x 250 pixels)

1 Month

3 Months

6 Months

As well as being visited by its core print magazine audience, www.cantechonline.com taps into an additional global readership.

The Website The NewsletterCanTech International is a weekly subscription newsletter.

Online Buyers GuideBe one of over 1000 searchable suppliers on our Online Buyers Guide.

1 colour logo, address, contact numbers, website with hyperlinkand 200 word company profile

Online Enhanced listing

E-shotsrent our full newsletter circulation list to reach key industry personnel.100% clean data so no wastage1 x E-Shot

3 x E-SHot

Leaderboard Banner

Medium Banner

Advertising Options

Advertising Options

Leaderboard Banner (90 x 728 pixels) 1 Month

Button (160 x 160 pixels) 1 Month

www.cantechonline.com

Can TechInTernaTIonaL

LetterboxButton

Page 7: Media Information - CanTech International · editorial Direction Editorial Advisory Board Message from the Editor CanTech InTerna TIonaL CanTech International is a market-led journal,

Production requirements

aDoBe aCroBaT PDF FILeS (print)We support files generated by Adobe Acrobat Pro using the specific Distiller Job Options setting listed below.• A PDF should be generated from a high resolution Postscript file or printed to using high resolution settings.• All application files must be flattened before generat-ing PDF files.1) GeneraL – Compatibility: acrobat Pro – optimize PDF – resolution: 2400 dpi 2) FonTS – Check the embed all Fonts box – Check the Subset all embedded Fonts box and specify Below 100% - When embedding Fails specify Cancel Job – for embedding specify Base 14 Fonts – always and Never Embed should remain empty.

aCCePTaBLe ForMaTS (print)adobe acrobat PDF Files (PreFerreD)adobe InDesign, Illustrator, Photoshop CS6Applications & formats must be indicated.All files should be CMYK and have a resolution of 300 DPI.

aCCePTaBLe ForMaTS (online)All sizes in pixels, height x width. Artwork should besupplied as web safe JPG or GIF file formats. Files must be in RGB colour mode and at 72dpi.

Leaderboard Banner (90 x 728 pixels) Medium Banner (60 x 468 pixels) Letterbox Button (120 x 250 pixels).

TranSMISSIon E-mail ads should be sent to: [email protected]

reMoVaBLe MeDIa CDs - Applications & formats must be indicated.

SenD DISCS anD ProoFS ToCanTech International, Bell Publishing Ltd 57 The Maltings, Bath Street, Gravesend, Kent DA11 ODF, UK.

ProoFS

CanTech International is NOT liable for final output of your ad if it is noT a PDF and you do not send a proof at 100% with your file.

SToraGe oF PrInTeD PDFsadvertisements running in CanTech International will remain on file for one year.

ProDUCTIon CHarGeSThere will be a production charge to design/produceadverts if required.

PrInTInG & BInDInGPrinting by sheet fed litho.

FULL PAGEType area 280 x 200 mmTrim Size 300 x 225 mmFull Bleed 306 x 231 mm

HALF PAGE (HorIZonTaL)Type area 122 x 200 mmBleed (3 sides) 148 x 231 mm

HALF PAGE (VerTICaL)Type area 280 x 100 mmBleed (3 sides)306 x 103 mm

SINGLE COLUMN (VerTICaL)Type area 280 x 50 mmBleed (3 sides) 306 x 59 mm

QUARTER PAGE Type area 135 x 100 mmBleed (2 sides)147 x 103 mm

JUNIOR PAGE/ISLANDType Area 170 x 125 mmBleed (2 sides)193 x 138 mm

DOUBLE PAGE SPREAD Type area 280 x 200 mm (each page)Trim Size 300 x 450 mm (spread)Bleed Size DPS 306 x 462 mm (spread)

Can TechInTernaTIonaL