Media Infor mation Kit 2020 - Vacations Magazine · 2019. 10. 22. · Edi tor ia l Focus Vacations...
Transcript of Media Infor mation Kit 2020 - Vacations Magazine · 2019. 10. 22. · Edi tor ia l Focus Vacations...
Media Information Kit 2020
ACROPOLIS OF ATHENS, GREECE
VacationsThe official magazine for VacationsToGoinspiring ideas for frequent travelers
SUBSCRIBER STUDY COMPLETED JUNE 2017 BY READEX RESEARCH.
Vacations is the official magazine ofVacations To Go, the world’s largestseller of domestic and internationalcruises and one of the most recog-nized and respected brands in thetravel industry. Vacations magazine ismailed to 300,000 active and affluentVacations To Go customers who usethe magazine as a guide in planningtheir next vacation.
Vacations, published quarterly, provides insightful and dynamic information for real travelers.
ADVERTISE IN VACATIONSThere is simply no better place to inform and inspire the enthusiastic,frequent traveler who is the VacationsTo Go customer.
STONE GATE OF ANGKOR THOM, CAMBODIA
VACATIONS READERS TRAVEL4.4 Number of domestic trips
in past 12 months
7.6 Average number of days on most recent trip
95% Stayed in hotel, resort, lodge or B&B in past 12 months or next 12 months
28% Rented a car in past 12 months
94% Own a passport
VACATIONS READERS ARE ACTIVE
55% Visit historic sites
44% Festivals/events
52% Jogging/walking for exercise
39% Casino gambling
Average Value of Main Residence:
$393,000Average Household
Income:*
$153,000*based on those working full or part time.
Average HouseholdNet Worth:
$967,000
Editorial Focus
Vacations gives its audience of avidtravelers a taste of what to expect on their journeys and whets their appetites for more. And with exten-sive background in the travel industry,Vacations' editors and writers under-stand travelers' information needs.Practical and informative, Vacations
focuses on cruises, tours, resorts anddestinations worldwide. From special
interest travel to single parents traveling with kids, Vacations informs readers of the best that’s available at every price range, what’s new and what’s worth trying. Topics covered in Vacations include adven-ture travel, all-inclusive resorts, smallship expeditions and escorted tourswith emphasis on international traveldestinations.
About the Editor, Elizabeth Armstrong
Elizabeth Armstrong, a gifted writer
and editor, has been on the editorial
staff at Vacation Publications since
1992 and has been the editor of Travel
50 & Beyond and Vacations since
summer 2000. A graduate of Mount
Holyoke College in South Hadley, MA,
Armstrong was raised in New York,
Italy, Liberia and Mississippi and
currently resides in Houston.
Having traveled extensively since
childhood, Armstrong has a true
appreciation for other cultures and
offers her readers insight based on
personal experience.
Armstrong is dedicated to delivering
thoughtful, practical stories geared
toward travelers of all incomes and
interests.
Designed specifically forVacationsToGo’s avid travelers
SLOTH IN PANAMA
WINTER (January)New for 2020. This feature packagehighlights some impressive traveltrends for the coming year, including:
> Ship Debuts> Maiden Port Calls> Recently Added River Routes> The Latest Escorted Tour Itineraries> New and Refurbished Tropical
Resorts> Fresh Approaches to Favorite
Destinations> … and more
Ad close: 10/25/19In homes: 1/3/20
SPRING (March)Cruising the Galapagos. Made famousas a subject of study for Charles Darwin, these Pacific isles continue to lure wildlife watchers 200 yearsafter the launch of the HMS Beagle.
Environmental Innovations. Some ofour favorite resorts and cruise linesare doing their part to reduce, reuseand recycle.
Our National Parks, A to Z. There areat least 26 reasons to love the U.S.park system, from the people whohelped preserve these great escapesto the flora and fauna that inhabitthem.
Unconventional Venues. These funkymuseums preserve more than history.
Ad close: 12/27/19In homes: 3/5/20
SUMMER (May)Focus on Wellness. In honor of Global Wellness Day on June 13,2020, we explore shipboard spas,India’s yoga retreats and other outletsfor relaxation around the world.
Delightful Departure Ports. More than just a launching point for yourcruise, these seaside cities offer entertainment for all ages within easy reach of your ship.
Take a Shot. We research the besttimes to snap sunrise over Hawaii’sHaleakala, the Great Migration’s annual parade of beasts and otherphotogenic sights.
Polar Opposites. Arctic and Antarcticcruises venture to places of rugged,pristine beauty and incredible wildlifewhile providing all the comforts of afloating hotel.
Ad close: 2/21/20In homes: 4/23/20
FALL (September)10 Reasons to Consider a RiverCruise. We whittle down our list of favorite amenities and activities tohighlight the best of the best about this relaxed vacation style.
How to Pack for a CaribbeanCruise. You grabbed your passport, of course, but what about your swimshoes? Will you need formal wear? Is your sunscreen coral-friendly? Answer these pressing questions before zipping up that suitcase.
Escorted Tours Q & A. These guidedgroup vacations explore Europe, Asia and more, and we ask the travelprofessionals at Vacations To Go tooffer some insider’s tips for choosingthe right one.
Gorilla Conservation in East Africa.The work of researcher and preserva-tionist Dian Fossey lives on in theforested habitats of these rare apes.
Ad close: 6/19/20In homes: 8/27/20
2020 Editorial CalendarIn every issue,Vacations presents stories covering greatdestinations, incredible travel values and unfamiliar sojourns, all accompanied by a vivid array of photos.
IN EACH ISSUE:
> Wish You Were Here: A full-page photo feature.
> Upfront: Highlighting great deals and an event calendar.
Reader ProfileVacations gives its audience of avidtravelers a taste of what to expect ontheir journeys and whets their ap-petites for more. From special interest travel to single parents trav-eling with kids, Vacations informsreaders of the best that's available atevery price range. Vacations focuses on cruises, tours, resortsand destinations worldwide, includ-ing adventure travel, all-inclusive resorts, small ship expeditions andescorted tours with emphasis on international travel. Our editorialcontent is written for real travelers,and we can help you reach them.
SEX
MaleFemale No answer
AGE (average: 60)
Under 4040-4950-5960-6970 or overno answer
MARITAL STATUS
MarriedDivorced/separatedWidowedNever marriedNo answer
EMPLOYMENT
Work full timeWork part timeRetiredNever worked outside homeNo answer
Average Value of Main Residence:$393,000Average HouseholdIncome:*$153,000*based on those working full or part time.
Average HouseholdNet Worth:$967,000
ACTIVITIES(more than 100% due to multiple choices)
60% Reading books for pleasure
55% Visit historic sites
52% Jogging/walking for exercise
51% Regular exercise
49% Cinema
49% Theater/concert/opera/ballet
48% Entertaining guests
44% Festivals/events
41% Art shows/museums
39% Casino gambling
34% Gardening
33% Swimming
33% Volunteer work
33% Sporting events
30% Hiking
28% Arts and crafts
27% Boating/sailing
26% Bicycling
25% Fishing
22% Photography
21% Golf
16% Gourmet cooking
CIRCULATION300,000
READERS PER COPY2.3
EDUCATION84% Attended college or better
63% Graduated college or better
29% Postgraduate degree
86%
have traveled domestically in the last year*
*readers spent an average of $1,310 per personon their most recent trip within the U.S.
64%
have taken action such as directlycontacting an advertiser as a resultof reading Vacations
84%
own home
43%53%
4%
12%
SUBSCRIBER STUDY COMPLETED JUNE 2017 BY READEX RESEARCH.
TRAVEL4.4 Number of domestic trips
in past 12 months
7.6 Average number of days on most recent trip
95% Stayed in hotel, resort, lodge or B&B in past 12 months or next 12 months
28% Rented a car in past 12 months
94% Own a passport
82% Foreign travel in past 3 years
80% Plan a foreign trip in next 3 years
90% May cruise in next 3 years
21% Stayed at an all-inclusive resort in the past 12 months
58% May stay at an all-inclusive resortin next 3 years
25% Took an escorted tour in past 12 months
54% May take an escourted tour in the next 3 years
30%27%
77%
50%
8%
5%6%
37%
8%
25%
3%
4%
4%
4%
Geographic Distribution*
*Fall 2019 Issue**Pacific Region includes Alaska & Hawaii
Circulation % of circulation
New England 10,605 3.53
Middle Atlantic 33,581 11.19
East North Central 30,073 10.02
East South Central 12,657 4.22
South Atlantic 90,108 30.04
Circulation % of circulation
West North Central 12,373 4.12
West South Central 39,552 13.18
Mountain 23,141 7.71
Pacific 47,909 15.97
Total mailed 299,226
Canada/Other 774
Total distribution 300,000
Circulation 300,000
Frequency 4 times/year
West NorthCentral4.12%
Pacific**15.97%
Mountain7.71%
West SouthCentral13.18%
East SouthCentral4.22%
South Atlantic30.04%
East NorthCentral10.02%
Mid-Atlantic11.19%
New England3.53%
2020 Magazine Production Schedule
Issue Ad Close Materials Deadline In-Home
Winter 2020 10/25/19 11/13/19 1/3/20
Spring 12/27/19 1/9/20 3/5/20
Summer 2/21/20 3/5/20 4/23/20
Fall 6/19/20 7/2/20 8/27/20
Winter 2021 10/23/20 11/19/20 TBA 2021
2020 Publication Calendar and Advertising Rates
Issue Ad Close In-Home
Winter 2020 10/25/19 1/3/20
Spring 12/27/19 3/5/20
Summer 2/21/20 4/23/20
Fall 6/19/20 8/27/20
Winter 2021 10/23/20 TBA 2021
Average Circulation: 300,000
General Advertising Rates B&W 4/C
2-page spread
Full Page
2/3 Page
1/2 Page
1/3 Page
1/6 Page
Premium Positions Frequency Discount
Inside Front Cover $49,150 4% for 2X
Inside Back Cover $48,170 6% for 3X
Outside Back Cover $50,220 10% for 4X
Other special positions add 10%
BUSINESS REPLY CARD INSERTSAdvertiser must run a minimum 1/2-page display ad with any Business ReplyCard insert. BRC and insert positions are limited. Rates available on request forinserts, gatefold and bind-in cards.
ONLINE ADSAdvertiser must run a minimum 1/2-page display ad. Rates available upon request.
AGENCY COMMISSIONWe offer a standard 15% commission to recognized agencies on ad rates shownabove.
$80,280
$40,140
$31,920
$26,250
$15,950
$8,050
$53,200
$26,630
$21,270
$17,520
$10,690
$5,320
DIGITAL SPECIFICATIONSPress-ready PDF files should be emailedto [email protected] files need to contain 1/8” bleed out-side trim. Files should not contain RGBor spot colors. Microsoft software is notsupported. Images must be at least300dpi and saved as CMYK or grayscale.Do not use spot colors. Publisher doesnot provide proofs of display ads.
ONLINE ADSDimensions: 250 x 250 px. JPEG images should be emailed to [email protected].
VACATION PLANNING GUIDE SPECIFICATIONSThe Vacation Planning Guide ads are formatted in-house and are available inthree sizes: Plan AA, Plan A and Plan B.
Plan AA: Six ads per page. Advertisersends a 4/C image and 75 words of copy.Plan A: 12 ads per page. Advertiser sends a 4/C image and 30 words of copy. Plan B: 24 ads per page. Advertisersends a B&W logo and 30 words of copy.Digital images must be at least 300 dpi.Save images as CMYK or Grayscale. Convert RGB images and spot colors toCMYK. EPS or TIFF files are preferred.
Publisher does not provide proofs ofVacation Planning Guide ads.
TO SUBMIT MATERIALS OR FORMORE DETAILED PRODUCTION SPECIFICATIONS, CONTACT:Dave HartProduction [email protected]
MECHANICAL REQUIREMENTSVacations is produced computer-to-plate, printed web offset, saddle-stitched, and has three columns to a page.
Space Live Area Bleed Trim
Spread* 15 1/2” x 10” 16 1/4” x 10 3/4” 16” x 10 1/2”
Page 7” x 10” 8 1/4” x 10 3/4” 8” x 10 1/2”
2/3 page 4 1/2” x 9 3/8” 5 1/4” x 10 3/4” 5” x 10 1/2”
1/2 page, Horizontal 7” x 4 5/8” 8 1/4” x 5 3/8” 8” x 5 1/8”
1/2 page, Island 4 1/2” x 6 3/4” 5 1/4” x 7 1/2” 5” x 7 1/4”
1/2 page, Vertical 3 1/4” x 9 3/8” – –
1/3 page, Vertical 2 1/8” x 9 3/8” – –
1/3 page, Square 4 1/2” x 4 5/8” – –
1/6 page 2 1/8” x 4 5/8” – –
*Keep live matter and type 1/2” from gutter on both pages.
FULL PAGE
1/6PAGE
1/3PAGE
SQUARE
2/3PAGE
1/3PAGEVERT
1/2PAGEVERT
1/2PAGE
ISLAND
1/2 PAGEHORIZONTAL
Production Specifications
ContactsADVERTISING REPRESENTATIVES
GLM Communications, Inc.Jackie Tobin500 First StreetHoboken, NJ 07030(212) 929-1300 office
MAIN OFFICE
Vacations5851 San Felipe Street, Suite 500 Houston, TX 77057(713) 974-6903 office
Alan Fox PUBLISHER
Lindsay LindquistASSOCIATE PUBLISHER
ADVERTISING/PRODUCTION
Dave HartPRODUCTION DIRECTOR
Carlee MausnerADVERTISING DIRECTOR
EDITORIAL
Elizabeth ArmstrongEDITOR
Carl GlatzelART DIRECTOR
Anh PhanASSISTANT ART DIRECTOR
Jennifer DavorenMANAGING EDITOR
Rebecca Matheson OrtizASSISTANT EDITOR
Annette FullerCONSULTING EDITOR
Maureen KingCONSULTING EDITOR
Brent StollerSENIOR WRITER
Lucy SpicerSTAFF WRITER
Kathryn E. WorrallSTAFF WRITER
HUNGARIAN PARLIAMENT IN BUDAPEST, HUNGARY