{ANN ARBOR

LANSING DETROIT

VANBUREN

BERRIEN CASS ST. JOSEPH BRANCH

BARRY

IONIA

MONTCALM

GRAND RAPIDS

MECOSTA NEWAYGOOCEANA

MASON

HOLLAND

MUSKEGON

BATTLE CREEK KALAMAZOO

92.8%of our core circulation is to Kent, Ottawa, Muskegon, Kalamazoo, Calhoun and Allegan counties

EATON OAKLAND

WAYNE

WASHTENAW

SUBSCRIBER PROFILE

By Number of Employees

Less than 10 employees ........................................ 33%10-49 employees ................................................... 39%50-99 employees .................................................. 9.5%100-249 employees .............................................. 7.3%250-499 employees .............................................. 3.6%500-999 employees .............................................. 1.8%1,000 or more ....................................................... 5.8%

By Sales Volume

Less than $1 million ............................................... 18%$1 million-$4.9 million ........................................... 37%$5 million-$9.9 million ........................................... 33%$100 million-plus ................................................... 12%

SIZE OF FIRM

INFLUENCE■ 91.6% are top and middle management

■ 99% have attended college

■ 92% wield enormous purchasing power

CIRCULATION11,421 — Circulation (total mailed)

BROADEST MARKET EXPOSUREExecutive readers in over 18 counties in West Michigan will see your message, opening new markets in which to do business.

PASS-ALONG READERSHIP3.5 readers per copy — Unmatched pass-along readership.

PER ISSUE READERSHIP: 39,973

7.4%Muskegon Co.856 mailed44.7%

Kent Co.(greater Grand Rapids area)5,102 mailed

15.7%Ottawa Co.1,803 mailed

18.6%Kalamazoo Co.

2,128 mailed

4.1%Calhoun Co.470 mailed

7.1%Other

814 mailed

2.1%Allegan Co.248 mailed

92%MAKE OR INFLUENCE

CORPORATE PURCHASING

Management Level

Gender and Age

Male readers ...........................................................79%Female readers .......................................................21%Ages: 21-24 ........................................................1% 25-55 ......................................................66% 56+ .........................................................33%Median age ...................................................49.5 years

Education

Attended college ................................................99.7%College graduate ...................................................82%Post-graduate work .............................................27.6%

Reader Habits

Avg. time spent with each issue ...................30-45 min.Make/recommend purchasing decisions ................92%Read MiBiz at work .................................................97%Read MiBiz at home .................................................3%

Reader Action

Over 6,000 top and mid-tier professionals are currently requesting MiBiz.

91.6% Total Top and Middle Management/Professionals

75.6% Top Management

60% Chairman of the Board, CEO, COO, CFO, Owner/Partner, President, Principal, Vice President

15.6% General Management, Director, Department Manager

16% Middle Management Administrators, Purchasing, Professionals, Technical, HR

8.4% Sales/Marketing & Communications Managers

75.6%Top Management

16%Middle

ManagementProfessionals

8.4%Sales/Marketing

TOTAL READERSHIP

39,973 PER ISSUE

Delivers your message to the top business leaders in West Michigan

SUBSCRIBER PURCHASING PROFILEHealth Benefi ts/Healthcare

90.7% make or infl uence purchasing decisions for healthcare benefi ts and services

Education/Skill Training 69.4% make or infl uence purchasing decisions on continuing education and skill training

Computer Products & Services69% make or infl uence purchasing decisions of computer hardware/software and computer products and services

Banking/Financial Services 65.5% make or infl uence purchasing decisions for banking and fi nancial services

Building Materials61.5% make or infl uence purchasing decisions of building materials

Corporate Gifts61% make or infl uence purchasing decisions of corporate gifts & awards

Offi ce Furniture/Equipment• 60.4 % make or infl uence purchasing decisions of offi ce

furniture• 69% make or infl uence purchasing of offi ce equipment

Telecommunication Products & Services60.8% make or infl uence purchasing of telecommunications systems and services

Accounting/Legal Services• 56.5 make or infl uence purchasing of accounting/

bookkeeping services• 55.6% make or infl uence purchasing of legal services

Auto Buy/Lease52% make or infl uence the purchase or lease of a new vehicle

Source: MiBiz Qualifi ed Subscription Survey 2010-2011

COUNTY DISTRIBUTION

MiBiz audit pending

Building confi dence in advertising for the 21st century.

MiBiz attracts a highly selective audience that includes business owners, top company management, and savvy professionals who spearhead their company’s growth.

M I B I Z S U P P L E M E N T • J U N E 7 , 2 0 1 0

GRAND RAPIDS1345 Monroe Ave. NW, Suite 255Grand Rapids, MI 49505616.726.6909 phone616.726.5209 fax

KALAMAZOO151 S. Rose Street, Suite 617Kalamazoo, MI 49007269.544.0560 phone269.544.0563 fax

LAKESHORE4927 Stariha Drive, Suite BMuskegon, MI 49441231.798.4669 phone231.798.8335 faxwww.mibiz.com

MiBiz Form 2041 • Rev. 2-24-2011

FOUR-COLOR QUARTERLY PUBLICATIONSMiBiz Quarterlies deliver added value for advertisers. Advertisers get their message in an issue that is frequently saved as a reference and business tool.

ENGAGING TOPICAL SUPPLEMENTSFocused supplements and resource guides provide up-to-date interpretations and insights on various business sectors.

SURROUND YOUR MESSAGE WITH AWARD WINNING EDITORIAL Featured in every issue: ■ Economic Development ■ Finance ■ Manufacturing ■ Healthcare ■ Design+Build ■ Human Resources

DYNAMIC COLUMNISTSCaptains of industry, small business champions, top fi nanciers and key economic developers share their insights exclusively for MiBiz in every issue.

U N D E R W R I T T E N B Y: UNDERWRITTEN BY:

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SUSTAINABILITY

M I B I Z S U P P L E M E N T • D E C E M B E R 6 , 2 0 1 0

We at West Michigan Business Women wanted to know what makes some

of the top business women in West Michigan tick. So we assembled a

virtual roundtable of some prominent women across the region and

asked them to share some insights into their careers and what they

think could make West Michigan a better place.

Participating in the roundtable are:

Tracy BaileyVP West Michigan - Northwest Area - Lakeshore Districtand Retail District Manager II, Huntington National Bank

Lori J. BakerTax Partner at Baker Spindler Holtz CPAs and Advisors

Stacie Behler, Esq.VP of Public Affairs, Meijer

Sandy BloemPresident, Economic Development Foundation

Floriza GenautisCEO of Management Business Solutions

Renae HesselinkVP of Sustainability at Nichols, chair of the West Michigan Chapter of the U.S. Green Building Council

Jennifer MaxsonPractice Group Leader, Varnum Consulting

Sheri WelshWelsh & Associates, chair of the Kalamazoo Regional Chamber of Commerce

UNDERWRITTEN BY:

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AGRIBUSINESS

HIGHER EDUCATION

U N D E R W R I T T E N B Y:

UNDERWRITTEN BY:

Grand Haven Spring Lake

CORPORATE EVENTS

LIFE SCIENCES ENERGY SMALL BUSINESS

KALAMAZOOREINVENTION CONTINUED

MIBIZ SUPPLEMENT • AUGUST 30, 2010

know what makes some

ck. So we assembled a

across the region and

areers and what they

Sttaccie Behhler, Esq.VP of Public Affairs, Meijer

Sandy BloemPresident, EconomicDevelopment Foundation

Floriza GenautisCEO of Management Business Solutions

P E R I O D I C A L S