MEDIA GUIDE 2020 · tools provides EW the ability to leverage metrics for content decision making...
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| MEDIA KIT 2021 AUDIENCE | MARKETING SOLUTIONS | DIGITAL ADS | NEWSLETTERS | CONTENT CALENDAR | SPECS | SALES
Transcript of MEDIA GUIDE 2020 · tools provides EW the ability to leverage metrics for content decision making...
| MEDIA KIT 2021
AUDIENCE | MARKETING SOLUTIONS | DIGITAL ADS | NEWSLETTERS | CONTENT CALENDAR | SPECS | SALES
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AUDIENCE INSIGHTSElectrical Wholesaling keeps electrical distribution professionals up to date on the latest analysis, trends, new market opportu-nities and sales techniques that drive the $100 billion+ electrical market. Our high-value content engages senior leadership of electrical product manufacturers, manufacturers’ agents, NAED member firms and other electrical distributors, keeping them informed on the latest products and solutions that are driving transformation.
VIEW THE COMPLETE H1 AUDIENCE ENGAGEMENT REPORT
Electrical Wholesaler/Distributor
Manufacturers’ Agents & Manufacturers
Others Allied to the Field
123,534Average Monthly Reachs 0.8% Growth in Monthly Reach
TOP INDUSTRIES SERVED
75.61%
13.56%
10.83%
COMPANIES THAT ENGAGE
The Audience Engagement Report provides an integrated view of the Electrical Wholesaling community. The data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua, and Omeda.
REACH DECISION MAKERS
84.56%of audience are managers and above
JOB FUNCTION Owner/Partner/Executive
Director/Management
Specialists/Engineers/Other Functions
Sales/Purchasing
59.29%
25.27%
9.67%
5.77%
17.21% 68.23%
14.55%
BOTH PRINT
DIGITAL
PRINT/DIGITAL AUDIENCE OVERLAP
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AUDIENCE ENGAGEMENT
SUBSCRIBE TO MAGAZINE
21,289Electrical WholesalingMagazine Subscribers
ENEWSLETTERS
65,177 eNewsletter Reach
25.30% Avg Total Open Rate
2.10% Avg Total CTR
VIEW THE COMPLETE H1 AUDIENCE ENGAGEMENT REPORT
23,565Average Monthly Visits
s 13.0% Over Past 6 Months
17,861Average Unique Monthly Visitors
s 12.8% Over Past 6 Months
56,543Average Monthly Page Views
s 12.7% Over Past 6 Months
1,442Facebook
7,981LinkedIn
4,080Twitter
69.5% Desktop Visitors Average Monthly
30.5%Mobile Visitors Average Monthly
62 Avg Monthly New Site Registrations
Note: Metrics reflect monthly averages for April 1 - June 30 2020 due to site and newsletter migrations
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PRINT SUBSCRIBERS
QUALIFIED CIRCULATION BY ISSUE in the last 6 months
SUBSCRIBERS BY REGIONU.S. REGION BREAKOUT OF MAGAZINE SUBSCRIBERS
8,809 29,329
VIEW THE COMPLETE H1 AUDIENCE ENGAGEMENT REPORT
2020 issues Print Digital Both Total Qualified
January 13,677 7,461 2 21,140
February 13,621 7,417 2 21,040
March 13,771 7,276 2 21,049
April 13,973 7,041 1 21,015
May 14,288 6,761 1 21,050
June 14,393 6,665 1 21,059
Total Qualified Circulation
13,954 7,104 2 21,059
Total Qualified Non-Paid
Total Qualified Non-Paid
Digital
Total Qualified Non-Paid
Total Qualified Non-Paid
Total Paid
Total Subscribers
Average for 6-month period
13,128 7,104 2 20,234 1,055 21,289
3,461
1,595
2,236
3,702
4,745
4,878
157
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MEET THE INFLUENCERS
TECHNICAL & EDITORIAL EXPERTISEDelivering technical and editorialdevelopment expertise that ensures content is accurate, engaging and focused on the topics that professionals need to know in today’s rapidly changing business environment.
IDEATION & DEVELOPMENTCollaborate with our topic experts todevelop topics that will attract target audiences, validate market perceptions and ensure content marketing success.
DATA & INSIGHTSDeep industry knowledge paired withdata and insights from analytic tools provides us the ability to leverage metrics for content decision making and deliver the right content, in the right channel, to the right audience, at the right time.
CONTRIBUTORS
EDITORSEditor-in-ChiefJIM LUCY [email protected]
Associate EditorELLIE [email protected]
Group Editorial DirectorMIKE EBY [email protected]
Copper PricingJOHN GROSSPresidentJ.E. Gross & Co.
AcquisitionsBURK BURKHARDTSr. Managing DirectorHT Capital Advisors
Economic ForecastingCHRISTIAN SOKOLLPresidentDISC Corp.
Human Resources & LightingTED KONNERTHPresident & CEOEgret Consulting Group
LightingBILL ATTARDIPresidentAttardi Marketing Group
Management & Strategic PlanningFRANK HURTTEFounderRiver Heights Consulting
MarketingDAVID GORDONPresidentChannel Marketing Group
SalesMIKE DANDRIDGEFounderHigh Voltage Performance
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FOCUSED CONTENT
INDUSTRY ANALYSIS • Annual Top 200 Listing of the Largest Electrical Distributors in North America • Annual Electrical Wholesaling Market Planning Guide provides data and tools to help readers set sales goals. • Electrical Wholesaling’s Electrical Pyramid – Annual analysis of the changing channels of distribution in the electrical market • Merger and acquisitions, pricing trends and other breaking news.
SALES TIPS & TRAINING • Electrical Market 101 – An overview of the commercial, industrial and residential markets for newcomers to the electrical business and veterans who need to brush up on the basics. • 99 Ways to Sell More Stuff – Tips from the field on how to sell more electrical products.
MANAGEMENT IDEAS TO ENHANCE PROFITABILITY • Competing with alternate channels like Amazon • More effective pricing strategies • Succession planning • Managing, hiring and retaining millennials • Online storefront development • Digital marketing strategies • Electrical Marketing newsletter’s Electrical Price Index helps managers monitor pricing trends in more than 20 product categories (part of a $199 annual subscription).
ELECTRICAL MARKETING NEWSLETTER • $199 annual subscription to 24 issues of Electrical Marketing newsletter informs readers about the electrical industry’s most important news stories and online access to electrical sales potential data at www.electricalmarketing.com. • Electrical sales estimates updated quarterly at the national and state levels, as well as for more than 300 Metropolitan Statistical Areas (MSAs). County-level electrical sales estimates updated twice each year. • Core Electrical Sales Potential estimates broken out at the national, state and local level for the electrical contractor and industrial market segments accounting for 70% to 80% of all products sold through electrical distributors. • Market data includes sales estimates at the state level for 16-20 electrical product groups. • Other local market data includes updates on building permits, population trends, and gross metropolitan product (GMP). • Mid-year and annual updates on Key Electrical Market Indicators available in downloadable presentation format.
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Our portfolio of media and advertising solutions are built to leverage trusted content and high-performing channels. The result is successful campaigns that drive conversion for marketers through intelligence gathering, content development, interactive storytelling, targeted campaigns and lead generation.
• RESEARCH• DIGITAL ADVERTISING• TARGETED MARKETING• NEWSLETTERS• PRINT ADVERTISING
• NATIVE ADVERTISING• LEAD GENERATION• EVENTS• MARKETING SERVICES• VIDEO
MARKETING SOLUTIONS GUIDE
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Better understand how decision-making professionals perceive your brand, products or solutions. Gauge purchase intent and deliver insights into the positioning of your brand among your competitors so you can take your marketing strategy to the next level.
BRANDPERCEPTION
RESEARCH Start with Insights to Guide your Marketing Strategy Rely on our research development and data analysis expertise to ensure your program delivers meaningful and relevant insights. Subject matter experts will help guide thought leadership topics and ensure statistically valid results from target audiences.
Leverage research as a lead generator by providing your audience with research-backed data on hot-button issues. Measure pain points, organizational impact and future outlooks on specific topics, use data points to drive your content marketing strategy.
Deliverable is a 10-15 page report that provides a clear understanding of the topic and helps audiences benchmark their position relative to their peers.
INDUSTRY INSIGHTS
Develop thought leadership and generate high-quality leads with this market-facing research report that will help your target audience understand the forces at play and gain insights for smart decision-making.
Deliverable is a 20-25 page, fully designedgraphic report, coupled with subject matter analysis. End result is a premium content marketing asset.
STATE OF THE
MARKET
Mine data points across a variety of social and online channels to uncover brand, competitive, industry and audience trends and insights. This marketing intelligence solution will deliver a key insights report that provides valuable insights to your executives as well as marketing, product, and sales teams.
STRATEGICINSIGHTS STUDY
VIEW ALL RESEARCH
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DIGITAL ADVERTISINGAdvertising that Reaches Decision Makers in the MomentShowcase your brand to highly targeted audiences in popular channels with our portfolio of display and rich media banners.
CATEGORY SPONSORSHIPSFinding all of the information on the hottest electrical topics has never been easier. You can be the sole owner of all the advertising real estate in a content category, positioning your brand alongside specific, relevant content. Sponsorship includes (2) 728x90 banners & (2) 300x250 banners. $2,500-$5,500 Flat Rate/Monthly
CATEGORY TOPICS CURRENTLY INCLUDE:• News• Business Management• Electrical Economy• Training
• Top 200• Market Planning Guide• Lighting & Controls
DISPLAY BANNERSNet Rates. Banners appear on the home page and article pages. Standard display banners appear on desktop, tablet and mobile.
Ad Type Ad Size RateFloor Ad 1200x90, 970x90, 320x50, 728x90*
Expanded: 1200x410, 970x415, 320x415, 728x415*
$3,650/Flat Rate/Weekly
Jumbotron 300×600 – Expanded: 970×700* $72 CPM
In-Article Video Contact Sales for Specs $72 CPM
Pushdown 970×90 – Expanded: 970×415* $72 CPM*Please provide all sizes listed.
Ad Type Ad Size RateLeaderboard 728x90 & 320x50* $54 CPM
Medium Rectangle 300x250 $54 CPM
Half Page Standard 300x600 $68 CPM
Site Skin/Wallpaper Contact Sales for Specs $4,550/Flat Rate/Weekly
Welcome Ads 640x480 & 300x416 or 300x250* $3,500/Flat Rate/Weekly
Category Sponsorship 728x90 & 300x250* $2,500-$5,500Flat Rate/Monthly
Category Site Skin Adder Contact Sales for Specs $1,850Flat Rate/Monthly
*Please provide all sizes listed.
RICH MEDIA OPPORTUNITIESRich Media ads allow advertisers to tell their stories in a seamless, attention-grabbing way with videos, photos, animation and endless creative and content-related scenarios.
VIEW FULL SPECIFICATIONS
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DIRECT & TARGETED MARKETINGNarrow Your Focus and Find the Perfect MatchTarget prospects or customers with highly effective campaigns that zero in on decision makers and keep you top of mind. Leverage our brand list or tap into Endeavor’s database of over 7 million professionals all with first party data insights.
AUDIENCE EXTENSIONPartner with our team of engagement marketers and data analysts to build custom campaigns that will target business decision makers in our in-house channels and extended networks based on your criteria.
WEBSITES & MOBILELeverage our 1st party data and create campaigns targeting the business decision makers who match your criteria. Utilizing thousands of sites across the web, your campaign is displayed multiple times on websites and social ONLY to those who fit your targeted profile. $48 CPMIncludes: Banner, Native and Video on Professional Websites & Mobile
SOCIALDrive higher CTR% and conversions using Facebook, Instagram and LinkedIn. We’ll manage your campaign using your banner, video and native ads and create targets based on website visitors, our first party data or by creating look-a-like profiles. $52 CPMIncludes: Banner, Native and Video in Social Channels
MICROPROXIMITYIncrease your exposure at large industry events with our micro-proximity targeting (or geo-fencing) that allows you to target company location, geography or attendees who are in attendance at trade shows and conferences. $55 CPMIncludes: Banner, Native and Video on Professional Websites & Mobile
VIEW ALL DIRECT & TARGETED MARKETING
THIRD-PARTY EMAILSTarget and reach prospects in the moment with messaging focused on your brand, solutions or products. Based on your objectives and goals, our team of direct marketing experts will set up and deploy HTML email that attracts decision-makers. Full reporting metrics provided. Privacy compliant. $355 CPM
DESIGN SERVICESCapture the attention of prospects and customers with professionally designed HTML emails, digital ads and landing pages. Our in-house design services can help Marketers create messaging that is on point and delivers results.
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NEWSLETTERSEstablished Frequency, Trusted Content and Engaged AudiencesShare your message within a relevant and responsive environment designed to deliver engagement and traffic.
The data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua, and Omeda.Note: Metrics reflect monthly averages for April 1 - June 30 2020 due to site and newsletter migrations
NET PER ISSUE:Position 1 ...................................................... $1,300Positions 2 thru 10........................................ $1,150
EW UPDATEProvides the latest electrical market news, sales tips, new construction projects and job opportunities. Weekly
STATS: Subscribers ............................................. 29,515Avg Total Open Rate ............................... 25.49%
NET PER ISSUE:Advertisers ....................................................... $675Non Advertisers ............................................... $945
EW PRODUCT ALERTFeatures the latest products and solutions being offered in the electrical industry. Monthly
STATS:Subscribers ............................................... 9,734Avg Total Open Rate ............................... 27.70%
Formats Currently Accepted: JPG, PNG
Dimensions/File Sizes: 300x250, Maximum file size 200kb, 250 characters of text (includes spaces and punctuation) + URL
3rd-Party Ads: Tracking URLs for Newsletters: Tracker must be embedded in URL.
Materials due: Five business days prior to publication.
Send Newsletter Banner Ads:[email protected]
MORE INFO:G-BIZCovering the latest news in the “green” market and presenting the latest updates on wind and solar projects. Twice-a-month
NET PER ISSUE:Position 1 ................................................ $1,600Positions 2 thru 10 ................................... $1,400
STATS:Subscribers ............................................. 25,928Avg Total Open Rate ............................... 24.41%
300x250
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ONLINE SPECS
NEWSLETTER SPECIFICATIONS:Formats Currently Accepted: • JPG, PNG
Non-accepted Formats: • Rich Media and GIFs
Dimensions/File Sizes: • See our Newsletter section of the media guide
3rd-Party Ads: • Tracking URLs for Newsletters: Tracker must be embedded in URL.
Materials due: • Five business days prior to publication.
Send Newsletter Banner Ads To: [email protected]
Check out our advertiser site for more information: buildings.endeavorb2b.com/electrical-wholesaling
Campaign Analyst | Materials Contact:[email protected]
WEBSITE SPECIFICATIONS:Banner sizes: • See our Digital Ad Specs section of the media guide• All 200 kb max file size
Acceptable file types: • JPG, GIF, animated GIF, and third-party tags• For interactive rich media such as expandable ads or in-banner videos, we follow IAB standard guidelines. • Looping 3 times
Materials due: • Five business days prior to deployment for ROS web ads• Ten business days prior to deployment for site skins/welcome ads/other interactive rich media items
Send Website Banner Ads To: [email protected]
Check out our advertiser site for more information: buildings.endeavorb2b.com/electrical-wholesaling
Campaign Analyst | Materials Contact:[email protected]
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2021 PRINT EDITORIAL CALENDARJANUARY-FEBRUARY MARCH-APRIL MAY-JUNE JULY-AUGUST SEPTEMBER-OCTOBER NOVEMBER-DECEMBER
THEME REP ISSUE LIGHTING TOP 200 & EW'S ELECTRICAL PYRAMID
2021 MID-YEAR MARKET OUTLOOK
ERP SYSTEMS & TECHNOLOGY 2022 MARKET PLANNING
COVER STORY
Special EW Research Report: Tips on Running Your Business in the Post
COVID-19 World
PoE Update: Where is the Lighting Industry At?
EW's Top 200 Electrical Distributors
The U.S. Electrical Economy
Making the Move to Cloud-Based ERP Systems
2022 Market Planning Guide
FEATURE ARTICLES
25 Do's & Don’ts with Digital Sales Calls
Germicidal Lighting: The Real Story
Top 200 Distributor Ranking Hot Local Markets Cybersecurity 101:
Protecting Your Company Regional Market Data on
More than 300 Metros
SPECIAL REPORTS
Trophy Jobs: Big Projects Scheduled to Break
Ground in 2021
Lighting Software Roundup
Using the 2020 Electrical Pyramid to Analyze the
Channels of Distribution Housing Market Update 5G Update: How Will It
Affect Your Business?
Using EW's Sales-per-Employee Multipliers to Build a Market Estimate
NEW IN 2021! VIEW FROM THE TOP: Q&AS WITH INDUSTRY LEADERS
View From the Top: Q&A with Rep Industry Exec
View From the Top: Q&A with Lighting
Industry Exec
View From the Top: Q&A with Industry Exec
View From the Top: Q&A with Industry
Research Exec
View From the Top: Q&A with ERP Industry Exec
View From the Top: Q&A with Industry Exec
NEW PRODUCT SHOWCASE
Wiring Devices / Boxes & Enclosures
Metering & Monitoring Equipment / Luminaries,
Lamps, Sensors & Controls
Safety Equipment & Workwear / Connectors &
Terminating Devices
Computers, Software & Apps / PPE (Clothing,
Arc Flash Suits, Eyewear, Handwear, Headware, Face Shields, Masks)
Tools (Accessories, Equipment, Hand, Power)
/ Test & Measurement Equipment, Instruments
and Meters
Motors, Drives, Motor Controls and Power
Distribution Equipment / Fittings, Fasteners,
Hangers and Accessories
SPECIAL SPONSOR OPPORTUNITIES
Buy One Print Ad and Get 1/3 Page to Promote Your
Rep Networks
Webinar: Lighting Roundtable
2021 Top 200 Special Report: Integrated Print &
Digital Package
Webinar: Top 10 Economic
Indicators to Watch
Webinar: Making the Move to a
Cloud-Based ERP System
2021 Market Planning Guide: Integrated Print &
Digital Package
BONUS DISTRIBUTION
NEMRA21 (Orlando, FL) LightFair (New York, NY) NECA Show (Nashville, TN)
NAED Eastern Region Conf. (Austin, TX)
NAED Western Region Conf. (Palm Desert, CA)
NAED National Mtg. (Marco Island, FL)
IEC Convention & Expo (Denver)NAED South Central
Region Conf. (Tampa, FL)
ISSUE CLOSE 12/18/2020 2/25/2021 4/22/2021 6/23/2021 8/25/2021 10/26/2021
MATERIALS DUE 12/29/2020 3/4/2021 4/29/2021 6/30/2021 9/1/2021 11/2/2021
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2021 DIGITAL EDITORIAL CALENDARJANUARY-FEBRUARY MARCH-APRIL MAY-JUNE JULY-AUGUST SEPTEMBER-OCTOBER NOVEMBER-DECEMBER
DIGITAL ARTICLES 10 Hot Local Metros Big Green:
Top Renewable ProjectsProfiles of the Largest Electrical Distributors
Head Start on 2021 Market Planning
EC&M's Top 50 Electrical Contractors 2020 National Factbook
DIGITAL SPECIAL REPORTS Product Launch Tips EW Editors' Picks:
Top LED Products Merger & Acquisition
Update
Where to Find Economic Data to Help Create Your
Own 2021 Forecast
Succession Planning: Do's & Don't for a
Successful Transition
Top 10 News Stories of the Year
NEW IN 2021! EW ONLINE ACADEMY ELECTRICAL MARKET BASICS FOR NEW EMPLOYEES
EW ONLINE ACADEMY: Marketing 101
EW ONLINE ACADEMY: Residential Market 101
EW ONLINE ACADEMY: Commercial Market 101
EW ONLINE ACADEMY: Industrial Market 101
EW ONLINE ACADEMY: 10 Tips for Selecting an
ERP System
EW ONLINE ACADEMY: 25 Sure-Fire Sales Tips
PODCASTS
Today's Electrical Economy
(Two Broadcasts Per Month)
Today's Electrical Economy
(Two Broadcasts Per Month)
Today's Electrical Economy
(Two Broadcasts Per Month)
+ BONUS PODCAST Inside the Top 200
Today's Electrical Economy
(Two Broadcasts Per Month)
Today's Electrical Economy
(Two Broadcasts Per Month)
Today's Electrical Economy
(Two Broadcasts Per Month)
+ BONUS PODCAST Deeper Dive into EW's
2022 Forecast
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PRINT ADVERTISING RATES | SPECS
Print Production Manager: Brenda WileyElectrical Wholesaling [email protected]
Cancellations: Cancellations must be submitted in writing and will not be accepted after the published ad material deadline. Cover positions cannot be canceled. Verbal cancellations will not be accepted.
Multi-Page and Inserts: Contact Account Manager for Rates and Specifications
Gross Rates Apply: Gross rates based on number of insertions within a 12 month period.
Printing Method: Web Offset
Publication Trim Size: 7.5 x 10.5 inches
Binding Method: Saddle-stitched
Send Print Ad Material to: [email protected]
DIMENSIONS (inches) Non Bleed* Trim + 0.125 inch Bleed on all four sides*
Spread 14.5 x 10 15 x 10.5*
Page 7 x 10 7.5 x 10.5*
2/3 Page 4.5 x 9.751/2 Island 4.5 x 7.251/2 Page H 7 x 4.6251/2 Page V 3.375 x 9.751/3 Page Square 4.5 x 4.6251/3 Page V 2.3125 x 9.751/4 Page V 3.375 x 4.625
* Ads with bleed – extend bleed 0.125 inches beyond the trim.
* All live matter not intended to bleed should be kept 0.25 inch from trim. Spread ads should allow a total of 0.1875 inch safety in gutter.
FOUR COLOR DISPLAY RATES 1x 3x 7x
Spread $11,806 $11,408 $10,699
Page $6,765 $6,570 $6,213
2/3 Page $5,504 $5,357 $5,090
1/2 Island $5,337 $5,192 $4,940
1/2 Page H or V $5,192 $5,066 $4,826
1/3 Page Square or V $4,575 $4,445 $4,254
1/4 Page V $3,971 $3,890 $3,735
Cover Rates Inside Front Cover Inside Back Cover Back Cover$11,005 $10,390 $11,656
Classifieds 1x 6xPer Inch $160 $155
CLASSIFIED AD SPECS (inches) 1-Column 2-Column 3-Column Max Height
2.0556 4.2778 6.5 8.667
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NATIVE ADVERTISINGReplicating Form and Function to Gain Views for Your ContentEstablish credibility, gain views and drive traffic to your website or landing pages with native advertising.
VIEW ALL NATIVE PROGRAMS
NATIVE ADSFeature your high-performing content on our brand site throughnative ad placements and benefit from our highly trafficked channelsthat attract qualified professionals. Native ads are labeled as Sponsored Content and sold on a CPM basis.
SPONSORED CONTENTYour content in our channels. Sponsored Content native advertising programs showcase your content in our channels, replicating form and function and attracting users to quality content. Clearly labeled as Sponsored Content and sold on a flat rate. Promotions include one newsletter inclusion and two social posts. Article remains on site indefinitely and reporting is provided at 30 days live.
CUSTOM SPONSORED CONTENTLeverage our topic expertise and rely on a subject matter expert to write content on your behalf. Clearly labeled as Sponsored Content and sold on a flat rate. Promotions include one newsletter inclusion and two social posts. Article remains on site indefinitely and reporting is provided at 30 days live.
Contact your sales representative for pricing and specs.
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LEAD GENERATIONSolutions that Meet All Your Lead NeedsOur portfolio of modern marketing solutions provides Marketers with the resources and solutions they need for meeting goals and delivering high-quality leads.
WEBINARS Webinars continue to be a top performer for Marketers, generating highly qualified leads and helping to accelerate decision making. Our portfolio of unique webinar options offers a variety of formats to help you achieve your goals.
SHORT FORM CONTENTThese easy-to-execute content types deliver big impact and help Marketers to efficiently create lead generation assets that can be promoted in a variety of channels.
LONG FORM CONTENTComplex decision making requires in-depth content that addresses very specific needs. Traditional white papers, eBooks and case studies are effective lead generators and can be super charged when paired with our new StoryDesign solution.CUSTOM
LEAD-GENERATION PROGRAMSPrograms that are built to deliver high-quality leads by leveraging high-quality content, exclusively branded environments and promotional marketing to target audiences. Tap into our marketing and topic expertise to create a unique experience that attracts and engages decision makers.
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IN-PERSON + VIRTUAL EVENTSProven as one of the most effective strategies for generating leads, in-person events are finding their way back onto calendars. Create connections and keep your marketing pipeline full with leads from our industry-focused events.
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WEBINARS Proven Formats that Generate Highly Qualified Leads Unique formats, subject matter experts and engaged audiences that are looking for answers to their biggest challenges. Promotional campaigns target the audience you want and engagement metrics help you score leads.
WEBINARSPosition your company as an industry expert and connect with prospects who are seeking education on a key topic or solution to their challenge. Create powerful, engaging content that generates qualified leads and allows you to connect with decision makers.
Includes: Promotional Program, Full Contact Information, 2 Custom Questions, Engagement Metrics
NEW! WEBCHATSRethink traditional hour-long webinars and engage busy decision-makers with 30 minutes of topic-based conversation and interactivity. This new, video-based format features your subject matter expert providing powerful thought leadership while generating leads.
Includes: Promotional Program, Full Contact Information, Engagement Metrics
VIRTUAL ROUND TABLEAssemble your team of topic experts and give users the opportunity to connect through a live streaming experience. Perfect for delivering industry know-how from a variety of perspectives and helping professionals understand the impact of industry trends.
Includes: Promotional Program, Full Contact Information, 2 Custom Questions, Engagement Metrics
WEBINAR EXECUTIVE SUMMARYGain greater return on your webinar investment by engaging leads immediately after your event with this customer developed Executive Summary and series of three emails to webinar registrants.
Includes: 2 page Executive Summary, 3x Post Event Email Campaign, Engagement Metrics
VIEW ALL WEBINARS
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SHORT FORM CONTENTA Must-Have for Content Marketing SuccessEasy-to-execute content types, condensed deliverables and design services make short form content a go-to for savvy marketers. Promotional campaigns that engage busy decision makers, delivering the highlights while positioning your brand as a source for helpful information.
ASK THEEXPERT FAQ’S TOP TIPS INFOGRAPHICS
Shine a light on your in-house expertise and position your brand with thought leadership with this quick-hit asset built off of an interview conducted by our subject matter expert.
Includes: Content Development, Asset Hosting, Promotional Program, Full Contact Information, 2 Custom Questions
Answer common questions about a particular topic, issue or trend and convey your industry expertise. Our proven format creates high-quality content while requiring minimal deliverables from your product team.
Includes: Content Development, Asset Hosting, Promotional Program, Full Contact Information, 2 Custom Questions
Feature 5 to 10 brief tips or steps, with graphic design, that will help your audience better understand a topic or guide them toward a purchase decision.
Includes: Content Development, Asset Hosting, Promotional Program, Full Contact Information, 2 Custom Questions
Draw a wider viewing audience with one of the most popular forms of content on the web today. Powerful for helping users translate data into insights and a great tool for increasing social engagement and sharing.
Includes: Design Services and Basic Promotional Program
VIEW ALL SHORT FORM CONTENT
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LONG FORM CONTENTDeliver Solutions for the Most Complex ChallengesComplex topics require long form content that addresses very specific needs to help accelerate decision making. Promotional campaigns built to target decision makers and influencers leverage our 1st party data and insights.
WHITE PAPERS EBOOKS CASE STUDIESIntroduce emerging technologies, expand on research results or explain a complex topic with a white paper hosted on our site. This content type is useful for driving prospects through the consideration phase and accelerating purchase decisions.
Includes: Content Development, Asset Hosting, Promotional Program, Full Contact Information, 2 Custom Questions
Help solve problems and deliver know-how through a fully designed eBook format. Leverage our existing high-performing content to create a collection of valuable evergreen articles on a compelling topic that is relevant to audiences.
Includes: Content Development, Asset Hosting, Promotional Program, Full Contact Information, 2 Custom Questions
Bring to the forefront an outside perspective on your solutions. Showcase success stories from real customers and deliver a authentic representation of your solutions and challenges they can solve.
Includes: Content Development, Asset Hosting, Promotional Program, Full Contact Information, 2 Custom Questions
VIEW ALL LONG FORM CONTENT
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CUSTOM PROGRAMSLead Generation Programs Built for Your GoalsPrograms that are the perfect combination of push and pull marketing to ensure maximum ROI and high-quality leads. Promotional campaigns custom built to meet your objectives and exclusively branded environments that showcase your best content.
AMPLIFYAccelerate the decision-making process and guide prospects with this 3 step lead nurturing program that leverages unique email promotions and landing pages to engage an audience based on your specific criteria.
CONTENT ENGAGEMENT CENTERSAggregate your premium content and lead gen assets into a digital hub designed to accelerate decision making through an immersive experience where prospects can self-educate, content binge and nurture themselves. Benefit from increased conver-sion rates and more sales ready leads.
CONTENT SYNDICATION PROGRAMSSyndicate your valuable thought leadership content across our brand channels and reach highly relevant audienc-es with interest in the topic. Registration is required to view the content and campaign report metrics are provided with full contact information for each lead.
STORYDESIGNTell your story with a visual approach and take your in-depth content marketing asset (WhitePaper, eBook or Webinar) to the next level, hosting it surrounded by interactive graphics and video to deliver deep engagement from target audiences.
VIEW ALL CUSTOM LEAD GEN PROGRAMS
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WHY EXHIBIT AT FACILITIES EXPO?• Increase Exposure• Generate Leads and Sales• Unveil New Products• Meet with Current and Prospective Clients• Network with Exhibitors• Stand Out From Your Competition
ALL EXHIBITORS RECEIVE: • Show Directory and Online Listing• Unlimitied Exhibitor Badges• Free Admission to Conference Sessions• Opportunity to purchase attendee list• Exclusive Marketing Opportunities
WHO ATTENDS FACILITIES EXPO?• Facilities Managers• Maintenance Managers• Energy Managers• Directors Of Public Works• Property Managers• Purchasing Managers• Owners/CEOs• Utility Managers
SPECIAL MANAGING GREEN BUILDINGS SECTIONManaging Green Buildings is an important part of Facilities Expo. The facilities engineers who attend the events want to be up to speed on products that can help save energy and money, meet energy and environmental regulations, apply toward LEED certification and in some cases qualify them for utility rebates. The green features of your product will get serious attention from attendees when you exhibit at Facilities Expo.
Facilities Expo offers five unique regional events in California, Oregon and Texas, which combine facilities engineering, MRO and green building focuses and cater to a diverse audience of facilities managers, maintenance managers, and energy managers.
ELEVATE YOUR POSITION IN THE MARKET WHEN YOU EXHIBIT AT FACILITIES EXPO
CONTACT US FOR MORE INFORMATION: Lisa Nagle | [email protected] | 408-829-5111
PRODUCTS AND SERVICES EXHIBITED AT FACILITIES EXPO• Energy Management• Fluid Handling• HVAC• Instruments and Controls• Predictive Maintenance• Electrical Systems• Software• Power Transmission• Safety• Environmental Control• Utilities• Material Handling• Roofing• Lighting• Water Systems• Security• Building Envelope• Grounds Maintenance• Renewable Energy
www.FacilitiesExpo.com
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MARKETING SERVICESSolutions for helping marketers get it doneOur team of branding strategists, digital marketers and creative design experts help convert prospects into customers. Define the uniqueness of your brand and audiences and watch your next campaign come to life.
CONTENT CREATION
DESIGNSERVICES
TRANSLATIONSERVICES
WEBSITEDEVELOPMENTSERVICES
CONTENT CREATIONCollaborate with our industry experts to create content that fills gaps in your content marketing plan, addresses specific challenges or speaks on point to your target personas. Leverage this high-quality content for a variety of program types and market in your own channels.
DESIGN SERVICESCapture the attention of prospects and customers with professionally designed HTML emails, digital ads and landing pages. Our in-house design services can help Marketers create messaging that is on point and delivers results.
TRANSLATION SERVICESLeverage our linguistic teams to provide accurate, compliant and engaging information to your worldwide target audiences. Our portfolio of language translation and localization services supports over 500 language combinations ensuring that your messaging delivers the right words and cultural meaning.
WEBSITE DEVELOPMENT SERVICESUpdate your website with a professional appearance, clear messaging and an optimal user experience to help prospects and customers in their buying process. Development scope will be based on your objective and all sites are built in mobile responsive design with baseline SEO and analytics installation.
VIEW ALL MARKETING SERVICES
VIDEOCreative Solutions for Video at any BudgetRely on our technology platforms, proven techniques and design skills to create video that gets views. Choose from a variety of formats that are designed to meet your goals and suitable for multi-channel content strategy.
Place your video message directly within editorial content on our website. Served as a video ad type, this solution delivers a much higher than average click through rate and offers engagement metrics to track views.
Take control of your video content strategy, optimizing the medium to best serve your brand and your marketing goals. Our team of production and design experts will consult with you to create video that reflects your brand, tells your story, and showcases your products and services.
Capture key insights from your experts through these 10-15 minute editorially-driven video interviews that help to deliver broader context to the issues being covered. Leverage our topic expertise, technology platform and light video editing to create a powerful video asset.
QUICKCHAT VIDEO
IN-ARTICLEVIDEO
CUSTOM VIDEO PRODUCTION
Break down complex topics into simple and easy-to-digest animated videos that are 30-45 seconds long. This alternative video type requires minimal deliverables from you, making for easy, cost effective production. Great for social promotions.
EXPLAINERVIDEO
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SPECIAL OPPORTUNITIES
ELECTRICAL PYRAMID POSTERSponsor this valuable resource used by training directors, distributors and manufacturers to educate and remind employees of where their business fits into the global universe of distribution.
Contact your sales representative to learn more
MARKETING PLANNING GUIDEBe an industry thought leader by sponsoring this sales tool that provides industry professionals with an annual roundup of the key economic indicators that show the direction of the electrical industry’s major markets. This exclusive sponsorship includes branding, thought leadership and content creation services that will drive engagement and establish your brand as a market leader.
Contact your sales representative to learn more
EW’S TOP 200 LISTWith an estimated $80 billion in North American sales, EW estimates that full-line, specialty and hybrid distributors of electrical supplies in the 2020 Top 200 controlled close to 70% of sales through electrical distributors in North America. According to EW estimates, these 200 companies run at least 9,000 North American branches.
Contact your sales representative to learn more
ELECTRICAL MARKETINGBe an industry thought leader by sponsoring this sales tool that provides industry professionals with an annual roundup of the key economic indicators that show the direction of the electrical industry’s major markets. This exclusive sponsorship includes branding, thought leadership and content creation services that will drive engagement and establish your brand as a market leader.
Contact your sales representative to learn more
LEADERS IN ELECTRICAL MANUFACTURING GUIDEThis useful guide functions as a reference source for buyers and specifiers of electrical products and systems. Published in December and distributed at all major trade shows and industry events throughout the year, and digitally sent to our large subscriber base, this guide reaches electrical engineering firms and electrical contractors.
Contact your sales representative to learn more
SALARY SURVEYSPECIAL REPORTSponsor the first-ever Electrical Wholesaling Salary Survey. This special report will include participation from a variety of job titles/positions at electrical wholesalers/distributors across the U.S.
Contact your sales representative to learn more
26CONTACT OUR SALES REPRESENTATIVES TO DISCUSS YOUR MARKETING PLANS
CONTACTS
WEST – ACCOUNT EXECUTIVE James Carahalios 303-697-1701 | [email protected] NORTHEAST – ACCOUNT EXECUTIVE David Sevin401-246-1903 | [email protected] MIDWEST/SOUTHEAST ACCOUNT EXECUTIVE Jay Thompson913-707-0468 | [email protected]
ACCOUNT MANAGERSteve Suarez816-588-7372 | [email protected]
VICE PRESIDENT, BUILDINGS & CONSTRUCTION GROUP Mike Hellmann 978-289-0098 | [email protected]
PRINT PRODUCTIONBrenda Wiley [email protected] ONLINE AD [email protected]
SALES CONTACTS
BRAND WEBSITE: ewweb.comMARKETING WEBSITE: buildings.endeavorb2b.com
FACEBOOK: facebook.com/elecwholesalingmagLINKEDIN: linkedin.com/groups/2187051TWITTER: twitter.com/ElecWholesaling
BRAND RESOURCES
