Forms and conventions

Used/Challenged or developed

Explanation Evidence

Camera shots used I used a variety of camera shots which evidently complimented the completion of my music video which I believe worked well, from canted angles to low angle and high angle shots this had been used throughout to appeal to my target audience

Camera movement used By using the dolly I was able to produce varying tracking shots that added to the dynamic of my music video.

Relationship between the lyrics and visuals

used I made sure that the lyrics and visuals had been thought about thoroughly, when the lyrics love had been heard I made sure a visual of a heart was presented on screen to reinforce the lyric

Forms and conventions

Used/Challenged or developed

Explanation Evidence

The music video demonstrates genre characteristics

used The expressions to the styling and make up, the genre was easily identifiable and the audience were made aware of what type of genre my video portrayed throughout the music video

Relationships between music and visuals

used I made sure that whilst the music was playing the beats were signified by taps and clicks which created the pace for how many seconds the clips should be show.

There are frequent references to looking and voyeuristic outlook on the female body.

used Throughout my video the sex appeal element had been evident, with the recurring view point of the male gaze, with the camera filming the artists on the bed from a high angle or moving the camera from a low angle to high when filming the artists shoe to face (camera moving upwards in a slow motion

Forms and conventions

Used/Challenged or developed

Explanation Evidence

The demands of a record label will result in close up shots and brand referencing to develop motifs

used When an artists is new, the label tends to want extreme close ups of the artists face whilst singing, I believe my music video does this multiple times, thus the use of the iphone is multiple done which can be a demand from the label if certain brands a sponsoring the artists. Consequently, the iphone was a vocal point of call in my production piece.

Forms and conventions in reference to the genre of R'n'b

Used/Challenged or developed

Explanation Evidence

There are main themes that are always portrayed in an R'n'B music video which are normally, love, fighting it breaking up which clearly makes the genre easily recognisable.

used The use of a narrative of two lovers is continuously used and conveyed to the audience which I used and continued to develop throughout the narrative.

Location for an R'n'B video varies from a sunny destination (e.g beach) to clubs and bars

challenged I used locations such as a bedroom, field and a house which are used sometimes in music videos but only for a short segment with vary location due to budget and practicality my locations tended to be at most two different locations

Dancing- Many R'n'b videos have an avid amount of dancing by the artists and other performers, this is very common of r'n'b videos whether slow or fast in beat the artists are prone to moving accordingly to the beat.

Developed There were elements of head nods, body movement as well as clicking of fingers, however there wasn't a full on dance routine which are often presented in some music videos

Forms and conventions in reference to the genre of R'n'b

Used/Challenged or developed

Explanation Evidence

A lot of jewellery is worn by R'n'B artists to present the the 'bling' look, as well as expensive brands, clothes and cars, which connotes wealth and expensive taste

Used A lot of gold jewellery such as ring and necklaces had been presented which is used repeatedly in r'n'b videos I made sure this was a recurring theme throughout my video and acncillary texts

Special effects can also be used with an unusual dynamic background.

Challenged I didn't use a background with special effects I.e a green screen however the use of effects on final cut expressed had been used and created a background colour rather than effects

The use of colour tones such as black and white are used

Developed The main colours used in the music video are black and white but this is further developed by the use of yellows and pinks that create and element of femininity

Forms and conventions in reference to the genre of R'n'b

Used/Challenged or developed

Explanation Evidence

A lot of jewellery is worn by R'n'B artists to present the the 'bling' look, as well as expensive brands, clothes and cars, which connotes wealth and expensive taste

Used A lot of gold jewellery such as ring and necklaces had been presented which is used repeatedly in r'n'b videos I made sure this was a recurring theme throughout my video and acncillary texts

Special effects can also be used with an unusual dynamic background.

Challenged I didn't use a background with special effects I.e a green screen however the use of effects on final cut expressed had been used and created a background colour rather than effects

The use of colour tones such as black and white are used

Developed The main colours used in the music video are black and white but this is further developed by the use of yellows and pinks that create and element of femininity