How effective is the combination of your main and ancillary texts?

Music video (click to play)

As a way of combining all of our products both main and ancillary we used the same recurring image as a way of creating synergy within all three products.

This reoccurring image works to visually connect the three products for the consumer. Due to the nature of the song and genre of music the artist does not appear in our music video and so the image of the “star” of the video, although not the artist works in the same way. It is a face for the consumer to connect the video and the advert with the album. This in turn creates a shared identity for all three products.

Another way in which we connected all my media products was through emphasizing the title “Gold” within all 3 products. For the print products we used the colour gold repeatedly and within the video made the gold props a staple piece with repeated shots.

The use of the image of the album on the advert connects the two directly. This in turn advertises the music video as the song for the video is featured on the track listing on the album. The advert also provides information not available on the other platforms such as release dates and reviews.

The album is a direct development of the music video as the album provides more songs by the artist. The song booklet that is provided with the album creates a progressive narrative as we used images of the same young girl within the booklet. This suggests to the consumer that the album itself is the progression of the love story featured in the music video.

The digipak itself provides information on other tracks and the bands social networking sites that isn’t available in the music video.

When collected audience feedback we found that everyone agreed the style of music (electronic) was reflected within the all three products. This was due to the a common theme and stylised effect within the genre which feedback showed we managed to emulate within our work.

Our work Artist work

Also audience feedback showed that the image used of the young girl was memorable from the video as that on the album, and the use of the repeated image connected all three products.

Overall we feel the final products work well as a unit. The content of the music video works to inspire the style of the digipak and magazine advert while the digipak and magazine provide extra information and content. The use of the repeated images and themes such as gold and the young love story create a running narrative throughout and increase the products synergy. As well as this the bands name is repeatedly used as method of advertisement.

Music video (click to play)