•Aged: 16-30

•Female: 60%

•Male: 40%

•Majority will be college and university students.

•Their likes: guitars, unusual/retro clothing, big coats, bow ties, collars.

•Dislikes: chart music, ‘chavs’, mainstream things.

This guy would be in my target audience because of his dress sense. His cardigan and striped shirt with his rucksack signifies the importance of fashion and the kind of retro school boy look.

This girl would be in my target audience because of her age and also her retro style. Her hair is natural which signifies the carelessness of youths and the dark colours of her clothes symbolise the ‘rock’ theme to my indie-rock magazine.

This lady would be in my target audience because of her age too, and also because of her dress sense as it shows her as a unique individual. Also, her smiling with a cigarette in her hand signifies the carelessness of the age group she falls in.

This image represents my magazine target audience because of her choice of clothing. The collar with ribbon and topped of with a cardigan represents the indie look all over and also, my target audience.