Media and Social Media
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Media & Social Media How Twitter, Facebook and regular people are changing the news
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How social media is changing the way the news business works and how people get their news.
Transcript of Media and Social Media
Media & Social Media
How Twitter, Facebook and regular people are changing the news
Everyone is a journalist now
Lead, follow or die
“The good old days”
Now
The Trifecta
Though there’s a lot more than that
• In 2009, Facebook grew from 42 million to 103 million
Source: iStrategy Labs
• In 2009, Facebook grew from 42 million to 103 million
• Audience aged over 55 grew 922.7% in 2009
Source: iStrategy Labs
• In 2009, Facebook grew from 42 million to 103 million
• Audience aged over 55 grew 922.7% in 2009• Washington, D.C.’s use grew 172% in 2009
Source: iStrategy Labs
YouTube
• 24 hours of video uploaded every minute
Source: Website Monitoring
YouTube
• 24 hours of video uploaded every minute• 23 countries, 24 languages
Source: Website Monitoring
• 8% of all American web users use Twitter
• 8% of all American web users• Those aged 18-29 more likely users than older
Americans
• 8% of all American web users• Those aged 18-29 more likely users than older
Americans• African-Americans and Latinos are more than
twice as likely to use Twitter as are white internet users
• 8% of all American web users• Those aged 18-29 more likely users than older
Americans• African-Americans and Latinos are more than
twice as likely to use Twitter as are white internet users
• Majority are college-educated
The Basics of Twitter
Tweet
Noun: Individual twitter messageVerb: Act of using Twitter
@yourname
Identifying a Twitter name
Retweet or RT
Passing along another’s tweet to your audience
Powered by followers
You follow They follow
#hashtags
Keywords that group tweets by subject
#WMATA
Broadcasting
Now everyone’s doing it
Telling one person…
With Twitter…
And so on…
Media on Twitter
And TBD in particular
News - ASAP
Spreading news
An ear to the ground
Twitter: A police scanner, telephone and bullhorn all at once
Getting tips
Watching for unintentional tips
Asking for help
Keyword searches
Search.twitter.com
Search.Twitter.Com
• Search by keywords, location, time• All public tweets• Also can be done in desktop, mobile apps
Watching news everywhere
Local Twitter Trends
trendsmap.com/local/us/washington
Trendsmap.com
News Watch
• Trends: What people are talking about
News Watch
• Trends: What people are talking about• Keyword searches
News Watch
• Trends: What people are talking about• Keyword searches• Reliable tip network
Customer Service
Answer Questions
Handle Criticism
Watch Your Reputation
Watch Your Reputation
• Google Alerts
Watch Your Reputation
• Google Alerts• Search Facebook updates: youropenbook.org
Watch Your Reputation
• Google Alerts• Search Facebook updates: youropenbook.org• YouTube alerts
Watch Your Reputation
• Google Alerts• Search Facebook updates: youropenbook.org• YouTube alerts• Photo alerts – Flickr, Picasa, Photobucket
Why are we here?
Social media is small, but…
• Twitter & Facebook are easy ways to rapidly spread misinformation
Social media is small, but…
• Twitter & Facebook are easy ways to rapidly spread misinformation
• If you don’t control your message, someone else will
Building the Network
So, you want to be on Twitter.
Building the Network
• Follow the right people (Twellow.com)
Building the Network
• Follow the right people (Twellow.com)• Be responsive
Building the Network
• Follow the right people (Twellow.com)• Be responsive• Be useful
Building the Network
• Follow the right people (Twellow.com)• Be responsive• Be useful• Be thankful
Questions?
