M O S C O W, R U S S I AV D N H

Use Of Digital Tools To Enhance Visitor Experience For: Digital Heritage Jerusalem Conference 2015 Case: Mechanics Of Wonder Temporary Exhibition.

S C A L E & C O N D I T I O N O F O B J E C T SO B J E C T S

T H E V E N U E - C O S M O S PAV I L I O N U N I Q U E S PA C E

S U B Z E R O T E M P E R AT U R E S

V I S I T O R S : E X P E C TAT I O N S & C O L L AT E R A L

C O N D I T I O N S & L I M I TAT I O N STA S K

TA S K

Entertain

show backstage of the biggest show on planet (over 3bn TV audience)

Educate

show and explain cultural roots of the artistic imagery chosen to represent a country

V I D E O S O U R C E D F R O M S O C I A L M E D I A

E X H I B I T I O N

“Personally I Am Very Fond Of Strawberries And Cream, But I Have Found That For Some Strange Reason, Fish Prefer Worms. So When I Went Fishing, I Didn’t Think About What I Wanted. Why Not Use The Same Common Sense When Fishing For People?”

SOCIAL

ACTIVE PASSIVE

S O L U T I O N V I S I T O R T Y P E S

SOCIALapplication share and comment function

IMMERSIONapplication

augmented reality

ACTIVEapplication

image recognition

interactive leaflet

PASSIVEtouch screens

projection on model

S O L U T I O N D I G I TA L E C O S Y S T E M F O R V I S I T O R E N G A G E M E N T

F E AT U R E S R E Q U I R E M E N T SA P P

delivery devicemedia type touch panels app projections

video + + (1 per POI) +

audio - + +

text + + (140 characters) -

picture + + -

3D model + + -

F R O M PA S S I V E V I S I T O R T O I N T E R E S T E D C U S T O M E RT O U C H S C R E E N S

• comfort - easy to navigate for all;

• consideration - allows visitor to see objects in motion while suggesting best view points for observing a still object;

• thoroughness - gives an opportunity for deeper involvement for keen minded visitors without overloading other visitors with unnecessary information;

T R A D I T I O N A L + I N T E R A C T I V EB O O K L E T

A D D I N G L E V E L S F O R I N T E R P R E TAT I O N A P P

WA L L PA P E R M A L E V I C H

WA L L PA P E R L I S S I T S K Y, C H E R N I K H O V

WA L L PA P E R TAT L I N , M E Y E R H O L D

A U G M E N T E D R E A L I T Y

M A D E S I M P L E

O V E R 1 0 , 0 0 0 S H A R E D

E X P E R I E N C E S

R E F E R E N C E S ( M A L E V I T C H

L I S S I T S K Y C H A S H N I K )

L I G H T D I G I TA L T E C H N O L O G Y

A L L O W S FA S T E R I N T E R P R E TAT I O N

C H A S E F O R L I K E S & F O L L O W E R SS O C I A L M E D I A

1

101 days

400 objects

112 000 visitor

1 3 2 2

2 5 0 0

3 2 21 1 9

2 4 8

2 1 5

5 8 9 3

VkontakteYoutubeLiveJournalOdnoklassnikiTwitterInstagramFacebook

perception level

object scale

area for digital tools (augmented reality)

S U I TA B I L I T Y A N D A P P R O P R I AT E N E S SA U G M E N T E D

R E A L I T Y

F R O M A C T I V E I N V O LV E M E N T T O I M M E R S I O NA P P

• convenience - allows to read text in comfortable size;

• thoroughness - gives an opportunity to dig deeper for keen minded visitors without overloading with unnecessary information;

• versatility - gives an opportunity to create a quest or a specialized content for varying visitor groups (children);

• ownership - visitors’ experience does not end at exhibition door - they own it;

• publicity - shared experience.

U S E S PA R I N G LY

A D A P T T O A U D I E N C E

C R E AT E VA L U E

E N H A N C E R AT H E R T H A N S U B S T I T U T E

C R E AT E A S H A R E D E X P E R I E N C E

A U G M E N T E D R E A L I T Y

Drawing Conclusions

Elena Voltsinger Voltsinger@Gmail.Com