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Measuring Success on Facebook, Twitter & LinkedIn
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Transcript of Measuring Success on Facebook, Twitter & LinkedIn
![Page 1: Measuring Success on Facebook, Twitter & LinkedIn](https://reader034.fdocuments.net/reader034/viewer/2022042707/586e84831a28aba0038b60b3/html5/thumbnails/1.jpg)
Class 3: New York University Social Media Analytics I
@BrianHonigman
Measuring Success on Facebook, Twitter & LinkedIn
@BrianHonigman
![Page 2: Measuring Success on Facebook, Twitter & LinkedIn](https://reader034.fdocuments.net/reader034/viewer/2022042707/586e84831a28aba0038b60b3/html5/thumbnails/2.jpg)
@BrianHonigman
Steps for Measurement on Any Social Channel
![Page 3: Measuring Success on Facebook, Twitter & LinkedIn](https://reader034.fdocuments.net/reader034/viewer/2022042707/586e84831a28aba0038b60b3/html5/thumbnails/3.jpg)
@BrianHonigman
Identify the Audience
![Page 4: Measuring Success on Facebook, Twitter & LinkedIn](https://reader034.fdocuments.net/reader034/viewer/2022042707/586e84831a28aba0038b60b3/html5/thumbnails/4.jpg)
@BrianHonigman
Types of Content Shared
Photos Video Text
GIFs Audio Links
![Page 5: Measuring Success on Facebook, Twitter & LinkedIn](https://reader034.fdocuments.net/reader034/viewer/2022042707/586e84831a28aba0038b60b3/html5/thumbnails/5.jpg)
@BrianHonigman
Understand Your Goals
![Page 6: Measuring Success on Facebook, Twitter & LinkedIn](https://reader034.fdocuments.net/reader034/viewer/2022042707/586e84831a28aba0038b60b3/html5/thumbnails/6.jpg)
@BrianHonigman
Channel Specific Metrics
![Page 7: Measuring Success on Facebook, Twitter & LinkedIn](https://reader034.fdocuments.net/reader034/viewer/2022042707/586e84831a28aba0038b60b3/html5/thumbnails/7.jpg)
@BrianHonigman
Tools for Channel Measurement
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@BrianHonigman
Cross Channel Measurement
FB, Twitter, LinkedIn & Instagram
Simply Measured
FB & Twitter
Brandwatch
![Page 9: Measuring Success on Facebook, Twitter & LinkedIn](https://reader034.fdocuments.net/reader034/viewer/2022042707/586e84831a28aba0038b60b3/html5/thumbnails/9.jpg)
@BrianHonigman
Cross Channel Measurement
Any Social Channel That Drives Traffic
Google Analytics
FB, Twitter, LinkedIn & Instagram
Sprout Social & Socialbakers
![Page 10: Measuring Success on Facebook, Twitter & LinkedIn](https://reader034.fdocuments.net/reader034/viewer/2022042707/586e84831a28aba0038b60b3/html5/thumbnails/10.jpg)
Source: eMarketer
Facebook’s Audience
0
10
20
30
40
Age 18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+
26.2
32.1
25.222.5
17.1
10.6
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@BrianHonigman
Facebook Content Types
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@BrianHonigman
Social Litmus Test: Does Your Goal
Work Here?
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@BrianHonigman
Facebook Metrics
Pages Likes Post ReachEngagement:
Reactions, Shares, Comments
Post Clicks Hide, Report as Spam, Unlikes Post Types
Video Views 30-Second Views++
FB Referral Traffic
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@BrianHonigman
FB Measurement Tools
• Facebook Insights • Sumall •Agora Pulse
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@BrianHonigman
Twitter's Audience
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@BrianHonigman
Twitter Content Types
![Page 17: Measuring Success on Facebook, Twitter & LinkedIn](https://reader034.fdocuments.net/reader034/viewer/2022042707/586e84831a28aba0038b60b3/html5/thumbnails/17.jpg)
@BrianHonigman
Social Litmus Test: Does Your Goal
Work Here?
![Page 18: Measuring Success on Facebook, Twitter & LinkedIn](https://reader034.fdocuments.net/reader034/viewer/2022042707/586e84831a28aba0038b60b3/html5/thumbnails/18.jpg)
@BrianHonigman
Twitter Metrics
Followers Tweet ReachEngagement:
Mentions, Retweets, Likes
Tweet Clicks Engagement Rate
Top Tweet, Top Mention, Top Follower, Top Media Tweet
Video Views Completion Rate
Twitter Referral Traffic
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@BrianHonigman
Twitter Measurement Tools
• Twitter Analytics • Followerwonk • Buffer • TweetReach
![Page 20: Measuring Success on Facebook, Twitter & LinkedIn](https://reader034.fdocuments.net/reader034/viewer/2022042707/586e84831a28aba0038b60b3/html5/thumbnails/20.jpg)
@BrianHonigman
![Page 21: Measuring Success on Facebook, Twitter & LinkedIn](https://reader034.fdocuments.net/reader034/viewer/2022042707/586e84831a28aba0038b60b3/html5/thumbnails/21.jpg)
@BrianHonigman
LinkedIn Content Types
![Page 22: Measuring Success on Facebook, Twitter & LinkedIn](https://reader034.fdocuments.net/reader034/viewer/2022042707/586e84831a28aba0038b60b3/html5/thumbnails/22.jpg)
@BrianHonigman
Social Litmus Test: Does Your Goal
Work Here?
![Page 23: Measuring Success on Facebook, Twitter & LinkedIn](https://reader034.fdocuments.net/reader034/viewer/2022042707/586e84831a28aba0038b60b3/html5/thumbnails/23.jpg)
@BrianHonigman
LinkedIn Metrics
Followers ImpressionsInteractions: Like,
Shares, Comments, Followers Acquired
Update Clicks LinkedIn Referral Traffic Post Types
Page Views, Unique Visitors
Engagement Rate
Follower Demographics
![Page 24: Measuring Success on Facebook, Twitter & LinkedIn](https://reader034.fdocuments.net/reader034/viewer/2022042707/586e84831a28aba0038b60b3/html5/thumbnails/24.jpg)
@BrianHonigman
LinkedIn Measurement Tools
Any Social Channel That Drives Traffic
Google Analytics
FB, Twitter, LinkedIn & Instagram
Sprout Social, Simply Measured &
Socialbakers
![Page 25: Measuring Success on Facebook, Twitter & LinkedIn](https://reader034.fdocuments.net/reader034/viewer/2022042707/586e84831a28aba0038b60b3/html5/thumbnails/25.jpg)
Questions!?
@BrianHonigman