Measuring social media metrics

Image via Matt Hamm

@RobmDyson

@WhizzKidz

What’s your strategy (small ‘s’)?

Define• What do you want to know?• What do you want to improve or do more of?

Evaluate• What creates most chatter already?• What’s been your best feedback?

Change and improve• Do more of the good stuff! • Feedback and thank people

What will you measure? – and how often?

Twitter Analyzer

Track follower

growth by

putting in

your @name

- which friends RT you most? And can you improve / increase?

Where in the world are your followers?

Facebook Insight page

No.s of Fans,

their ages,

gender,

& activity

on your Fan

Page.

Facebook

• Where are you

Reaching across

the UK, & the world?

• Is regional spread

representative?

Twitalyzer – some useful, some not

Identify – and engage

Youtube – insights page

Twitter – counting @replies

Creating conversations in Twitter

…and creating an appetite for your own work…

Spreading conversations across networks

Talking widely and topically around your area of work

Creating a space for peer to peer advice & debate

Ask a simple question, get a simple answer…

Last words

• Don’t get hung up on ‘strategy’ – it’s a fluid media, not an exact science.

• Learn what you’re better off measuring and change accordingly through feedback.

• At simplest level, keep a note or collection (e.g. through Evernote) of ‘best’ exchanges, feedback and impact / reach to show senior staff the real impact SM has.

Thanks for listening

http://www.twitter.com/RobmDyson

http://robdyson.posterous.com/

http://www.twitter.com/thirdsectorPR

http://www.twitter.com/whizzkidz