Dyson karwana brand_identity

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Keynote detailing Brand Identity

Transcript of Dyson karwana brand_identity

  • 1. BRAND IDENTITY PROJECT by Karwanna DysonWednesday, December 15, 2010
  • 2. WHO WE ARE Big Mouth Productions is a full service professional company produces visual media content for multi-platform marketing and distribution. Wednesday, December 15, 2010
  • 3. STRENGTHS Big Mouth Productions is a very strong and creative name for a production company because the level of creativity our product conveys is so loud that it speaks for itself. Wednesday, December 15, 2010
  • 4. PROTECTION opyrights 2010 The name is not patented, but it is a registered business name, which gives it protection regionally here in the Northern Ca areas. Wednesday, December 15, 2010
  • 5. CATEGORY According to the article Pursuing Strong Brand, Big Mouth Productions falls in Arbitrary category. A brand in this category is highly protected because its distinctiveness, however It can still be used in other markets. Wednesday, December 15, 2010
  • 6. Red Horizontal LAWS The logo for my company is horizontal, which in line with the recommendations of Laws of Shape. The perception is that human eyes are horizontal, across from each other so its easier to focus on horizontal images. Another Law that is clearly in harmony with my logo is the Law of color. Being that red is a color thats drawing and exudes energy and excitement, together the horizontal layout of the typeface and color gives this logo a strong potential. Wednesday, December 15, 2010
  • 7. LOGO This logo is both a Wordmark and Pictoral Mark. If I had to choose just one, I would say Pictoral Mark because the mouth with the camera inside stands out more than the name itself. Thats usually what people remember. Its feminine, but yet strong and professional, which is a unique brand. Wednesday, December 15, 2010
  • 8. COMPETITOR Turn Here is a competitor for my company. Taking a look at its logo I can see that the color scheme is orange, which still falls in the red family. Its also partially dark grey, which gives it a balanced perspective and allows the words here to pop out. The layout is horizontal and they have a easy to read type face. Wednesday, December 15, 2010
  • 9. IDEAL LOGO Now taking a look at Nickelodeons logo, the color orange is here again, which is bold. The typeface is white, which signiLies purity and is slightly horizontal with a hint of vertical layout. This is a very strong brand thats capturing and identiLiable and Id like to evolve my logo and brand to something universal as nickelodeons. Wednesday, December 15, 2010
  • 10. CORPORATE CULTURE The main values and beliefs of Big Mouth Productions is that we take pride in our work and care about our clients. Customer satisfaction and building strong business relationships is our aim. Having the ability to communicate that through testimonials, referrals are how we will carry out our culture. We will assist and assure our clients every step of the way through the project to make sure their ideas and focus is clearly displayed in our work. Wednesday, December 15, 2010
  • 11. MANTRA Bringing Ideas To Life... is our mantra. Its clear, to the point and draws a connection between customer thoughts and our creative work. Wednesday, December 15, 2010
  • 12. TAG LINE Creative Visual Content for Multi-Platform Marketing This tagline re-enforces our Mantra statement of Bringing Ideas to life. It expands on how we do that and for what mediums. Its important to create value of our service by showing the usability of it. Its possible that our competitors can do the same, but they dont advertise the usability of their product. With so many platforms as TV and Internet as well as digital billboards, such a tagline can give our company an advantage over competitors because its signiLies cost efLiciency without us having a brand of lowest price. Wednesday, December 15, 2010
  • 13. THE ENDWednesday, December 15, 2010