Dyson karwana brand_identity

BRAND IDENTITY PROJECTby Karwanna Dyson

Wednesday, December 15, 2010

WHO WE AREBig Mouth Productions is a full service professional company produces visual media content for multi-‐platform marketing and distribution.


STRENGTHS Big Mouth Productions is a very strong and creative name for a production company because the level of creativity our product conveys is so loud that it speaks for itself.


PROTECTION ©opyrights2010

The name is not patented, but it is a registered business name, which gives it protection regionally here in the Northern Ca areas.


CATEGORY According to the article Pursuing Strong Brand, Big Mouth Productions falls in Arbitrary category. A brand in this category is highly protected because it’s distinctiveness, however It can still be used in other markets.


LAWS

Horizontal

Red

The logo for my company is horizontal, which in line with the recommendations of Laws of Shape. The perception is that human eyes are horizontal, across from each other so it’s easier to focus on horizontal images. Another Law that is clearly in harmony with my logo is the Law of color. Being that red is a color that’s drawing and exudes energy and excitement, together the horizontal layout of the typeface and color gives this logo a strong potential.


LOGOThis logo is both a Wordmark and Pictoral Mark. If I had to choose just one, I would say Pictoral Mark because the mouth with the camera inside stands out more than the name itself. That’s usually what people remember. It’s feminine, but yet strong and professional, which is a unique brand.


COMPETITORTurn Here is a competitor for my company. Taking a look at it’s logo I can see that the color scheme is orange, which still falls in the red family. It’s also partially dark grey, which gives it a balanced perspective and allows the words here to pop out. The layout is horizontal and they have a easy to read type face.


IDEAL LOGONow taking a look at Nickelodeon’s logo, the color orange is here again, which is bold. The typeface is white, which signiLies purity and is slightly horizontal with a hint of vertical layout. This is a very strong brand that’s capturing and identiLiable and I’d like to evolve my logo and brand to something universal as nickelodeons.


CORPORATE CULTURE

The main values and beliefs of Big Mouth Productions is that we take pride in our work and care about our clients. Customer satisfaction and building strong business relationships is our aim. Having the ability to communicate that through testimonials, referrals are how we will carry out our culture. We will assist and assure our clients every step of the way through the project to make sure their ideas and focus is clearly displayed in our work.


MANTRA“Bringing Ideas To Life”...

is our mantra. It’s clear, to the point and draws a connection between customer thoughts and our creative work.


TAG LINECreative Visual Content

forMulti-Platform Marketing

This tagline re-‐enforces our Mantra statement of Bringing Ideas to life. It expands on how we do that and for what mediums. It’s important to create value of our service by showing the usability of it. It’s possible that our competitors can do the same, but they don’t advertise the usability of their product. With so many platforms as TV and Internet as well as digital billboards, such a tagline can give our company an advantage over competitors because it’s signiLies cost efLiciency without us having a brand of lowest price.


THE ENDWednesday, December 15, 2010

Dyson karwana brand_identity

Business

Transcript of Dyson karwana brand_identity