Samara Sommer

*Measurement

*Why Measure Social Media?

To effectively use social media, clubs, teams and organizations need to measure and analyze social media!

You can NOT prove value or success without measuring!

*What Should You Look At?

What YOU doWhat OTHERS say about you*What your COMPETITORS (other clubs, teams,

organizations) do

*Analyzing what posts gain the most interactions allow you to create voice and create posts that will gather greater interaction in the future

*Measure Comments, Likes, Retweets, Favorites & more

*Check the number of followers over each month! If there was an increase – what did you do right? Decrease? What can you improve on?

*How are your organization members using your social media pages?

Get your organization in campus media outlets! *IN A POSITIVE WAY!

*Why Will This Benefit You?

*Move forward after looking at YOU, YOUR AUDIENCE, and YOUR COMPETITORS *Strategy, measurement and mobile usage will

enable you to use various social media tools to their full potential