Me2B: It’s time to accelerate - Ctrl-Shift...Your brand will be included on all branding...

Me2B: It’s time to accelerate

/ PIE2016 ATTENDEES

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/ A changing market

Over the last 10 years our economy has undergone a massive transformation fueled by data.

The use of data and personal information is now essential for businesses to create new products and potential revenue, analyse trends and understand complex issues or behaviours.

This shift is fast emerging as the most significant enabler of growth for companies

This shift to a ‘Personal Information Economy’ (PIE) is transforming the value businesses create and how they reach and interact with customers. This has universal significance and impact, affecting all industries from retail to financial services, health to transport, energy to public services.

Really enjoyed it and was impressed at the calibre of the speakers.

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/ Me2B: It’s time to accelerate

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/ PIE2017 Me2B: It’s time to accelerate

This year’s theme is all about the emerging world of Me2B, and the need for businesses to accelerate.

The past decade has seen a profound change in business: The balance of power has shifted between customers and businesses— putting the power of personal information in customers’ hands.

Today it is critical to respond to this new world, or to anticipate it and get ahead of the pack. We at Ctrl-Shift believe that there is more than B2C or B2B to describe the way companies and customers relate to each other. We now see a Me2B model: The customer directs the relationship, and businesses need to think first and foremost from the customer’s point of view.

/ What used to work, doesn’t work anymore!

So what happened? Have our needs changed over the years, forcing customers and businesses out of sync? Or are companies today simply failing to deliver on the needs customers have always had?

For many years, people have largely categorised businesses in two models, B2B and B2C. B2B organisations sell to other businesses; B2C organisations sell to mass-market consumers. These legacy models were driven by the only capabilities open to them, broadcast and mass marketing engagement. Businesses controlled and directed the relationship: They held the power and managed the relationship.

However, the world has and is continuing to change at pace. The old world of the 100% push model has evolved.

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We now live in the mobile age where information travels with us and is at our fingertips: internet enabled payments, the cloud, Big Data, programmatic ad buying and machine learning. This is now moving to data led decisioning, dynamic journey management and marketing performance management solutions.

Technologies are transforming business models, the influence of social networks, and regulation moving towards businesses, means they must see the relationships with their customers as a two-way channel. Customers, whether they are businesses or consumers, have access to limitless information about competing goods and services.

All these trends add up to a new reality: Customers and businesses share the power.

The sustainable business model today, therefore, is not B2C or B2B but Me2B. Customers participate in the relationships and drive how they want to interact with the business. Businesses must shift their thinking to drive decision making from the customer’s point of view. There are some major implications of this reversal, threatening to some organisations but exhilarating and business defining to others.

To succeed in the Me2B era businesses must put customers’ needs at the center and see information as a tool where the point of integration is the customer. Welcome to the world of Me2B.


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The best most impactful event I have attended.

PIE2017, the World’s leading conference on the Personal Information Economy, returns for its fourth year to investigate emerging ‘Me2B’ business models.

We will be bringing together Me2B business leaders to share their experiences, learnings and successes, we will be hearing from key figures changing the world of Financial Services and their thoughts on the future of banking. Challengers and distruptors will join discussions with entrepreneurs and new entrants.

We will be unveiling our latest research and thought leadership on the Me2B commercial models emerging. All of which will be wrapped into networking opportunities throughout the day.

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/ Getting involved

With over 550 attendees, 6 tracks and 15 hours of discussion, there are many ways you can get involved at PIE2017.

Opportunities include providing sponsorship, making keynote speeches, leading workshops, participating in panel discussions or simply attending on the day.

/ Why sponsor?

At Ctrl-Shift we look for sponsors that want to influence, inspire, educate and shape the Personal Information Economy.

With consumers, regulators and businesses increasingly waking up to the possibilities – and dangers – of the PIE, our one-day conference is a unique forum where organisations can discuss the challenges and opportunities it presents amongst an unrivalled network of peers and experts.

The event covers the latest ideas and thinking around the PIE, with practical advice and examples from forward-thinking organisations who are creating growth through trust and pioneering the Me2B model.

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Very well presented, exciting content.

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/ Sponsorship opportunitiesWe have several options for sponsorship available, including tailor-made packages to help you make the most of the day. Options include:

A designated speaking slot, ranging from a keynote plenary, to smaller presentations, panel discussions or workshops

Inclusion on event and venue branding collateral

Social media promotion pre and post-conference

Exclusive access to key influencers and speakers at the event

PR support and media outreach

Complimentary tickets

Multimedia creation and activation, including video interviews, podcasts, or inclusion in the conference highlights video

A unique platform to showcase your latest innovations, products or technologies

Satellite events programme (attended by business leaders and key influencers) including: breakfast briefings, salon dinners and roundtable events in the lead up to PIE2017

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Brilliant event, right on the money.

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/ Speak at PIE2017 If you would like to speak at PIE2017, in addition to the sponsorship speaking slots we also have limited opportunities for inspiring speakers who can share their experiences.

Check out our website where you can see the latest topics on the agenda for discussion and tell us about you and what you would like to talk on.

It’s not privacy or innovation – it’s privacy and innovation.Elizabeth Denham, Information Commissioner, ICO

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/ Showcase at PIE2017Organisations that embrace the PIE have a significant opportunity to future-proof their business, open up new revenue streams and position themselves strategically for the next phase of the digital age. If you and your organisation are leading the way with new products, innovations or services, we can help showcase your expertise to key media, businesses and policymakers to cement your position as both a market and thought leader.

This year our showcase is taking on a different feel to previous years. It will be made up of a variety of zones and we are looking for innovators, businesses and leaders who are shaping the Personal Information Economy and Me2B commercial models.

/ What that looks like in action! The Me2B showcase will be a creative, immersive and tangible experience for PIE delegates. The Me2B showcase will cover: At home with Me2B: Discover how virtual assistants, switching services, and personalised and digital shopping are transforming the market for consumer home services marketplaces. Me2B Money: We’ll cover the latest in consumer fintech and insurtech, and the explosion of AI, digital identity and responses to data regulation in the world of money. Me2B Data and Identity: Learn how a Me2B approach to digital identity is opening up new opportunities through personalised, permissioned customer relationships. Me2B Marketing and Trusted Customer Experiences: From building trust into the customer experience, to journey orchestration, new marketing conversation logic, and ad-blockers, we have it all.

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It was incredible to meet so many innovative companies and start-ups working in this space.

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/ What you can expect with your showcase!

In order to create the most impact for your showcase, we look to tailor packages according to your needs and outcomes. This year we have created a bunch of additional opportunities for businesses to get engaged throughout the day.

The standard showcase will include a designated innovative zone and experience, a space where you can bring your brand to life showing your latest innovations, services, products or technologies.

Your brand will be included on all branding collateral for the event. • Additional branding opportunities include: Digital displays throughout

the venue, venue flags where your logo can join the event and Ctrl-Shift branding.

• Multimedia creation and activation, including video interviews, or inclusion in the conference highlights video.

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• PR promotion: Working with our PR agency we can work with you to create media attention at the event.

• Getting involved with the various tracks: there will be opportunities to join specific conference tracks, workshops and panels; relevant speakers will be chosen on editorial merit.

• Complimentary tickets

• Satellite events programme (attended by business leaders and key influencers) including: breakfast briefings, salon dinners and roundtable events before and after PIE2017. From building trust into the customer experience, to journey orchestration, new marketing conversation logic, and ad-blockers, we have it all.

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/ Attendees PIE is not about getting as many people as possible into a room; it’s about getting the right people, including businesses, innovators (established and start-ups), investors, policymakers, academics and regulators.

Last year we were proud to host the first public speech by the new Information Commissioner, Elizabeth Denham, as well as 550+ senior representatives from organisations including Facebook, Verizon, Barclays, Uber, Callcredit, O2 and the BBC.

Media in attendance included national journalists from the Economist, BBC and Telegraph, as well as journalists from specialist media titles such as Marketing Week and Computer Weekly.

Whether your organisation is leading the way or just realising the opportunities of the Personal Information Economy, PIE2017 will enable you meet like-minded individuals, entrepreneurs and organisations from backgrounds including IT, compliance, marketing, sales, CRM and senior leadership.

40+ speakers & panelists

20+ exhibitors

550+ delegates

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/ PIE2016 ATTENDEES

Somerset HouseStrandLondon WC2R 1LA+44 (0) 20 7759 [email protected]@321CtrlShift#Me2B #PIE2017

Me2B: It’s time to accelerate - Ctrl-Shift...Your brand will be included on all branding...

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