MCINTOSH LABORATORY, INC. mcintosh/mcintosh...2016 Photoshoot Extensive set of lifestyle photos...
Transcript of MCINTOSH LABORATORY, INC. mcintosh/mcintosh...2016 Photoshoot Extensive set of lifestyle photos...
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MCINTOSH LABORATORY, INC.
• FOUNDED IN 1949
• HANDCRAFTED FINE AUDIO PRODUCTS MADE IN BINGHAMTON NY, USA
• 150+ EMPLOYEES WITH PASSION FOR MUSIC AND BRAND
• COMMITMENT TO PERFORMANCE EXCELLENCE, QUALITY & CUSTOMER SERVICE
• DISTRIBUTED GLOBALLY IN OVER 75 COUNTRIES
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MARKETING
PRODUCT AWARDS2016 - 2017
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MARKETING
AWARDS
MA5200
Diapason d'Or 2015 Hi-Fi Award (France)
“Irreproachable stereo image that gives the
impression you are listening to live music
instead of a recording.”
MC452 and C2500
2016 Sound+Image Award for Pre/Power
Amplifier of the Year Over $20,000 (AUD)
(Australia)
“This pre/power combo amongst the best
we’ve had in-house" with its "detailed, tight
and powerful low frequencies fortifying the
foundation to the musical experience."
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MARKETING
AWARDS
RS100
What Hi-Fi Star of CES 2016
C1100
Stereo Sound Grand Prix 2015 Award (Japan)
“Delivers a rich and accurate body of
sound.”
5th Grand Prix award McIntosh has won
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MARKETING
AWARDS
MCD550
HiFi Review Magazine 2015 Product of the
Year (Hong Kong)
“A very realistic sound field, if I close my eyes
it's as if the piano and drums are in front of
me no less than 3 or 4 meters away.”
MC152
Hi-Fi World Best Amplifier 2015 (United
Kingdom)
“Big, spacious sound” and “the traditional
McIntosh strength of exercising a firm grip
over virtually any loudspeaker.”
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MARKETING
AWARDS
C22
The Absolute Sound 2016 Product of the
Year
“Absolutely lovely, completely involving and
beautiful… everybody should hear it just to
experience how beautiful music
reproduction in the home can be.”
MA8000
Speaker Shack Reference Product Award
(United Kingdom)
“A formidable Integrated Amplifier which is
not short on anything… just feels effortless in
the way it portrays the music.”
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MARKETING
AWARDS
RS100
Diapason d'Or 2016 Hi-Fi Award (France)
“High quality, remarkable tonal balance.”
C52
Tone Audio Magazine 2016 Exceptional
Value Award
“The Death Star of high end audio. You will
rule your world with the C52. Cool as all this
is, it sounds fantastic too. No one combines
just the right amount of bling and
performance as McIntosh.”
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MARKETING
AWARDS
MC275 and C22
The Absolute Sound 2017 Editor’s Choice
Award
MC275: “Distortion and noise are far lower
than ever, bandwidth higher, dynamic range
wider, transparency greater, and transient
response better than ever.”
C22: “By any measure or standard this is a
triumph of tube technology that for sheer
sonic pleasure would be difficult to beat.”
MC275
Stereophile 2017 Recommended
Component Award
“Good audio engineering is timeless.”
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MARKETING
AWARDS
MP100
Hi-Fi News Highly Commended Award
“This is a clean-sounding, detailed,
commanding phono amp that also
represents excellent value. It’s compact,
beautifully-made in the McIntosh manner
and easy to use. Once the features are
accounted for, especially XLR balanced out,
you realize that it’s actually something of a
bargain.”
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PRODUCT REVIEWS2016 - 2017
MARKETING
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MARKETING
REVIEWS
MHP1000
“Hands down the best closed-back
headphones I’ve heard to-date... It will keep
any headphone aficionado happy.” – HIFI
Insider
MC301
An “undefined attribute” of simply enjoying
listening to it and the music you're playing.
“This is so definitely McIntosh, with goose
bumps guaranteed!” – Stereo+ (Norway)
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MARKETING
REVIEWS
C47 and MC302
“Very flexible and good at big movements, rich
and unrestrained on expression of emotion. In
both the voice and musical instruments, they are
full of determination without even the slightest
hesitation.” – HiFi Review (Hong Kong)
C1100
“Distortion is very low indeed at just 0.00009 -
0.0005%... The C1100 remains one of the more
neutral” tube preamps we’ve heard. – Hi-Fi News
(United Kingdom)
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MARKETING
REVIEWS
C52
“While this preamp provides a tidal wave of
sound, it also shows off a good amount of
detail... I keep hearing more stuff packed into
the crevices of the music.” – New Record Day
C47
“A device designed without compromise… The
highs are not aggressive, and the medium is
transparent, very clear and detailed. The bass
is clean and precise.”– Son & Image (Canada)
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MARKETING
REVIEWS
MX160
“Performs at a level we have hardly ever heard before… The sound effects are so clear you can almost reach out and touch them.” – Stereo+ (Norway) Highly Recommended
C52 and MC301
C52 is a “modern preamplifier that comes with all the latest bells and whistles… [a] battleship of a preamplifier.” MC301 has “plenty of grip available but little or no sense of the edginess that can often accompany serious power.” – Hi-Fi+ (United Kingdom)
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MARKETING
REVIEWS
D150 and MCT450
“Oh. My. Goodness. Disc after disc of glorious
high resolution sound… The two devices just
ran happily and unobtrusively, doing what
they were asked, and doing it to the highest
possible audible standards... This is truly
impressive gear.” – Audio Esoterica (Australia)
MX160
“The MX160 impressed with noble tone,
elegance and Hi-Fi feelings that other
competitors cannot offer… It can satisfy your
needs on hi-end Hi-Fi, home theater and two
channel music.” – HiFi Review (Hong Kong)
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MARKETING
REVIEWS
MT5
“…ease of use and breadth of ability… [a]
gratifying stable sense of tone… grounded in
its timing, firm and assured in progress, with
cleanly delineated intervals between notes…
delivered dynamic contrasts seemingly
greater than hi-res digital.” Awarded 5 out of
5 Globes – Hi-Fi World (United Kingdom)
C1100
“The C1100 is outstanding... Factor in
reputation, dealer support and all the other
things that make a Mac a Mac, and the
C1100 is a fantastic preamplifier any way you
look at it.” – Tone Audio
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MARKETING
REVIEWS
MA7900
“There aren’t many better amplifiers better
beyond this one.” – Stereo Magazine
(Germany)
MC301 and C52
“Smooth? You bet. Realistic timbre? Check.
Instruments and voices sound staggeringly
realistic with no edge or glare whatsoever?
Got it… the sound is never less than
engaging and immersive… cranking the
volume always feels right.” – Tone Audio
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MARKETING
REVIEWS
RS100
“The power is immense yet open and
controlled. The clarity is spot-on. The level of
bass is where it ought to be, and the balance
between the top frequencies and the
bottom is unbelievably sweet.” – T3 Magazine
(United Kingdom)
MT5
“A truly capable high-end turntable that
stands up to any class rival.” – What Hi-Fi?
(United Kingdom)
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MARKETING
REVIEWS
C2600
“Lately, I've reviewed a few preamplifiers that
are priced much higher than this preamp,
but when I put the McIntosh C2600 in my
system I was pleasantly surprised. I was not
only surprised with its sonic performance, but
that this performance comes with so many
features.” – EnjoyTheMusic.com
MB50
“Despite its diminutive stature, it's all
McIntosh… A flat out steal... recommending
the MB50 is the surest bet in some 20 years of
reviewing gear.” – Tone Audio
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MARKETING
REVIEWS
RS100
“The soundstage cast by the RS100 pair was
satisfyingly wide… Unlike many other wireless
speakers, the RS100s’ presentation also had a
panoramic quality, the soundstage far
exceeding the boundaries of the speakers.” –
SoundStageSimplifi.com
MC75
“The MC75s could play loudly with so little
strain that I learned to be careful with the
volume knob… powerful, quiet and flexible,
and they should mate well with a wide range
of speakers.” – TheAudioBeat.com
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MARKETING
REVIEWS
MVP901
“Edge detail, color, focus, and smoothness of
image movement were all a cut above - and
by a cut above, I mean the best I’ve seen
from DVD... the MVP901 presented this and
other films on DVD as cleanly, clearly, and
vividly as I’ve ever seen.” –
SoundStageAccess.com
More reviews in the works…
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MARKETING
PRODUCT PLACEMENT
MARKETING
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PRODUCT PLACEMENT
Celebrities and musicians are always interested in acquiring
McIntosh for their personal or professional use
Movies and TV shows also seek out McIntosh when trying to
convey a certain mood or character trait
We will continue to evaluate all these requests and move
forward with those that will best promote the brand
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EVENTS
MARKETING
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MARKETING
EVENTS 2016
GRAMMYs
February 11, 2016 in Los Angeles, CA
Together with Sonus faber and Pryma, provided audio
systems at private awards ceremony for the GRAMMYs
Producers & Engineers Wing
Attended by many music industry insiders who were
exposed to all the brands
Alice Cooper Solid Rock Foundation “Rock & Roll Vampire
Bash”
Donated custom MT5 to charity auction to benefit
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MARKETING
EVENTS 2016
Ferrari Challenge 2016
Sponsored 6 Ferrari Challenge events at some of the most acclaimed racing circuits in North America
A complete system was setup for brand exposure to HNWI and luxury buyers
McIntosh logo on all race cars
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MARKETING
EVENTS 2017
Dealer Events
Participated in over 10 dealer events in 2016
Expanding to over 30 in 2017
Funding or product support
Graphics support with enough lead time
In-store events or partner with local
organizations at on-location specialty events
Factory personnel on site
Product giveaways
Facebook geotargeting promotion
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MARKETING
EVENTS 2017
Audio Shows
AXPONA
LA Audio Show
Rocky Mountain Audio Fest
Dick’s Sporting Goods Open
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MARKETING
EVENTS 2017
Ferrari Challenge 2017
Partnering with Ferrari again on the 2017
North American Ferrari Challenge
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VIDEOS
MARKETING
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MARKETING
VIDEOS
2016 – SoundStage! Network
May 2016
• Company history and tour
• Autoformer technology
June 2016
• MC275
July 2016
• Home Theater and Wireless Streaming
2017
New McIntosh corporate video and factory tour
Product overview videos detailing new products
Additional videos from independent media platforms
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ADVERTISING2016 - 2017
MARKETING
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MARKETING
ADVERTISING
Digital
Popular industry sites
• www.stereophile.com
• www.soundandvision.com
• www.analogplanet.com
• www.audiostream.com
• www.tonepublications.com
• www.soundstage.com
Promoting new products or promos
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MARKETING
ADVERTISING
Print
The Absolute Sound
Tone Audio
Developing new print ad
• Clean and less cluttered design
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SUMMARY
MARKETING
13 Awards
21 Reviews
17 Events
3 Videos
Digital and Print
Advertising
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MARKETING
WORLD OF MCINTOSH TOWNHOUSENew York City
MARKETING
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MARKETING
TOWNHOUSE
Hosted Events
Hosts a wide variety of private events &
meetings for companies like Microsoft, DTS,
Google, UBS, Roc Nation, Moët & Chandon,
Ferrari, Nikon and GQ
Popular film location for TV shows and movies
(Mr. Robot, Law & Order: SVU)
All have been great for brand exposure
In 2017 we will be focusing more on the lead
generation and sales aspect of these events
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MARKETING
TOWNHOUSE
Direct Connection Series
Partnership between McIntosh Group and
Republic Records
Provides an intimate look at the history of timeless
music through artist storytelling and candid
interviews
Exposes invited media and VIPs to McIntosh
Group brands and aligns us with high level of
music talent
Participants so far have included Academy
Award® and Grammy Award® winning artists
such as Giorgio Moroder & John Mellencamp
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TOWNHOUSE
2016 Photoshoot
Extensive set of lifestyle photos
Available for your advertising and marketing use
Download photos on Dealer Dashboard
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MARKETING
SOCIAL MEDIALast 12 Months
MARKETING
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SOCIAL MEDIA
4 Main Platforms
FACEBOOK
• 18% growth in past 12 months
• Over 66k fans
INSTAGRAM
• 133% growth in past 12 months
• Nearly 20k fans
TWITTER
• 11% growth in past 12 months
• Nearly 5,500 followers
YOUTUBE
• Currently underutilized
• Looking to better leverage it in 2017
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MARKETING
WEBSITE
MARKETING
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MARKETING
WEBSITE
2017 Redesign
We will redesign our website with four main goals:
• Mobile friendly
• Modern design
• Fast response time
• Continued social media integration
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MARKETING
NEW PRODUCTS
MARKETING
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MARKETING
NEW PRODUCTS
MA8900 Integrated Amplifier
Replaces MA7900
200 Watts per channel
Autoformers for 2, 4 or 8 Ohm speakers
DSD256 support added
HXD® headphone amp added
Shipping June 2017
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MARKETING
NEW PRODUCTS
MA8900 Integrated Amplifier
New design features
• DA1 Digital Audio Module
• Upgradable; can be replaced by future
modules to keep MA8900 current with
all the latest digital audio formats and
technologies
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MARKETING
NEW PRODUCTS
MA8900 Integrated Amplifier
New design features
• McIntosh Monogrammed Heat Sinks
• They are so efficient at dissipating heat that they warrant the McIntosh “Mc” logo being built into them
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MARKETING
NEW PRODUCTS
MCD350 SACD/CD Player
2-channel, 32-bit/192kHz DAC
Outputs
• Fixed balanced and unbalanced
• Coax and optical
• No variable outputs
• No MCT output
Shipping July 2017
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MARKETING
NEW PRODUCTS
MT2 Turntable
MSRP: $ 3,000
Shipping: July 2017
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MARKETING
OPEN DISCUSSION:How can we improve?
Any specific thoughts on:
website redesign
product videos
product reviews
collateral materials
MARKETING
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THANK YOU