October 2016 - February 2017

McIntosh Group

Marketing Highlights

2

- Group Marketing – Page 3

- PRYMA Marketing – Page 9

- McIntosh Marketing – Page 50

- Audio Research – Page 63

- Sonus faber – Page 76

- Pro-Ject – Page 104

- WOM Townhouse - Page 110

Table of Contents

3

Group Marketing Activities

October 2016 - February 2017

4

Executive Summary

During December and January, the Group Marketing team coordinated the Ferrari Challenges, our participation at CES 2017 and finalized a 2017 year-long partnership with Republic Records, named once again by

Billboard as the music industry’s “Top Label.”

Nov-Dec Events:

- Ferrari Challenge in Homestead Miami

- Ferrari Finali Mondiali in Daytona

Both events were successful, with a lot of

visibility for the brands of our group and sales

opportunities.

January Events:

- CES 2017 – McIntosh Group Meeting suite and Pro-Ject suites.

- McIntosh x Republic Records: Direct Connection Series – Chapter 1: Giorgio Moroder.

5

NOVEMBER EVENT

Ferrari Challenge – Homestead (Miami) 11/4-11/6

- Managed all organization of event, before and during event.

- Coordinated all logistics and event team management.

- Managed Run of Show of event.

Results:- +200 direct contacts and conversations

about our brands with Ferrari Guests.- McIntosh Logo on all racing cars.- +600 HNWI listened to the McIntosh sound

system in the VIP Hospitality- Sales leads for McIntosh Group brands

(Sound system lead + Rs100s)- Great feedback from the Ferrari team about

our participation.- Many PRYMA Headphones sold on-site.

6

DECEMBER EVENT

Ferrari Challenge – Finali Mondiali – Daytona, Florida 12/3-12/4

- Managed all organization of event, before and during event.

- Coordinated all logistics and event team management.

- Managed Run of Show of event.

Results:- McIntosh Group was introduced as the most

prestigious HiFi Group in the world.

- McIntosh logo on all racing cars- +400 direct contacts and conversations about our

brands with Ferrari Guests.- +800 HNWI listened to the McIntosh sound system in

the VIP Hospitality- +10 Sales leads for McIntosh Group brands (sound

system leads)- Great feedback from the Ferrari team about our

participation.- Several PRYMA Headphones sold on-site.

7

CES 2017 @ The Venetian – Las Vegas

This year’s edition showcased the connected future of technology. With more than 3,800 exhibiting companies and exhibit space of more than 2.6 million net square feet, CES 2017 was a record-breaker, welcoming the world’s biggest companies in addition to hosting more than 600 startups. At the end, more than 175,000 industry professionals, including 55,000 from outside the U.S, convened in Las Vegas to drive the global technology industry forward.

The McIntosh Group was present at The Venetian, where we set up a Meeting / Greeting Suite in order to touch base with our dealers and distributors, and also to hold press interviews, along with important internal meetings.Even though the McIntosh Group suite was intended to be “By appointments only,” we hosted +300 guests in our suite during CES.

JANUARY EVENT

8

McIntosh Group X Republic Records 2017 Partnership.

Direct Connection Series Chapter 1 – Giorgio Moroder

Republic Records and McIntosh Group have partnered to host the “Direct Connection Series.” This in-residence series delves into an intimate look at the history of timeless music through artist storytelling and candid interviews.

Episodes will be shot at the World of McIntosh Townhouse in New York City, showcasing our brands latest and greatest audio gear and providing an

unsurpassed intimate experience for VIP and Music C-level guests during these invite-only gatherings.

The “Direct Connection Series” launched on January 25th featuring a fascinating in-depth discussion with Casablanca Records artist, multiple Academy Award ® and Grammy Award ® - winning pioneer of disco, Giorgio Moroder. SiriusXM radio host Larry Flick sat down with Giorgio as he spoke on his illustrious career, new music and what lies ahead in the future.

JANUARY EVENT

9

Pryma Marketing Activities

October 2016 – February 2017

10

PRYMA Press Relations Oct-Nov 2016: 18 placements.

Pryma seeding: - We seeded PRYMA to 15 V-VIP in our celebrity

product placement strategy.- Obtained +15M audience product placement

visibility on Social Media through seeding.

Event:We coordinated the Canali x Pryma event at the World of McIntosh Townhouse.

OCTOBER – NOVEMBER 2016 SUMMARY

11

PRYMA Vanity Fair – Circulation: 1,228,535Boston Common – Circulation: 49,822 Goop – Circulation: 1,294,040Harpers Bazzaar.com – UMV: 3,699,599

World of McIntosh Coverage

Bilboard.com – UMV: 23,257,829 Billboard – Circulation: 18,000

Canali x Pryma CoverageHighsnobiety.com – UMV: 2,701,200 Maxim.com – UMV: 2,877,535 Essential Homme.com – UMV: 29,068 Elitetraveler – UMV: 158,320Luxury Daily – UMV: 120,510WWD.com – UMV: 2,207,7666Coolhunting.com – UMV: 1,463,915 Luxurylaunches.com – UMV: 174,2000NewYork Observer – UMV: 61,377

OCTOBER 2016

Press relations hits and performance

INITIATIVE Medias PLACEMENTS

TOTAL VIEWS

CANALI x PRYMA

9 9,793,891

PRYMA 4 6,271,956

TOWNHOUSE 2 23,275,829

TOTAL 15 39,341,676

12

OCTOBER PRYMA – PR CLIPS

13

OCTOBER PRYMA – PR CLIPS

14

OCTOBER PRYMA – PR CLIPS

15

OCTOBER Canali x PRYMA – PR CLIPS

16

OCTOBER Canali x PRYMA – PR CLIPS

17

OCTOBER Canali x PRYMA – PR CLIPS

18

OCTOBER Canali x PRYMA – PR CLIPS

19

OCTOBER Canali x PRYMA – PR CLIPS

20

OCTOBER PR EVENT

October 12th 2016: Canali x Pryma at World of McIntosh Townhouse

- Management and coordination of the event’s organization, before, during and post event.

- Coordinated all Press related matters.- Coordinated Event logistics on site.

We hosted the Canali x Pryma event at the WOM Townhouse in celebration of the launch of Canali’s luxury e-boutique in the USA (See PR Slides)

We created an exclusive pair of limited edition headphones; all encased in a shell crafted from premium aluminum for a lightweight feel and indestructible strength. The headphones have additionally been embellished with the signature Canali texture and boast a headband made from premium Italian

leather.

21

OCTOBER VIP SEEDING

Bollare VIP Seeding for October

- Shanina Shaik- Gavin Rossdale- Heidi Klum- Cara Delavigne- Immy Waterhouse - Suki Waterhouse- Olivia Wilde- Karlie Kloss- Karla Welch- Jennifer Lopez

What is VIP Seeding?

In order to create brand awareness and

leverage the press interest towards PRYMA, we

place our product on press worthy celebrities,

known to have a heavy following on Social

Media.

22

OCTOBER VIP SEEDING

Shanina Shaik Social Media Hits

826,000 Followers

23

PRYMA Centurion Magazine – UMV: 38,000

WSJ.COM – UMV: 27,383,000VOGUE.COM – UMV: 9,726,199

NOVEMBER 2016

Press relations hits and performance

INITIATIVE PLACEMENTS TOTAL VIEWS

PRYMA 3 37,147,999

24

NOVEMBER PRYMA – PR CLIPS

25

NOVEMBER PRYMA – PR CLIPS

26

NOVEMBER VIP SEEDING

Bollare VIP Seeding for November

- Katy Perry- Ahsley Benson- Kate Hudson- Alex Andre- Lily Donaldso

27

NOVEMBER VIP HITS

Shanina Shaik, Ashley Benson and Alex Andre Social Media Hits

Shanina Shaik826K Followers

Alex Andre291K Followers

Ashley Benson14M Followers

28

PRYMA Press Relations Dec 2016 – Jan 2017: 9 Placements

Pryma seeding: - We seeded PRYMA to 5 V-VIP - Obtained +16 Millions Social Media audience Product

placement visibility on Social Media through seeding.

Event:Bollare Los Angeles – Press Preview CES 2017 – PRYMA MEETINGS with distributors and dealers during CES McIntosh Group x Republic Records – Direct Connection Series

DECEMBER 2016 – JANUARY 2017 SUMMARY

29

DECEMBER PRESS RELATIONS

Press Relations hits and performance for December2016:

PRYMA 805 Living – Circulation: 31,882Guitar Aficionado – Circulation: 100,000 Men’s Book Atlanta – Circulation: 25,000 The New York Times – Circulation: 1,105,573 Popular Mechanics – Circulation: 1,202,525 Sharp Magazine – Circulation: 100,000WSJ Magazine – Circulation: 1,500,000 Observer.com – UMV: 2,947,900

Overall metrics

Initiative Placements Total Views

PRYMA 8 6,962,880

30

December 2016 Press Clips

31

December 2016 Press Clips

32

December 2016 Press Clips

33

December 2016 Press Clips

34

December 2016 – TV Features

“Holiday Gift Suggestions for Everyone on Your list” Segment, which aired on CW6 San Diego.The channel reached a local audience of over 75,000 viewers.PRYMA is credited at the 2:16: http://www.cw6sandiego.com/need-a-gift/

PRYMA has been featured on Good Day LA! Style expert Marcellas Reynolds included PRYMA in a Holiday Gift Guide segment.Good Day LA airs weekday mornings on KTTV, FOX's LA affiliate station. The show reaches an average audience of 180,000 viewers from LA to Orange County.

35

JANUARY 2017 PRESS RELATIONS

Press Relations hits and performance for December 2016:

PRYMA Digitaltrends.com – UMV: 13,460,000

Overall metrics

Initiative Placements Total Views

PRYMA 1 13,460,000

36

January 2017 Press Clip

37

DECEMBER 2016 – JANUARY 2017 – VIP SEEDING

VIP SEEDING:

- Orlando Bloom- Selena Gomez- Jeremy Renner- James Schaffer- Ana Girault

Combined audience hits for December 2016 and January 2017

on Social Media = +16,071,000

38

DECEMBER 2016 – JANUARY 2017 – VIP SEEDING HITS

Ashley Benson Social Media Hits 15.5 Millions Followers

39

Ashley Benson Social Media Hits 15.5 Millions Followers

40

Shanina Shaik Social Media Hits

900,000 Followers

James Shaffer (Korn) Social Media Hits

171,000Followers

41

Jeremy Renner Hits

42

JANUARY 2017 - EVENTS

CES 2017: PRYMA MEETING SUITE - Introducing the new PRYMA Aria Wireless

headphones to partners and press, along as the

new PRYMA Air Cable for Pryma 0|1.

Obtained great feedback and insights from partners in order to continue PRYMA brand awareness leverage and POS support.

McIntosh Group x Republic RecordsFeatured PRYMA in the inaugural McIntosh Group Direct. Attendees were introduced to Direct Connection Series with Giorgio Moroder.

Bollare LA Press PreviewBollare hosted the bi-annual Los Angeles Holiday Press Preview in their showroom during the day.

43

PRYMA Press Relations February 20174 Placements / 71 URLs

Pryma seeding: - We seeded PRYMA to 6 influencers- Obtained +3 Millions Social Media audience Product placement

visibility on Social Media through seeding.

Event:PRYMA x Republic Records – Grammy After Party

FEBRUARY 2017 - SUMMARY

44

FEBRUARY 2017 - PRESS RELATIONS

Press Relations hits and performance for December 2016:

PRYMA x Republic Records – Grammys - Wonderwall.com – Circ. 885,733- Billboard.com – Circ. 23,924,865- People.com – Circ. 43,525,980 - Aol.com – Circ. 22,879,612

Overall metrics

INITIATIVE Medias PLACEMENTS

URL Placements

TOTAL VIEWS

Republic Records x PRYMA Grammys Party

4 71 961,828

45

FEBRUARY 2017 - Press Clips

46

FEBRUARY 2017 - Press Clips

47

Everett Williams

+125K Followers

Raquel Natascha

+92.9K Followers

Little Black Boots

+157K Followers

Kelsey White

+82.8K Followers

FEBRUARY 2017 – Vip Seeding

48

February 2017 - EVENT

Los Angeles, CA - REPUBLIC RECORDS, the renowned record label and partner of McIntosh Group, hosted a Grammy After Party at Catch in West Hollywood celebrating the biggest night in music. Attendees included The Weekend, James Corden, Stevie Wonder, Jessie J, DNCE, Adrian Grenier, Kelsea Ballerini, Heidi Klum, Paris Jackson, and many more.

PRYMA was a full part of this event with a custom designed display in the elevators bringing the guests to the venue, and with hostesses at the event wearing a pair of PRYMA headphones around their neck.

For this special occasion, we coordinated a digital

marketing activation through Bollare and 4 of their influencers in order to leverage PRYMA‘s visibility on Social Media.

PRYMA was also mentioned to the media as an exclusive sponsor of the event in the Audio Category.

- Total @Pryma impressions from Republic Records: 2,539,000

49

On Going activities and next steps

- PRYMA Displays: Working with distributors in order to provide new POS displays

- Working on the PR launch of the new PRYMA Aria with NIKE Communications and the US press.

Marketing Activities

October 2016 – February 2017

51

OCTOBER – NOVEMBER 2016

D150 and MCT450 – HiFi Poland

MT5 – HiFi World UK

C1100 – Tone Audio

C22 - Winner of Product of the Year

Award from The Absolute Sound

RS100 – Small feature in Chevrolet

New Roads Mag

MA8000 – Speakershack.com

MP100 - Suono

MA7900 Stereo Magazine

(Germany)

Events:2 dealer events1 Audio Festival

Other:Product promotionsPhotoshoots (D1100 & MP1100)

Trade Media

• MC301 and C52 by Tone Audio Magazine

• RS100 by www.t3.com

• MT5 by www.whathifi.com

Event:CES 2017

Other:Home Theater TradeUP Program

DECEMBER 2016 – JANUARY 2017

Trade Media

• MA8000 Received Reference Product Award from The Speaker Shack

• RS100 Won Diapason d’Or 2016 Hi-Fi Award

• C52 Won Exceptional Value Award from Tone Audio Magazine

• MC275 and C22 Won Editor’s Choice Award from The Absolute Sound

• D1100 and MP1100 New Product Announcement Coverage:

http://www.whathifi.com/news/mcintosh-mp1100-and-d1100-preamps-will-get-best-digital-and-vinyl-

sources

http://hifipig.com/mcintosh-announce-two-new-preamplifiers/

http://www.stereopluss.no/mcintosh-med-helt-ny-digital-forforsterker-d1100.5935914-357210.html

http://theaudiophileman.com/mcintosh-preamplifiers/

http://audiolifestyle.pl/nowosci/mcintosh-d1100-mp1100/

DECEMBER 2016 – JANUARY 2017 – PRESS RELATIONS

• http://www.theaudiobeat.com/news/mcintosh_mp1100_d1100.htm

• http://www.hifiinsider.com/news/2016/12/10/mcintosh-introduces-two-reference-level-preamplifiers

• http://hometheaterreview.com/mcintosh-debuts-new-stereo-preamp-and-phono-preamp/

• https://www.speakershack.co.uk/articleResult.php?subject=2&record=1548

• https://www.hifiwigwam.com/mcintosh-unveils-two-luxury-preamplifiers-pre-ces-the-mp1100-for-vinyl-and-the-

d1100-for-digital/

• http://www.hxoseikona.gr/nea/4846-mcintosh-d1100-mp1100-new-preamplifiers.html

• http://www.avmagazine.it/news/audio/nuovi-pre-mcintosh-d1100-mp1100_11745.html

• http://www.hifimaailma.fi/uutiset/mcintosh-digi-mcintosh-vinyyli/

• http://stereo.ru/news/mcintosh-d1100-mp1100

• http://www.hi-files.com/novosti-iz-mcintosha/

• http://www.theabsolutesound.com/articles/mcintosh-introduces-two-new-preamplifiers/

DECEMBER 2016 – JANUARY 2017 – PRESS RELATIONS

• http://www.hi-fi.ru/news/dom/detail/predusiliteli-mcintosh-dlya-tsifrovykh-i-analogovykh-istochnikov/

• http://ce-pro.eu/2016/12/mcintosh-reveals-d1100-mp1100-preamplifiers-woos-vinyl-lovers/

• http://www.insideci.co.uk/news/mcintosh-unveils-digital-and-vinyl-preamplifiers.aspx

• http://audiofi.net/2016/12/two-new-preamps-from-mcintosh-d1100-digital-and-mp1100-phono/

• http://www.quotidianoaudio.it/news/dac/mcintosh-d1100-piu-un-dac-un-preamplificatore-digitale/

• http://www.hifi-voice.com/vsimli-jsme-si/1166-nove-predzesilovace-mcintosh

DECEMBER 2016 – JANUARY 2017 – PRESS RELATIONS

DECEMBER 2016 – JANUARY 2017 Press Clips

DECEMBER 2016 – JANUARY 2017 Press Clips

FEBRUARY 2017 TRADE MEDIA

• C2600 by EnjoyTheMusic.com.

http://www.enjoythemusic.com/superioraudio/equipment/0217/McIntosh_C2600_Vacuum_Tube_St

ereo_Preamplifier_Review.htm

• MB50 by Tone Audio Magazine issue 82. http://www.tonepublications.com/MAGPDF/TA_082.pdf

Other:Began Sales promo with Mobile Fidelity Sound Lab.

FEBRUARY 2017 PRESS RELATIONS

MT5 Featured in Premier Design section of Sound & Vision

Magazine.

FEBRUARY 2017 - Press Clips

FEBRUARY 2017 - Press Clips

Marketing Activities

October 2016 – February 2017

63

OCTOBER – NOVEMBER 2016

Ref 6 – Stereophile, hificlub, Blogger

CD6 – TAS

GSi75 – TAS. Tone Audio, Son + Passion

GSPre – Soundstage!

Ref10 - blogger

Ref Phono 3 - Hifitest

LS28/PH9 – Fedelta del Suono

VT80 – Secrets of Home Theater, Soundstage!

Events:

1 Tradeshow (RMAF)

Other:- Digital Audit- Consumer Research- Newsletters and emailing- Launch of DAC9- Launch of VT80

Trade Media

DECEMBER 2016 – JANUARY 2017

• Stereophile – REF Phono 3

• Hi-Fi News – LS28

• Soundmag – GSi75

• Soundmag – Life Style Story

• Audio Esoterica – REF 6

• The Absolute Sound – REF250 SE

Trade Media

FEBRUARY 2017

Image HiFi – LS28

Part Time Audiophile – Homage Event

What Hi-Fi? – GSi75

U-Audio – LS28

SoundStage! – GS150

Events:

Foundation and REF units were part of the WOM Townhouse

press event for the Sonus faber Homage Tradition launch

Other:Product Photoshoot

Trade Media

- The Absolute Sound 2017 Editors’ Choice Awards

REF 250 SEGSi75Reference 10 Line StageREF Phono 10

- Hi-Fi+ Awards 2016

Reference Phono 3

FEBRUARY 2017 – PRESS RELATIONS

FEBRUARY 2017 - Press Clips

FEBRUARY 2017 - Press Clips

FEBRUARY 2017 - Press Clips

Marketing Activities

October 2016 – February 2017

74

OCTOBER – NOVEMBER 2016

Il Cremonese – Tone Audio

Venere Signature - TAS

Lilium – TAS

Principia 3 – Soundstage!

Press Relations:9 Placements

Trade Media

DECEMBER 2016 - JANUARY 2017

Press Relations:18 Placements

Event:CES Las Vegas

Trade Media

• Executive Style Sf16 14.12.2016 AU

• Tone Audio Lilium Review 11.16

• Sound Mag Life Style Store Sydney 12.2016

• HiFi Vision Principia 12.2016 DE

• Tempus Sf16 review 12.2016 UK

• Fedeltà del Suono Review Sf16 Dec 2016 It

• Stereo Sound Review Chameleon B Winter 16-17 JP

• Stereo Sound Review Venere Signature Winter 16-17 JP

• Stereo Sound Review Chameleon T Winter 16-17 JP

• Stereo Sound Review Olympica III Winter 16-17 JP

• Stereo Sound Review Il Cremonese Winter 16-17 JP

• Stereo Sound Review Il Cremonese Winter 16-17 JP

• Hi-fi News Review Il Cremonese Yearbook 2016 UK

• What HI-FI Review Lilium Aug 2016 TH

• Sound & Vision Review SF16 Feb March 2017 US

• Stereo Sound Review il Cremonese spring 2016 JP

• Audio Accessory Review Chameleon T Spring 2016 JP

• What HI-FI Review Lilium Aug 2016 TH

Executive Style Sf16 14.12.2016 AU Tone Audio Lilium Review 11.16

DECEMBER 2016 – JANUARY 2017 - Press Clips

HiFi Vision Principia 12.2016 DESound Mag Life Style Store Sydney

12.2016

DECEMBER 2016 – JANUARY 2017 - Press Clips

Fedeltà del Suono Review Sf16 Dec2016 ItTempus Sf16 review 12.2016 UK

DECEMBER 2016 – JANUARY 2017 - Press Clips

Stereo Sound Review Venere Signature Winter16-

17 JPStereo Sound Review Chameleon B Winter16-17 JP

DECEMBER 2016 – JANUARY 2017 - Press Clips

Stereo Sound Review Olympica III Winter16-17 JPStereo Sound Review Chameleon T Winter16-

17 JP

DECEMBER 2016 – JANUARY 2017 - Press Clips

Stereo Sound Review Il Cremonese Winter16-17 JPStereo Sound Review Il Cremonese Winter16-17 JP

DECEMBER 2016 – JANUARY 2017 - Press Clips

Hi-fi News Review Il Cremonese Yearbook 2016 UK What HI-FI Review Lilium Aug2016 TH

DECEMBER 2016 – JANUARY 2017 - Press Clips

Sound & Vision Review SF16 Feb March 2017 US Stereo Sound Review il Cremonese spring 2016

JP

DECEMBER 2016 – JANUARY 2017 - Press Clips

Audio Accessory Review Chameleon T Spring 2016 JP What HI-FI Review Lilium Aug 2016 TH

DECEMBER 2016 – JANUARY 2017 - Press Clips

WhatHi-Fi_Review_VenereS_20Jan2017_UK

DECEMBER 2016 – JANUARY 2017 - Press Clips

DECEMBER 2016 – JANUARY 2017 - Press Clips

DECEMBER 2016 – JANUARY 2017 - Press Clips

FEBRUARY 2017

Press Relations:3 Placements

Press Relation Tradition Launch Press Relations:16 Placements

Event:Homage Tradition Launch @ World of McIntosh Townhouse

Other:Lilium Promo (EMEA and ASIA markets)Pryma 0|1 Promo (EMEA and ASIA markets)

Trade Media

• Sound & Vision, Sf16, Feb./Mar. 2017, US

• LUXURY MAGAZINE, Sf16, Winter 2016, UK

• Hometheaterhifi.com, Principia 3, January 2017, US

FEBRUARY 2017 - Press Clips

FEBRUARY 2017 - Press Clips

HOMAGE TRADITION LAUNCH 2017 TRADE MEDIAS – on line

• Analog Planet by Michael Fremer - http://www.analogplanet.com/content/sonus-faber-launches-new-editions-its-homage-tradition-speaker-line#pVTklUgsfB7rk56l.97

• Tone Audio by Jeff Dorgay - http://www.tonepublications.com/blog/the-new-sonus-faber-homage-tradition-collection/

• SoundStage! Global by Douglas Schneider - http://www.soundstageglobal.com/index.php/product-debuts/sonus-faber-homage-tradition-february-2017

• The Absolute Sound by TAS Staff - http://www.theabsolutesound.com/articles/sonus-faber-announces-new-homage-tradition-collection/

• The Absolute Sound by Julie Mullins - http://www.theabsolutesound.com/articles/sonus-faber-introduces-new-loudspeaker-lineup/

• Part-Time Audiophile by Scott Hull - https://parttimeaudiophile.com/2017/02/04/world-of-mcintosh-new-sonus-faber-homage-tradition-speakers/

• Part-Time Audiophile by Scott Hull - https://parttimeaudiophile.com/2017/02/06/world-of-mcintosh-listening-to-the-sonus-faber-amati-tradition/

• Part-Time Audiophile by Scott Hull - https://parttimeaudiophile.com/2017/02/05/world-of-mcintosh-listening-to-the-sonus-faber-guarneri-tradition/

• Hi-Fi Pig Magazine by Linette Smith - http://hifipig.com/sonus-faber-restyles-homage-collection/

• The Audiophile Man by Paul Rigby - http://theaudiophileman.com/sonus/

• Enjoy the Music - http://www.enjoythemusic.com/news/

• Stereo & Video - http://stereo.ru/news/sonus-faber-homage-tradition (RU)

• Too Loud - http://tooloud.co/sonus-faber-amati-tradition/ (SK)

• On – Top Audio - https://www.on-mag.fr/index.php/topaudio/tests-auditions/15883-sonus-faber-homage-tradition-la-marque-d-enceintes-italiennes-de-luxe-reinvente-ses-modeles-historiques (FR)

• Info Audio - https://www.infoaudio.pl/artykul/1097,sonus-faber-homage-tradition (PL)

• Stereo Pluss – http://www.stereopluss.no/ny-serie-fra-sonus-faber-homage-tradition.5957701-357210.html (NO)

Marketing Activities

October 2016 – February 2017

Press Relations:8 Placements

Event:2 Festivals (Rocky Mountain and Music Matters)

Other:Debut Carbon Esprit SB

Trade Media

OCTOBER – NOVEMBER

• PJ-The Classic-Review-Hifi-Choice

DECEMBER 2016 – JANUARY 2017

• Michael Fremer – Analog Planet - http://www.analogplanet.com/content/ces-2017-pro-ject-introduced-many-

new-turntables-and-phono-pre-amps#Cx6vGhDJ8xrwqdxr.97• Julie Mulins – Absolute Sound - http://www.theabsolutesound.com/articles/ces-show-report-electronics-15k-and-

up-and-analog-highlights/• Dwayne Carter – Enjoy The Music - http://www.enjoythemusic.com/CES_2017/Show_Report/page2.ht• Tom Norton – SoundVision - http://www.soundandvision.com/content/pro-ject-and#kWjqQJ7emUjjEOBv.97• Julia Bruch – Aurora Nasvhille - https://www.youtube.com/watch?v=lzN3AFtm7Vk

+ CES Video Interviews

CES 2017 Promo (Kenny Balentine):https://vimeo.com/user18178476/review/199869974/f55002b48a

Technology Today video (Bill Rogers):https://youtu.be/EoG_pUHHMV8

CES interview (AURORA Nashville):https://www.youtube.com/watch?v=lzN3AFtm7Vk

Trade Media

On-going Activities and Next Steps

Offline advertising

The Classic- Stereophile

- The Absolute Sound- Chicago Tribune (see below)

Reviews- Don Lindich @ Sound Advice (Chicago Tribune column

& blog)- GQ – “Best Stuff”

Digital third parties- Sound Gallery in Austin- Cross-promotion w/Tito’s Vodka - Feedbands RPM1

Seeding- Tito's Vodka @ Sound Gallery in Austin (see above)

Placement- Debut Carbon Esprit SB (Beatles 1964 edition)

DECEMBER 2016 – JANUARY 2017 - Press Clips

DECEMBER 2016 – JANUARY 2017 - Press Clips

• Dealer Visits: • Onyx Theater (brought top builder and architect to townhouse)

https://www.dropbox.com/sh/kozm675l00p7puq/AABCRxh29Wi7Tpm39GyISYpRa?dl=0

• Mattera Audio Video

• Feedback: “What an amazing experience! Thank you for taking your time and giving us the demo and walk thru. Tim

our builder was blown away and has been pushing the McIntosh brand to our clients. The experience is what is missing

in our industry and I am proud to be part of a brand that realizes that power. You know your stuff and we really

appreciate you educating us all.”

• Client Visit Numbers:• January – 9• February – 5

• Distributor Visits:

• Hiroyouki – Japanese Pryma Distributor

FEBRUARY 2017 AUDIO TOURS ACTIVITIES

• Press: Leo Yeh Coverage of the Townhouse (MY-HIEND.COM) -

http://my-hiend.com/wp/現場直擊-紐約world-of-mcintosh品牌旗艦體驗中心/

• Music Industry Activities:• Steve Bartels – CEO Def Jam Records• Lorde (Industry pre release listening event) – Republic

Records Partnership

FEBRUARY 2017 MARKETING ACTIVITIES

Thank you!