Facilitated by Samantha Bateman

LEVERAGING SOCIAL MEDIA FOR YOUR JOB SEARCH

What are you hoping to get out of this workshop?

Workshop Objectives

Building Strong Relationships

Why is relationship-building important?

How effective are you at building relationships?

Creating Effective Networks

What does networking mean to you?

What does your network look like?

Online connections

Professional Networks

Community

Colleagues

Family & friends

Creating Effective

Networks

Social On-line Networks…

Reliance on Social Networks

LinkedIn Tutorial

LinkedIn

• Create a comprehensive profile• Ensure your email is visible for greater reach• Join relevant groups: CPG Forum, HRPA

Members, Toy Industry Global, Canadian Executive Recruiters

• Post on discussion boards• Assist on discussion boards

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LinkedIn Tips

www.linkedin.com(Boolean Search)

• Keywords - HR AND (Labour or labor)• Title (current or past) – (HR Director)• Company (current or past) – (Coca-Cola)

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LinkedIn Tips

• Narrow Results

• Location – located in or near (Canada)• Zip Code – (H3Z 1T3) – 50 mile radius• Industry – Pick through submenu (Consumer

Goods)

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LinkedIn Tips

• “Viewers of this profile also viewed…”• “Samantha recommends…”• Groups & Associations• 6,491 results for “media relations” save this

search

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Script – Via LinkedIn

I was doing some research when I came across your profile on LinkedIn. I noticed you worked at ABC Company a while back and was hoping you might be able to assist me.

Would you be able to recommend someone I could speak to about engineering positions that we have open? I am hoping we might connect over the coming days.

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High tech – high touch

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• Use technology but build relationships!

• Leverage email but follow up in person!

What About Facebook?

Networking or Broadcasting?When to use it…

Social M

edia Prism

from http://thesam

erowdycrow

d.wordpress.com

Learning Reflection

Further/Suggested Reading

Six Pixels of Separation, Mitch Joel