BY:MC 222 FC

The Strength and Weaknesses of the New

MediaBy:

Afidatul Aisyah AhmadMohd Fadhzli RoslanAllysha Yvonne JuinNur Hidayah Nasir

Siti Sarah Bidin

Introduction

• The new media can be categorized as the new invented technology that allows two-way communications in media.

• For example: The interactions among users in social network websites such as Facebook, Skype, Twitter and etc. ( video call, online chat)

• Somehow, the new media comes with the strength and also weaknesses.

Strength of the New Media

• The internet helps maintain people's social networks.

• People around the world can stay connected by using internet. Connects them to members of their social network when they need help.

• Malaysian search for their long lost friends using social network medium such as facebook, twitter and Friendster.

• Stateless - Unaffected by time and space.• There is no time limit in using the internet,

it is open 24 hours a day and it can be use by anybody in this world.

• Example, a teenagers from London can be connected to the internet as many time they want and at any time to do research or playing game. In Malaysia, there is no limitation on downloading song or movie and also uploading anything to the internet.

• Interactivity

• Interactivity allows for multi-modal communication, one to one, one to many, many to one, or many to many.

• By using the internet, people from Canada can communicate with people in Malaysia by using Skype, facebook Yahoo Messenger or even twitter. It can be one on one or one with many.

• Cheap• Internet does not cost a fortune. Now

days it is easy to get easy access with wireless everywhere in this world. we don’t have to pay for internet access.Example, in Malaysia, we can get as cheap as RM 38 per month for broadband and even free internet access from the wireless service that be provided. In Brunei, internet access is free for all citizen and they can access the internet 24 hours a day without paying.

• Up to date, recent, additional information

• Internet give us up to date and additional information. Every information given are all recent information and we can get additional information just by browsing the internet.

• Example, by just browsing to the Utusan online portal, we can get and update news about Malaysia and everything that we want. People in United state just can go online to Enews.com to know about the latest update about their favourite artist.

• Links provide easy access to other sites.

• Easy way to get information on a particular subject

• Ex: When searching for a video in Youtube, there’s a lot of other link related will appear.

• Fast means of communication:

• quick correction of mistakes through peers

• Ex : the wiki-society

Weaknesses of the New Media

• Information sometimes can be incorrect

- Often 2nd, 3rd or even 4th hand. Hence, it is unreliable

- Readers should learn to be more skeptical about the information that they read.

• Online dating can be harmful

- Dateless people tend to feel neglected and lonely hence looking for partner from the internet.

- Leading to sexual harassment or sometimes, death.

- http://www.bocagrandetalk.com/page/content.detail/id/510214/Online-dating-scams-harm--thousands--in-Lee-County.html?nav=5046

• Violation of privacy

- Hackers, spammers, & all of those such can lead to invasion of privacy.

- These people will get information on your bank account, using your name for immoral act such as spreading rumors, etc.

- http://www.solihinzubir.com/2011/08/gambar-dan-identiti-makcik-hajjah-sitt.html

- Wrong identity will lead to wrong accusation

• Decreases social outing

• Skype, Yahoo Messenger, Facebook etc, all lead to the decreasing of social interaction because people tend to be less going out and more prone to staying at home because they can do everything at home.

• Being 1 of the causes of teenage depression

- Too much time in front of the screen can lead to a serious mental health

http://www.youtube.com/watch?v=7TL6A26gXv0

• Create gap between people.

• For those who have internet problem or not have access with internet regularly will be left behind for an update information.

• Ex: looking for job in internet.

• Lost their afford of creativity.

• Every problem solving will be doing by looking at the internet and just copy and paste the information not by using critical thingking.

• Ex: Collage student just copy and paste their assignment.

• Increase controversy.

• Every body can make statement or word that can make havoc to the; country, nation, people, religion, organization and the individual.

• Ex : Malaysia kini blog nad Mak Haji blog.

IMPACT ON HOW PRACTITIONERS DO THEIR

WORK

By:Iylia Abd Aziz

Noor Liyana Abdul RahamanSiti Nuviviany Khirruddin

Hadri Aizat Khairunissa Samsudin

• Examples of technology: Blogs, Twitter, Email Trends, Texting, Mobile Media, Google Scholar

• Before the PR practitioners experienced emailing press release, they used to type on a paper and send via mail or fax.

• One key feature of new and emerging media technologies is that they are often portable and facilitate a review of the impact of new media on public relations mobility in communications. New media has a wider reach that anything before it (Lindgren cited in Galloway, 2005).

• Really Simple Syndication (RSS) feeds that allow favourite news and information updates to be delivered to a consumer as soon as they are posted online without consumers having to search for the content.

• Practitioners will need to be able to analyse how new technologies can aide or hinder traditional public relations roles like public information dissemination, media relations, reputation management, stakeholder relations, marketing communications, investor relations, and issues and crisis management.

Journalists and the Internet• They use internet to

– Check their email– Online to find new sources and experts.– Online to find press releases– Use email to receive pitches– To do searching– Online as part of their story research.

• PR News Online started their PR Digital Report earlier this year and is now regularly covering stories on issues such as blogging, online communities and podcasting.

Blogs and Traditional Media• Benefits of blog

– Offers low cost of web authoring– Fastest way to publish– Publish from anywhere– Interactive

• Difference of blogs and traditional media– Accessibility– Cost Effective– Lifespan– Knowledge– Active Producers of content– Interactivity

PR Blogs• PR Squared• Brian Solis• Peter Shankman• Dave Fleet• Danny Brown• Conversations Communications• Social Media Explorers• Chris Abraham• PR in Your Pajamas• O’Dweyer’s PR Blogs• Online Marketing Blog• Influential Marketing Blog• Aim Clear Blog

Blogs and the Public Twitter is a technology developed in

2006 that enables persons to use their cell phones to send text messages to blogs.

Even messages posted via Twitter can be trivial such as campaign blogs, political blogs.

Twitter is medium where people share quotidian tidbits of life in real time.

Example: Malaysia Kini, Perez Hilton, The StarOnline.

http://www.youtube.com/watch?v=eDJTzWlgqoo

PREPARED BY:

ALLIA YUNUS2010878698

MARDHIAH IZZATI BT MOHAMMAD DANI2010851576

NAZARUL IMAN BIN JUNAIDI2010685586

NUR SABRINA BT MOHD HALID2010467046

NURUL SYIFAA BT MOHD RIDZWAN GOH2010894474

Blogs, podcast and Web sites is a medium for distributing messages to publics

Text messaging via cell phones has appear as a practical means towards the public especially teenagers

The Lingo 2 Word Web site provides a complete alphabetic listing of text messaging terminology and characters

• Web 2.0 is the latter type of influence• According to Debreceny , the new

media, web 2.0, is disrupting everything. The new media required new way of thinking

• Jim Macnamara reported that, “New Media: How Web 2.0 is Changing the world,” outlines the significance of the second generation of Web technologies to public relations

Three revolutionary elements into Three revolutionary elements into the communications equation the communications equation (Goldstein):(Goldstein):

1) The publication of electronic version of print and broadcast news products

2) Online databases of credible sources of information, such as scientific literature and public records

3) Inexpensive WebBlogs published by private individuals, many of whom use news coverage as a base upon which to provide commentary and analysis by themselves and their readers, who sometimes are experts in the field, but participate anonymously, for the most part

Example of Web 2.0:

Top 10 winners of Web 2.0• Myspace

• Wordpress• Flickr

• Youtube• Revver & MetaCafe

• Newsvine• Yahoo• Digg

• Skype• Facebook

• http://www.youtube.com/watch?v=Bc0oDIEbYFc&feature=related

Video News Release (VNR)

• VNR emerged in the 1980s.

• As a video version of the traditional news or press release.

• Mailed or sent to selected television stations for evening newscast.

• VNR evolved into a sophisticated digital public relations tool.

• New technologies made VNR in digital format via satellite or other broadband technologies.

•Typically, journalists can view or download VNR online before deciding to use them.•The advent of electronic has greatly improved the accuracy of VNR.•VNR will be online in future and becoming increasingly.

• “VNR will morph into a form of marketing communication that will

be available for viewing on portable devices, such as mobile

phones, and another technologies”

Lamourex of West Glen Communication

• In future, VNR will be easier to find from search engines like Google and Yahoo

• In fact, the rise of digital video production and online distribution through sites such as YouTube is propelling organizational uses of video to communicate directly with publics without traditional media filters or gatekeepers

•Called “mash-up” media•Formed by merging two or more sets of data•Citizen ICAM stands for Information Collection for Automated Mapping•Chicagocrime.org provides users a detailed, interactive and useful look at where crimes have been reported in Chicago•Research is also significantly being reshape by technologies especially those of the internet

Prepared By:Aimi Farhana Binti Mohd BadrillahEmelia Farhani Bt Mohd YasinNolan Miller ChristopherNoordiana Binti Ibrahim

Organizational Structure is a crucial component of the overall business strategy, just as important as Planning, Leading, and Controlling an organization.

Organizing – Determine what needs to be done, how it will be done, and who is to do it.

Trigger points: An external event that has an impact on an organization.

It could be a change in the markets; it could be a change in global competition; it could be the advent of new technology.

These trigger points and any number of others call for immediate responses, as well as organizational flexibility and adaptation.

“Kaneva Beta”

Experience – shop, dance, & chat

Interact - connect with others Create - home, design, sell

stuff

DO YOU AGREE?DO YOU AGREE?

CULTURECULTURE An integrated pattern of human

knowledge, belief, and behavior that depends upon the capacity for symbolic thought and social learning.

“Digital communications makes it possible for more efficient management of organizational communications, including both internally and externally”.

Advanced Economies (Globalization)

TECHNOLOGICAL

Pollution, and deplete natural resources, to the detriment of the earth and its environment

Effect

TECHNOLOGYTECHNOLOGY

The making, usage and knowledge of tools, machines, techniques, system…

IMPLICATIONSIMPLICATIONS

Generally having beneficial effects for the society and the human condition.

However, technologies introduce unprecedented new challenges to human beings, including the possibility of the permanent alteration of our biological nature.

DO YOU HAVE ANY IDEA ON DO YOU HAVE ANY IDEA ON WHAT WILL HAPPEN IN THE WHAT WILL HAPPEN IN THE NEXT 10 YEARS?NEXT 10 YEARS?

Mohd Faris B Mohd Taib 2010863836Nabihah Bt Kamarudin 2010652908Nurul Syafiqa Bt Saiful 2010635264Rina Sarah Bt Mohd Razali 2010840044Siti Nur Aishah Mohamed 2010685344

New Media Technologies For Public Relations (PRO 622)

Public relations (PR) to be more aware on current issues. PR to draw their campaign. Facilitate two way communications or interactive dialogs

with various publics.

- Email, telephone, social networking etc. Feasible to monitor news media coverage via computer

based system. Easy to track coverage of topics, organizations and

individuals by using Google, Yahoo, Bing, Mozilla etc (Cost effective method).

Accessible 24/7. Helps PR to search solution for any crisis and risk.

Enable to track videos based on the content features of the video. Computer system can scan a video clip and identify patterns of clip, scenes and edits.

Malaysia (Popular sites)- Myspace, Twitter, Facebook, Formspring, Blog etc.

Public are empowered to voice their opinions more easily and more powerful via social networking sites, which include creating and posting their own videos sometimes griping against corporate practices.

Social networking sites such as Facebook and video file sharing sites such as YouTube also have enormous implications for public relations. These online environments become increasingly relevant to the communication strategies for organizations. Consumers are empowered by digital technologies to voice their opinions more easily and more powerfully via social networking sites.

By having Facebook account, the organizations can share information, activities, and also answering any questions from the public about the organizations itself. For example, Catherine Chuan posted a question on IPRM wall on Facebook. The question is ‘Is it possible to know the list of PR agencies (company name & contact) which are affiliate with IPRM or does IPRM has the list all PR agencies in Malaysia?’.

• Social networking challenges Privacy&Security• Online technologies increases the ability to track individuals

and information.

examples:

a)Plazes- an online service that provides

free cell phone location tracking capabilities.

b)Google Earth- users can travel to any location on earth in 3D.

c)Computer Vision Technologies- Face and emotional recognition abilities which located at security check point-airport.

d) Friend Finder by Maxis- This service allows users to request for another party’s location using SMS (Service).

Public relations and the social: how practitioners are using, or abusing, social media.(By: Jim Macnamara University of Technology, Sydney).

About Web 2.0 (interactive social media and social networks ) that leads to PR 2.0 (public relations practitioners make use of these media and how it influences and changing PR practice). Some instances, inappropriate and unethical practices are being adopted in social media or social networks and some organizations engaging in new productive ways with their stakeholders using interactive social media and social networks. This journal explain about inappropriate and unethical practices that being adopted in social media and social networks. It leads to the public criticism and crises plus, it affect the public image and reputation of organizations.

http://www.deakin.edu.au/arts-ed/apprj/articles/11-macnamara.pdf

By: by Willy Lim (NetProfitQuest,Singapore) There was a sudden electric blackout inMuar, Malaysia. It is noted that whilst thewhole town had no electricity, the TNBbuilding was the only building that hadelectricity, according to sources. There werealso complaints that TNB did not pickupCalls that flooded in. A local song writer who was writing a newsong on his computer has his efforts wipedout, and he went on to create a massiveonline campaign after facing what he refer toas "bad attiude of the TNB personnel" usinghis prowess in social media.

His Youtube video has generated over 250,000 views for chinese version and 75,000 views for english version in just 3 days. From this case, we can see the effectiveness of social media in influencing and convincing the publics. Not just that, this video decreased the credibility of public relations practitioner who are responsible in managing this situation. It decreased the image and reputation of Tenaga Nasional Berhad plus, it is also brings negative effect that can tarnished the employees and the company as well.

http://www.net-profit-marketing.com/social-media-case-study-in-malaysia-tenaga-nasional-berhad-tnb-black-out-in-muar.html

 

#!.flv

By Nina Eyrich, Monica L. Padman, Kaye D. Sweetser (2008)

The online communication technology is being practiced by public relations practitioners nowadays. This study surveyed working public relations practitioners about their adoption of 18 social media tools and their perception on the growth of social media trends in public relations practice.

Recent research suggests public relations professionals are now more on par with adoption of online tools. According to a 2007 PRSAWired for Change Survey, the majority of public relations professionals state that the use of communication technology has made their job easier by expediting the circulation of information to reach broader audiences. Social media not only allows public relations practitioners to reach out to and engage their publics in conversation, but also provides an avenue to strengthen media relations.

The most popular tool was used by public relations practitioners was email (96.1%), followed by intranet (68.2%), blogs (41.7%), videoconferencing (39.1%), podcast (35.2%), video sharing (30%), and PDAs (85; 30%). Lesser used tools were: instant message (29.6%), events (27.2%), social networking (24%), text messaging (23.6%), photo sharing (19%), and wikis (18%). Rarely used tools were: virtual worlds (6.7%), social bookmarking (5.6%), gaming (3.1%), mirco-blogging/presence applications (1.7%), and news aggregation

Practitioners have adopted nearly six different social media tools professionally. Practitioners have clearly adopted the more established and institutional tools (e-mail, Intranet), yet they also seem very comfortable with blogs and podcasts. They are slower to integrate more technologically complicated tools that cater to a niche audience (e.g., text messaging, social networks, virtual worlds).

http://www.kayesweetser.com/wp-content/uploads/2007/04/eyrich-et-al-2008-pr-practitioners-use-of-social-media.pdf