MBaas - Mobile Backend as a Service presented by Rinish KN, CTO, RapidValue Solutions at MOBConf

© RapidValue Solutions

MBaaS – Mobile Backend as a Service

Presented by: Rinish KN, CTO, RapidValue

10th October 2015

MOBConf, Kochi

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© RapidValue Solutions 2

• What is Mobile Backend as a Service (MBaaS)?

• Major Building Blocks of MBaaS

• Evolution of MBaaS and Major Drivers

• Typical Use Case – How MBaaS accelerated Enterprise Mobile App Development

• Choosing the Right MBaaS Platform

• Approaches to MBaaS Pricing

• Synergy of MBaaS and PaaS

• Future of MBaaS and Key Partnerships

• Conclusion

Agenda


What is Mobile Backend as a

Service (MBaaS) ?

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Ever thought why Mobile Development time lines are lengthy and hardly met ?

App Design & UX

Backend

Integration

Mob App Development

App Management

Policy

Typical Components of Mobile Application Development

• Large effort spend on Back end Integration

• Unable to focus on Application Development

& Design

• Stuck with existing development tools used

in company

• Lot of development tools for each

component, but not a single tool for all the

components

Challenges for Developers


Backend Requirements are turning Complex and Time Consuming

Up to 80% of my efforts are

consumed in Backend

development

The Customer needs to locate each

“Field technicians” on map view and

start Video chat with them

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Leverage the power of MBaaS

“The backend requirements and functionalities are multitude”

Enterprise Integration

User Management

Push Notification

Offline Behavior

Social Integration

Analytics

GPS & Context Aware

Local Caching

Outsource MBaaS MBaaS

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To Summarize MBaaS – What, Why, When and How

• Meaningful resources for app development acceleration – 3rd party

API, Device SDK’s, Enterprise Connectors, Social integration,

Cloud storage

• Provides Mobile App developers a way to connect their application to backend cloud storage and processing What

• Abstract away complexities of launching and managing own infrastructure

• Focus more on front end development instead of back end functions Why

• Multiple apps, Multiple back ends, Multiple developers

• Multiple Mobile platforms, Multiple integrations, Multiple 3rd Party systems & tools

When

How

Major Building Blocks of MBaaS

8 © RapidValue Solutions

Blueprint of MBaaS Components

User Manageme

nt

Communication Services - Chat, email, Push Notification, Messaging, Chat, Video Conferencing

API – Custom, Query, REST-ful

Social – FB,

Twitter

Image – Instagram,

Flickr

Caching & Offline Working

Custom Code and Objects

Geo Location

Promotional Tools

Cloud Storage

Mobile specific SDK – Android,

iOS, Windows Enterprise Connectors –

Oracle, SAP, MS


Evolution and Driver’s of MBaaS



MBaaS – Nascent to Potential Platform

2011

2012

$216.5 m

2017

$ 7.7 b

MBaaS concept

launched and

companies and

vendors started

sprouting

Gained Quick

Traction due to

several driver’s

necessitating

MBaaS for

accelerating mobile

app development

Huge leap in the

market expected

for MBaaS. This is

signaled by strong

acquisitions and

VC investments in

MBaaS platforms

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Enterprise Scale

Time and Cost

Quality Skills

What drives MBaaS?

Shortage of

Mobile Developer

Skills to develop

complex back end

integrations

High demand for

high quality

mobile

applications,

across device

platforms

Reduce mobile

app development

time frames.

Re-focus back

end integration

efforts to Front

end development

Demand for

enterprise scale

mobile application

with back end

integration

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Business Benefit Drivers of MBaaS

BUSINESS BENEFIT DRIVERS

Faster Development

Cycle

Better App Performance

Lower TCO

Higher Reliability & Scalability

Enhanced Customer

Satisfaction

More Margins & Profitability

Use Case:

MBaaS driving Enterprise Mobile

Application Development


Developing a “Field Service” Enterprise Scale Mobile Application

We want to develop a mobile application for our field service

technicians who goes on to repair & service our products at

customer premises.

Enterprise Integration with Oracle Apps ERP

Technicians got both iPhone and Android Mobiles

We need support for Offline Usage and Sync

Push Notification is essential for alerting new tasks

Geo Location is important to see where the technicians are for

work scheduling

Chat and Video Conferencing are value added features that

increase productivity

These are the bare minimum requirements for a powerful field app

Service Manager



How can I

implement an end to

end user management

in limited time

To include “Offline

behavior and Cache

services” needs at least

500 lines of code in

Android

Mobile Developer

To Custom Develop all Backend Integration will be Cumbersome

Not sure how I am going

to complete “Chat and

Geo Location” services

in limited time

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Achieve the Complex Backend Functions using MBaaS

Architecture for MBaaS integration

ERP

MBaaS - Middleware

Mobile

Application

Native Mobile App

Push Notification Geo Location

Chat Offline behavior

Sync Video

Conference

Authenticate

Ora

cle

cu

sto

m

co

nn

ecto

r

MBaaS sdk

Custom business logic

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Leveraging Geo Location Services:

Viewing the technicians on Google Maps

Here is What we Achieved


Chat and Messaging Services Implemented:

Send real time messages to technicians on mobile

Here is What we Achieved (Contd…)

Backend Mobile App


Choosing the Right MBaaS Platform


MBaaS can be Grouped into Multiple Types

MBaaS

Business Requirement

Enterprise MBaaS

Consumer MBaaS

Licensing and Support

Open Source MBaaS

Licensed MBaaS


…. And so are Multitude of MBaaS Providers

Licensed MBaaS Open Source MBaaS



There is no Single Vendor which Fits all Size

Choose an MBaaS by “Mix and Match” of your requirements

Common features to Consider

• User Management API’s

• Push Notification

• Social Network Integrations

• Geo Location Services

• File management

Specialized features to consider

• Support for device platforms – Android, iOS, Windows etc.

• Support for different authentication mechanisms for enterprise and consumer apps

• Mobile app performance data and analytics

• Support Custom Business Logic

• Data Storage mechanisms like Schema less storage or Relational data support or special storage mechanisms for geo spatial data , photo etc.

• Data Analysis capability on various areas for evaluating user activities

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Approaches to MBaaS Pricing



MBaaS Pricing: Flexible Options

Number of API Calls

Type and Size of Storage

Active User Pricing

Number of Applications Build

Premium fee for Analytics

Feature based Pricing – Push Notification, Chat, email, Sync, Offline etc.

Support and Maintenance Pricing

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Synergy between MBaaS and PaaS



Ask these questions…. Don’t fall short of the extra mile

Is MBaaS the end ? Can we make MBaaS platform more robust?

“ W h e n i t C o m e s t o E n t e r p r i s e S y s t e m s a n d d a t a , i t r e q u i r e s

a c o m p l e t e p l a t f o r m t o a d d r e s s t h e c o m p l e x c h a l l e n g e s ”

E N T E R P R I S E D A T A

MBaaS PaaS

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Why MBaaS falls Short when Addressing Enterprise App development

Complex Business Logic

Limited auth links Transaction

management, Scheduling

Limited set of data connectors and access to

legacy systems

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Understand the Synergy with a Great Partnership

Complex Business Logic

Code in Multiple

Languages

Use Large Set of Built in

GAE APIs

Application scalability and

performance

Back end mobile services

Enterprise Connectors

App SDKs

MAM / MDM E x e c u t e

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Future of MBaaS and Key Trends



Major Acquisitions and Hand Shakes

MBaaS

Mobile SDK

Usergrid

Azure Extension


Embedding MBaaS into the Digital Architecture


ESB - Enterprise Service Bus

• MBaaS is to a great extend overlapping with another technology which is the Enterprise

Service Bus (ESB).

• ESB is used to integrate with multiple backend services.

Development layer

Integration Layer

Mobile Integration Layer

Mobile Platforms

MADP Develop and Package Mobile App

MADP Xamarin, Native, PhoneGap

MBaaS Offline sync, Analytics, Push

notifications, Light weight mobile

services

MBaaS AnyPresence, Kinvey etc.

ESB Multiple Adapters, Orchestration,

Transformation, Business Services

ESB IBM ESB, Mule ESB, Tibco etc.

Source Services Database, Web Services,

Legacy, Queuing Systems

T h e E B S A p p r o a c h


Exploring Mobile App Backend Cloud Options

Cloud

MBaaS


About RapidValue

RapidValue is a leading provider of end-to-end mobility, omni-channel and cloud solutions to enterprises

worldwide. Armed with a large team of experts in consulting, UX design, and application development,

along with experience delivering global projects, we offer a range of services across industry verticals.

RapidValue delivers its services to the world’s top brands and Fortune 1000 companies, and has offices in

the United States and India.

www.rapidvaluesolutions.com www.rapidvaluesolutions.com/blog

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MBaas - Mobile Backend as a Service presented by Rinish KN, CTO, RapidValue Solutions at MOBConf

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Transcript of MBaas - Mobile Backend as a Service presented by Rinish KN, CTO, RapidValue Solutions at MOBConf