Mba admission in india

MBA Admission in India

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Part V: Sales territory management and route optimization

Getting to Know ESRI Business AnalystFred L. Miller, PhD

Murray State University


Presentation topics

This presentation will cover: The decision scenario for Living in the Green Lane Relevant business GIS tools and tasks Chapter 8: Building a profile of distinctive customer

characteristics Build sales territories around seed points with the Territory Design extension Designate attributes to use in territory balancing schemes Create multilevel sales organizational schemes Realign sales territories to meet organizational objectives Designate stops on a service technician’s route Optimize route efficiency with Business Analyst Desktop’s Find Route tool Determine efficiencies and cost savings resulting from route optimization

Evaluation of ROI for business GIS analysis Business GIS learning goals and skillsadmission.edhole.com

LITGL Decision ScenarioWith three successful stores in place, Janice and Steven wish to:Add lawn and garden maintenance services as well as organic pest-control services to LITGL’s product lineHire a six-person sales force, two at each store, to sell these services to local consumersHire lawn-care teams and pest-control technicians to service customer accounts Design an effective sales territory system for the sales forceInstall a routing system for lawn-care teams and pest-control techniciansadmission.edhole.com

Relevant Business GIS Tools and Tasks

Create Territories layer using Territory Design extension

Build sales territories around sales staff locations relative to LITGL’s three stores

Organize sales territories by store Balance territories relative to sales potential Identify clients to be included in customer service

technician’s daily route Design the most efficient routes for daily service calls Determine resulting efficiencies and savingsadmission.edhole.com

Chapter 8: Sales territory design and balancing; route optimization

In this chapter, you will perform the following Business Analyst Desktop tasks:Geocode customer data with locator services and symbolize it on a map Use Layer Properties to view attribute distribution and identify high-volume customersUse a spatial join to attach demographic and Tapestry Segmentation attributes to customer features based on their locationUse summary tables to calculate geodemographic and Tapestry Segmentation lifestyle profiles of high-volume customersUse Tapestry Segmentation data with Market Potential Indexes to identify customer values, media habits, product preferences, and purchasing patternsUse this information to make product line and merchandising decisions appropriate for Living in the Green Lane’s best customers


Create a sales territory system with store and territory levels


Balance territories geographically and by sales potential


Map service technician’s daily service calls anddetermine optimum route


Business GIS learning goals and skills

In Part V, you will learn to use Business Analyst Desktop to:

build sales territories around sales representative’s homes with the Territory Design extensiondesignate attributes and weights to use in preliminary territory balancing schemescreate multilevel sales organizational schemes (stores and territories) realign sales territories to meet organizational objectives for geographic and sales potential balancedesignate stops on a service technician’s route and add them to a mapoptimize route efficiency with Business Analyst Desktop’s Find Route tooldetermine efficiencies and cost savings resulting from route optimization


Evaluation of ROI for business GIS analysis

The costs of this Business Analyst application are: A Business Analyst Desktop, which includes the Territory Design

tool The time of managers and business GIS analyst

The benefits of this Business Analyst application are: Increased revenue from more sales calls resulting from efficient

territories and optimized routing Greater customer satisfaction and retention from more efficient

territories and optimized routing

The estimated incremental revenues are: More than $200,000 of increased revenue and reduced costs


Part V: Sales territory management and route optimization

Getting to Know ESRI Business AnalystFred L. Miller, PhD

Murray State University


Mba admission in india

Education

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