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K HOCH KINH DOANH

CUC THI GII PHP CNG NGH VIT 2007

Thnh ph H Ch MinhThng nm 2007

Tc gi/nhm tc gi :1. ..2. 3. ..

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Ke hoach kinh doanh cua .

Mc lc

1. Tm tt ..2. Mt s thng tin c bn .3. Gii php cng ngh ..4. Th trng v khch hng v i th cnh tranh5. Cc ngun lc (nhn lc, cng ngh, thit b, c s vt cht)...6. Hiu qu v kinh t - x hi ..7. K hoch ti chnh .

8. Phn tch ri ro...9. K hoch trin khai d n...Ph lc: cc s liu, cc biu bng v s /bn minh ho, v.v

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Ke hoach kinh doanh cua .

I. Tm tt:

Ni dung: Tm tt bn K hoch kinh doanh v loi sn phm/ dch v cngngh cao ca gii php.

di: t 1-2 trang A4

Yu cu: Phn ny nn c vit sc tch, khi qut ht cc ni dung trong bnK hoch kinh doanh, khng nu chi tit.

II. Mt s thng tin c bn

- H tn tc gi:

- a ch lin lc: ..

- Qu trnh hc tp v lm vic (ch nu hc, lm vic u trong thi gian baolu)

- Nhng kt qu nghin cu, nhng thnh tch hay nhng chc v tng nm gi

III. Gii php cng ngh

1. M t gii php, sn phm/ dch v t gii php ny

2. c tnh k thut hay tnh cht ca sn phm/ dch v t gii php

IV. Th trng, khch hng & i th cnh tranh1. Th trng

1.1 c im th trng:

- Th trng mc tiu;

- Mc sng hoc phong cch/kiu sng (lifestyle);

- Gii tnh; tui;

- V tr a l

- Cc c tnh khc

1.2Kch c/ ln th trng: (nu r ngun ca thng tin)

- ln th trng v mt gi tr; s pht trin tim nng trong ngn hn: 2-3 nm,trung hn: 5-8 nm v di hn: trn 10 nm.

- Cc d bo v xu hng pht trin ca ngnh; cc pht trin v cng ngh mi;xu hng kinh t -x hi; chnh sch ca chnh ph v ngnh hot ng

2. Khch hngNu ra nhm khch hng hin ti v xc nh nhm khch hng mc tiu hoc cc khchhng chnh:

- Ai? u?

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Ke hoach kinh doanh cua .

- Ti sao h mua/s dng sn phm/dch v t gii php ca mnh?

- Khi no v trong trng hp no th h mua/ s dng sn phm? Mi quan tm ca h?

- Nhng quan tm ca khch hng lin quan n gi c, cht lng v dch v?

3. i th cnh tranh3.1 M t i th:M t cc i th d kin l i th chnh , tn tui v thng hiu,(thng tin khc v kch c v a bn hot ng hoc, gi tr doanh thu hng nm vth phn hoc, sn phm ca h so vi sn phm ca cng ty tc gi (v mt gi c,cht lng v c tnh khc)

3.2 Nhng im mnh v iu yu:nh gi im mnh & im yu ca i th:

- V mt s mt nh: qun l, hnh nh, th trng, h thng phn phi, cngngh, nng lc sn xut, ngun lc ti chnh v li th v gi/chi ph.

- Nu tc gi c tng v vic t c nhng th phn ca i th: gii thch rlm th no?

3.3 Nhng t chc khng phi l i th:Nu ngn gn nhng cng ty trong lnh vc ca mnh hoc lin quan n lnh vc camnh khng c tc gi xem l i th cnh tranh.

3.4 nh v sn phm: Tc gi mun nh v/xc nh cng ty tng lai trong th trng nh th no?

Tc gi mun khch hng, i tc v i th nhn nhn/nhn thc nh th no vsn phm hoc dch v ca mnh?

C phi tc gi mong mun ngi ta xem cng ty tng lai nh:

- Nh cung cp sn phm cht lng cao nht?

- Nh cung cp dch v tt cho cc khch hng c mua/s dng sn phm cacng ty?

- Nh cung cp dch v nhanh chng v linh ng?

- Nh cung cp tin cy cung cp cc dch v ng tin cy mt cch n nh?

3.5 Cc phng php qung b, bn hng:3.5.1. Tip th, qung b

a. Phn tch chung: (Lm cng r cng tt)

- Nghin cu th trng: Xu hng tng lai hiu c nhu cu v snphm/dch v.

- Pht trin sn phm: Nhng im quan trng cn c xc nh bn cnh nhngc tnh k thut ca sn phm l vic hon thin sn phm, nh gi, dch vkm theo v.v

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Ke hoach kinh doanh cua .

- Bn v phn phi: la chn cc knh bn hng v phn phi sn phm/dch vtrong th trng.

- Qung b sn phm/dch v: Pht trin nhng chng trnh qung b, qung cosn phm v chin dch PR a thng tin n khch hng mc tiu nh thno v sn phm/dch v v li ch m khch hng c c khi mua sn

phm/dch v.

b. Qung co:M t loi phng tin/knh truyn thng c la chn a thng tin v snphm/dch v ca doanh nghip n khch hng mc tiu

3.5.2. Phng php bn hngNu r cc sau:

- Ai chu trch nhim vic bn hng? Mc chuyn nghip ca i ng ny?

- Knh bn hng: bn trc tip cho khch hng hay thng qua i din bn hng? nh

phn phi? i l? Nu thng qua mt bn th ba th nu l do hay li ch khi s dngh.

- Phng php bn hng: qua in thoi, khch hng trc tip n gp, gi th gii thiu,qua n t hng ca khch hng, tham gia cc hi ch, trin lm v.v

- Qu trnh bn hng bao lu: T khi khch hng nhn thc/bit v sn phm/dch v chon khi h quyt nh mua v tr tin

- iu kin thanh ton: Cc iu khon v iu kin thanh ton tc gi d kin s p dngcho khch hng. Nu cch thc cn bng gia mong mun thu hi tin bn snphm/dch v cng nhanh cng tt vi vic p dng cc phng n thanh ton tin licho khch hng.

3.5.3 Phn phi:Nu r knh phn phi nh th no?

V. Cc ngun lc (nhn lc, cng ngh, thit b, c s vt cht)1. Ngun nhn lc:

Phn tch cc vn v:

- Lao ng ti ch c cung cp cho doanh nghip?

- Chi ph lao ng nh th no: hin nay & tng lai?

- Lao ng s c o to nh th no?

2. Cng ngh: nu r Bn gii trnh cng ngh.3. Thit b: nu r Bn gii trnh cng ngh.4. Cc c s vt cht khc, nu c.

VI. Hiu qu v kinh t - x hiTrnh by cc kin v

- To vic lm trong vng

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Ke hoach kinh doanh cua .

- Chuyn giao cng ngh, b quyt qun l, o to hun luyn cho ngi aphng

- ng gp cho nn kinh t nh th no?VII. K hoch ti chnh1. D kin v dng tin : a vo cc biu bng th hin dng tin d kin

2. Cc yu cu v ti tr v cc thng tin h tr khc

- Yu cu v ti tr:

VIII. Phn tch ri roM t cc loi ri ro v nu tc ng ca n:

1. Thay i cng ngh

2. Ri ro do lao ng

3. Vn cht lng ca dch v

4. Th trng: s cnh tranh gia tng

IX. Tin trin khai d n

Ngy________________________________

Ch k_______________________________

H v tn__________________________________

Ph lc: Cc biu bng v s liu minh ho.

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