Matthew Baxter ux ui visual design
-
Upload
matthew-baxter -
Category
Design
-
view
227 -
download
1
Transcript of Matthew Baxter ux ui visual design
Matthew Baxter
Forensic approach to the brief and understanding of client needs
Conceptual thinking and Creative Direction
Presentation and communication of ideas both in writing and in person
Design for the digital, broadcast and physical environments
Extensive experience of video production, direction and post-production
User Experience and Interaction design
Creative & technical team development & management
Mentoring and development of junior colleagues
Script and copywriting
core competencies
[email protected] m 07785 460247 t 01932 843078 profile http://uk.linkedin.com/pub/matthew-baxter/16/425/574 portfolio http://baxtercreative.carbonmade.com/ blog http://matbax.wordpress.com/
Matthew Baxter experience
December 2012 to present
February 2010 to November 2012
January 2005 to November 2009
January 2003 to November 2004
April 1998 to October 2002
July 1997 to April 1998
1988 to 1997
1983 to 1988
education & training
head of ux & design, Caplin Systems
independent creative consultant
creative director & ux team leader DVA
creative director BDP
creative director Sky News
freelance designer & director
creative and managing director Baxter Hobbins Sides
designer & senior designer, BBC TV
bachelor of arts degree 2.1 in graphic designBBC general production course BBC studio direction course
[email protected] m 07785 460247 t 01932 843078 profile http://uk.linkedin.com/pub/matthew-baxter/16/425/574 portfolio http://baxtercreative.carbonmade.com/ blog http://matbax.wordpress.com/
Matthew Baxter
IVCA Clarion commendation
PepsiCo International talent sustainment award
RM Marketing Innovation award
IVCA commendation for video
2 Soho Shorts awards for animation
New York Festivals awards for interactive design and promos
Promax World Class award for virtual reality
RTS News Channel of the Year 2002 & 2003
Promax Gold award for promo campaign
4 CGI awards for computer animation
2 BDA awards for design
Promax Silver and World Awards for promos, titles, stings and design
RTS award for graphic design
Waters Technology award for best web-based development environment 2014
awards & honours
[email protected] m 07785 460247 t 01932 843078 profile http://uk.linkedin.com/pub/matthew-baxter/16/425/574 portfolio http://baxtercreative.carbonmade.com/ blog http://matbax.wordpress.com/
Matthew Baxter
I have been making complex information and important messages quick and simple to understand and use for nearly 30 years, on television, in the digital environment and in print. I focus on making what I do appropriate, intuitive, fit for purpose and a pleasure to use and look at, and I create working environments in which my team can do the same.
I am a creative, commercial, client-facing, team-leader with a lot of experience, energy and commitment.
My background is long-term digital, but media-neutral in outlook and training, and I am always looking to do exciting work with good people.
summary
[email protected] m 07785 460247 t 01932 843078 profile http://uk.linkedin.com/pub/matthew-baxter/16/425/574 portfolio http://baxtercreative.carbonmade.com/ blog http://matbax.wordpress.com/
A website for a management consultancy featuring specially commissioned portrait and reportage photography
For The Berkeley Partnership
The Berkeley Partnership are not interested in growing a corporate structure, they care about the work and their clients.
The presentation of ‘the Berkeley way’ is key to this website, going as far as ingraining it into the navigation. There is no corporate voice or sign-posting, you are guided and informed by individuals, whilst the philosophy and the endorsements of are written in the third person, by an engaged observer.
To show concept visually, I commissioned two photographic projects: Clean, clear colour portraiture to accompany the personal voices, and grittier black and white ‘reportage’ for the observational pieces.
The content managed site was designed to allow constant organic development without the need for technical intervention.
The BerkeleyPartnership
[email protected] m 07785 460247 t 01932 843078 profile http://uk.linkedin.com/pub/matthew-baxter/16/425/574 portfolio http://baxtercreative.carbonmade.com/ blog http://matbax.wordpress.com/
An interactive guide for employers, staff and trainers, examining diversity issues within the workplace and demonstrating the legal, moral and business case
For GoSkills, the sector skills council for passenger transport
An IVCA Clarion winner
A group of actors, diverse in ability, ethnicity, sexuality and faith, play characters in scenes covering sexuality, gender, disability, age, race and religion. The menu is a series of ‘red herrings’; the characters don’t represent the stereotypical category.
I researched, wrote, cast, designed and directed the piece. I also commissioned the specially composed musical score.
Rebecca Harvey, Capability and Capacity Programme Manager at Government Skills said: “The DVD challenged my own stereotypes in an interesting and enjoyable way. The scenarios made the case for diversity in a sometimes amusing, but always moving, way. Well done GoSkills!”
Respect the Difference, Value the Mix.
[email protected] m 07785 460247 t 01932 843078 profile http://uk.linkedin.com/pub/matthew-baxter/16/425/574 portfolio http://baxtercreative.carbonmade.com/ blog http://matbax.wordpress.com/
A network-based staff retention and development resource, designed for individual employees and line-managers
For PepsiCo International
Winner of a PepsiCo International award for talent sustainment
This online resource was conceived using video, interactive information matrices and downloadable presentations and assessments designed to let individuals and their line-managers work together to plan rewarding, sustainable careers.
I was lead creative, and directed the videos for the resource. The look, style and tempo of the piece were important to create the right relationship between the company, the resource and the user. It needed to be branded without being too ‘corporate’ and authoritative without being dull or distant. Most of all, it had to be engaging for the user.
C & B & me
[email protected] m 07785 460247 t 01932 843078 profile http://uk.linkedin.com/pub/matthew-baxter/16/425/574 portfolio http://baxtercreative.carbonmade.com/ blog http://matbax.wordpress.com/
A video-led microsite, to encourage PepsiCo executives to re-locate to Russia
For PepsiCo International
Winner of the PepsiCo International communications award
This is a major internal communications campaign to highlight the career opportunities in emerging markets like Russia.
I felt that the most appropriate way to address this was to use video as the information carrier, and PepsiCo’s intranet as the delivery medium.
Shot on location in Moscow, the film showed the working and social environments for PepsiCo people. Employees tell their personal stories regarding the move, the challenges and the opportunities.
Inspire: Russia
[email protected] m 07785 460247 t 01932 843078 profile http://uk.linkedin.com/pub/matthew-baxter/16/425/574 portfolio http://baxtercreative.carbonmade.com/ blog http://matbax.wordpress.com/
An interactive microsite, featuring an information matrix and ‘drag and drop’ game for PepsiCo International
For PepsiCo International
This is a tool for self and supervisor assessment of manager potential. Although it was important that the activities were fun to do, there was always an underlying serious function to this interactive programme.
We designed, developed and created an interactive information matrix in ‘flash’ that allows the user to follow potential career paths and get information about what they will need to achieve their goal in each case. It tests knowledge and understanding at the end of the process.
The visual theme ‘rising stars’ is complemented by a sound-based ‘pointer’ system that helps guide the user.
The piece, originally intended only for use in the UK, is now in use across PepsiCo internationally.
The LeadershipModel
[email protected] m 07785 460247 t 01932 843078 profile http://uk.linkedin.com/pub/matthew-baxter/16/425/574 portfolio http://baxtercreative.carbonmade.com/ blog http://matbax.wordpress.com/
A international staff intake and initiation resource, allowing new starters to receive all appropriate information about their job and workplace
For PepsiCo International
The front end of the piece is the ‘new-starter pack’ consisting of generic printed and video materials, and an interactive application linking to an intranet based resource.
The back end allows HR departments to compile totally personalised online information modules for each new employee, to accompany the pack.
What’s in Store?
[email protected] m 07785 460247 t 01932 843078 profile http://uk.linkedin.com/pub/matthew-baxter/16/425/574 portfolio http://baxtercreative.carbonmade.com/ blog http://matbax.wordpress.com/
Online branding and design for a ‘boutique’ department store
For Living in Store
Living in Store
[email protected] m 07785 460247 t 01932 843078 profile http://uk.linkedin.com/pub/matthew-baxter/16/425/574 portfolio http://baxtercreative.carbonmade.com/ blog http://matbax.wordpress.com/
Branding, design and development of an online community for pet owners featuring forums and ecommerce
For The Blue Cross
My team created branding that keyed on the relationships between pet and owner, with a family of icons rather than a single symbol or image. The branding has a fresh and friendly feel with clean typography and strong colours.
The complex, content-managed website features videos, blogs and forums and free downloads.
Awareness of the Blue Cross is up, and visits to the All About Pets site are up 40% over the previous version, and has gained over 2000 new members in the first month live.
All About Pets
[email protected] m 07785 460247 t 01932 843078 profile http://uk.linkedin.com/pub/matthew-baxter/16/425/574 portfolio http://baxtercreative.carbonmade.com/ blog http://matbax.wordpress.com/
Interactive brochure and information resource, featuring a multi-menu DVD and combining live action and CGi for architects and contractors
For Sto
Sto, the market-leading supplier of high quality renders and external wall insulation systems, wanted an interactive DVD to present the brand and it’s products.
The DVD opens with a 3D animated sequence in which text and panels of case study imagery - representing art and technology, corner stones of the Sto philosophy - interact in a white vitual environment. Clean lines and classic imagery reflect the brand, and the final frame is the interface for the main DVD menu.
Case studies were filmed over 18 months on construction sites across the UK, capturing the construction process and visual changes.
The result was a stylish menu of assets and showcase for products, services and the prestigious client list.
Sto
[email protected] m 07785 460247 t 01932 843078 profile http://uk.linkedin.com/pub/matthew-baxter/16/425/574 portfolio http://baxtercreative.carbonmade.com/ blog http://matbax.wordpress.com/
Hit the Numbers
A real-time data-streaming test-bed designed to provide visual ergonomic data to guide design decisions
For Caplin Systems
We are looking to take the next step and obtain objective data on how interface and visual design decisions can take a good product and make it the perfect tool; increasing speed and accuracy, minimising error and fatigue.
Hit the Numbers is a series of tests created by Caplin Design to replicate the basic actions and stresses of trading, without allowing the candidate to fall back on their domain knowledge to overcome the issues caused by bad typographic, colour, contrast and layout choices, so we know what works and what doesn’t in every context. In this way we make sure we create interfaces that perfectly meet the needs of the users, whilst respecting our clients branding.
[email protected] m 077855460247 t 01932 843078 profile http://uk.linkedin.com/pub/matthew-baxter/16/425/574 portfolio http://baxtercreative.carbonmade.com/ blog http://matbax.wordpress.com/
Caplin vision
The Caplin Design ethos
For Caplin Systems
The Caplin Design ethos was an initiative I started as team principal, to guide decision making by our designers and architects. When working closely with developer teams, or embedded on-site with clients, it is easy to lose site of the big picture. This codification of our approach is helpful for us, our colleagues and clients; helping us to guage our progress and providing success metrics for our work.
For Caplin Design, optimal user experience means excellent ergonomics matched with a superb feel. Our approach will always have the user as its focus, but we balance this with business objectives and the facilitating technology. In practical terms any Caplin solution is designed around the user with the following objectives....
Maximize speed & accuracyMinimize error and fatigueCreate a pleasing & practical interfaceUphold the client’s brand values
To create effective user experiences you have to balance the demands of the user, the needs of the business and the capabilities of the technology.
business
psychology
user
task
technology
physiology
UI
UX
To design successful user interfaces, you have to understand the drivers,
needs, capabilities and pressure points of the end user.
[email protected] m 07785 460247 t 01932 843078 profile http://uk.linkedin.com/pub/matthew-baxter/16/425/574 portfolio http://baxtercreative.carbonmade.com/ blog http://matbax.wordpress.com/
Video exemplar persona for marketing concept work
For Realise Consulting and Heineken International
In UX I have used personas as a user proxy and focus for design work. This fake “selfie” movie supposedly found by the senior marketeers on “You Tube” is designed to do the same thing; helping marketing teams speak in the right voice and use the correct media for different target customers.
A Day in the Life
[email protected] m 07785 460247 t 01932 843078 profile http://uk.linkedin.com/pub/matthew-baxter/16/425/574 portfolio http://baxtercreative.carbonmade.com/ blog http://matbax.wordpress.com/