Ux ui mobile_design_trends
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Current UX / UI Mobile Design Trends
State of Industry
Client Education & Acceptance (is Key)
Speed of Industry
Internet of Things
Unlimited Options
Apocalypse
Emphasis on User
Brand Context
Time
Ongoing Work /Maintenance
UX Methodology Trends
Participatory Sketching
Opportunity to collaborate with key project stakeholders
Explore, Create & Invent
Identify, create and prove key use cases
Identify Pain Points
Help Build the Brief
Research & Analysis
Rapid Prototyping
Create Rapid Interactive Wireframe Prototypes
Iterate and develop in Lean Agile Mode
Receive and monitor real time feedback from key user demographics
Identifying Contextual Differentiators
Key User TasksContext of ContentCalls to ActionContent Scale and Stack
Key User TasksAgnostic ParadigmsContext of ContentTablet = Browsing / Couch CommerceSite speed, CSS, Retina Images and Resolutions
Action / Task OrientedAgnostic ParadigmsContext of ContentSimplified NavigationWhat the user wants.
TabletSmartphone Desktop
Kill Documentation (time waste)Time wasting on documentation creation
Prototype instead – More Beneficial
Learn More by Prototyping the User Experience
Test & Iterate Quickly
“You can Achieve a big vision – but in small increments.It requires a commitment to iteration”
Eric Ries
The User
What is (UX) User Experience?
“User experience design as a discipline is concerned with all the elements that together make up that interface, including
layout, visual design, text, brand, sound and interaction. It works to coordinate these elements to allow for the best
possible interaction by users”.Don Norman
(UX) Key QuestionsWhy is the product being made?
Who is it being made for?
What are the stakeholders goals for the project?
How do the requirements fit within the wider business objectives of the organization?
Who are the competitors?
How is success going to be measured?
Know Thy User
Users can be, ‘Experienced’, ‘Expert’, ‘Novice’ or ‘Power Users’
The more fluid and responsive the experience is the more emotionally, invested users will become
Ask only for limited input from users
Users are not stupid
Create emotional connections
Users want novelty
Know Thy User
Build healthy long-term relationships with users
User’s will ask why doesn't my brand / site / app know me?
Build users trust incrementally and look for soft commitments along the way
Reduce input forms, user fatigue
Hide technology from the user
Simplicity
Make it feel snappier – always go back to engineering
Reduce chances for users to make mistakes
Stop making people passengers and more partners of the user experience.Stop commanding users what to do
Reduce everything thoughtfully
Tell a Story - User Research
Contextual research
In-depth interviews
Social analytics
Online interviews
Analytics / tracking
Street interviews
Usability Review
Competitor Analysis
Visual Style
Focus Groups
Existing Users
On Location
Third Party Studies
Card Sorting
Create Personas
User Background:Age range, native language, physical and or cognitive limitations
Experience:How familiar are your users with similar systems? Will they need to learn?
Behavior:What motivates users. Do they share any behavioral traits?
Desires and Concerns:What do they want to achieve, what concerns do they have?
Focus on Outcomes Not Deliverables
Real people use your products and services, real people with different wants, needs, abilities, environments and a million other possible variables that need to be factored in…
“Businesses cannot treat their customers as passive consumers any longer, every company is in the user experience business”
“If you take the time to understand how people think, then design solutions around their true needs and behavior – your design will be far more likely to perform better with them.”
http://alistapart.com/column/explaining-water-to-fish
Remember
“Users will never forget how you made them feel”
Maya Angelou
Responsive Design (RWD)
Responsive Design
Still in it’s infancy
Content Dictates
It is ‘Future Friendly’
More Time = More Cost
Content Managed Across All Devices / Screens
Use of Best Practice in HTML5 & CSS3 Media Queries
Many frameworks, templates and solutions
Responsive Design (Sample 1)
boldandnoble.com
Responsive Design (Sample 1)
boldandnoble.com
Responsive Design (Sample 2)
skinnyties.com
Responsive Design (Sample 2)
skinnyties.com
Responsive Design (Mobile Samples)
thisiszone.com starbucks.com cibc.com
Design
Design Trends – Flat UI Design
No drop shadows, bevels, gradients and no depth
Every element is clean, crisp including buttons
and navigation menus
Flat interfaces are easy for users to understand
and interact with
Use simple interface elements such as icons
Simple, easy to click and tap
Simple shapes – rectangle and circles
Use of bold simple Colors
Color of the Year in Web
Pantone Emerald 17-5641
Design Trends – Flat Design – Color Palette
flatuicolors.com
Typography Considerations
Look and Feel of type used should suit the overall tone and message
Use simple font pairings
Flat design uses no more than two font pairings (novelty font for headings)
Use sharp, crisp, bold clear typefaces
San Serif Typefaces are typically used in flat design
Flat design focuses on simplicity – so should your text (content)
Reduce use of drop shadows, gradients – strong color contrast, (black & white)
Give type / paragraphs plenty of room to breathe – lots of white space
Good starting place – Google Fonts: http://www.google.com/fonts
Flat UI Design
Flat UI Design Trends
Flat UI Design Trends
Flat UI Design
Flat UI Website Design
United Pixel Workers:
http://www.unitedpixelworkers.com/
Mobile First
Mobile First (Project Depending)
No longer an afterthought
Prepares brand thinking for the explosive growth in mobile apocalypse
Forces brand focus and prioritization – under mobile constraints
Allows for new and innovative brand experiences built on capabilities and paradigms of devices
Start with presumptions of connectivity, context interaction, and location
Mobile First (Project Depending)
“The simple guideline is whatever you are doing – do Mobile First”Eric Schmidt, http://bkaprt.com/mf/1
“We’re just now starting to get into Mobile first. What we are finding is that the designers on mobile are really embracing the constraints and that it is actually teaching us a lot about how to design back to the desktop”Kate Aronowitz, Facebook Director of Design, http://bkaprt.com/mf/2
Social Media
Social Media
All Companies are social media companies now.
Key Platforms:
Pinterest, Instagram, Facebook and Twitter.
Social Media - Pinterest
Pinterest:
Female oriented mainly, aspirational – intent to buy (insights), pins drive
traffic to websites – big referrals, more physiological, infographics – shared
and repined and enormous virality and video.
Social Media - Instagram
Instagram:
Take print campaigns online creatively, youth marketing and strong visuals,
storytell visually, promoted grams, more advertising to come, # tactics / be
creative, animated gifs and video.
Social Media - Facebook
Facebook:
Virality, figure out how to storytell, scale in demographics, biggest
opportunities, images matter – it’s a picture platform, infographics, storytell
through photos, quality, calls to action, think mobile, less text, right times to
post, video and animation…
Social Media - Twitter
Twitter:
Jump in on any conversation, you need to listen on Twitter – and jump in
where you can on conversations to add value, a brand can show it cares,
brands gain credit, create enormous context, bring value, build most equity,
huge opportunities in storytelling, listen and engage, bring value – answer
questions, share and re-tweets, need to be witty, smart and engaging.
Glossary
User Experience Design (UXd)How the user thinks and feels
Information Architecture (IA)How the system is organized
User Interface Design (UI)How the content is organized
Interaction Design (IX)How the user and device act and react
Responsive Website Design (RWD)Optimal fluid grid based website design that will flow and stack on any screen size / resolution / device.
Adaptive Website Design (AWD)Web design to scale to predetermined set of screens and devices.