#MATI-Marketing & Ad:Tech Israel, Hanan Laschover, CEO, AOL Israel: TV of Tomorrow
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TELEVISION OF TOMORROW
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Overview of AOL Video including their relationship to 5min, 47, YouTube, MSN, Hulu, Yahoo, videos, contextually relevant, placements, Huffington Post, premium sites, Content distribution, partners, scale, Connected tv apps, GoViral, Native Advertising, AdapTV, VIDEO AD VIEWS, Ads Streamed, video streams, minutes spent, Nicole Richie, Ray Rice, Gwyneth Paltrow, Sarah Jessica Parker, iJustine, Adrian Grenier, Hank Azaria, Jonathan Adler, Tiffany Shlain
Transcript of #MATI-Marketing & Ad:Tech Israel, Hanan Laschover, CEO, AOL Israel: TV of Tomorrow
TELEVISION OF TOMORROW
47!
47!
NEXTGEN
28,000,000+ VV
~1,000,000 UV
34%NO TV10% 24% 19% 46%NO TV MOSTLY
ONLINETV & ONLINEEQUAL
MOSTLY
2002 2012
0.0
16.0
WORLD SERIES(MLB) – TV RATINGS GAME 1
OVERALL RATINGS RATINGS AMONG AGES 18 - 49
DROPPING THE BALL
SUBSCRIPTION IS DECLINING
Q12010
Q32013
45M
37M
CA
BL
E V
IDE
O S
UB
SC
RIB
ER
S
TELEVISION DESKTOP RADIO PRINT OTHER MOBILE0%
50%
US CONSUMER MEDIA CONSUMPTION SHARE
Source: eMarketer, August 2013
2013
2012
2011
2010
2009
MEDIA IS CHANGING
500MSMARTER
Hours spent watching video monthly
5
12
9
33
8
Sou
rce
: M
ash
able
, Ju
ly 2
012
, L
inea
r T
V N
iels
en
11
/12
NON-LINEAR VIDEO VIEWING NOW EXCEEDS LINEAR TV
4.7B
19B
1.7B866M
590M
MONTHLY CONTENT STREAMS
WE’VE BECOME THE LARGEST
PREMIUM VIDEO PLATFORM
So
urc
e: C
om
sco
re V
ideo
Met
rix,
To
tal
view
s, S
ept
2013
73MUNIQUEVIEWS
1.3BVIDEO
STREAMS
2ND IN CONTENT
The largest library of premium video on the web
THE LARGEST PREMIUM CONTENT NETWORK
10 OFFICES 14 SHOWS 400% GROWTH (US)
24,489,895 TOTAL ADS1ST IN AD VIEWS
AOL
4.0B
3.5B
2.6B
2.5B#1IN VIDEOAD VIEWS
4BADS
STREAMED
AUTHENTIC VOICES. REMARKABLE STORIES.
#CANDIDLY NICOLE
EPISODES20
LAUNCHED APRIL 2013
TARGET AUDIENCEW18-54
1M+4M+
TOP HIGHLIGHTS
AVG TIME SPENT / USER:
6.8 MINS E2 ‘FLOWER GAME’ EXTERNAL VIEWS:
53% E4 ‘HOMIE HOPPER’
55M
PREMIER EPISODE
E1; ‘TRAMP STAMP’ VIEWS:
1.2M IMPRESSIONS:
50.5M
SOCIAL REACH:
10.6M
TOTAL VIEWS:
15.9M+UNIQUE VIEWERS
3.5M+
SERIES TO DATE
ANCILLARY CONTENT VIEWS
2M+
TOTAL VIEWS
11.3MUNIQUE VIEWERS
1.6M
SERIES TO DATE
AVG. TIME SPENT
7.2 MIN.
Reporting Period: 5/15 – 10/16
AVG. VIEWS / EPISODE
258K
HARDWIRED
ANTHONY EATS AMERICA
Reporting Period: 7/1 – 10/16
TOTAL VIEWS:
2.5M+UNIQUE VIEWERS:
1.3M
SERIES TO DATE
AVG. TIME SPENT
4.7 MIN.AVG. VIEWS / EPISODE
182K
TOTAL VIEWS
1.1MUNIQUE VIEWERS
634K
SERIES TO DATE
AVG. TIME SPENT
5.1 MIN.
Reporting Period: 9/5 – 10/16
AVG. VIEWS / EPISODE
95K
THE SARTORIALIST
REACHING 234M PEOPLE ACROSS 90 COUNTRIES WORLDWIDE
THE FULL STACK
BRIDGING THE GAP
