ad:tech Chicago 2008 - Widgets Panel
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Transcript of ad:tech Chicago 2008 - Widgets Panel
Power Panel: Widgets & Applications – The New Media Network
MODERATOR:
Chris Duskin, Omniture
PANELISTS:
Sonya Chowla, Slide
Jeremy Lockhorn, Avenue A | Razorfish
Ben Pashman, Gigya
Carnett Williams, Sprout Builder
Power Panel Power Objectives
• What’s all the buzz about?
• What should we do?
Power Panel: Widgets & Applications – The New Media Network
PANELIST:
Jeremy Lockhorn,
Avenue A | Razorfish
Advertising 1.0:Grab attention
Digital advertising 1.0:drive traffic to your site
Advertising 2.0:EARN attention
Digital advertising 2.0:drive your site to the traffic
Power Panel: Widgets & Applications – The New Media Network
PANELIST:
Sonya Chowla,
Slide
SuperPoke! Case Study: Juno
Results• In its first day alone, more than 370,000 Juno SuperPoke! actions were sent. • By the end of the campaign, over 3,000,000 Juno actions were sent.
Campaign Objectives• Create awareness of Juno release, build buzz with the hard-to-reach youth demographic.• Drive pre-order sales of the DVD.
11Slide Confidential
Video Distribution Success Stories
Electronic Arts – Burnout Paradise
FunWall delivered 450,000 EA game trailer views in 7 days
The FunWall placement pushed EA’s trailer to the #42 video on YouTube overall
Paramount Pictures – Tropic Thunder
Within six hours, FunWall made the Tropic Thunder trailer the #3 video for the day on YouTube in the Entertainment category
12Slide Confidential
Power Panel: Widgets & Applications – The New Media Network
PANELIST:
Ben Pashman, VP of Sales & Business Development
Gigya, Inc.
• Widget: A portable chunk of code that can be installed and executed within any separate HTML-based web page by an end user.
• Application: Similar to a widget but built exclusively on and for the Facebook platform.
•142 Million unique, active widget users –comScore 5/08
•Guaranteed distribution for brand advertiser widgets on a pay-per-install basis
•More than 1,000 sites and advertisers using Gigya’s technology
•Delivering scale and results
Gigya Socialize
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Gigya Socialize: Integrate Social Functionality Into Your Site Once and Enjoy Universal Connections Across FB, MySpace, and Other SN’s APIs
Top social networks like Facebook and MySpace are opening up their users’ friend information for use on third-party websites
Make your widget SIMPLE, SHINY and SHAREABLE
- Universal McCann TrendMarker, February 2008
Analysts agree . . .
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Power Panel: Widgets & Applications – The New Media Network
PANELIST:
Carnet Williams, Sprout Builder
A Framework for Widget Success
• Distribution
• Content
• Measurement
• Optimization