Masterpiece #Positweet Campaign Proposal

Ta c t i c a l Awa r e n e s s A c t i v i t y

S e m u t A p i C o l o n y

March 21st 2014

AWA R E N E S S L O YA LT Y S A L E S

M A R K E T ING C O M M UNICAT ION P H ASE

AWA R E NE SS O B JE CT IVE

Grab target audience attention

Increasing traffic to website

T H E P L A N

Stay Gold, Stay Awesome, Stay Masterpiece


#PosiTweet Lyric

T H E P L A N

Mood representation

Psychological medium

Powerful message

Spreading idea


Why Lyric?

“I grew up the biggest fan of the

Cure. Knew every lyric, had every

album, B-side, single, poster,

everything. Then cut to fifteen years

later, and we're working on songs

together. Ridiculous.”

Mark Hoppus

Ladies love a soppy lyric.

There's a real winner in

'Carry You Home.‘

James Blunt

“When I listen to a song, I don’t

say, ‘Oh my gosh, that vocal line

she sang was the best thing I

ever heard. ‘I’m thinking. ’That

lyric just moves me. That lyric

just said what i feel better than i

could say it myself”

Taylor Swift

# P O S I T W E E T L Y R I C

“It’s about sending positive message about happiness, joyfulness.”

We ask people to bear goodwill for Masterpiece KTV by using positive lyrics. They don’t have to bring bouquet or anything, just send positive message by using twitter.


Lyric is the communication message to share idea.

H O W T O

# P O SIT WE ET LY R IC

1 2 3Open website Tweet it Your tweet appear

in website

No Bouquet, No garland, just Tweet it ;)

#Positweet

T H E P L A N


4 Best tweets will get FREE

2hours Karaoke + Food &

Beverages with 5 friends!


#Positweet

PREVIEW BANNER PAGE

PREVIEW SPLASH PAGE

H O W T O



#Positweet

• User will tweet by using song lyric to congrats the

Masterpiece Opening

• Requirement tweet;

- Song lyric (able to modify) about joy

- The Singer

- Hashtag #Positweet

- Mentioning twitter account @MasterpieceKTV

B U Z Z E R



#Positweet

B U Z Z E R



#Positweet

Why?

Best use to increasing traffic to twitter @MasterpieceKTV

•

Buzzer have good brand association with Masterpiece

•

Expanding engagement and conversation

•

Creating good and unique brand awareness compare to

other competitors

B U Z Z E R


Ayo ucapin selamat ke @MasterpieceKTV dan dapatkan 2jam karaoke bersama temanmu! #Positweet . Cek www.masterpiece-ktv.com


#Positweet

Love is all you need! The Beatles #Positweet @MasterpieceKTV ! Yuk ikutan

kasi selamat

Rock Never Dies – Kotak ! Selamat buat @MasterpieceKTV ! #Positweet ayo

ikutan kasi selamat guys!

If there's a rock and roll heaven, well, you know they got a hell of a band!

The Righteous Band #Positweet @MasterpieceKTV

http://www.masterpiee-ktv.com/

O W N M E D I A S E E D I N G


Mau nyobain karaoke 2jam gratis sama temen-temenmu? Ungkapkan dengan lirik lagu #Positweet ! Cek www.masterpiece-ktv.com ya ;)

Dapatkan 2jam karaoke gratis sama temen-temenmu! Ucapin selamat ke Masterpiece Karaoke dengan lirik lagu. Cek www.masterpiece-ktv.com ya ;)


#Positweet

http://www.masterpiece-ktv.com/

http://www.masterpiece-ktv.com/

EDITORIAL PLANNING


E P O N LY

E P W I TH

M A I N TEN ANCE

EDITORIAL PLANING

ONLY

EDITORIAL PLANNING ONLY : MORNING & EVENING


DAY 1

Karaoke 2 jam plus makan & minum GRATIS? Cuma di http://masterpiece-ktv.com

kamu bisa dapetin yang kamu mau #Positweet

Kunjungi http://masterpiece-ktv.com & tweet lirik bersemangat positif untuk

menyambut opening dari Masterpiece #Positweet

Buat kamu yang belum menang ikutan lagi yuk kuis #positweet di

http://masterpiece-ktv.com setiap harinya dipilih 1 pemenang beruntung

EDITORIAL PLANNING ONLY : MORNING & EVENING


DAY 2

Menyambut opening kami, ada hadiah untuk kamu yang hobi karaokean! Kunjungi

http://masterpiece-ktv.com & share lirik positifmu #positweet

What songs that cheer you up? Yuk share lirik favoritmu yang membawa semangat

positif di http://masterpiece-ktv.com #Positweet

EDITORIAL PLANING

WITH MAINTENANCE

EP & MAINTENANCE : MORNING & AFTERNOON


DAY 1

Karaoke 2 jam plus makan & minum GRATIS? Cuma di http://masterpiece-

ktv.com kamu bisa dapetin yang kamu mau #Positweet

Kunjungi http://masterpiece-ktv.com & tweet lirik bersemangat positif

untuk menyambut opening dari Masterpiece #Positweet

“One good thing about music, when it hits you, you feel no pain.” ― Bob Marley #Positweet

Buat kamu yang belum menang ikutan lagi yuk kuis #positweet di

http://masterpiece-ktv.com setiap harinya dipilih 1 pemenang beruntung

EP & MAINTENANCE : MORNING & AFTERNOON


DAY 2

Menyambut opening kami, ada hadiah untuk kamu yang hobi karaokean!

Kunjungi http://masterpiece-ktv.com & share lirik positifmu #positweet

“Without music, life would be a mistake.” ― Friedrich Nietzsche #Positweet

Karaoke membantu kamu dalam mengatur emosi lho, The Masters. Hal ini

karena kita menyampaikan perasaan lewat nyanyian #Positweet

What songs that cheer you up? Yuk share lirik favoritmu yang membawa

semangat positif di http://masterpiece-ktv.com #Positweet

24 2522 23 26 27 28 29 30 31

Seeding by Ahmad Dhanni

Editorial Planning by @MasterpieceKTV

Editorial Planning by Masterpiece KTV fanpage

Tweet wave from audience

Winner Announcement

TIMELINE: MARCH Q4


When the activity will be hold?Next week, March 24th – 31th 2014

FAQ

What SAC will provide?Splash page, editorial planning on SocMed, and e-poster

FAQ

What Masterpiece should provide?SocMed admin, taking prize system, operational for prize

FAQ

Why use buzzer?Increasing traffic

FAQ

Whose are buzzer?Ahmad Dhanni, Al, El, Dul, and Republic Cinta Management figure

FAQ

What the key performance indicator?Traffic site, twitter interaction and engagement

FAQ

Let’s Discuss

Masterpiece #Positweet Campaign Proposal

Marketing

Transcript of Masterpiece #Positweet Campaign Proposal