GB Poem

1

Activation and Engagement Proposal

(SOMETIMES) weforget about whogrew what we’rehaving for dinner

Friends of the Greenbelt Foundation

A GB POEMW H Y A V I D E O ? !

T h e g o a l o f m a r k e t i n g t h e G B v i a a n e w c o m m u n i c a t i o nt o o l s i s t o r e a c h o u t t o d i f f e r e n t d e m o g r a p h i c , b e a b l et o g i v e p e o p l e t h e o p p o r t u n i t y t o s h a r e , i n t e r a c t a n d

v i s u a l i z e t h e G B i n a d i f f e r e n t p a s s i o n a t ew a y t h r o u g h a p o e m t h a t s h a r e s o u r v a l u e s a n d g o a l s !

S T R E E T W E A R

C A M P A I G N T A R G E T |

OPPORTUNITIES

Creatinga powerful social media

Buzz

Increasingthe # of Greenbelt

Friends

RaisingAwareness withindifferent circles

GOAL ‐ OBJECTIVE!With this campaign we are adopting a new

vibrant and different approach tocelebrate the Greenbelt and raise

more awareness and word of mouth aboutit via new and more artistic

communication channels and social mediaplatforms!

Our goal is to create a buzzthat would make peoplerecognize, interact, and shareour values

Strategy

ONLINE OFFLINE EVENTS

Online

YoutubeVideo

Twitter #

Instagramvideoclips

Facebook posts

Blog

Email Campaign

Social MediaFacebook

PosterSample

Create different FB posters with poem's main quotes and make an immediate link  via it to the video once peopleclick on the post

We think there will alwaysbe spare land to growthe things we need  LIKES

1500

DigitalYoutube/

VimeoVideo

We can publicize poem videos and GB YouTube channel onthe radio

other websitesforums

newsletters&

different social networking platforms by linking GB YouTubechannel in as many places: websites, blogs, etc.

DigitalOnlineEngagement

We will speak directly to our YouTube community and ask them to subscribe to ourYouTube channel and check our blog and website!

We will use the embed URL that comes with each video to embed video on GBwebsite and share the links with influencers/activists/bloggers who may want to

display our content and share our video

We will Enable Comments on GB Youtube Page 

We will engage audience through shoutouts, comments, subscriptions, and by askingquestions or soliciting ideas

DigitalCTA

Ask a question (inviting viewers to engage with GB Video Campaign or

hashtag#)

Enter to win (a contest or giveaway

Vote now (for voting scenarios and creating a sense of ownership amongst

viewers)

Sign up for a webinar or to attend an event that the poem will be recited in for

free

Giving our viewers clear guidance on howthey can further interact with our video is the

best way to promote GB Poem ...

DigitalPoem Video

& Audio Make a second version of our poem

video and add WHITE NOISE to it thenshare it on ...

YouTube

Vimeo

Podcast Soundcloud

iTunes Blogs

Offline BookMarkers

Wethink there will

always be spareland to grow thethings we need

! ! !

Promotional book markers can bedistributed in Public Library, INDIGO,

and CHAPTERS among book buyers asa giveaway!

Offline BookMarkers

Wethink there will

always be spareland to grow thethings we need

! ! !

Target:­ Raise awareness- Share our values via poem bookmark quotes - Introduce Greenbelt in a different way and manner- Video URL/Hashtag is mentioned in the back of thebookmark- Gaining bookstores attention and stirring a word of mouth- Design will promote our photo contest winners photos andpoem quotes- Every reader likes a bookmark and keep it forever!

Offline Postcards

We think there will alwaysbe spare land to grow the

things we need 

Target:- Raise awareness- People enjoy giving postcards as a giftseasonally, when traveling, and duringoccasions.-Postcards will be stamped with GB logo!- Everybody loves postcards- No one throws away a postcard!

Promotionalpostcards gives

people the chance tooccasionally share

with each other theirfavorite picture and

quote aboutGreenbelt.

Events

Examples of communities and events that we would identify include:

* Drake Hotel spoken word night

* MeetUps (groups often use short videos to begin meetings or as inspirational

entertainment during breaks)

* Canada 150 events (there will be hundreds of events focused on

the environment, water and food)

* Jams / Hacks and Conferences e.g. TEDx, DesignJam

* Outdoor movie nights (as a trailer)

CTA

Events

We also recommend making 30 and 60 second edits of the video thatcan be played as a PSA, at no cost by broadcasters.

You may want to enlist the services of a distributor such as CanadianNetwork Broadcasting (CNBMedia).

CTA

Thank You!