Mastering SEO Site Audits
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Transcript of Mastering SEO Site Audits
![Page 1: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/1.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
By Alan BleiweissForensic SEO Consultant
http://AlanBleiweiss.com@AlanBlewieiss
![Page 2: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/2.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
My Background:
20 Years Internet Consulting15 Years SEO
![Page 3: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/3.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Pre-Audit•Set Expectations•Avoid Distractions
![Page 4: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/4.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Audit Process•Pull Initial Data•Evaluate Signals / Relationships•Step Away From The Keyboard•Final Conclusions•Recommendations
![Page 5: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/5.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Set Expectations - Client / Site Owner•What does the client expect? •What are their goals?•Do they think you’re their savior?•Were they burned in the past?
![Page 6: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/6.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
![Page 7: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/7.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
![Page 8: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/8.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
• Avoid Shiny Object Distractions
![Page 9: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/9.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
• Avoid Distractions
![Page 10: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/10.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
• Avoid Distractions
![Page 11: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/11.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Audit Process•Pull Initial Data•Evaluate Signals / Relationships•Step Away From The Keyboard•Final Conclusions•Recommendations
![Page 12: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/12.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
• Pull Initial Data
![Page 13: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/13.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
• Pull Initial Data
![Page 14: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/14.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
![Page 15: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/15.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
![Page 16: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/16.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
![Page 17: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/17.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
![Page 18: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/18.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Check Page Processing Times
Most Visited Pages
![Page 19: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/19.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Compare to URIValet.com 1.5mbps& WebPageTest.org DSL Emulators
![Page 20: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/20.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Don’t Just Check “Most Visited” Pages
Remember to sort by average time to look for slowest pages
![Page 21: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/21.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Gather any other data you think relevant or important for your situation or goals
![Page 22: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/22.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
![Page 23: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/23.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
![Page 24: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/24.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
![Page 25: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/25.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
![Page 26: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/26.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
![Page 27: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/27.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
![Page 28: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/28.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
![Page 29: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/29.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Internal RedirectsInternal Dead-EndsExternal RedirectsExternal Dead-Ends
Page TitlesMeta DescriptionsH1 & H2 Headline tags
URL Structure
Oversized (Bloated) Images / HTML / Files
Robots DirectivesCanonical Tags
Much more!
![Page 30: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/30.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
![Page 31: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/31.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
• Evaluate Signals / RelationshipsSite:domain.com / GWT pages indexed
First Byte Time / Time to Download / Total Page Process Time
Page Title / URL / breadcrumb / H1 Headline / Content main focus / anchors of links to that page
![Page 32: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/32.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
• Evaluate Signals / Relationshipsrobots.txt / meta robots / canonical tags / OG:URLs
Page topical focus / section topical focus / Site topical focus
Primary topic / shiny objects on page / words at source level
![Page 33: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/33.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
• Step Away From The Keyboard
![Page 34: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/34.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
• Final Conclusions
![Page 35: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/35.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
• RecommendationsBe Clear
Don’t Confuse!
![Page 36: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/36.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Avoid Overwhelming Decision Makers
![Page 37: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/37.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
![Page 38: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/38.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Unless YOU are the site owner…
Somebody ELSE willultimately decide…
What gets worked on
And what doesn’t!
![Page 39: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/39.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
If only SOME of your recommendations are Implemented…
![Page 40: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/40.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
If EVERYTHING goes well implementing audit recommendations…
![Page 41: Mastering SEO Site Audits](https://reader036.fdocuments.net/reader036/viewer/2022070520/58f9b3b2760da3da068bd8b4/html5/thumbnails/41.jpg)
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
By Alan BleiweissForensic SEO Consultant
http://AlanBleiweiss.com@AlanBlewieiss