Mastering eCommerce SEO

Jeff Oxford

About Me

- Work -

Founder of 180 Marketing (based here in Cebu)Senior SEO Manager of Internet Marketing Inc.

- Speaking -

2013 Internet Retailer Conference & Expo2013 Internet Retailer Surf Expo

- Writing -

Forbes: 6 Things Online Retailers Can Learn From AmazonInternet Retailer: Is Your SEO Ready for Q4?OpenCart: Ultimate Guide to OpenCart SEO

My Websites

On-Page Optimization Done Right

Create Categories Based on Keyword Research

Title Tags

Best Robot Toys for Kids | Tin Toy Arcade

Root Keyword

Long-Tail Variations

Brand Name

Keyword Searches/mo

robot toys 5,400

robot toy 2,400

robot toys for kids 590

best robot toys 210

Meta Descriptions

Huge selection of Robot Toys for Kids. 100%

safe online checkout. Same day shipping.

16,000+ satisfied customers. 60-day money

back guarantee. Shop now!

1. Target Keyword

- Pro Tip -Use elements from high performing AdWords ads

2. Unique Selling Points

3. Call to Action

Content

100-200 Words

Content Should Be Unique

Use Keyword Variations

Write naturally

Prioritize most searched category and product pages

Internal Linking Like a Pro

Link to Related Products on Product Pages

Link to Most Important Products on Homepage

Keyword Searches/mo

Sock Monkey 22,000

Fisher Price Record Player 2,900

Drinking Bird 2,400

Stomp Rocket 4,400

Silly Putty 3,600

Wooly Willy 4,400

Jack in the Box 4,400

Slinky 14,800

Add Links from Most Linked to Pages

Add Links from Most Linked to Pages

Add Links from Most Linked to Pages

Link Building Tactics That Actually Work

Turn Products into Links with Product Reviews

Turn Products into Links with Product Reviews

Subject: Do you ever do product reviews?

Hey [Blogger Name]!

I’m [My Name] with [Client Website], [Short Description of Client’s Website]. We're currently looking for a select group of bloggers who would be interested in doing a product review with us.

We wanted to personally reach out since we thought [blog name] would be a good fit. Basically we would send you the items for free in exchange for a 100% honest review of the products. Feel free to pick 1 or a few of your favorite products with the total being $50 or less.

Let me know if you're interested and I would be more than happy to send the product of your choice, just tell me where to send it.

Looking forward to hearing from you, thanks!

Discount Code Outreach

Discount Code Outreach

Subject: Potential Partnership with [Client Name]

Hey [First Name]!

I’m [My Name] with [Client Website], [Short Description of Client’s Website]. I wanted to reach out to you personally since I thought your website would be a good fit for a potential partnership. Essentially we would provide you and your readers a customized code good for 15% off all of our products.

We would be more than happy to create your customized coupon code if you feel our website is a good fit as well, just let us know if you're interested. Would you be able to create a short post or mention somewhere else on the site that the discount is available to your readers?

Feel free to contact me with any questions, thanks!

Giveaways

- Pro Tip -Use RaffleCopter.com to manage the giveaway

Giveaways

Subject: Giveaway: [Product Name]

Hey [First Name]!

I’m [My Name] with [Client Website], [Short Description of Client’s Website]. We just launched a free giveaway with the winner receiving a [Product Name], one of our best sellers which normally costs $XXX.

I wanted to personally reach out to you since [blog name] is great resource for wedding info and some of your readers might also be interested in the prize (we'll let you be the judge of that of course).

Here's a link with more info: http://www.groovygroomsmengifts.com/pages/best-groomsmen-gift-ideas-caricature

If you think it's something your readers would be interested in then feel free to share it however you'd like.

Thanks!

Online PR with HelpAReporter.com

Online PR with HelpAReporter.com

Case Studies

Personal Experience – Beer Pong Stadium

Less than 20 visits/day to 500+ visits/day in 1 year

Created categories based on keyword research

Optimized category and product pages

Added unique content to category and product pages

Linked to most important products from homepage

Linked to related products on product pages

Link building: Guest blogging, press release, Q&A sites

Thank youJeff@180marketing.com