MASHPOTATOyour local food scene from the inside out

Let’s Disrupt Restaurant Discovery/Review Sites & those “Coupon Vampires”

THE PROBLEM IS WHY?

“…I don’t just want to know what’s nearby; I want to know why I should go there!”

“…You can find just about any kitchen gadget on line for a good price; I want to know why I should buy one thing versus another”

WHAT IF YOU COULD:� See what’s nearby and the restaurant pros who go there

� Discover and purchase the gadgets and gear the pros use

� Hear about new joints in your city before they’re mainstream

� Get invites to special events and deals or offers

� Stop wasting money on bad food/service

MASHPOTATO is an app for discovering restaurants and cool stuff for regular Joes who are unsatisfied by review apps like Yelp & UrbanSpoon.

On MASHPOTATO, People, Places and Things are rated by restaurant Pros.

So, unlike other review & discovery apps, MASHPOTATO is a recommendation engine Joes can use for dining-out, events, and online purchases.

Unlike anything else, MASHPOTATO simplifies social media marketing for Pros so they can get more exposure and focus on doing more business.

MASHPOTATO

Stephen Duke, MBA� Co-founder George Mobile� Finance, digital marketing for real estate/franchising� Movie/Caterer, Restaurateur/Chef

Pauline Lai� Web Developer, UX� Graphic Design

POTATOHEADS

Stan Chong� Film Industry Veteran� Hospitality entrepreneur� Design, curator

Cash Garman� Web/Software Developer, Programmer� Senior Dev @ Linden Labs/Second Life,

United Front Games

1 for Pros 1 for Joes

TWO VALUE PROPOSITIONS

� Simplifies your social media

� Increase # of followers

� Raises status/reputation

� Improve career prospects

� Do more business with event and deal generator

� Discover what’s “Now”

� Increase local knowledge

� Get qualified opinions

� Get invites and deals

� Improve online shopping experience

� Earn commish & invitations

COMPETITIVE ADVANTAGES� First Subscription-based Deal Management System for

loyalty rewards and offers

� First to establish a peer-reviewed method of curating the contributor community so it reflects the “insider” culture.

� The most authoritative, incented and engaging source of food culture related content

� The only site to offer referral commission opportunities to Pros & Joes for sharing content

� First to promise increased reach for Pros that want to build a following on social media

WHY ECOMMERCE?Forrester: Mobile Commerce to Quadruple to $31 Billion in Next 5 Years

REVENUE MODEL

featured events

online purchases

subscriptions for enhanced

features/tools

reservations

affiliate marketing

MASHPOTATO Business Model Canvas

Key Partners

Deal Management System for

“Offers” (DMS)

Foursquare (Database)

Amazon (E-Store)

Answers.com (Distribution)

Key Activities

Platform building:

simple log-in process

ready-to-curate content

(Gear)

implement Restaurant

database Social/game

mechanics

integrate social sharing

integrate (DMS) for “offers”

Branding:

front end UI development

Customer Development:

presentations to Beta market

organizations

Landing pages/Funnel

Social Media

SEO

Market Validation:

Vancouver Beta (closed)

Los Angeles Beta (closed)

Key City Beta (open)

Value Proposition

“Restaurants and Gear Rated

by Restaurant Pros for

Regular Joes”

Restaurant Pros:

“Finally, an easy way to build

a following and/or do more

business with less

complexity”

Regular Joes:

“Finally, a recommendation

engine for WHY you should

patronize a Restaurant or

buy certain kitchen Gear on

line”

Outcomes for Both:

status

recognition

economic value

Customer Relationships

Online Web-App

Mobile Website

Email

Social Media

Customer Segments

Restaurant Pros:

Chefs, Restaurateurs,

Bartenders, Servers,

Sommeliers, Baristas, food

Bloggers

Regular Joes:

People unsatisfied by review

apps like Yelp & UrbanSpoon

Urbanite “foodies”

followers of

Chefs/Restaurants

Cost StructureAWS

Hosting

Deal Management software

license (Rev Share)

Channels

Answers.com

Hospitality Conference

Seminars

Canadian/US Fed Chefs de

Cuisine; Chef’s Table Society

etc.

CFRA/USRA & their online

resources

Food/Dining Blogs

Social media followers of Pros

and Food Bloggers

Affiliate Sites

Social media marketing

SEO, SEM

Revenue Stream

Joes & Pros: Free to use

Subscription for Restaurants:

$10 +++/month

DMS for “Offers”

Enhanced Profile

Media Kit

Customer Data

Open Table Reservation

Commission $1.50/seat

E-Store Commissions 15%

Key ResourcesDomain

Branding

Web front/back end

Game engine

CMS