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M A S C O T K O O Z I E S

Business Plan

Curt Beckman, Mike Madden, Abbey DiSano, David Shufelt, Drew Witt

M a s c o t K o o z i e s 2

Table of Contents

S e c t i o n P a g e

E x e c u t i v e S u m m a r y … … … … … … … … … … … … … … … … … … … … … … … … … … … … … 3

M a r k e t i n g … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … 5

P r o o f o f C o n c e p t … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … . . 9

F i n a n c i a l s … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … . . 1 0

A p p e n d i x … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … . 1 4


Executive Summary

O u r S t o r y

S u r p r i s i n g l y e n o u g h , t h e s e e d o f M a s c o t K o o z i e s w a s p l a n t e d w e l l b e f o r e t h e g r o u p f o r m e d i n P r o f e s s o r M c K n e i g h t ’ s 1 0 o ’ c l o c k R B E c l a s s . I t a c t u a l l y b e g a n t h e C h r i s t m a s b r e a k b e f o r e , w h e n C E O C u r t B e c k m a n f o u n d a h a r d f o a m , 3 D k o o z i e o f a s h a r k . N o t o n l y w a s t h i s k o o z i e u n i q u e a n d f u n , i t w a s a c o n v e r s a t i o n s t a r t e r t h a t e v e r y p e r s o n h e e n c o u n t e r e d h a d t o h a v e . B e i n g a B u t l e r C o l l e g e o f B u s i n e s s S t u d e n t , C u r t i m m e d i a t e l y r e a l i z e d t h e g r e a t b u s i n e s s o p p o r t u n i t y h e h a d , a n d w a s e n t h u s i a s t i c t o m a k e s o m e t h i n g o f i t . C u r t c o m b i n e d t h e s h a r k k o o z i e t h a t e v e r y o n e l o v e d w i t h a B u t l e r t w i s t , a n d M a s c o t K o o z i e s w a s u n a n i m o u s l y v o t e d t o b e o n e o f t h e f i v e b u s i n e s s e s f o r t h e 1 0 o ’ c l o c k R B E c l a s s . O u r P r o d u c t M a s c o t K o o z i e s i s c r e a t i n g a 3 D n o v e l t y k o o z i e t h a t i s b a s e d o f f t h e n e w B u t l e r U n i v e r s i t y b r a n d . M a s c o t K o o z i e s m a n t r a i s A M a s c o t o f Y o u r O w n , g i v i n g o u r c o n s u m e r t h e o p p o r t u n i t y t o b r i n g t h e i r p a s s i o n a n d B u l l d o g p r i d e t o t h e i r h o m e o r o f f i c e . W e s e e t h i s n o v e l t y i t e m a s a g i f t t o f a m i l y a n d f r i e n d s , a c a n d y s t u f f e r f o r B u t l e r e v e n t s , a p e n h o l d e r o n t h e d e s k o f a p r o u d a l u m , a s o f t t o y f o r a s m a l l c h i l d , a p r o m o t i o n a l i t e m f o r B u t l e r C o r p o r a t e S p o n s o r s , a n d i f n e e d b e , s o m e t h i n g t o k e e p y o u r d r i n k c o o l w h i l e t h e r e s t s i t o n i c e . B e l o w i s a p i c t u r e o f t h e f i n a l d e s i g n o f o u r n o v e l t y k o o z i e .

L o a n R e q u e s t : $ 5 , 0 0 0 F o r t h e 2 0 1 5 f a l l s e m e s t e r , M a s c o t K o o z i e s i s r e q u e s t i n g a l o a n o f $ 5 , 0 0 0 . T h e d e t a i l e d o u t l i n e o f t h i s r e q u e s t c a n b e f o u n d i n t h e F i n a n c i a l s ( p g . 1 0 )

C o n t a c t I n f o . C u r t B e c k m a n , C E O c b e c k m a n @ b u t l e r . e d u ( 2 1 7 ) 8 5 5 - 6 2 5 4 M i k e M a d d e n , C F O m j m a d d e n @ b u t l e r . e d u ( 3 1 7 ) 2 2 5 - 6 8 6 1 A b b e y D i S a n o , C M O a d i s a n o @ b u t l e r . e d u ( 9 1 9 ) 2 0 8 - 3 1 3 5 D a v i d S h u f e l t , C I O d s h u f e l t @ b u t l e r . e d u ( 2 6 9 ) 8 7 0 - 2 0 2 8 D r e w W i t t , C O O d w i t t @ b u t l e r . e d u ( 8 1 5 ) 2 1 9 - 9 1 1 7

L o a n R e q u e s t A m o u n t : $ 5 , 0 0 0 A n n u a l S a l e s D o l l a r s : $ 1 3 , 9 0 5 C o s t o f G o o d s S o l d : $ 3 , 5 0 0 G r o s s M a r g i n : I n d i v i d u a l : 7 7 % G r o u p : 7 1 % A n n u a l O p e r a t i n g C o s t s : $ 3 , 2 9 0 I n c o m e f r o m O p e r a t i o n s : $ 8 , 5 5 5


C V P & I V P M a s c o t K o o z i e s B u s i n e s s M o d e l r e v o l v e s a r o u n d o u r C u s t o m e r V a l u e P r o p o s i t i o n ( C V P ) a n d I n n o v a t i o n V a l u e P r o p o s i t i o n ( I V P ) . T h e s e c a n v a s e s h i g h l i g h t c r i t i c a l a s p e c t s a n d e x p a n d u p o n o p e r a t i o n s s u r r o u n d i n g o u r c o m p a n y g o a l s a n d a s p i r a t i o n s .

M a s c o t K o o z i e s C V P : T o p r o v i d e a m a s c o t - o r i e n t e d n o v e l t y k o o z i e t o e v e r y m e m b e r o f t h e B u t l e r C o m m u n i t y i n o r d e r t o e n h a n c e s c h o o l p r i d e . M a s c o t K o o z i e s I V P : T o b e a h o u s e h o l d , o n e - o f - a - k i n d n o v e l t y i t e m f o r p a s s i o n a t e f a n s a c r o s s t h e c o u n t r y .

* S e e f u l l c a n v a s e s i n E x h i b i t s ( E x h i b i t 1 - 1 , 1 - 2 )


Marketing

P r i m a r y R e s e a r c h

M a s c o t K o o z i e s h a s c o n d u c t e d p r i m a r y r e s e a r c h f r o m t w o s e p a r a t e s u r v e r y s t o l e a r n m o r e a b o u t o u r c u s t o m e r s a n d w h a t t h e y a r e l o o k i n g f o r i n a p r o d u c t l i k e o u r s . O f t h e 1 0 i n d i v i d u a l s s e l e c t e d , b o t h g e n d e r s , s e v e r a l r a c e s , a n d a l l t a r g e t e d a g e g r o u p s w e r e r e p r e s e n t e d . T h e q u e s t i o n s a s k e d w e r e a s f o l l o w s :

Q u e s t i o n # 1 : W h a t c h a r a c t e r i s t i c s c o m e t o m i n d w h e n y o u t h i n k a b o u t a q u a l i t y k o o z i e ?

Q u e s t i o n # 2 : W h a t d o y o u e n j o y m o s t a b o u t n o v e l t y i t e m s ?

Q u e s t i o n # 3 : H o w m u c h w o u l d y o u p a y f o r a n o v e l t y k o o z i e ?

Q u e s t i o n # 4 : D o y o u t a i l g a t e r e g u l a r l y ?

Q u e s t i o n # 5 : W h i c h d e s i g n d o y o u p r e f e r ?

O u r r e s u l t s ( E x h i b i t s ) h a v e p r o v e n t o u s t h a t o u r c o n s u m e r w a n t a k o o z i e w i t h a f o r w a r d f a c i n g b u l l d o g t h a t i s m a d e o f t h i c k a n d d u r a b l e f o a m t h a t f i r m l y s n u g s t h e b e v e r a g e . T h e d e m a n d l e v e l i s h i g h e s t w h e n t h e p r o d u c t i s i n t h e $ 1 0 - 1 5 r a n g e , b u t m o s t i m p o r t a n t l y , w e l e a r n e d t h a t o u r a v e r a g e c o n s u m e r i s n o t a t a i l g a t e r , b u t r a t h e r s o m e o n e w h o e n j o y s n o v e l t y i t e m s b e c a u s e i t s h o w s g r e a t s u p p o r t f o r t h e i r s c h o o l ( S e e E x h i b i t s 2 - 1 , 2 - 2 , 2 - 3 , 2 - 4 , 2 - 5 ) . T a r g e t M a r k e t M a s c o t K o o z i e s h a s t a k e n w h a t w e l e a r n e d f r o m o u r p r i m a r y r e s e a r c h t o s e g m e n t o u r c o n s u m e r s i n t o t h r e e t a r g e t m a r k e t s :

• A l u m n i / F a n s - B u t l e r U n i v e r s i t y h a s s o m e o f t h e m o s t p a s s i o n a t e f a n s i n t h e w o r l d . T h i s s c h o o l h o l d s a p a r t d e e p i n t h e h e a r t s o f m a n y , a n d t h o s e i n d i v i d u a l s l o o k t o s h o w t h e i r s u p p o r t f o r B u t l e r i n a n y w a y t h e y c a n .

• B u t l e r C o r p o r a t e S p o n s o r s - T h e s e s p o n s o r s a l r e a d y s e e t h e i m p o r t a n c e o f t h e U n i v e r s i t y a n d t a k e g r e a t p r i d e i n b e i n g a p a r t o f t h e s c h o o l a n d h i r i n g i t s g r a d s . W e b e l i e v e t h a t o u r k o o z i e w o u l d b e a w o n d e r f u l p r o m o t i o n a l i t e m t h a t a l l o w s t h e m t o e x e m p l i f y t h e i r c o n n e c t i o n w i t h s u c h a p r e s t i g i o u s s c h o o l .

• S t u d e n t s - T h i s u n i q u e i t e m a l l o w s t h e 4 , 9 0 2 - s t u d e n t p o p u l a t i o n t o s h o w t h e i r p r i d e i n a u n i q u e w a y , a n d b y k e e p i n g t h i s p r o d u c t a f f o r d a b l e , i t w i l l f i t r i g h t i n t h e i r b u d g e t s .


C o m p e t i t o r A n a l y s i s

P r i c e T y p e A v a i l a b i l i t y U n i q u e n e s s

M a s c o t K o o z i e s

$ 1 0 - $ 1 5

N o n -c o l l a p s i b l e

f o a m

O n l i n e a n d R B E t e a m

3 -

D i m e n s i o n a l B u t l e r

B o o k s t o r e

$ 4 . 9 5 C o l l a p s i b l e

f o a m O n l i n e a n d

i n - s t o r e

G l i t t e r

F a n a t i c s . c o m $ 5 . 9 5 C o l l a p s i b l e f o a m

O n l i n e I r o n o n p a t c h

M a s c o t K o o z i e s w i l l b e c o m p e t i n g w i t h e s t a b l i s h e d b r a n d s w h o c o n t r o l a m a j o r i t y o f t h e m a r k e t , b u t w e b e l i e v e t h a t o u r q u a l i t y a n d u n i q u e n e s s w i l l a l l o w u s t o r i s e a b o v e t h e c o m p e t i t i o n . O u r c h a l l e n g e s l i e i n c r e a t i n g t h i s p r o d u c t w i t h l o w c o s t s s o t h a t w e c a n p r o v i d e o u r p r o d u c t a t o r s l i g h t l y a b o v e m a r k e t p r i c e a n d m a k i n g i t r e a d i l y a v a i l a b l e t o o u r t a r g e t m a r k e t . P r o d u c t D e v e l o p m e n t M a s c o t K o o z i e s a i m s t o p r o v i d e a q u a l i t y h a r d f o a m p r o d u c t w i t h s e v e r a l u s e s t h a t p r o m o t e s s c h o o l p r i d e . M a s c o t K o o z i e s b a s e d t h e o r i g i n a l l y p r o d u c t o f f t w o u n i q u e d e s i g n s . T h e f i r s t d e s i g n i n c o r p o r a t e s a f r o n t - f a c i n g b u l l d o g w i t h t h e c a n h o l d e r a s t h e t o p o f t h e b u l l d o g ’ s h e a d . T h e s e c o n d d e s i g n h a s a n o p e n - m o u t h e d b u l l d o g w h e r e t h e c a n h o l d e r i s t h e b u l l d o g ’ s m o u t h . T h e t w o d e s i g n s a r e s h o w n b e l o w .

B a s e d o n m a r k e t r e s e a r c h , M a s c o t K o o z i e s d e c i d e d t o u s e t h e f o r w a r d f a c i n g b u l l d o g a s t h e f i n a l p r o d u c t d e s i g n . F o r f u t u r e d e v e l o p m e n t s , M a s c o t K o o z i e s h o p e s t o d e s i g n a n d c r e a t e p r o d u c t s f o r t h e I n d i a n a p o l i s M o t o r S p e e d w a y a n d I n d i a n a U n i v e r s i t y .


P l a c e M a s c o t K o o z i e s ’ p r o d u c t w i l l b e s o l d t h r o u g h d i r e c t c o n t a c t w i t h b u y e r s a t s t r a t e g i c l o c a t i o n s o n c a m p u s . W e h a v e f o c u s e d o n f i v e ( 5 ) s e l l i n g l o c a t i o n s t h a t a r e o u t l i n e d a s f o l l o w s :

1 . S t a r b u c k s - T h i s l o c a t i o n h a s h i g h f o o t t r a f f i c d u r i n g t h e l u n c h h o u r s o f 1 1 : 0 0 a m - 1 : 0 0 p m .

2 . H o l c o m b L o b b y - H o l c o m b i s h o m e t o a l l B u t l e r s t u d e n t s , a s w e l l a s a l a r g e n u m b e r o f f a c u l t y w h o a r e f r e q u e n t s u p p o r t e r s o f R B E p r o d u c t s . H o l c o m b L o b b y a l s o h a s h i g h f o o t t r a f f i c f r o m v i s i t i n g h i g h s c h o o l s e n i o r s a n d t h e i r f a m i l i e s w h o a r e t o u r i n g t h e U n i v e r s i t y .

3 . H i n k l e P a r k i n g L o t - W h i l e i t i s n o t l e g a l t o s e l l i n t h e a c t u a l p a r k i n g l o t , M a s c o t K o o z i e s w i l l s e l l a c r o s s t h e s t r e e t f r o m t h e l o t o n m a j o r d a t e s s u c h a s H o m e c o m i n g ( 9 / 2 6 ) a n d B u t l e r F o o t b a l l h o m e g a m e s .

4 . R o s s R e s i d e n t i a l H a l l : R o s s H a l l w i l l b e a p r i m e l o c a t i o n d u r i n g m o v e - i n d a y ( 8 / 2 3 ) a n d p a r e n t s w e e k e n d ( 1 1 / 6 ) w h e r e s t u d e n t s f a m i l i e s w i l l b e i n t o w n .

5 . S c h w i t z e r R e s i d e n t i a l H a l l : S c h w i t z e r H a l l , m u c h l i k e R o s s , w i l l b e a g r e a t s e l l i n g l o c a t i o n o n m o v e - i n d a y ( 8 / 2 3 ) a n d p a r e n t s w e e k e n d ( 1 1 / 6 ) , c r e a t i n g c o n v e n i e n c e b y h a v i n g o u r p r o d u c t i n t w o l o c a t i o n s .

P r i c e P r o d u c t i o n C o s t s : M a s c o t K o o z i e s w i l l m a n u f a c t u r e t h e i r p r o d u c t i n C h i n a . W e h a v e b e e n w o r k i n g c l o s e l y w i t h o u r C h i n e s e l i a i s o n , J e f f D u r h a m , w h o h a s w o r k e d w i t h C h i n e s e m a n u f a c t u r e r s f o r o v e r 1 2 y e a r s . T h e c o m p a n y w h o w i l l m a n u f a c t u r e o u r p r o d u c t i s c a l l e d W e l l i n g P r o m o s L t d . l o c a t e d i n G u a n g d o n g , C h i n a . O u r c o s t s f o r 1 , 0 0 0 u n i t s a r e o u t l i n e d b e l o w :

D e s c r i p t i o n A m t . M a n u f a c t u r i n g ( $ 2 . 0 0 / u n i t )

$ 2 , 0 0 0

S h i p p i n g ( $ 1 . 5 0 / u n i t ) $ 1 , 5 0 0 I n s u r a n c e $ 1 5 0 B o n d $ 2 0 0 T a r i f f $ 6 0 M o l d $ 2 0 0 W i r e F e e s $ 7 0 I n s p e c t i o n $ 5 0 0 T o t a l $ 4 , 6 8 0

S e l l i n g P r i c e : M a s c o t K o o z i e s w i l l b e s e l l i n g p r o d u c t a t t w o r a t e s ; a n i n d i v i d u a l r a t e , a n d a g r o u p r a t e . T h e i n d i v i d u a l r a t e w i l l b e $ 1 5 , a n d t h e g r o u p r a t e w i l l b e d i s c o u n t e d t o $ 1 2 . C u r r e n t l y , M a s c o t K o o z i e s i s s e l l i n g a l l p r e - o r d e r s a t t h e d i s c o u n t e d r a t e o f $ 1 2 . P r o m o t i o n

• S o c i a l m e d i a o T w i t t e r


§ P r o m o t i n g p r o d u c t w i t h f r e e p r o d u c t s t w i c e p e r m o n t h i f s o m e o n e R e t w e e t s a n d f o l l o w s o u r a c c o u n t

o F a c e b o o k § T a r g e t e d F a c e b o o k a d v e r t i s e m e n t s f o r p e o p l e i n a n d c o n n e c t e d

w i t h t h e B u t l e r C o m m u n i t y , l e a d i n g t o m o r e p r o f i l e v i s i t s a n d h i g h e r w e b s i t e t r a f f i c

• B u t l e r C o r p o r a t e S p o n s o r s o D i s c o u n t i n g b u l k o r d e r s

§ D i s c o u n t e d f r o m $ 1 5 t o $ 1 2

o P l a c i n g a l o c a l c o m p a n y ’ s l o g o o n o u r p r o d u c t


Proof Of Concept

B e c a u s e w e w i l l b e m a n u f a c t u r i n g o u r p r o d u c t i n C h i n a , w e d e c i d e d t o u s e o u r p r o o f o f c o n c e p t p h a s e t o m a k e s u r e t h e r e w a s a m a r k e t d e m a n d b y t a k i n g p r e - s a l e s o n t h e i t e m . W e a l s o u s e d t h i s p h a s e t o f i n a l i z e i n t o a C A D f i l e , a n d h a v e a p r o t o t y p e p r i n t e d . I n t h i s p h a s e , w e w o r k e d w i t h D e s i g n B a n k l o c a t e d i n I n d i a n a p o l i s , I n d i a n a . D e s i g n B a n k u s e d o u r s k e t c h e s t o c r e a t e a C A D f i l e a n d 3 D p r i n t o u r p r o t o t y p e . F u r t h e r m o r e , w e d e c i d e d t o p u r c h a s e t w o ( 2 ) P a y P a l s w i p e r s s o t h a t w e c a n t a k e c r e d i t s a l e s . O u r c o s t s f o r t h i s p h a s e a r e o u t l i n e d b e l o w .

P r o o f o f C o n c e p t C o s t s D e s i g n / P r o t o t y p e $ 6 0 0 P a y P a l S w i p e s ( 2 ) $ 3 5

T o t a l $ 6 3 5

T o c o v e r o u r p r o o f o f c o n c e p t c o s t s , w e u s e d o u r r e v e n u e f r o m p r e - s a l e s . B e l o w i s a l i s t o f o u r u n i t s a l e s a n d t o t a l r e v e n u e f r o m t h e s e m e s t e r . E a c h u n i t w a s p r e - s o l d f o r $ 1 2 .

P r o o f o f C o n c e p t S a l e s U n i t S a l e s 9 3

S a l e s D o l l a r s $ 1 , 1 1 6

T h i s s e m e s t e r , M a s c o t K o o z i e s h a s n o t o n l y p r o v e n o u r b u s i n e s s i d e a , b u t h a v e a p r o t o t y p e a n d C A D f i l e t o g i v e t o o u r m a n u f a c t u r e r s t o e n s u r e o u r p r o d u c t i s t o o u r e x a c t s p e c i f i c a t i o n s . W i t h t h e $ 4 8 1 p r o f i t , M a s c o t K o o z i e s w i l l r e - i n v e s t i n t h e b u s i n e s s i n o r d e r t o h e l p w i t h m a n u f a c t u r i n g c o s t s .

A b o v e a r e i m a g e s o f o u r f i n a l p r o t o t y p e , a s w e l l a s a n i m a g e t h a t s h o w s t h e C A D f i l e i n p r o c e s s . T h e s e a r e p h o t o s w e r e p r o v i d e d b y D e s i g n B a n k , w h o c r e a t e d t h e o n l i n e d e s i g n a n d p r i n t e d t h e p r o t o t y p e .

M a s c o t K o o z i e s 1 0

Financials

M a s c o t K o o z i e s i s r e q u e s t i n g a t o t a l l o a n a m o u n t o f $ 5 , 0 0 0 f o r t h e f a l l s e m e s t e r .

S t a r t - U p C o s t s

D e s c r i p t i o n A m t . 1 , 0 0 0 U n i t s @ 3 . 5 0 / u n i t $ 3 , 5 0 0 I n s u r a n c e $ 1 5 0 B o n d $ 2 0 0 T a r i f f $ 6 0 M o l d $ 2 0 0 W i r e F e e s $ 7 0 I n s p e c t i o n $ 5 0 0 P e t t y C a s h $ 1 0 0 M a r k e t i n g M a t e r i a l s $ 2 2 0 T o t a l $ 5 , 0 0 0

F i n a n c i a l H i g h l i g h t s

M a s c o t K o o z i e s w i l l h a v e 1 , 0 0 0 u n i t s o n h a n d , a n d b y s e l l i n g 6 3 5 u n i t s a t t h e i n d i v i d u a l r a t e o f $ 1 5 , a n d 3 6 5 u n i t s a t t h e g r o u p r a t e o f $ 1 2 , o u r r e v e n u e w i l l b e $ 1 3 , 9 0 5 .


M a s c o t K o o z i e s h a s l a r g e c o n t r i b u t i o n m a r g i n s , t o p p i n g t h e 7 0 % m a r k o n b o t h s e l l i n g p r i c e s . B e c a u s e o u r v a r i a b l e c o s t p e r u n i t i s s o l o w a t $ 3 . 5 0 , o u r l a r g e m a r g i n s a l l o w u s t o p a y o f f o u r f i x e d c o s t s s o t h a t w e c a n b e c o m e p r o f i t a b l e q u i c k e r . A s s u m p t i o n s I n o r d e r t o r e a c h o u r p r o j e c t e d s a l e s n u m b e r s , M a s c o t K o o z i e s m a d e t h e f o l l o w i n g a s s u m p t i o n s :

• W e e k l y S e l l i n g L o c a t i o n s o A t h e r t o n U n i o n S t a r b u c k s

§ 5 u n i t s s o l d p e r h o u r § 2 h o u r s o f s e l l i n g p e r w e e k

o H o l c o m b L o b b y § 5 u n i t s s o l d p e r h o u r § 2 h o u r s o f s e l l i n g p e r w e e k

• H i g h l i g h t e d D a t e s a n d E v e n t s o M o v e - I n D a y ( 8 / 2 3 )

§ 1 5 0 u n i t s s o l d § 4 h o u r s o f s e l l i n g

o H o m e c o m i n g ( 9 / 2 6 ) § 2 0 0 u n i t s s o l d § 3 h o u r s o f s e l l i n g

o P a r e n t s W e e k e n d ( 1 1 / 6 ) § 7 0 u n i t s s o l d § 3 h o u r s s e l l i n g

o N u t c r a c k e r ( 1 2 / 7 ) § 5 0 u n i t s s o l d § 2 h o u r s s e l l i n g

o B u t l e r C o r p o r a t e S p o n s o r s § 3 0 0 u n i t s s o l d

• H o u r b r e a k d o w n s o 6 5 s e l l i n g h o u r s o 7 9 h o u r s o f o p e r a t i o n a l w o r k

§ p l a n n i n g § f i l l i n g o r d e r s

• C r e d i t S a l e s


o M a s c o t K o o z i e s p r e d i c t s t h a t 8 0 % o f i n d i v i d u a l s a l e s w i l l b e m a d e t h r o u g h t h e u s e o f d e b i t o r c r e d i t

§ 5 0 8 u n i t s § 2 . 7 % P a y P a l s e r v i c e f e e § $ 2 0 6 t o t a l d o l l a r s i n p a i d f e e s

I n c o m e S t a t e m e n t

M a s c o t K o o z i e s

E I 2 0 1 I n c o m e S t a t e m e n t

R e v e n u e :

P r o d u c t S a l e s - I n d i v i d u a l U n i t s $ 9 , 5 2 5

P r o d u c t S a l e s - G r o u p U n i t s

$ 4 , 3 8 0

T o t a l P r o d u c t S a l e s

$ 1 3 , 9 0 5

C o s t o f M e r c h a n d i s e S o l d :

C o s t o f M e r c h a n d i s e S a l e s - I n d i v i d u a l U n i t s $ 2 , 2 2 3

C o s t o f M e r c h a n d i s e S a l e s - G r o u p U n i t s $ 1 , 2 7 8

T o t a l C o s t o f M e r c h a n d i s e S a l e s $ 3 , 5 0 0

G r o s s P r o f i t

$ 1 0 , 4 0 5

O p e r a t i n g E x p e n s e s :

S a l a r y ( $ 1 0 / h r f o r

$ 1 , 4 4 0

P a y p a l S w i p e E x p e n s e ( 2 . 7 % ) $ 2 0 6

A d v e r t i s i n g

$ 8 5

O t h e r F i x e d C o s t s

$ 1 , 4 1 5

I n t e r e s t ( 1 0 % o f b o r r o w i n g s ) $ 1 3 5

T o t a l O p e r a t i n g E x p e n s e s

$ 3 , 2 8 1

I n c o m e f r o m O p e r a t i o n s

$ 7 , 1 2 4


C a s h F l o w s

W i t h s u c h a h i g h a m o u n t o f e n d i n g c a s h , M a s c o t K o o z i e s w i l l h a v e t o m a k e a c h o i c e b e t w e e n t w o d e c i s i o n s : t o r e o r d e r m o r e p r o d u c t f o r s a l e ( a p p r o x . 1 , 5 0 0 u n i t s ) , o r w i t h d r a w t h e t o t a l c a s h a m o u n t a n d d i s t r i b u t e i t a m o n g t h e o w n e r s . B r e a k E v e n

• T o t a l S a l e s : $ 1 3 , 9 0 5 • V a r i a b l e C o s t s : $ 3 , 5 0 0 • C o n t r i b u t i o n M a r g i n : $ 1 0 , 4 0 5 ( 7 4 % )

• F i x e d C o s t s : $ 3 , 2 9 0

• B r e a k E v e n D o l l a r s = $ 3 , 2 9 0 / 0 . 7 4

= $ 4 , 4 4 6 • B r e a k E v e n U n i t s

o I n d i v i d u a l ( $ 1 5 / u n i t ) : 1 6 5 u n i t s o G r o u p ( $ 1 2 / u n i t ) : 1 6 5 u n i t s

§ T o t a l U n i t s : 3 3 0 u n i t s

L o a n R e p a y m e n t W i t h s u c h f r e q u e n t s a l e s , M a s c o t K o o z i e s w i l l h a v e e n o u g h c a s h t o p a y b a c k t h e $ 5 , 0 0 0 l o a n a f t e r o n l y 3 w e e k s o f o p e r a t i o n s . H o w e v e r , M a s c o t K o o z i e s p l a n s o n r e p a y i n g t h e l o a n o n t h e f i f t e e n t h a n d f i n a l w e e k o f s e l l i n g s o t h a t t h e c o m p a n y c a n r e m a i n f l e x i b l e t h r o u g h o u t t h e s e m e s t e r .


Appendix

1 - 1 C u s t o m e r V a l u e P r o p o s i t i o n


Appendix 1 - 2 I n n o v a t i o n V a l u e P r o p o s i t i o n


Appendix 2 - 1

2 - 2


Appendix 2 - 3

2 - 4

Price Preference

$0-$5

$5-$10

$10-$15

Do you tailgate regularly?

Yes

No

What's a tailgate?


Appendix 2 - 5

Which design do you prefer?

Open Mouth

Facing Forward

Curt Beckman 807 Stevens Creek Blvd (Home) 629 W. Hampton Drive Forsyth, IL Indianapolis, IN 46208 217-855-6254 630-777-4625 E-mail: [email protected]

Objective

To obtain a career in the marketing/entrepreneurship industries where I cannot only benefit

myself but also bring value to the company and people around me.

Education

Butler University GPA: 3.00/4.00 Graduation: May of 2017

Major: Marketing

Minor: Entrepreneurship/Innovation

Work Experience

Archer Daniels Midland Decatur, IL

Plant landscaping engineer May 2014 - August 2014

• Conducted Manual labor work

• Developed hard work and leadership skills by working with a team

• Created a safety protocol PowerPoint presentation for plant manager

Country Inn & Suites Forsyth, IL

Maintenance man May 2013 to August 2013

• Developed problem solving skills

• Learned how to order inventory and manage expenses

• Developed many skills with electric, plumbing and carpentry

Volunteer Work

Coach for high school football team 2013-2104

• Helped coordinated daily practices

• Worked to set a good example to the kids through talks

• Taught the importance of hard work, teamwork, and academics to kids

Lions Club Weldon Springs Fun Day

• Set up and organized events

• Got to interact with adults with special needs and help them out through the day

Skills

• Mac and Windows computers, Microsoft Excel, Word, PowerPoint, Publisher

Michael Madden 4721 Sunset Avenue Indianapolis, Indiana 46208

Phone: (317) 225-6861 E-Mail: [email protected]

Education

Butler University Expected Graduation: May 2017

GPA: 3.44

Accounting and Finance double major. Involved in the Accounting Club, Butler Investment group, College Mentors for Kids, and the Alpha Alpha Zeta Chapter of Lambda Chi Alpha Fraternity

Experience

Co-Founder & CFO, Mascot Koozies January 2015-Present

n Responsible for product design, manufacturing, selling, and distribution as well as the finances of the start up

Student Assistant Equipment Manager at Butler University August 2014-Present

n Responsible for managing own shifts and operating equipment rooms for all athletic teams

Innovative Environments, LLC. (Paver Patios and Retaining Walls) Summers 2013 & 2014

n Assisted in estimating job costs and pricing projects

n Oversaw the installation of patios and retaining walls by ensuring that all materials needed were on-hand and the job was done correctly

Volunteer Work

College Mentors For Kids Fall 2013-Spring 2014

n Mentored young inner-city children from IPS schools

n Organized activities, adapted to working with children, and enhanced problem solving skills

St. Roch CYO Mission Trip Organizer Summers of 2009-2013

n Planned, organized, and attended three mission trips to McAllen, Texas and one to the Appalachian Mountains, where we built homes and provided food and clothing for the needy

Accomplishments

n Successfully started a business (Mascot Koozies)

n Opened personal investment account that has grown by 80%

n Met deadlines consistently (Student Equipment Manager)

n Directed team of four while manager was off-site (Innovative Environments)

n Mentored a child who saw a full letter grade increase in each class over the course of 1 year (College Mentors)

n Assisted in raising over $40,000 over the course of 3 years for missionary work (St. Roch CYO)

630 W Hampton Dr. Indianapolis, IN 46208

(815) 219-‐9117 [email protected]

DREW WITT

EDUCATION Butler University August 2014 – Present Marketing and Management Information Systems major GPA: 3.1/4.0 Illinois Central College August 2013-‐May 2014

EXPERIENCE Mascot Koozie January 2015-‐Present

Business four of my classmates and I recently started. We produce a 3D foam koozie based on the Butler University mascots likeness. As the COO I am in charge of manufacturing, inventory, order fulfillment and shipping.

WMG – THIRD PARTY WAREHOUSING, DISTRIBUTION, & CUSTOMER SERVICE PROVIDER Summers 2009 through 2014

-‐ Responsible for picking and packing customer orders -‐ Assisted in physical inventory counts and reporting -‐ Processed warranty claims for various products -‐ Answered basic customer service calls -‐ Handled variety of projects to ensure warehouse ran smoothly and customer orders were

processed efficiently

CRYSTAL LAKE PARK DISTRICT August 2013 Short-‐term assignment working for the tennis club. Reported directly to the Groundskeeper. Mowed lawns and handled various projects to ensure grounds were maintained properly for members. This short-‐term position supplemented part-‐time work at WMG.

Mental Health First Aid Certified

VOLUNTEER ACTIVITIES

Butler University Dance Marathon

S.O.A.P Special needs fundraiser

Service projects through the Butler Catholic Community

INTERESTS Involvement Butler Catholic Community – Vice President

Butler Ski and Snowboard Club

Delta Tau Delta Fraternity

COMPUTER SKILLS Completed college level courses in Excel, proficient with Microsoft Word and PowerPoint

Abigail M. DiSano 100 Spindle Creek Ct. (Permanent) 919-208-3135 (temporary) 831 W. Hampton Dr. Cary, NC 27519 [email protected] Indianapolis, IN 46208 Objective: To work at a company in order to gain advanced skills in business and contribute to the organization’s goals

and objectives. Education: Butler University Indianapolis, IN Major: Dance and Marketing Graduating May 2017 GPA: 3.4/4.0 Work Cary Ballet Conservatory Cary, NC Experience: Ballet Instructor Internship Summer 2014

• Taught young students ballet technique, demonstrated dance combinations, developed lesson plan, and responsible for classroom behavior

Firebirds Durham, NC Hostess Summer 2014

• Assisted with seating customers, knowing the status of restaurant tables, keeping the facilities orderly, and making sure guests were happy and taken care of

Cary Ballet Conservatory Cary, NC Teacher Assistant 2005-2010

• Assisted with demonstrating dance combinations, managing students, and helping with performances Leadership Pi Beta Phi Sorority Roles: Vice President of Philanthropy- Exec Position January 2015- Present

• Plans the chapter’s philanthropy events, leader of the literacy program Champions are Readers for elementary-aged children, organizes the chapter’s Fraternity Day of Service, manages the chapter’s service hours, and corresponds with Pi Beta Phi’s national philanthropic organization Read, Lead Achieve

New Member President – Exec Position January 2014 – May 2014 • Leads the new members in ritual reading at beginning and end of meetings and leads group activities

after prior planning with the New Member Coordinator Captain of Freshman Skits January/February 2014

• Responsible for of choreographing dances, leading rehearsals, determining costumes, and communicating with board of directors of Freshman Skits

Cardinal Gibbons French Club August 2012- May 2013 Treasurer – Exec Position

• Assisted with planning and running club meetings and financial reporting Extracurricular Pi Beta Phi Sorority January 2014 - Present Activities: Sister

• Involvement with Greek events around campus and contribute to philanthropy events with literacy organizations

Sigma Rho Delta (Honorary Dance Service Fraternity) September 2013 – Present Sister

• Help in promoting interest in dance, offering service to the community, and keeping dancers informed of current cultural events and programs around Indianapolis

Dance training at Cary Ballet Conservatory August 2000- June 2013 • Intense training in Ballet, Pointe, and Jazz approximately 13 hours/week

Cary Ballet Company August 2007- June 2013

• Participation in performances for non-profit, pre-professional, ballet company Cardinal Gibbons Dance Team August 2009- June 2010

• Involved in practices approximately 6 hours/week, performances at football and basketball games, pep-rally’s, and other all-school events

Cardinal Gibbons Retreats September 2010, April 2013

• Participation in religious retreats that encourage development in faith, service, and leadership Summer Intensives:

• Ruffo Kholewa Summer Intensive: 2 weeks (2014) • Richmond Ballet Summer Intensive: 5 weeks (2012, 2013) • Indiana University, Jacobs School of Music Ballet Summer Intensive: 1 week (2012) • Central Pennsylvania Youth Ballet Summer Program: 5 weeks (2011) • Carolina Ballet Ruth S. Shur Summer Intensive: 3 weeks (2010) • Cary Ballet Conservatory Summer Intensive: 3-5 weeks each summer (2006, 2007, 2008, 2009,

2010, 2011, 2012) Honors and Awards:

• National Honors Society (2011-2013) • Student Ambassador at Cardinal Gibbons (2009-2010)

Volunteer Work:

• Butler Ballet Costume Shop (2014/2015) • Habitat for Humanity (2012) • YWCA Nursing Home (2011) • Shepherd's Soup Kitchen (2010) • St. Joseph's Preschool (2009)

Skills: Proficient in Microsoft Word and Excel; Strong skills in leadership, cooperation, problem solving, and

communication

Mascot Koozies “A Mascot of Your Own” CEO:CURT BECKMAN CFO:MIKE MADDEN CMO:ABBEY DISANO COO:DREW WITT CIO:DAVID SHUFELT

Our Story

Our Product

● The face of the bulldog will be white ● The rest of the koozie will be Butler blue ● Indented “BUTLER” on back

Customer Value Proposition/Innovation Value Proposition

Customer Value Proposition: ◦ Our CVP: To provide a mascot oriented novelty koozie to every member

of the Butler Community in order to enhance school pride

Innovative Value Proposition: ◦ Our IVP: To be a household, one of a kind novelty item for passionate

fans across the country

Critical to value: ◦ Manufacturing: Quality, Time frame ◦ Pre-Sales ◦ Cutting cost

Proof of Concept • Pre-sales: 93 units • Sales Dollars: $1,104

Proof of Concept Costs

Cost: Amount:

Cad design/Prototype $600

PayPal Swipes (2) $35

Proof of Concept Loan Amount

$635

Target Market

Alumni/Fans Butler Corporate Sponsors

Students

Advertising and Publicity ● Social media

o Twitter

o Giving away free products twice per month if account is re-tweeted or followed

o Possibility of using Trip to promote item as well

o Facebook

o Targeted Facebook advertisements that will lead to more page visits and customers

● Butler Corporate Sponsors o Discounting bulk orders

o Placing a company’s logo on our product

Important events to sell at Date

Move in Day (3 hours) 8/23/15

First home football game (2 hours) 9/12/15

Football game/ homecoming (3 hours)

9/26/15

Football game (2 hours) 10/17/15

Football game/ Family Weekend (3 hours)

11/7/15

Football game (2 hours) 11/14/15

Butler Ballet Nutcracker (2 hours) 12/5/15

Fall 2015 Operational Plan

● 144 total hours for semester o 65 hours selling

o 79 hours spent planning and filling orders

● Contingencies o Best Case:

Re-order 1,500 units by week 4

o Worst Case:

-Liquidate at $5/ unit

Fall 2015 Operational Plan (cont.) •Shipping Distribution

• Central Distribution in Chicago, IL

•Individual: • Sell to outside of Indianapolis through distribution center • directly to individual on campus/surrounding area

•Group: • Deliver product in person around Indianapolis area.

Start Up Costs Description Amount

1,000 units @ $3.50/unit $3,500

Insurance $150

Bond $200

Tariff $60

Mold $200

Wire Fees $70

Inspection $500

Petty Cash $100

Marketing Materials $220

Total $5,000

Financial Highlights

Total Sales

Unit Sales:

Individual 635 63.5%

Group 365 36.5%

Total Sales 1,000 100%

Revenue:

Individual $9,525 68.5%

Group $4,380 31.5%

Total Revenue $13,905 100%

Financial Highlights

Contribution Margin

Description: Individual Unit: Percent (%) Group Unit Percent (%)

Selling Price $15 - $12 -

Unit Cost $3.50 - $3.50 -

Contribution Margin per unit

$11.50 77% $8.50 71%

Assumptions ● Starbucks/Holcomb Lobby

o 5 units sold per hour over the course of 60 hours (300 units)

● Move-in Day (8/23) o 150 units sold in 4 hours

● Homecoming (9/26) o 200 units sold in 3 hours

● Parents Weekend (11/6) o 70 units sold over the course of 3 hours

● Butler Corporate Sponsors o 300 units sold

Break Even/Re-payment

• Total Sales: $13,905 • Variable Costs: $3,500 • Contribution Margin: $10,405

• Fixed Costs: $3,290

• Break Even Dollars: $3,290/0.74= $4,446 • Break Even Units: 330 units

Question or Comment?

CEO Curt Beckman

CMO Abbey DiSano

CFO Mike Madden

COO Drew Witt

CIO David Shufelt

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