Masaryk University Unified Visual Style Update Visual Style Update_2015.pdfEt harum quidem rerum...

Masaryk University Unified Visual Style Update Guidelines – October 2015

Version: 22–10–2015

MU Unified Visual Style Update Introduction

The 2015 Masaryk University Unified Visual Style Update is designed to provide university materials with a coherent identity. It is the first step towards a new visual style which will be implemented by the university by 2019.

The main element of the new unified visual style is a tab featuring the MU logo, either in the university-wide blue colour or in a faculty-specific colour. All non-faculty units share the university-wide blue tab colour.

Terminology

Emblem LogoTab (with logo)

In the case of multi-page documents, the emblem is placed on the back.

In addition, it is also used in the case of university or faculty participation in events outside the university itself (especially events co-organized by MU). The emblem is used by students and teachers for various university publications and by employees for internal university materials.

The MU logo is only used as a substitute for the emblem when required by size constraints.

It is ideal for promotional items and similar uses.

The logo may be used in faculty-specific colours.

The blue tab featuring the MU logo and the university name provides university-wide materials with a unified look.

Faculty materials feature tabs in faculty-specific colours.

Materials issued by other units feature blue tabs along with the name of the unit.

The label is always placed at the top left (see guidelines) on the first page of a given document.

Print materials and websites will no longer feature the original band; it is henceforth replaced by the tab. The tab is a unifying element used for all forms of presentation throughout the university.

The tab consists of a coloured rectangle featuring the MU logo. It is accompanied by the university, faculty or unit name. There are three basic tab types.

UNIVERSITYBlue tab, university name in blue

FACULTYTab in faculty-specific colour, faculty name in blue

OTHER UNITSBlue tab, unit name in blue

The tab does not replace the emblem!

A black version may only be used in the case of technological limitations (monochrome print).

University and faculty emblems remain valid.

It is still used in print and electronic promotional materials featuring the university or faculty as a partner institution.

Promotional materials and stationery feature the emblem in a less prominent position outside of the header.

For example, it is found on letterheads at bottom right in the form of a seal or stamp. Multi-page documents feature the emblem on the back. The emblem may also be used in publications when a “logo” is called for.

The university emblem is blue.

Individual faculty emblems have designated faculty-specific colours. A blue version may also be used, e.g. for single-colour printing.

The tab is placed at the upper left edge of the document. In the case of multi-page documents, the tab only appears on the first page.

When using a desktop printer incapable of full bleed print, the tab is placed at some distance from the upper edge.

The emblem is placed in the footer. In the case of multi-page documents, it only appears on the back.

The emblem may also be placed in the right corner of a printed document. This applies only to faculties. In the case of university materials, the emblem is always placed on the back of a multi-page document. In case the document features a tab, emblem usage is not required.

The application of all elements is governed by additional rules defined in these guidelines.

MU Unified Visual Style Update Tab – guidelines

Tab – guidelinesbasic design

UNIVERSITYUsed for university-wide materials. Primarily utilized by the Rector‘s Office.

Files: subjekt_stitek_en

A tab in university/faculty/unit colour is complemented by blue text. It is used for white or light-coloured backgrounds. The usage of this basic colour scheme is recommended for most materials. Faculties and units may use the tab without the university name in case the name of the university is either mentioned in the text or when a document is used for internal purposes.

FACULTYUsed for faculty-specific materials. Each faculty has a unique tab.

OTHER UNITSUsed for materials issued by other units. Each unit has a unique tab.

Tab – guidelinesinverse design


Files: subjekt_stitek_inverzni_en

A tab in university/faculty/unit colour is complemented by white text. It is used for dark-coloured backgrounds. This basic colour scheme is primarily used for dark photographic backgrounds. Faculties and units may use the tab without the university name in case the name of the university is either mentioned in the text or when a document is used for internal purposes.



Tab – guidelinesoutline design (for monochrome print)


Files: subjekt_stitek_outline_en

The outline design is only used for monochrome print. Faculties and units may use the tab without the university name in case the name of the university is either mentioned in the text or when a document is used for internal purposes.



Tab – guidelinesoutline, inverse design


Files: subjekt_stitek_outline-inverzni_en

The white keyline design is used only with backgrounds in university/faculty/unit colours. This design is rarely used. Faculties and units may use the tab without the university name in case the name of the university is either mentioned in the text or when a document is used for internal purposes.



Tab – guidelinesoutline design (for monochrome print on a desktop printer)


Files: subjekt_stitek_outline-prostor_en

The outline design is only used for monochrome print. This design is intended for printing on a desktop printer. The outline is used for all tab edges including the upper edge. In this case, the tab must be placed some distance from the upper edge of the document. Faculties and units may use the tab without the university name in case the name of the university is either mentioned in the text or when a document is used for internal purposes.



Tab – guidelinesceremonial design, centre aligned

File: mu_stitek-slavnost_en File: mu_stitek-slavnost-cr_en

This design is reserved for ceremonial occasions. The tab is always centred at the top of the print material. The centre aligned design must respect the basic university colour scheme.

Tab – guidelinestab placement on a coloured background

The tab may be placed on a photograph or graphical element only in case the university, faculty or unit name accompanying the tab is clearly legible.

LIGHT PHOTOGRAPHIC BACKGROUNDFiles: subjekt_stitek_en

DARK PHOTOGRAPHIC BACKGROUNDFiles: subjekt_stitek_inverzni_en

COLOUR SCHEMEFiles: subjekt_stitek_outline-inverzni_en

optimum 1,5 X

minimumdistance

from left edge

2/3 X

Bleed! *

X

Tab usage for various formats requires strict adherence to correct proportions. The most frequently used formats are listed below. All provided tab versions are scaled to 100 %. Large formats require the utilization of proportionally scaled tabs. The diagram on the left illustrates tab usage at 150 %.

A6, DL tab 60–80 %A5 tab 80–100 %A4 (X=12 mm) tab 100 %A3 tab 150 %A2 tab 200 %

* In the case of full bleed printing, the tab rectangle must extend beyond the edge of the document, ideally by 5 mm.Only the underlying rectangle is extended, i.e. the correct logo proportions must be preserved.

Tab – guidelinestab placement, full bleed print

Dimensions(valid for all tab types)

Bleed

The tab is always placed in the top left of the document; proper spacing is required. This placement scheme is valid for all tab types. Exceptions include documents printed on desktop printers incapable of full bleed printing (see next page).

Files: subjekt_stitek

distance from leftedge is from

X to 2X

distance from top edge is from X to 2XB

A A=B

X

B

A A=B

distance from leftedge is from

X to 2X

distance from top edge is from X to 2X

X

Tab – guidelinestab placement, no bleed print (desktop printer)

In case full bleed printing is not possible due to technical constraints, the tab is placed some distance from the upper edge of the document. The distance from the upper edge equals the distance from the left edge. The tab remains at top left.

BASIC DESIGN OUTLINE DESIGN (SPACE!)MONOCHROME PRINT ONLY

Files: subjekt_stitek Files: subjekt_stitek_outline-prostor

Tab – guidelinesTab placement options

ELECTRONIC DOCUMENTS AND FULL BLEED PRINT

Files: subjekt_stitek-100procent_spad5mm Files: subjekt_stitek Files: subjekt_stitek_outline-prostor

COLOR PRINT ON DESKTOP PRINTER

MONOCHROME PRINT ON DESKTOP PRINTER

Masaryk University

Žerotínovo nám. 617/9, 601 77 Brno, Czech RepublicT: +420 549 49 1111, E: [email protected], www.muni.czBank account: KB Brno, Ref. No.: 85636621/0100, ID: 00216224, Tax ID: CZ00216224

Masaryk University

Žerotínovo nám. 617/9, 601 77 Brno, Czech RepublicT: +420 549 49 1111, E: [email protected], www.muni.czBank account: KB Brno, Ref. No.: 85636621/0100, ID: 00216224, Tax ID: CZ00216224Please quote the Ref. No. in your reply.

Brno, 5 February 2016

Subject

Dear Sir, / Dear Madam,

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga.

Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus.

Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.

Yours faithfully,

Full Name

Masaryk University



Subject





Yours faithfully,

Full Name

Masaryk University



Subject





Yours faithfully,

Full Name

Masaryk University, Faculty of Law

Veveří 158/70, 611 80 Brno, Czech RepublicT: +420 549 49 1211, E: [email protected], www.law.muni.czBank account: KB Brno, Ref. No.: 85636621/0100, ID: 00216224, Tax ID: CZ00216224

Rektor Masarykovy univerzity Mikuláš Bek si Vás dovoluje pozvat na

KONFERENCI „KVALITA VZDĚLÁVÁNÍ “ A SLAVNOSTNÍ

MASARYKOVY UNIVERZITY PRO VYNIKAJÍCÍ PEDAGOGY,

která se uskuteční ve čtvrtek 5. listopad 2015

v aule Právnické fakulty Masarykovy univerzity (Veveří 70, Brno).

Registrace

prostřednictvím

stránce http://akad.rect.muni.cz

Masarykova univerzita

telefon: +420 549 49 1111

e-mail: [email protected]

www.muni.cz

PODTITUL BUDOUCNOST VZDĚLÁVÁNÍ

KONFERENCE BUDE ZAHÁJENA SLAVNOSTNÍM VYHLÁŠENÍM VÍTĚZŮ 2. ROČNÍKU SOUTĚŽE

PRO VYNIKAJÍCÍ PEDAGOGY.

Konferenci organizačně zajišťuje

Odbor pro akademické záležitosti RMU

([email protected]).

Document tab

placement

Documenttab

placement

Emblem in footer Emblem on the back

Tab – guidelinesCorrect tab and emblem usage: examples

SINGLE-SIDED PRINT (LETTERHEAD)

DOUBLE-SIDED PRINT(INVITATION)

Masaryk University



Subject





Yours faithfully,

Full Name

Pravidla pro psaní názvů

Masaryk University




The university, faculty or unit name next to the tab is always in UPPER-CASE.

The university, faculty or unit name next to the tab is always in UPPER-CASE.

Names in text including the names of units are always in lower-case.

Names in text including the names of units are always in lower-case.

Tab – guidelinesbasic design

MU Unified Visual Style Update Stationery – guidelines

Stationery – guidelinesletterhead, envelope – Rector

PRE-PRINTED LETTERHEAD, RECTOR(text printed using desktop printer)

Rector of the Masaryk University

Masaryk University, Žerotínovo nám. 617/9, 601 77 Brno, Czech RepublicT: +420 549 491 001, F: +420 549 491 060, E: [email protected], www.muni.cz

Adobe InDesign CS6 template:mu_papir-hlavickovy-rektor.indd

MS Word text template:uni_dopis-obecny.docx

PLAIN ENVELOPE, RECTORpersonal delivery

File: mu_obalka-dopisni_220x110-rektor.indd

Brno, November 21, 2015





Sincerely,

Full Name

Stationery – guidelinesletterhead, letter – university (university management)

PRE-PRINTED LETTERHEAD(text printed using desktop printer)

MS Word text template, includes address:mu_dopis_en.docx

MS Word text template, includes address:mu_dopis-cb_en.docx

LETTER (COLOR PRINT)(both text and header printed using desktop printer)

LETTER (MONOCHROME PRINT)(both text and header printed using desktop printer)

Masaryk University


Masaryk University



Subject





Yours faithfully,

Full Name

Masaryk University


1/1 Please quote the Ref. No. in your reply.

Mr/Mrs/Ms/DrFull Name of RecipientCompany/InstitutionStreetTown, Country

Your Letter (Ref. No. / Date) Reference Number Contact / Email: Place / DateXY MU-IS/110395/2014/177262/MU Full Name Brno12 February 2016 [email protected] 25 February 2016

Subject





Yours faithfully,

Full Name

Masaryk University




Your Letter (Ref. No. / Date) Reference Number Contact / Email: Place / DateXY MU-IS/110395/2014/177262/MU Full Name Brno12 February 2016 [email protected] 25 February 2016

Subject





Yours faithfully,

Full Name

Adobe InDesign CS6 template:mu_papir-hlavickovy.inddMS Word text template:uni_dopis-obecny.docx

Stationery – guidelinesletterhead, letter – Rector‘s Office




Masaryk University, Rector’s Office






Your Letter (Ref. No. / Date) Reference Number Contact / Email: Place / DateXY MU-IS/110395/2014/177262/RMU Full Name Brno12 February 2016 [email protected] 25 February 2016

Subject





Yours faithfully,

Full Name





Your Letter (Ref. No. / Date) Reference Number Contact / Email: Place / DateXY MU-IS/110395/2014/177262/RMU Full Name Brno12 February 2016 [email protected] 25 February 2016

Subject





Yours faithfully,

Full Name

MS Word text template, includes address:rect_dopis_en.docx

MS Word text template, includes address:rect_dopis-cb_en.docx

Adobe InDesign CS6 template:rect_papir-hlavickovy.inddMS Word text template:uni_dopis-obecny.docx

Masaryk University



Subject





Yours faithfully,

Full Name

Stationery – guidelinesletterhead, letter – faculties (example)










Your Letter (Ref. No. / Date) Reference Number Contact / Email: Place / DateXY MU-IS/110395/2014/177262/PrF Full Name Brno12 February 2016 [email protected] 25 February 2016

Subject





Yours faithfully,

Full Name





Your Letter (Ref. No. / Date) Reference Number Contact / Email: Place / DateXY MU-IS/110395/2014/177262/PrF Full Name Brno12 February 2016 [email protected] 25 February 2016

Subject





Yours faithfully,

Full Name

MS Word text template, includes address:fakulta_dopis_en.docx

MS Word text template, includes address:fakulta_dopis-cb_en.docx

Adobe InDesign CS6 template:fakulta_papir-hlavickovy.indd


Masaryk University



Subject





Yours faithfully,

Full Name

Stationery – guidelinesletterhead, letter – other units (example)




Masaryk University, Technology Transfer Office

Žerotínovo nám. 617/9, 601 77 Brno, Czech Republic, Location: Komenského nám. 220/2, 602 00 BrnoT: +420 549 49 2887, E: [email protected], www.ctt.muni.czBank account: KB Brno, Ref. No.: 85636621/0100, ID: 00216224, Tax ID: CZ00216224

Masaryk University, Technology Transfer Office Žerotínovo nám. 617/9, 601 77 Brno, Czech Republic, Location: Komenského nám. 220/2, 602 00 Brno T: +420 549 49 2887, E: [email protected], www.ctt.muni.cz Bank account: KB Brno, Ref. No.: 85636621/0100, ID: 00216224, Tax ID: CZ00216224


Mr/Mrs/Ms/Dr Full Name of Recipient Company/Institution Street Town, Country

Your Letter (Ref. No. / Date) Reference Number Contact / Email: Place / Date XY MU-IS/110395/2014/177262/CTT Full Name Brno November 1, 2015 [email protected] November 21, 2015

Subject





Sincerely,

Full Name Title

Masaryk University, Technology Transfer Office Žerotínovo nám. 617/9, 601 77 Brno, Czech Republic, Location: Komenského nám. 220/2, 602 00 Brno T: +420 549 49 2887, E: [email protected], www.ctt.muni.cz Bank account: KB Brno, Ref. No.: 85636621/0100, ID: 00216224, Tax ID: CZ00216224


Mr/Mrs/Ms/Dr Full Name of Recipient Company/Institution Street Town, Country

Your Letter (Ref. No. / Date) Reference Number Contact / Email: Place / Date XY MU-IS/110395/2014/177262/CTT Full Name Brno November 1, 2015 [email protected] November 21, 2015

Subject





Sincerely,

Full Name Funkce

MS Word text template, includes address:pracoviste_dopis_en.docx

MS Word text template, includes address:pracoviste_dopis-cb_en.docx

Adobe InDesign CS6 template:pracoviste_papir-hlavickovy.indd


Masaryk University



Subject





Yours faithfully,

Full Name

Stationery – guidelinesenvelopes

PRE-PRINTED PLAIN, UNIVERSITYfor personal delivery or postage

PRE-PRINTED PLAIN, FACULTYfor personal delivery or postage

PRE-PRINTED PLAIN, OTHER UNITSfor personal delivery or postage

PRE-PRINTED WINDOWED, UNIVERSITYfor official correspondence

PRE-PRINTED WINDOWED, FACULTYfor official correspondence

PRE-PRINTED WINDOWED, OTHER UNITSfor official correspondence

Adobe InDesign CS6 template:File: mu_obalka-dopisni_220x110.indd

Adobe InDesign CS6 template:File: fakulta_obalka-dopisni_220x110.indd

Adobe InDesign CS6 template:File: pracoviste_obalka-dopisni_220x110.indd

Adobe InDesign CS6 template:File: mu_obalka-dopisni_220x110.indd

Adobe InDesign CS6 template:File: fakulta_obalka-dopisni_220x110.indd

Adobe InDesign CS6 template:File: pracoviste_obalka-dopisni_220x110.indd

Masaryk UniversityŽerotínovo nám. 617/9, 601 77 Brno, Czech Republicwww.muni.cz

Masaryk University, Faculty of LawVeveří 158/70, 611 80 Brno, Czech Republicwww.law.muni.cz

Masaryk University, Technology Transfer OfficeŽerotínovo nám. 617/9, 601 77 Brno, Czech Republicwww.ctt.muni.cz

Stationery – guidelinesbusiness cards

UNIVERSITYuniversity emblem on the back

FACULTIESfaculty emblem on the back

OTHER UNITSunit logo on the back

Adobe InDesign CS6 template:File: mu_vizitka-obecna.indd

Adobe InDesign CS6 template:File: fakulta_vizitka-obecna.indd

Adobe InDesign CS6 template:File: pracoviste_vizitka-obecna.indd

Žerotínovo nám. 617/9, 601 77 Brno, Czech RepublicT: +420 549 49 1111, E: [email protected]

Veveří 158/70, 611 80 Brno, Czech RepublicT: +420 549 49 1211, E: [email protected]

Žerotínovo nám. 617/9, 601 77 Brno, Czech RepublicT: +420 549 49 2887, E: [email protected]

www.muni.cz www.law.muni.cz www.ctt.muni.cz

Stationery – guidelinespersonal business cards

UNIVERSITYuniversity emblem on the back

FACULTIESfaculty emblem on the back

OTHER UNITSunit logo on the back

Adobe InDesign CS6 template:File: mu_vizitka-osobni-vedeni.indd

Adobe InDesign CS6 template:File: fakulta_vizitka-osobni.indd

Adobe InDesign CS6 template:File: pracoviste_vizitka-osobni.indd

Žerotínovo nám. 617/9, 601 77 Brno, Czech Republic T: +420 549 49 xxxx, M: +420 xxx xxx xxxE: [email protected]

Masaryk University

Martin Novák Position

Veveří 158/70, 611 80 Brno, Česká republika T: +420 549 49 xxxx, M: +420 xxx xxx xxxE: [email protected]

Masaryk UniversityFaculty of Law


Žerotínovo nám. 617/9, 601 77, Brno, Czech RepublicT: +420 549 49 xxxx, M: +420 xxx xxx xxxE: [email protected]

Masaryk UniversityTechnology Transfer Office


www.muni.cz www.law.muni.cz www.ctt.muni.cz

Personal business cards include a tab but no faculty or unit designation. The name and position are set next to the tab. This departure from the norm, i.e. tab text featuring something other than the university/faculty/unit name, is the sole permitted exception!The name of the university/faculty/unit is included on a lower line as regular text.

Masaryk UniversityŽerotínovo nám. 617/9, 601 77 Brno, Czech Republicwww.muni.cz

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